Latest news with #Hilfiger
The Drive
2 days ago
- Automotive
- The Drive
Cadillac F1 Team Secures Tommy Hilfiger Sponsorship for 2026 Bid
The latest car news, reviews, and features. After nearly a decade of continuously sponsoring Mercedes-AMG Petronas, fashion juggernaut Tommy Hilfiger has confirmed that it will back Cadillac's Formula 1 effort in 2026 (and beyond) as the team's official apparel partner and lifestyle sponsor. It's a bit of a coup for Cadillac, whose admittance to the series was staunchly opposed by Mercedes F1 owner and boss Toto Wolff. No specifics of the deal were made public in Hilfiger's announcement, but we were teased with the broader strokes of their multi-year arrangement. Not only will the Hilfiger brand adorn Cadillac's race cars, but it will also provide official 'fanwear collections' (swag), 'immersive events and activations' (influencer parties) and 'disruptive campaigns with the team and drivers' (nobody actually knows). 'Two icons. One vision. A bold new era of American motorsport,' Hilfiger said in an official announcement. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go. As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.' Hilfiger's F1 ties date to the early '90s. The brand first partnered with Lotus, and then later with Ferrari. Hilfiger took a 17-year hiatus from the series after the 2001 season and sponsored Mercedes continuously from its return in 2018 through the end of last season, when Mercedes and Adidas announced their new partnership for 2025. In a roundabout way, this partnership will temporarily reunite Hilfiger with Ferrari. The latter will provide the engines for Cadillac's early effort, buying time for General Motors to spin up its own development program, which it wants to have in place by 2030. Got a tip? Email us at tips@
Fashion Network
2 days ago
- Automotive
- Fashion Network
Tommy Hilfiger reveals Formula One capsule, starring brand ambassador Damson Idris
The film stars Idris and Pitt as two highly competitive drivers inside APXGP, a struggling team desperate for a win in order to avoid bankruptcy. "F1 The Movie" – which features another former Hilfiger ambassador, Lewis Hamilton – is speeding into movie theaters on June 27. "Working with the Tommy Hilfiger team and on 'F1 The Movie' has been an unforgettable ride — an authentic blend of iconic style and cinematic power. Tommy's vision has always been about pushing culture forward, and that energy runs through every part of this partnership," said Idris. The American designer is a long-time fan and friend of Formula One. Back in the mid-1990s, he linked up with Ferrari, placing his nautical red, white and blue logo on the championship-winning racecars of Michael Schumacher. "Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1 has been legendary to me," said Hilfiger. "As F1 has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. Building on almost 40 years of infusing the colors, logos and spirit of motorsport into our collections, we're thrilled to join Hollywood at the racetrack by partnering with 'F1 The Movie.' This film captures the cultural shift, setting a benchmark in what we call 'fashiontainment' (or fashion entertainment), where the future is being shaped," enthused the American designer. British-born Idris anticipated the collection's launch at last month's Met Ball, when he showed up in an F1 pilot's white logo jumpsuit, before it was ripped off to reveal a dandy double-breasted split suit in scarlet and windowpane check. The capsule's campaign captures the boldness and confidence demanded by the F1 circuit, with Damson Idris wearing pieces from the exclusive collection, reimagining the bold design codes of motorsport through Hilfiger's sporty lens. It channels the energy of "Racecore" – where mechanical innovation meets bold colors, sharp tailoring, and dynamic detailing. As F1 drivers become new style icons, their influence now extends far beyond the paddock. Blending speed with sophistication, the collection ranges from moto-patterned mechanic shirts priced at $180 or a varsity-moto jacket in vegan leather for $700, to tailored Japanese denim jeans at $180 or a fine merino knit polo at $180. All the way to a red quilted jacket inspired by the one worn by Damson Idris in the film – blending on-screen excitement and everyday elegance, for $290. The APXGP Collection will be available on in Tommy Hilfiger stores worldwide, and through select wholesale partners beginning on June 3, 2025. Global retail sales of Tommy Hilfiger products were approximately $9 billion in 2023, powered by more than 16,000 associates worldwide. The marque is present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at
Yahoo
3 days ago
- Automotive
- Yahoo
Cadillac names Tommy Hilfiger as first 2026 F1 team partner amid all-American identity
Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion house - a brand with a long-standing history in F1. Advertisement 'Two icons. One vision. A bold new era of American motorsport,' Hilfiger said in a statement on Tuesday. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. 'We share a vision to honour the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go. 'As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.' Team principal Graeme Lowdon echoed the sentiment that Cadillac is 'an American team representing one of the most iconic American brands of all time'. Advertisement He went on: 'Tommy Hilfiger too is an American icon, and the brand's legacy in Formula 1 is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we're building. 'Together, we're not only racing, but driving innovation that will shape the future of both entertainment and engineering.' The partnership will comprise official team kit worn by the drivers, pit crew, paddock staff and management, along with a fanwear collection set to drop globally next March at the beginning of the season. The company logo will also be present on the car, race suits and helmets. Hilfiger, whose lifelong passion for motorsport began near his home at the Watkins Glen circuit in New York, has sponsored F1 teams since the early 1990s. Most recently, he outfitted Mercedes, until Adidas took over at the start of 2025. Tommy Hilfiger on the grid Tommy Hilfiger on the grid Sam Bloxham / Motorsport Images Sam Bloxham / Motorsport Images Advertisement During the brand's seven-year partnership with the Silver Arrows, it signed Lewis Hamilton as a global ambassador, which resulted in him producing multiple collections and sitting in the front row at fashion week. Beyond the track, Tommy Hilfiger has played a visible role in growing F1's cultural footprint. The brand sponsors a car in F1 Academy and will release a special collection tied to this summer's 'F1' movie. Now, the brand aims to bring that same ethos to Cadillac's entry into F1. 'From the very beginning, entertainment and sport have been part of our brand's heritage,' Tommy Hilfiger global brand president, Lea Rytz Goldman, said. 'By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.' Advertisement Cadillac's marketing rollout has leaned heavily into its cultural positioning as an all-American challenger in a historically Europe-centric sport. The partnership with Hilfiger seems to be setting the tone for the team's unique brand identity. 'This collaboration represents the fusion of two bold, innovative brands - where performance meets iconic style,' Dan Towriss, CEO of Cadillac F1, said. 'As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what's ahead.' To read more articles visit our website.
Yahoo
3 days ago
- Business
- Yahoo
Tommy Hilfiger Joins Cadillac Formula 1 Team as Official Apparel Partner
Tommy Hilfiger and Cadillac Formula 1 Team have forged a multiyear partnership setting the fashion brand up as the team's official apparel partner. The Hilfiger brand, which is part of PVH Corp., is bringing its spirit of 'fashiontainment' to F1 at a time when the sport's popularity is at an all-time high. Cadillac Formula 1 Team is the first new addition since 2016, and the team intends to join the Formula 1 grid in 2026. Advertisement More from WWD 'Two icons. One vision. A bold new era of American motorsport,' said Tommy Hilfiger. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from and reimagining where we can go. As the sport's presence around the globe continues to soar, there's never been a better time to dream big and show the world what an American team can bring to the grid.' In an interview Tuesday, Hilfiger said he's been fascinated by racing his entire life, having grown up near Watkins Glen's F1 racetrack. 'My friends and I would peer over the fences, and I would watch the races. I became obsessed with it. It was such an event, it was like a rock concert,' said Hilfiger. He said bands would be playing and they'd tailgate, 'It was wild.' Over the years, Hilfiger's company has sponsored Team Lotus, Ferrari and Mercedes-AMG, and collaborated with Lewis Hamilton. Hilfiger's Mercedes Benz contract was expiring, and they decided to sponsor the Cadillac Formula 1 Team, an American team. 'I thought it would be great to partner with them,' said Hilfiger. Advertisement In March, the Cadillac F1 Team received final approval to join the pinnacle of motorsport. Formed by TWG Motorsports and General Motors, the team brings together a legacy of engineering excellence and a shared commitment to innovation and performance. 'We are an American team representing one of the most iconic American brands of all time,' said Cadillac Formula 1 Team Principal Graeme Lowdon. 'Tommy Hilfiger, too, is an American icon, and the brand's legacy in Formula 1 is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we're building. Together, we're not only racing, but driving innovation that will shape the future of both entertainment and engineering.' Lea Rytz Goldman, global brand president of Tommy Hilfiger, added: 'From the very beginning, entertainment and sport have been a part of our brand's heritage. By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.' Hilfiger brings over three decades of experience in the sport, having written the playbook on how fashion shows up on the grid. Advertisement The partnership includes team kits featuring the brand's signature design and iconology, with the Tommy Hilfiger logo displayed on the car, driver suits and helmets. A fanwear collection will also launch. 'Tommy Hilfiger is an American original, and we're proud to welcome them as our first official partner,' said Dan Towriss, chief executive officer of Cadillac Formula 1 Team. 'This collaboration represents the fusion of two bold, innovative brands — where performance meets iconic style. As we build a team that reflects American ambition on the global 1 stage, this partnership sets the tone for what's ahead.' Hilfiger said his company will be making team kits for the drivers, crews and management. They will also have a fanwear-collection, which will fuse Hilfiger's 'Prep Made Modern' aesthetic with the performance-driven codes of Cadillac Formula 1. While the initial launch is men's wear, the company is currently sponsoring F1 Academy for women, and they will eventually add Cadillac merchandise for women, he said. Asked if he's ever owned a Cadillac, Hilfiger said he had a Cadillac Escalade for awhile. 