Latest news with #Homa
Miami Herald
15 hours ago
- Entertainment
- Miami Herald
Nike, Adidas face rising threat on the golf course
I've been playing golf on and off for the last eight years - not because I'm good at it (yet), but because it's fun. Even on the days when I'm chunking every shot and barely keeping score, I still love being outside, hitting at least one shot that doesn't immediately vanish into the woods, and laughing through the round. And while my swing is a work in progress, my golf wardrobe? That's one area I take seriously. Related: Apple Watch, Fitbit rival stuns with bold message There's something about stepping onto the course in a clean, confident look... especially when you're comfortable. It gives you just a little more swagger, even when the scorecard says otherwise. That's probably why more golfers, both casual and pro, are ditching the old-school Nike and Adidas staples for something that feels fresher, stretchier, and just plain better. And now, one brand is making a serious play to take over the green. Lululemon (LULU) has officially stepped onto the green. The brand known for revolutionizing athleisure has been quietly building a name for itself in golfwear. Now, it's taking things to the next level by signing PGA Tour standout Max Homa as its newest ambassador. Homa is a six-time PGA Tour winner and one of the most relatable players on tour, known for his sharp wit and laid-back vibe. That personality (and his style) make him the perfect face for Lululemon's latest expansion. "I'm so excited to join the Lululemon family," Homa said. "Lululemon already takes up most of my wardrobe with workout and lounge apparel, and it feels like a dream come true to have the opportunity to work with such an iconic brand." Related: Lululemon scores a huge victory over Nike Even GQ UK recently called Lululemon's golfwear "worth taking a swing on," highlighting the brand's polos and stretchy bottoms as essentials for style-savvy players. Lululemon's 2025 golf collection focuses on versatile, technical pieces designed for style and performance on and off the course. Subtle colors, sharp cuts, and stretchy, breathable fabrics are core to the line's appeal. Homa, who describes his style as "subtle and sharp," fits the look perfectly. *Adds to cart.* This isn't just about fashion. By locking in Homa and leaning into performance-driven golfwear, Lululemon is sending a strong message: it wants to compete with the big names. According to Fortune Business Insights, the global golf apparel market was valued at $9.07 billion in 2024 and is projected to reach $13.28 billion by 2032. Some of that growth is being driven in large part by more and more millennials and Gen Z players picking up the game. Lululemon sees an opening to tee off with that audience - the ones who want to play hard, look good, and feel comfortable doing it. This latest move puts Lululemon squarely in competition with the biggest names in golf apparel, a bold swing that's paying off. It also lines up with the brand's strategy to grow its ambassador roster across multiple sports. From NBA star Jordan Clarkson to tennis pro Leylah Fernandez, Lululemon is stacking talent. Adding a likable PGA face like Homa only strengthens its claim as a serious player. Nike and Adidas aren't going anywhere. But if Lululemon keeps up this momentum, they might soon be forced to share the fairway. Related: Dick's boasts eye-popping sales, readies to buy rival Foot Locker The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Newsweek
2 days ago
- Sport
- Newsweek
The Memorial: Max Homa Implodes as US Open Berth Slipping Away
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. A strong showing at the Memorial Tournament could propel Max Homa directly to the U.S. Open if he cracks the top 60 in the Official World Golf Ranking (OWGR). Homa is currently ranked 87th but is only 0.4344 average points behind the qualifying line. However, even with plenty of golf left to play at Muirfield Village, it doesn't look like that will happen. Not after his terrible second round. The six-time PGA Tour winner carded a 4-under 68 on Thursday, sitting third on the leaderboard and giving his fans hope for a long-awaited resurgence. But the feeling is very different after Friday. Homa started the second round parring the first three holes. He began to struggle when he bogeyed the fourth and sixth holes, but seemed to recover when he birdied the ninth to make the turn at 1-over for the round. However, things only worsened on the back nine. Homa failed to card a single birdie but did card bogeys on the 12th and 16th holes. He also double-bogeyed the 13th and 18th holes, finishing at 7-over for the round and 3-over for 36 holes. Max Homa of the United States reacts after a double Bogey on the ninth green during the final round of the PGA Championship at Quail Hollow Country Club on May 18, 2025 in Charlotte, North... Max Homa of the United States reacts after a double Bogey on the ninth green during the final round of the PGA Championship at Quail Hollow Country Club on May 18, 2025 in Charlotte, North Carolina. More Kevin C. Cox/Getty Images This performance dropped him more than 30 spots on the leaderboard. He is even in danger of not being able to play the weekend, as the projected cut line is 4-over par, but more than half the field still has to finish the round. If he can't overcome this rough patch, Homa has two more chances to secure a spot at Oakmont: One is through the Final Qualifying event, for which he has already registered. It will be played on Monday, June 2. If he doesn't succeed in the so-called "Longest Day of Golf," his last chance will be the RBC Canadian Open next week. There, the 34-year-old would need an extraordinary result to lift him into the top 60 in the world rankings and secure the final spot at the US Open. However, the Canadian Open field has not yet been released, so it's unclear whether Homa will be in the field. More Golf: Ben Griffin Accomplishes Memorial Feat not Seen in 34 Years
USA Today
2 days ago
- Sport
- USA Today
Max Homa offered food, head covers to local high school golf team before Memorial
Max Homa offered food, head covers to local high school golf team before Memorial PGA Tour player Max Homa loves him some Chipotle, so much that he can't help but spread the queso wealth with younger golfers. Homa played Santa Cilantro on May 27 by treating Memorial Tournament volunteers to lunch, then gifted members of the Olentangy boys and girls golf teams with Chipotle food and limited edition foil-wrapped Chipotle-themed headcovers that he autographed. As part of the promotion between Chipotle and Cobra golf, Homa appeared at the Powell Chipotle to make teen golfers' gastrointestinal dreams come true. "Aw, man, he is such a genuine guy and the great personality he has online is truly the same way he is in person," Olentangy coach Kelly Holly said of Homa. "He's such a good dude. I'm pulling for him at the Memorial." Homa is a Chipotle fanatic, so he felt right at home slipping away from Muirfield Village Golf Club to snack with his younger self. "Any time you get to meet up-and-coming golfers, it's awesome," Homa said. "One, it puts you back in their shoes and you realize now how much there is to learn and enjoy with golf, whether you play professionally or not. Then, also just to feel like, it still makes me laugh that a kid will be excited. I mean, you know how it is. It's like 16-year-olds are too cool for school, so when they get excited to get Chipotle and take a picture with me, I have to pinch myself a little bit." Homa pinched himself black and blue for another reason, too. "It's a dream to play on tour. It's probably a bigger dream for me to be friends with the CEO of Chipotle, to be quite honest," Homa said, referencing company CEO Scott Boatright. "Since college (at California), I have been going to that place just religiously. So it's crazy to think we're doing things together." Sports columnist Rob Oller can be reached at roller@ and on at@rollerCD. Read his columns from theBuckeyes' national championship season in "Scarlet Reign," a hardcover coffee-table collector's book from The Dispatch. Details at
The Advertiser
3 days ago
- Sport
- The Advertiser
Griffin sets early Memorial pace, Aussie trio misfire
After winning a tournament on Sunday, Ben Griffin stayed hot by shooting a seven-under-par 65 to take the first-round lead at the Memorial Tournament in Dublin, Ohio. Griffin's card featured one eagle and a three-birdie run at Nos.16-18 at Muirfield Village Golf Club. He finished the day with a two-shot advantage over Collin Morikawa, a two-time runner-up at the tournament hosted by Jack Nicklaus. Griffin, 29, won his first PGA Tour title last month at the Zurich Classic of New Orleans team event with Andrew Novak. He validated that victory with his first individual win this past week at the Charles Schwab Challenge at Colonial Country Club. In third place was Max Homa with a four-under 68. Homa has fared better since parting with caddie Joe Greiner, who now works for Morikawa. Homa is searching for his first win on tour since January 2023. US Ryder Cup captain Keegan Bradley and Irishman Shane Lowry are tied for fourth at three-under 69 at the $20 million signature event, which will feature a cut Friday from 72 players to the top 50 and ties, plus anyone within 10 shots of the lead. World No.1 and defending champion Scottie Scheffler posted a two-under 70. Only 13 players managed to shoot under par Thursday. Australian trio Min Woo Lee (four-over 