16-05-2025
PLEASURES Summer 2025 Celebrates Thailand's Natural Beauty
Afterjoining forces with Reebokfor a Joy Division-inspired Club C 85 collection,PLEASURESis back with a hefty offering for Summer 2025, dubbed 'Sawadee Khrap Thailand' (meaning 'Hello Thailand). The collection, per the brand, is a 'reflection of appreciation, transformation, and global exploration' that draws inspiration from Thailand's 'dynamic spirit.'
With an emphasis on breathability, the line houses lightweight jackets, airy tops, relaxed-fit trousers, and performance-oriented staples – all with the brand's signature bold graphics. Standouts include 'Girl Is A Gun' tank tops and 'She Raglan' baby tees, as well as double-knee impact pants, baggy plaid jorts, and 'Everything I Want To Do Is Illegal' trucker hats.
Pictured above, the offering's lookbook was shot in Thailand, where the brand aimed to juxtapose the country's natural beauty with its bold, subversive design language.
PLEASURES' Summer 2025 collection will become available to shoponlineand at global retailers on May 16 at 1 p.m. ET. Take a look at the lineup in the gallery above.
