Latest news with #HouseofMakeup
India Today
28-07-2025
- Business
- India Today
Beyond paraben-free: The real story of clean beauty in India
Clean beauty has officially entered its next chapter. What once began as a niche movement, focused mainly on eliminating certain "harmful" ingredients, has now transformed into a larger, more meaningful conversation about safety, transparency, and intentional formulation. In 2025, clean beauty is no longer about fear-mongering or trendy labels — it's about what's thoughtfully included, how it's sourced, and whether a product truly delivers on its consumers, like their global counterparts, are becoming increasingly conscious of what they put on their skin. From questioning ingredient lists to demanding cruelty-free, vegan, and ethically produced options, they are reshaping what it means to be a 'clean' brand. And with this demand, the industry itself is undergoing a quiet revolution — one led by brands that prioritise both performance and Today explores how this evolution is taking shape in India, and what it takes to meet global standards while staying relevant in a rapidly changing market. To understand this shift, we spoke to Harlin Sachdeva, Founder and CEO of House Of Makeup, one of the few Indian beauty brands to align with the rigorous European Cosmetic Directive — setting a new benchmark for ingredient safety and product integrity in India. The European Cosmetic Directive, a gold standard in product safety, bans over 1,380 potentially harmful ingredients. While this has long shaped regulatory standards in Europe, India has only recently begun its regulatory evolution. House of Makeup stands out as the first Indian brand to align with this directive since its inception in 2019, even before 'clean' gained traction in mainstream Indian beauty circles.'CLEAN' THAT'S ROOTED IN PURPOSE, NOT TRENDS'Clean beauty isn't a trend for us, it's been our foundation from the start,' says Sachdeva. 'We've always believed that high-performance makeup shouldn't come at the cost of harmful ingredients.'This philosophy reflects a growing shift: brands anticipating consumer consciousness, not reacting to it. In today's landscape, buzzwords aren't enough. Authenticity and consistency matter from formulation to brand CRUELTY-FREE — BUT IS IT VERIFIED?Claims about 'vegan' and 'cruelty-free' have become increasingly visible in India's beauty market. Yet, these remain loosely defined under Indian cosmetic regulations. While some brands make these claims without standardisation, House Of Makeup has gone a step further, combining vegan, cruelty-free status with compliance to EU-level ingredient result? A higher benchmark for clean beauty in India, one that's not just toxin-free but also ethically RISE OF FUNCTIONAL, MULTITASKING BEAUTYadvertisementAnother key evolution is the shift from clean beauty to functional beauty. Consumers no longer view skincare-makeup hybrids as luxury standard expectations. Think: foundations with SPF, lipsticks that hydrate, or primers that support sensitive skin.'Today's consumer wants more from fewer products,' says Sachdeva. 'Our line reflects this with multitasking heroes like cheek-and-lip tints and moisturising skin tints with SPF.'This intersection of performance and skin health is becoming central to the clean beauty narrative — not just about looking good, but feeling good, BEAUTY IS THE FUTUREIndia's beauty buyers are asking more questions. What's in the product? Where is it sourced from? Is it safe long-term? Clean beauty is no longer rooted in fear-based marketing, but in evidence-based formulation. The brands that stand out now are those that walk the talk prioritising safety, transparency, ethics, and in 2025, just being paraben-free isn't the story anymore — it's merely the start.- Ends
Fashion Network
11-06-2025
- Entertainment
- Fashion Network
Beauty brand House of Makeup expands portfolio with launch of Hot Glossip
Direct-to-consumer beauty brand House of Makeup has expanded its product portfolio with the launch of a new lip gloss range 'Hot Glossip'. The Hot Glossip range is available in five shades namely Pinky Swear, What's the Tea, Juicy Secrets, Berry Discreet, and Naked Truth. The brand claims that its new lip gloss range has been created using potent ingredients like hyaluronic acid, vitamin E, and natural oils. Commenting on the launch, Harlin Sachdeva, founder CEO of House of Makeup in a statement said, 'We wanted to create a gloss that doesn't stick and feels comfortable on lips. Most gloss products in the market don't address pigmented or double-toned Indian lips. Hot Glossip takes care of this with its pigment-rich formula that evenly coats lips. It's the perfect mix of juicy comfort and shine, giving your lips a glossy, hydrated look without the sticky mess.' The Hot Glossip range priced at Rs 599 ($7) will be available for purchase on the brand's website and e-commerce platforms.
