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The Irish Sun

New Love Island host is former X Factor star who Simon Cowell made QUIT group to join rival band in brutal scenes

A NEW Love Island host is a former X Factor star who Simon Cowell made quit the group to join a rival band in brutal scenes. Just this week, Love Island Aftersun 5 A new Love Island host is a former X Factor star who Simon Cowell made quit the group to join a rival band in brutal scenes Credit: Shutterstock Editorial 5 She originally auditioned with her group NQ, who made it to Boot Camp before being dropped from the show Credit: YouTube 5 The star pulled off a rare move when she ditched her band for a new group Credit: YouTube One of which includes Ash had an unprecedented run on She originally auditioned with her group NQ, who made it to Boot Camp before being dropped from the show. But the star pulled off a rare move when she ditched her band for a new group. Read More on Love Island The singer, who was 21 at the time, was kicked off the show but returned to join NQ impressed the judges with their performance of Hey Mama before getting axed, but Simon said he wanted to bring Ash back. She looked slightly shell-shocked as she was led back on to the stage by host Dermot O'Leary after her group were cut from the show. After a quick rehearsal, Ash then Most read in Love Island New Girl Band was put together by the media mogul just days earlier after all the girls were booted off the Former X Factor contestant Ash Holme shows off raunchy dance routine in training He had once hoped they could be a female version of One Direction, but they didn't take off as he hoped. However, the group ended up getting knocked out at the , with the contest being won by another Cowell outfit, Rak-Su. She has gained substantial popularity on since launching her account in 2020. Her rise to fame on The star's account @ash_holme has amassed an impressive 1.5million followers and a whopping 54million likes. Her ability to connect with viewers through her humour and relatable content has been a key factor in her rapid growth on the platform. Beyond her social media success, Ash has ventured into various aspects of the entertainment industry. Brand Partnerships Ash's influence extends to collaborations with global brands. She has partnered with massive companies including L'Oréal, Deliveroo and Amazon Prime. These partnerships underscore her marketability and appeal to a wide range of audiences. Impact and Influence Ash represents a new generation of entertainers who have leveraged their fame on social media platforms to build their careers. Her success on TikTok opened doors to traditional media opportunities, allowing her to expand her reach and showcase her talents to a broader audience. Her content, which often includes sketches and talking skits, resonates with viewers due to its relatability and humour. On Love Island Aftersun, Ash is set to join certified superfan Sam Thompson and former Islanders and . And another new face to the line-up is content creator 5 Simon said he was keen to bring Ash back Credit: YouTube 5 Ash is also a TikTok star Credit: Getty