'It's the most luxurious American car, and is built very well,' he said. Hilfiger said he's especially excited because the teams he's sponsored in the past were all European, and this is the first American brand he's sponsored for racing. Advertisement He noted that the company has a team that designs the F1 apparel as part of the master design team. Hilfiger loves the affiliation with Formula One racing. 'It's more than a sport, it's a cultural force,' he said, attributing part of the consumer interest to Netflix's 'Drive to Survive' series, which he said lifted interest and put it onto another level. 'The young drivers are like rock stars. They're very cool and they're in great shape,' he said. They come out before the race in cool fashion and then change to their uniforms. He attributed a lot of the hype to Hamilton and George Russell, who wore Tommy Hilfiger when they raced for Mercedes. 'They were the leaders of it,' he said. Hilfiger added that the races in Miami, Austin and Las Vegas 'are completely sold-out.' Advertisement The Cadillac Formula 1 Team hasn't revealed its drivers yet, which will happen in August. 'They're going after some real stars,' Hilfiger said. In addition, the Cadillac racing car will be unveiled over the next couple of months. Each of the 11 teams has two cars. 'You'll see a lot of red, blue and white flags being very present at the races,' added Hilfiger. Last month at Formula One in Miami, TWG Motorsports x Cadillac F1 celebrated the official global launch of the Cadillac Formula 1 Team held inside a reimagined 1940s-style theater in the heart of South Beach. The venue, Queen, was transformed into Cadillac Club, where guests included Victoria Monet, Mickalene Thomas, Terry Crews, June Smollett, Sophia Bush, and Camila Coelho. Janelle Monáe performed, followed by an electric DJ set from the Grammy-nominated artist. Hilfiger is launching the APXGP Collection ahead of the premiere of 'F1 the Movie' in North America on June 27, and internationally beginning June 25. That collection features moto-emblazoned mechanic shirts, a varsity-meets-moto jacket in vegan leather, tailored Japanese denim jeans and a merino knit polo. A red quilted jacket modeled after the exact silhouette worn by Damson Idris' character in the film is prominent in the lineup. Retail prices range from $50 to $790. The Hilfiger brand logo is prominently displayed on the APXGP car, driver's kit and team uniforms. Advertisement Several capsule collections for the Cadillac Formula 1 Team will come out in spring 2026, around the time of the first race, said Hilfiger. Best of WWD Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Fashion Network
3 days ago
- Entertainment
- Fashion Network
Tommy Hilfiger reveals Formula One capsule, starring brand ambassador Damson Idris
The film stars Idris and Pitt as two highly competitive drivers inside APXGP, a struggling team desperate for a win in order to avoid bankruptcy. "F1 The Movie" – which features another former Hilfiger ambassador, Lewis Hamilton – is speeding into movie theaters on June 27. "Working with the Tommy Hilfiger team and on 'F1 The Movie' has been an unforgettable ride — an authentic blend of iconic style and cinematic power. Tommy's vision has always been about pushing culture forward, and that energy runs through every part of this partnership," said Idris. The American designer is a long-time fan and friend of Formula One. Back in the mid-1990s, he linked up with Ferrari, placing his nautical red, white and blue logo on the championship-winning racecars of Michael Schumacher. "Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1 has been legendary to me," said Hilfiger. "As F1 has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. Building on almost 40 years of infusing the colors, logos and spirit of motorsport into our collections, we're thrilled to join Hollywood at the racetrack by partnering with 'F1 The Movie.' This film captures the cultural shift, setting a benchmark in what we call 'fashiontainment' (or fashion entertainment), where the future is being shaped," enthused the American designer. British-born Idris anticipated the collection's launch at last month's Met Ball, when he showed up in an F1 pilot's white logo jumpsuit, before it was ripped off to reveal a dandy double-breasted split suit in scarlet and windowpane check. The capsule's campaign captures the boldness and confidence demanded by the F1 circuit, with Damson Idris wearing pieces from the exclusive collection, reimagining the bold design codes of motorsport through Hilfiger's sporty lens. It channels the energy of "Racecore" – where mechanical innovation meets bold colors, sharp tailoring, and dynamic detailing. As F1 drivers become new style icons, their influence now extends far beyond the paddock. Blending speed with sophistication, the collection ranges from moto-patterned mechanic shirts priced at $180 or a varsity-moto jacket in vegan leather for $700, to tailored Japanese denim jeans at $180 or a fine merino knit polo at $180. All the way to a red quilted jacket inspired by the one worn by Damson Idris in the film – blending on-screen excitement and everyday elegance, for $290. The APXGP Collection will be available on in Tommy Hilfiger stores worldwide, and through select wholesale partners beginning on June 3, 2025. Global retail sales of Tommy Hilfiger products were approximately $9 billion in 2023, powered by more than 16,000 associates worldwide. The marque is present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at