76), Cam Davis (78) and Adam Scott (79) are all battling to make the cut. Others also struggling to make the weekend include Sweden's Ludvig Aberg (75), England's Matt Fitzpatrick (76) and Justin Rose (78), Wyndham Clark (78) and Justin Thomas (80). After winning a tournament on Sunday, Ben Griffin stayed hot by shooting a seven-under-par 65 to take the first-round lead at the Memorial Tournament in Dublin, Ohio. Griffin's card featured one eagle and a three-birdie run at Nos.16-18 at Muirfield Village Golf Club. He finished the day with a two-shot advantage over Collin Morikawa, a two-time runner-up at the tournament hosted by Jack Nicklaus. Griffin, 29, won his first PGA Tour title last month at the Zurich Classic of New Orleans team event with Andrew Novak. He validated that victory with his first individual win this past week at the Charles Schwab Challenge at Colonial Country Club. In third place was Max Homa with a four-under 68. Homa has fared better since parting with caddie Joe Greiner, who now works for Morikawa. Homa is searching for his first win on tour since January 2023. US Ryder Cup captain Keegan Bradley and Irishman Shane Lowry are tied for fourth at three-under 69 at the $20 million signature event, which will feature a cut Friday from 72 players to the top 50 and ties, plus anyone within 10 shots of the lead. World No.1 and defending champion Scottie Scheffler posted a two-under 70. Only 13 players managed to shoot under par Thursday. Australian trio Min Woo Lee (four-over 76), Cam Davis (78) and Adam Scott (79) are all battling to make the cut. Others also struggling to make the weekend include Sweden's Ludvig Aberg (75), England's Matt Fitzpatrick (76) and Justin Rose (78), Wyndham Clark (78) and Justin Thomas (80). After winning a tournament on Sunday, Ben Griffin stayed hot by shooting a seven-under-par 65 to take the first-round lead at the Memorial Tournament in Dublin, Ohio. Griffin's card featured one eagle and a three-birdie run at Nos.16-18 at Muirfield Village Golf Club. He finished the day with a two-shot advantage over Collin Morikawa, a two-time runner-up at the tournament hosted by Jack Nicklaus. Griffin, 29, won his first PGA Tour title last month at the Zurich Classic of New Orleans team event with Andrew Novak. He validated that victory with his first individual win this past week at the Charles Schwab Challenge at Colonial Country Club. In third place was Max Homa with a four-under 68. Homa has fared better since parting with caddie Joe Greiner, who now works for Morikawa. Homa is searching for his first win on tour since January 2023. US Ryder Cup captain Keegan Bradley and Irishman Shane Lowry are tied for fourth at three-under 69 at the $20 million signature event, which will feature a cut Friday from 72 players to the top 50 and ties, plus anyone within 10 shots of the lead. World No.1 and defending champion Scottie Scheffler posted a two-under 70. Only 13 players managed to shoot under par Thursday. Australian trio Min Woo Lee (four-over 76), Cam Davis (78) and Adam Scott (79) are all battling to make the cut. Others also struggling to make the weekend include Sweden's Ludvig Aberg (75), England's Matt Fitzpatrick (76) and Justin Rose (78), Wyndham Clark (78) and Justin Thomas (80). After winning a tournament on Sunday, Ben Griffin stayed hot by shooting a seven-under-par 65 to take the first-round lead at the Memorial Tournament in Dublin, Ohio. Griffin's card featured one eagle and a three-birdie run at Nos.16-18 at Muirfield Village Golf Club. He finished the day with a two-shot advantage over Collin Morikawa, a two-time runner-up at the tournament hosted by Jack Nicklaus. Griffin, 29, won his first PGA Tour title last month at the Zurich Classic of New Orleans team event with Andrew Novak. He validated that victory with his first individual win this past week at the Charles Schwab Challenge at Colonial Country Club. In third place was Max Homa with a four-under 68. Homa has fared better since parting with caddie Joe Greiner, who now works for Morikawa. Homa is searching for his first win on tour since January 2023. US Ryder Cup captain Keegan Bradley and Irishman Shane Lowry are tied for fourth at three-under 69 at the $20 million signature event, which will feature a cut Friday from 72 players to the top 50 and ties, plus anyone within 10 shots of the lead. World No.1 and defending champion Scottie Scheffler posted a two-under 70. Only 13 players managed to shoot under par Thursday. Australian trio Min Woo Lee (four-over 76), Cam Davis (78) and Adam Scott (79) are all battling to make the cut. Others also struggling to make the weekend include Sweden's Ludvig Aberg (75), England's Matt Fitzpatrick (76) and Justin Rose (78), Wyndham Clark (78) and Justin Thomas (80).
Boston Globe
3 days ago
- Climate
- Boston Globe
Ben Griffin still on a heater after his win last week on punishing course at Memorial
Griffin was playing so well that his two water balls — on the par-5 11th and par-3 12th — only led to bogeys when such mistakes punished so many other players. Advertisement 'Yeah, a couple water balls — really need to go to the range and work on my game to clean that stuff up,' Griffin said with a laugh. He knew this was a good one. Muirfield Village was soft enough from rain the past two days that good scores were available provided shots came from the fairway, and not from rough that Justin Thomas had said was comparable to what they will face at Oakmont in the US Open. 'Basically a US Open we're playing,' Keegan Bradley said after a 69. 'I'm going to be playing back-to-back US Opens here. But the course is very fair, setup nice. Just a tough test.' The numbers bear that out, whether it was only 13 players who broke par in a gentle wind, or the eight players who made triple bogey on seven of the holes at Muirfield Village. Advertisement Griffin set the pace early by going out in 31, and then ran into a few problems with the water. He tried to reach the green on the 11th, came up short and into the water, and missed a 10-foot par putt. On the 12th, his tee shot bounced back down the slope into the water. He saved bogey with a 6-foot putt. But what a finish — a 15-foot birdie on the par-3 16th, a 12-foot birdie on the 17th, and holing out from just over 50 feet up the ridge on the 18th for a third straight birdie. Walking it off in style 😏 📺 Golf Channel — PGA TOUR (@PGATOUR) 'It was an incredible day,' Griffin said. 'Kind of building on what I was doing last week, making a ton of birdies, staying aggressive. This is one of the toughest golf courses we play on tour and you've got to be on your game to make birdies and give yourself a lot of looks.' Shane Lowry played alongside Griffin and had a 69, one of only six players to break 70. It might not have felt that good the way Griffin was playing. 'I told him when we finished, 'Keep it going, things will turn around for you pretty soon,' ' Lowry said with a smile. 'He pretty much holed everything he looked at today. It was good. We bounced off each other, we all played really nicely. 'My 3 under doesn't look that great beside his 7 under, but 3 under is a good score out there on this course,' he said. 'It's pretty difficult.' Advertisement Homa keeps trying to piece together his game that allowed him to reach No. 10 in the world when he played the Memorial last year. Now he is at No. 87 and faces a long week — a tough test at Muirfield Village, and then 36 holes of US Open qualifying Monday. 'I told my coach last night this is the best my swing has felt in a really long time. Then the whole game kind of felt like that,' Homa said. 'I didn't need to shoot a low number to validate that, but it just feels nice.' Nick Taylor had one of the 10 double bogeys — two others made triple bogey — on the par-3 12th, but the Canadian rallied with two birdies on his last three holes for a 69. Scheffler won the PGA Championship and tried to get as much rest as he could ahead of Colonial, where he still tied for fourth. He worked a little more in the days heading into Memorial and spent too much time in the rough and battling for pars. He does that well, too, dropping only two shots despite hitting six of the 14 fairways and twice failing to convert birdie chances on the par 5s on the back nine. The last time he was over par to start a tournament was the US Open last year. 'I felt like I scored pretty well. If I want to keep doing that, I'll have to be a little sharper the next few days,' Scheffler said. 'But overall, a good job posting a score. Yeah, 2 under on this place any day is pretty good.' Advertisement No need telling that to Thomas (80) or Daniel Berger (81). And then there was Adam Scott, who was 7 over for his round through six holes. He played even par the rest of the way for a 79. Viktor Hovland (right) and his caddie look for a way out of the woods on the 18th hole at Muirfield Village. He made a triple bogey 7 as part of a 2-over 74. Michael Reaves/Getty
