Latest news with #HousecallPro
Yahoo
20-05-2025
- Business
- Yahoo
Jocko Willink to keynote Housecall Pro Spring Summit 2025 -- a free virtual event empowering Home Service Professionals
Free May 29 event to deliver expert coaching, AI-powered innovations, and actionable strategies to help trades businesses achieve sustainable growth SAN DIEGO, May 20, 2025 /PRNewswire/ -- Housecall Pro, the trusted platform used by over 200,000 home service professionals, will host its flagship Spring Summit 2025 on Thursday, May 29. Open and free to all home service professionals, the one-day event is a high-impact opportunity to build smarter, grow faster, and scale sustainably at every size and stage. Themed around the journey of the trades business owner, the Summit features four educational tracks—Build, Grow, Scale, and AI—each designed to help pros build foundations, processes, and a culture for growth. Attendees will join expert-led sessions, connect with peers in live networking rooms, and walk away with practical strategies and the latest AI solutions from Housecall Pro. Jocko Willink—retired Navy SEAL and author of Extreme Ownership—will deliver a keynote on leadership and discipline tailored to trades professionals. "Results don't happen by chance," said Willink. "They happen through discipline, through systems, and through tools that deliver. Tools that propel you beyond your competition… Those are the tools you'll get your hands on at the Housecall Pro Spring Summit 2025." Notable Sessions Include: Mastering the Estimate Game: Close More Without Working More High-Dollar Decisions: Do $1,000/hr, Not $10/hr Tasks Turn Process Into Profit: Build Teams That Drive Growth Attendees will also get live demos of Housecall Pro's newest features, created with input from Housecall Pro customers: HCP Cam and upgraded photo tools for video checklists and rock-solid job documentation A Spanish-language mobile app so crews can work in their preferred language A Marketing Center that now houses reviews, online booking, and soon, postcard campaigns. Four AI platform integrations—CSR AI (answers and books calls), Analyst AI (turns data into insights), Coach AI (gives 24/7 growth advice), and Marketing AI (writes copy on demand) These sessions and innovations reflect Housecall Pro's commitment to Championing the Trades—delivering the tools, training, and support pros need to succeed now and into the future. "With growing competition in home services, we're helping level the playing field," said Roland Ligtenberg, Housecall Pro co-founder and SVP of Innovation. "From Jocko's leadership lessons to AI tools and coaching, we're equipping pros to build the business and life they're striving for, starting today." Who Should Attend: Open to all home services business owners—from HVAC and electrical to handyman and cleaning. Registration is available for free at For more information about Housecall Pro, visit About Housecall Pro Housecall Pro is a top-rated comprehensive platform that empowers home service professionals to save time, sell bigger jobs and provide best-in-class service. With tools for scheduling, dispatching, invoicing and more, Housecall Pro empowers businesses to focus on what they do best. Founded in 2013, Housecall Pro has been championing Pros to success through innovative product solutions and strong community support. MEDIA CONTACT:Heather RipleyRipley PR(865) 977-1973hripley@ View original content to download multimedia: SOURCE Housecall Pro
Forbes
15-05-2025
- Business
- Forbes
Strong Operations: The Foundation Of Marketing For Home Service Providers
Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. getty A strong marketing campaign is useless without strong operations. Most home service contractors blame their agency or marketing team when the leads slow down. But the problem often isn't the marketing. It's what happens after the leads come in. Your cost per click, conversion rates and overall ad performance are directly tied to your internal operations. If your team can't convert leads into booked jobs and completed sales, it doesn't matter how good your campaign is. You'll lose money every time. High-performing marketing doesn't start with creative—it starts with operations. Let's take a look at some ways to build a strong foundation. Your maximum cost per click should never be random—it must be tied to real business performance. Here's the formula I use: Max CPC = (average job value x booking rate x close rate) ÷ target return on ad spend Here's a more detailed explanation: • Booking Rate: This is the percentage of leads that your customer service representatives turn into booked appointments. • Close Rate: This is the percentage of booked appointments that your technicians turn into paying jobs after providing an estimate. • Target ROAS: This is the revenue goal you set for each dollar spent on ads, based on your profit margins. If your team is hitting the right KPIs, you can afford to bid more and dominate the top ad spots. If customer service representatives are booking 85% of leads, technicians are closing 65% of estimates and your average job value is $2,500, you can confidently outbid competitors and dominate search. When your performance drops, bids should lower accordingly, not because you're wasting money, but because the lower conversion rates mean your leads are less valuable. Lower bids protect your margins when operational performance is weaker. This is the part many marketers miss: You can't optimize your ad budget without live insight into your internal performance. Traffic only matters if your operations team can turn it into paying customers. That's why you should never separate marketing from operations. Adjusting bids up or down based on real KPIs ensures you spend smarter, protect profitability and avoid wasting money when performance slips. Friction kills revenue. Missed calls, slow dispatch and manual follow-ups inflate your cost per sale. The best contractors don't just market better—they operate smarter. Tools like ServiceTitan, Housecall Pro and Jobber eliminate inefficiencies by automating scheduling, dispatch, reviews and follow-ups. The result? Faster service, fewer mistakes and higher customer satisfaction. When operations run smoothly, close rates climb, margins grow, and you can afford to outspend competitors on ads—without wasting a dime. Most home service contractors don't fail because their marketing is bad. They fail because their internal operations aren't built to handle the leads effectively. Before assuming your ads aren't working, ask yourself: • Is our call center booking at or above 85%? • Are our technicians closing at least 65% of estimates? • Is our average job ticket consistently above $2,500? If the answer to any of these is no, the gap lies in your operations, not your marketing. Marketing performance is directly influenced by your internal ability to handle leads. Before reevaluating your ad strategy, focus on improving call handling, sales training and pricing consistency. That's where most revenue gets lost. Agencies get fired when leads don't convert, but often, the real failure is in the field. If the internal team can't deliver on the demand, no amount of ad tweaking will change the outcome. If marketing, sales and operations are working in isolation, revenue suffers. I've seen this firsthand—leads get lost, follow-ups stall, and customers feel the gaps. To fix it, your systems need to talk. Leads should move straight from your ads into your customer relationship management platform, with everyone—marketers, customer service representatives and technicians—seeing the same pipeline. This isn't about collaboration for appearances. It's about fixing handoffs and holding every team accountable for the same outcomes. When customer service representatives share call insights with marketing and techs flag repeat issues back to operations, you can spot friction faster and tighten your conversion path. This level of alignment doesn't just improve communication; it directly reduces lead leakage, shortens sales cycles and maximizes your ad ROI. Scaling only works when your foundation is solid. That means clear standard operating procedures, streamlined systems and unified tools like ServiceTitan or Jobber. Most importantly, your team must be trained and ready before the surge hits. Otherwise, growth won't elevate your business—it will overwhelm it. When your team isn't ready, you get missed calls, delayed jobs and marketing that outpaces delivery. The trick isn't to grow and then fix; it's to standardize now so growth becomes smoother, not messier. When your process holds up under pressure, your brand reputation and ROI stay intact. Too many treat reviews like an afterthought. In reality, they're the final touchpoint for one customer and the first trust signal for the next. I don't believe in chasing reviews manually. Automated systems for requesting and managing reviews ensure that every satisfied customer gets a request without delay. That consistency lifts your local SEO, boosts click-throughs and lowers acquisition costs over time. When reviews are built into your workflow, you're not just protecting your reputation; you're fueling growth. Consistent positive reviews strengthen ad extensions like seller ratings by showing strong star ratings alongside your ads. This improved visibility boosts click-through rates, raises your quality score and lowers your CPC. You don't win by doing more; you win by doing it smarter. When you refine workflows, break down silos and automate where it makes sense, your business operates like a well-oiled machine. Audit inefficiencies, automate the small stuff, align your teams, and tie ad spending to real performance. The future of marketing isn't about better ads; it's about better businesses. The more operationally sound you are, the more aggressively and confidently you can market.
Time Business News
29-04-2025
- Business
- Time Business News
The Best Field Invoicing Software for HVAC Businesses in 2025
Running a HVAC business is damn hard and knowing you have to undertake everything manually is a flood of work. Between sweating it out in crawl spaces and explaining for the hundredth time that yes, filters do not need to be changed more than once a decade, the last thing you want to wrestle with is clunky invoicing. Good news? It's 2025 and we are evolving, thankfully! The list of best field invoicing software for HVAC business is what grown-ups search about to save their day. These aren't just any apps- there are new coworkers who will abide by you and won't ask for coffee breaks. Let's kick the tough things off the plate with Field Promax. It is a cool kid on the block that actually does the job. Field Promax is like that one technician who will show up early, finish all the chores and do the paperwork- without complaining about AC being too cold. Field Promax caters to the following: Create and send invoices faster than your tech guys saying 'compressor' Seamless job-to-invoice transition because retyping every detail is so last decade Recurring billing? Check. Mobile estimates? Done, double-check Sync with QuickBooks so your accountant won't start stress-baking Best for- HVAC pros who want smooth invoicing process If Jobber were a person, it'd wear a crisp uniform with labelled tools saying 'ma'am' unironically. It's tidy, organized and ready to help you turn messy paperwork into an efficient money-making machine. Why do we say Jobber can be your second best choice here? It will create invoices on the go-no more scribbles on the back of receipts. You can auto-send reminders to those 'I forgot' clients. It accepts credit cards like a boss. Yes, even on site. It includes scheduling and CRM because multitasking is its middle name. Best for- The HVAC businesses that float in checklists and sleep in clean vans. Housecall Pro is a technician that can charm even your cranky customers. It fixes the unit and gets you a glowing Google review. It is flashy, fun and yes- damn effective. What makes it shine? Instant invoicing that looks like it was made by the designer and not by the nephew. 'On-my-way' texts so customers know you're coming to save the day. Automated review requests = five stars without begging. Built-in GPS and time tracking to let your techs know that you are good at remembering even at 2:17 am. Best for- HVAC companies that like happy customers and even happier bank accounts. ServiceTitan doesn't just do the invoices. It does everything under the Sun. If your business were a spaceship, ServiceTitan would be a mission control, steering you into scalable HVAC greatness. Below is why it is a Big Kahuna: Super-detailed invoicing system that doesn't miss the dime. Customized reporting that makes spreadsheets jealous. Real-time pricing, inventory management and dispatching that works like a one-man army for you. Integration with marketing tools so your invoices lead to repeat business not silent radio. Best for- Medium to large HVAC business that doesn't flinch at words. Picking invoicing software isn't exactly like picking a new wrench- it is kind of difficult. You want something sturdy, reliable and preferably not something that crashes a mid-job case. Here's how to make the right call without breaking into the cold sweat: Ease of use- if your techs cant use it, it is just a fancy wallpaper Your field techs already go through uncounted pressure. The software shouldn't add to it. If it takes a PhD in Computer Science just to send an invoice, hard pass. Look for a clean interface that even your 'I still use a flip phone' team member can master. Mobile compatibility- because laptops in crawl spaces are weird Your team isn't chained to a desk- they are crawling out under the porches and rooftops. You need a mobile app that works like a charm on the go. Bonus point if it doesn't eat up your phone battery. Want to get paid faster than the customer saying 'do you accept Venmo?' Pick software that integrates even credit cards, digital wallets and everything that allows payment transfer. No more 'I'll mail a cheque' Your brand name matters. Choose a tool that lets you slap your logo on invoices, tweak the wording and maybe even add a friendly 'Thanks for keeping it cool with us.' It's invoicing, not a robot uprising. The best tool comes with real humans behind them. Look for software with responsive support and regular updates. Because when things break- and they will- you don't want to be stuck Googling 'how to fix software with sheer willpower.' If your current performance of business involves using carbon paper, yelling numbers and keeping reminders on papers then you actually need to stop. You deserve better. your customers deserve better. In 2025, field invoicing software is your secret weapon to cut down the admin time, get paid faster and avoid job chaos. Go ahead- ditch the notepad, power up your tablet and invoice like its 2025 TIME BUSINESS NEWS