India.com
06-05-2025
- Lifestyle
- India.com
Flawless Skin for Less: Skin Tint Steals at the Amazon Summer Sale
Skin tints are the top cosmetic bargains this season, and the Amazon Summer Sale is the ideal opportunity to update your makeup collection without going over budget. Skin tints are the ultimate summer necessity because they are breathable, lightweight, and made to give you that effortless, natural glow. The sale offers a variety of alternatives to fit every skin tone and type, whether you're looking for a radiant finish for special events or sheer coverage for daily wear. These skin tints provide faultless results and leave your skin feeling relaxed and fresh, even in the summer heat, thanks to their moisturizing ingredients and long-lasting wear. 1. Lovechild Masaba Skip Everything Blurring 4-in-1 Serum Skin Tint Image Source: Amazon. in Order Now The Lovechild Masaba Skip Everything Skin Tint is a multitasking beauty essential that combines four steps—primer, moisturizer, sunscreen (SPF 20), and foundation—into one simple product. Key Features 4-in-1 Formula: Acts as a primer, moisturizer, SPF 20 sunscreen, and foundation in one, streamlining your skincare and makeup routine. Natural, Medium Coverage: Provides a radiant, second-skin finish that enhances your complexion without looking cakey or heavy. Blurs Pores and Evens Skin Tone: Creates a smooth, even base by minimizing the appearance of pores and imperfections. May Need Setting for Oily Skin: Those with oily skin might need to set it with powder to prevent shine throughout the day. 2. Thou Hue Drops Sheer Skin Tint Image Source: Amazon. in Order Now The Thou Hue Drops Sheer Skin Tint/Foundation is a lightweight, silicone-free base product designed to deliver medium, buildable coverage with a radiant, dewy finish. Key Features Buildable Medium Coverage: Offers flexible coverage that can be layered for a flawless, second-skin look. Long-Lasting Radiance: Stays put for hours without fading, caking, or settling into fine lines, delivering a luminous, dewy glow. Advanced Blurring Technology: Smooths skin texture, reduces the appearance of pores, and gives an airbrushed finish. Light-to-Medium Coverage Only: While buildable, it may not fully conceal heavy acne marks, scars, or pigmentation. 3. House Of Makeup Tinted Moisturizer Image Source: Amazon. in Order Now The House of Makeup Tinted Moisturizer is a multi-tasking face product designed to deliver radiant, glass-like skin with the benefits of skincare and makeup combined. Key Features One-Step Glass Skin Glow: Delivers a luminous, dewy finish that leaves your skin radiant and hydrated. Great Coverage + Sun Protection: Provides medium coverage that conceals imperfections while offering SPF 25+++ to shield skin from sun damage. Age-Reversing Ingredients: Formulated with hyaluronic acid for hydration, niacinamide for improved texture. Dewy Finish May Not Suit Very Oily Skin: While it's lightweight, the luminous finish might require setting powder for those with very oily skin. 4. Akind Drop A Hint Hydrating Skin Tint SPF 30 PA+++ Image Source: Amazon. in Order Now The Akind Drop A Hint Hydrating Skin Tint is a lightweight, buildable liquid tint designed to deliver natural-looking coverage while providing powerful skincare benefits. Key Features Hydration Boost: Formulated with hyaluronic acid to attract and retain moisture, keeping skin hydrated and plump throughout the day. Brightening & Calming: Licorice extract works to brighten skin tone and reduce inflammation, making it great for sensitive or irritated skin. Sun Protection: Offers broad-spectrum SPF 30 PA+++ to shield skin from harmful UVA and UVB rays. Light Coverage Only: Best for those seeking a sheer, natural look; may not fully cover strong pigmentation or blemishes. To sum up, the Amazon Summer Sale is the ideal time to upgrade your cosmetics regimen with premium skin tints at incredible savings. There is something here for every skin type and need, whether you're looking for the multipurpose wonder of Lovechild Masaba, the dewy radiance of Thou Hue Drops, the skincare-rich advantages of House of Makeup, or the moisturizing protection of Akind Drop A Hint. In addition to making your cosmetic regimen easier, these skin tints maintain the beautiful, glowing, and youthful appearance of your skin all summer long. Shop now to take advantage of the greatest offers before they disappear. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
