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Daily Mirror
09-07-2025
- Entertainment
- Daily Mirror
Celebrity-loved viral lip stain that 'doesn't transfer' has 24% off on Amazon
Wonderskin's Wonder Blading Lip Stain Peel Off Masque applies with a blue, metallic formula that is then peeled, or rubbed, off to reveal a lovely transfer-proof lip colour- and it's on sale One of the most annoying things about wearing lipstick is the need to reapply every few hours. But viral brand Wonderskin has challenged this habit by creating a lip stain that has had the seal of approval from celebrity make-up artists and beauty buffs alike. Plus, in Amazon's Prime Day sales, which are running from July 8 to July 11, the Wonder Blading Lip Stain Peel Off Masque is reduced from £18 to £13.68. With 36 different shades to choose from with options like nude Adore, rosey Beautiful or the deeper pink Whimsical Stain & Go, the Wonderskin product gives its wearer the appearance of a lipstick without the faff of needing to reapply, nor having to deal with dry textures and feathering - no wonder it was so popular on social media. How it works is the smudge-proof, transfer-proof, water-proof formula is made with patent-pending Liquid Blading technology which infuses colourants and pigments into the top layer of lips. It's then sealed in to 'prevent feathering, fading, or budging'. It requires no more effort than any other lip products - simply apply the Lip Stain Masque and let it set for 10 - 30 seconds, then wipe away with a damp towel or tissue - or peel it off if it's not cracked. What is left is a natural lip colour that won't budge. For those who want a more dramatic lip, the formula is buildable: just reapply it, let it set and then wipe off. At the end of the day, it's easy to take off too as it only requires an oil-based make-up remover to tackle it. Costing less than £15 in the Amazon sale, the Wonderskin Lip Stain rivals the likes of HUDA BEAUTY's Lip Contour Lip Stain which retails at £22 on Sephora and acts as a lip stain and lip liner hybrid. With eight colours to choose from, shoppers say it's 'worth the hype', however others were left underwhelmed, stating it 'dries out too fast' Elsewhere, beauty fans can try e.l.f's more budget friendly Glossy Lip Stain, which costs £6. With a 'glossy' finish, the stain comes in 10 colours with a hint of sheen. With over 4,000 ratings on Amazon alone and the seal of approval from the likes of celebs and their make-up artists such as Aimee-Lou Wood's sister, Emily (a professional make-up artist), and Katy Perry's MUA (as confirmed on the brand's Instagram) the Wonderskin Lip Stain has impressed shoppers with its 'stunning quality' and 'long-lasting' colour. One beauty buff who left a five-star review raved: "I was a bit wary of trying this. Must say I'm so glad I did! It's a great product. Lovely to have the look of lipstick all day and it not transferring onto anything. I'll definitely be buying this again!" Another happy lip-colour lover added: "Why it has took me so long to purchase this is beyond me! Absolutely in love and amazed by how the review videos were spot on, not wasting money on lipsticks that last an hour anymore. Will happily pay the £18 for a product that gives me exactly what I want and need." A third raved: "I have bought this product in many different shades. My favourites are whimsical (for the day-day kissed lips look) and divine (for events, date nights, etc). These are absolutely amazing! If you hate carrying your lipstick around and re-applying it, if regular lipsticks dry your lips or make them sticky, if you hate getting lipstick on your teeth or on people you kiss - these lip stains are the answer. "I have never tried with the applicator spray, just the lipstain itself, leave it for 2min and get a beautiful shade that lasts me on average 6h. It doesn't dry my lips but it also doesn't hydrate them so i then apply a regular Vaseline based lip balm that hydrates my lips and gives them a shiny appearance." Others find the lip stain to be rather fast-drying, meaning if the application goes awry, users must tidy it quickly to avoid the stain remaining incorrect. However, some people didn't find the stain sticking for long enough with one person citing: "Nice colour but didn't stay all day." It's also recommended to scrub lips before hand to ensure a silky smooth finish.
Emirates Woman
03-06-2025
- Business
- Emirates Woman
Huda Kattan reclaims full ownership of her namesake brand Huda Beauty
Huda Kattan has reclaimed complete ownership of her renowned namesake brand, Huda Beauty, after an eight-year partnership with TSG Consumer. Kattan's brand was initially founded in 2013, built after the success of her beauty blog and her reputation as a makeup artist, with a $6,000 (Dhs22,037) loan from her sister, Alya Kattan, starting with a range of viral eyelashes. From there, Huda Beauty has remained a household name in the beauty space, launching products that blend artistry and innovation, such as the bestselling Easy Bake Loose Baking and Setting Powder and #FAUXFILTER Color Corrector, which has truly changed the game and launched a beauty movement rooted in self-expression, empowerment, and authenticity. View this post on Instagram A post shared by HUDA BEAUTY (@hudabeauty) Prior to regaining full ownership, TSG Consumer acquired a minority stake of the company in 2017. Now, in 2025, Huda Kattan, founder and Co-CEO of Huda Beauty, has officially bought back her equity. With this move, Huda Beauty is now a fully independent business and marks a powerful new chapter for the brand. The decision to reclaim full ownership allows Huda Kattan, now at the helm as the sole owner, to have complete control over her brand's direction, future product launches, and a deeper community engagement along with her husband, Christopher Goncalo, who's serving alongside her as Co-CEO, and her sister, Alya Kattan, leading the social strategy. 'Taking back full ownership of Huda Beauty is a deeply very important moment for me,' said Huda Kattan. 'It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I'm more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.' – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied
