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Mint
3 days ago
- Business
- Mint
Astronomer PR Pivot - Celebrity cameo turns crisis management into B-school Case
Mumbai: Little did Astronomer, the Boston-based digital solutions provider and cloud data platform, know that the way it handled the global backlash following its top CXOs being caught in a compromising position in public would eventually be taught in classrooms at some of the top business schools in India. The company's attempt to change the narrative by bringing in actor and lifestyle brand founder Gwyneth Paltrow as a 'temporary spokesperson" is now poised to become a discussion point in academic circles. Management students will debate whether wry humour (since Paltrow is the ex-wife of Chris Martin, lead singer of the band Coldplay, during whose concert the couple was caught on camera) will be enough. They will question whether this step was a 'clever or wise" form of crisis management, and whether shareholders and consumers are truly swayed by star power. 'I can envisage this becoming a massive case study in the coming days. The case illustrates the power of humour, irony, and sarcasm as tools to convey a strong message effectively, especially when facing negative PR," said Viswanath Pingali, who teaches economics at Indian Institute of Management (IIM) Ahmedabad. Pingali's research interests include digital markets and healthcare. 'The text clearly communicates what the firm stands for, and what its core business is. Everything else is ephemeral and should be treated as such. Sarcasm and irony, when used in the right amounts, can convey the message very effectively," Pingali pointed out. "The opening remark, 'I am hired on a very temporary basis,' is also highly suggestive of what Astronomer thinks, and what it wants us to think about the crisis." IIMs and other business schools regularly discuss case studies on the dos and don'ts of corporate governance, brand management, and, often, live cases — those that are ongoing. These could include global events, major mergers and acquisitions, or sectoral shifts during rare occurrences like a pandemic, which force firms to alter their operations and adapt quickly. Classes in Strategy, HR, Marketing, and Economics are where such cases are discussed to understand their impact on share prices, client perceptions, and business outcomes. For instance, last year, strategy management, business development, and market analysis were threads picked up while discussing the general elections in classrooms. Some case studies also get published. IIM Bangalore's case study on the use of digital media in the promotion of the film 1920: Evil Returns was published by Harvard Business Publishing. According to the institute's website, the case study is being used by students even in the US, Canada, Norway, and Slovenia. The IIM Bangalore study highlighted the social media marketing strategy of this smaller budget movie, and how it was targeted at an audience that knew about the franchises and watched the horror genre. Speaking about the inclusion of the Astronomer episode in the classroom, Debashis Chatterjee, director of IIM Kozhikode, said the students will be given open-ended questions. 'They will debate 'clever versus wise' crisis management. Will the image portrayed by the firm over the weekend become a case of perception management, and what would have been the 'right' thing to do?" On 26 July, a video on Astronomer's social media featured Paltrow sidestepping the controversy to speak about the work the firm does. 'I've been hired on a very temporary basis to speak on behalf of the 300+ employees at Astronomer," she said. Barely a month ago, the company's chief executive officer (CEO) Andy Byron and the human resources head, Kristen Cabot, were caught on camera during a Coldplay concert 'Kiss Cam' moment. The firm then faced tremendous backlash regarding ethics and management challenges. However, the recent video once again turned online conversations toward whether the crisis might be averted, as the firm attempts to refocus attention on its core business. 'The events of the past few days have received a level of media attention that few companies--let alone startups in our small corner of the data and AI world--ever encounter. The spotlight has been unusual and surreal for our team, and while I would never have wished for it to happen like this, Astronomer is now a household name," said interim CEO Pete DeJoy in a note posted on the firm's website. A professor who teaches entrepreneurship at one of the IIMs said the question posed to students will be: 'How do you tell an audience that you and your firm are different from the episode?" 'You have to make fundamental changes and show the audience that you've addressed the issue, and detail what went wrong and why," said the professor, who wished to remain anonymous. The discussion could also veer around on how to convert a sticky situation into an opportunity. 'One needs to see if the funnel of talent and client will increase for the company in the long term since it is a B2B (business-to-business) firm and not a B2C (business-to-consumer), said Sourav Mukherji, who teaches Organizational Behaviour & Human Resources Management at IIM Bangalore. "The class may also discuss how no publicity, however infamous, is bad publicity," he said, wrapping it up.


Time Business News
22-07-2025
- Business
- Time Business News
How to Choose the Right MBA Program: A Complete Guide for Indian Students
Pursuing an MBA in India has become increasingly competitive and strategic, with thousands of students vying for seats at premier business schools. With top MBA colleges in India offering various programs and specializations, making the right choice can seem overwhelming. This comprehensive guide will help you navigate the complex landscape of MBA admissions and select a program that aligns with your career goals, financial situation, and personal aspirations. The MBA landscape in India has evolved significantly over the past decade, with both traditional powerhouses and emerging business schools raising their standards and expanding their offerings. Every year, over 200,000 students take the CAT exam, while the total number of seats across all the IIMs is approximately 5,500 as of 2024. This intense competition makes strategic planning and informed decision-making crucial for success. India's premier business schools form the backbone of the country's MBA education system. Some of the top-ranked MBA colleges in India include IIM Ahmedabad, IIM Bangalore, IIM Kozhikode, IIM Calcutta, DMS IIT Delhi, IIM Lucknow, SIIB Pune, IIM Indore, IIM Raipur, IIM Rohtak, among others. These institutions consistently rank at the top of national rankings and offer exceptional placement opportunities, extensive alumni networks, and world-class faculty. The Indian Institutes of Management (IIMs) represent the gold standard of MBA education in India. These government-funded institutions have produced some of the country's most successful business leaders and maintain strong relationships with multinational corporations. However, admission to IIMs is extremely competitive, requiring exceptional performance in entrance examinations and subsequent selection processes. Beyond the IIMs, several other prestigious institutions offer excellent MBA programs. FMS Delhi, XLRI Jamshedpur are among the top-ranked best B-schools in India. These top MBA colleges in India are known for their excellent academics, strong placement records, and industry connections. These schools often provide more affordable alternatives to private business schools while maintaining high academic standards. MBA programs in India come in various formats to accommodate different student needs and career stages. Full-time two-year programs remain the most popular choice, offering comprehensive business education and extensive networking opportunities. These programs typically require students to relocate and commit to full-time study, making them ideal for career changers and recent graduates. Executive MBA programs cater to working professionals with significant work experience. These programs are designed for senior managers and executives who want to advance their careers without taking extended breaks from work. Classes are typically scheduled on weekends or in intensive modules, allowing participants to balance their professional and academic commitments. Part-time and evening MBA programs provide flexibility for working professionals who cannot commit to full-time study. While these programs may take longer to complete, they allow students to apply their learning immediately in their current roles and maintain their income during their studies. Distance learning and online MBA programs have gained credibility, particularly following the pandemic. These programs offer the most flexibility in terms of scheduling and location, though they may lack some of the networking opportunities and campus experiences associated with traditional programs. MBA Entrance Exams are a gateway to MBA Admissions including CAT, XAT, CMAT, SNAP, IBSAT, MAT Exam, MAH MBA CET and other MBA Entrance Exams in India. Understanding the specific requirements and format of each exam is crucial for developing an effective preparation strategy. The Common Admission Test (CAT) is the most prestigious MBA entrance exam in India, conducted annually for admission to IIMs and other top business schools. CAT tests quantitative ability, verbal ability and reading comprehension, and data interpretation and logical reasoning. The exam is computer-based and highly competitive, requiring months of dedicated preparation. Xavier Aptitude Test (XAT) is conducted by XLRI Jamshedpur and is accepted by over 800 MBA colleges across India. XAT score is accepted by over 800 MBA colleges in India. The exam includes sections on verbal and logical ability, decision making, quantitative ability and data interpretation, and general knowledge. Graduate Management Admission Test (GMAT) is an international exam accepted by many Indian business schools, particularly those with international collaborations or accreditations. GMAT scores are valid for five years and can be used for applications to both Indian and international programs. Other important exams include SNAP (Symbiosis National Aptitude Test), NMAT (NMIMS Management Aptitude Test), CMAT (Common Management Admission Test), and various state-level entrance exams like MAH MBA CET for Maharashtra and TANCET for Tamil Nadu. One can appear for all these entrance exam, if they have a graduation degree with a minimum of 50 percent marks. Any Bachelor's Degree with 50% (45% for SC/ST/PwD) marks from a recognized University. Most business schools require candidates to have completed their undergraduate degree from a recognized university with minimum specified marks. Final-year students can apply for CAT, XAT, NMAT, SNAP, and CMAT provided they complete their degree before the program commencement. This allows students to appear for entrance exams in their final year of undergraduate studies, providing more opportunities for admission. Work experience requirements vary significantly among institutions. While some schools prefer candidates with professional experience, others accept fresh graduates. Candidates with work experience are preferred (Not mandatory). There is no age limit for most programs, though some executive programs may have minimum experience requirements. When evaluating MBA programs, academic reputation should be a primary consideration. Look at various national and international rankings, but understand that different ranking methodologies may produce different results. Business Today Ranking 2024 released on Oct 13: IIM Calcutta is ranked No 1 B-school in India, demonstrating how rankings can vary between different evaluation criteria. Consider factors such as faculty qualifications, research output, case study methodology, and curriculum innovation. Schools with strong academic reputations typically attract better faculty, provide superior learning environments, and command respect from employers and industry leaders. International accreditations from bodies like AACSB, EQUIS, and AMBA indicate that a school meets global standards for business education. These accreditations are particularly important if you plan to work internationally or pursue further education abroad. Placement statistics provide valuable insights into a program's ability to help students achieve their career goals. Examine not just average salary figures, but also placement percentages, the diversity of recruiting companies, and the types of roles offered to graduates. Look beyond headline placement numbers to understand the distribution of outcomes. Some schools may have high average salaries driven by a few exceptional placements, while the majority of students may receive more modest offers. Understanding the median salary and the 25th-75th percentile range provides a more realistic picture of likely outcomes. Industry diversity in placements is crucial, especially if you're considering a career change. Schools with strong relationships across multiple sectors provide more flexibility and options for students with varied interests and backgrounds. Geographic placement patterns are also important. Some schools may have strong regional networks but limited national reach, which could impact your career mobility and opportunities. Out of 5339 top MBA colleges in India, 3216 offer a general MBA course, followed by the MBA in Finance, which 2167 colleges in India offer. The availability of specializations should align with your career goals and interests. Consider whether you want a general management education or prefer to focus on specific functional areas. Modern MBA curricula increasingly emphasize emerging fields such as digital marketing, data analytics, sustainability, and entrepreneurship. Evaluate whether the program's curriculum is current and relevant to contemporary business challenges. Experiential learning opportunities such as internships, consulting projects, case competitions, and international exchanges add significant value to MBA education. These experiences provide practical application of classroom learning and valuable networking opportunities. Faculty expertise and teaching methodology are crucial considerations. Look for programs with faculty who combine academic credentials with industry experience, and that employ diverse teaching methods including case studies, simulations, and real-world projects. MBA education represents a significant financial investment, and careful financial planning is essential. Consider not just tuition fees, but also living expenses, opportunity costs, and potential student loan obligations. Create a comprehensive budget that includes all costs associated with your MBA program. Return on investment calculations should factor in your pre-MBA salary, expected post-MBA compensation, and the time required to break even on your investment. Consider different scenarios and be realistic about salary expectations based on the school's placement data. Scholarship opportunities and financial aid can significantly reduce the cost of MBA education. Many schools offer merit-based scholarships, need-based aid, and special programs for underrepresented groups. Research these opportunities early and understand the application requirements. Consider the impact of educational loans on your post-MBA financial situation. Calculate monthly payment obligations and ensure they align with your expected post-graduation income and lifestyle goals. The location of your MBA program affects not just your quality of life during the program, but also networking opportunities and career prospects. Business schools in major metropolitan areas typically offer better access to industry, internship opportunities, and networking events. Campus infrastructure and facilities contribute significantly to the learning experience. Consider factors such as library resources, technology infrastructure, recreational facilities, and housing options. Modern business schools should provide state-of-the-art facilities that support collaborative learning and professional development. Geographic preferences for post-graduation employment should also influence your choice. If you plan to work in a specific region or city, attending a nearby business school may provide better networking opportunities and regional industry connections. Develop a balanced application strategy that includes reach schools, target schools, and safety schools based on your profile and entrance exam scores. Apply to multiple programs to maximize your chances of admission and provide options for comparison. Prepare compelling application essays that clearly articulate your career goals, motivation for pursuing an MBA, and how specific programs align with your objectives. Tailor each application to highlight relevant experiences and demonstrate genuine interest in the school. Strong letters of recommendation from supervisors, colleagues, or mentors can significantly strengthen your application. Choose recommenders who know your work well and can provide specific examples of your leadership potential and professional achievements. Interview preparation is crucial for top business schools. Practice articulating your career goals, leadership experiences, and reasons for choosing specific programs. Prepare thoughtful questions about the school and demonstrate genuine interest and engagement. Create a decision matrix that weights different factors according to your priorities. Consider factors such as academic reputation, career outcomes, program culture, location preferences, and financial implications. This systematic approach helps ensure you make decisions based on objective criteria rather than emotions or prestige alone. Visit campuses when possible to get a feel for the program culture and learning environment. Attend information sessions, speak with current students and alumni, and observe classes if permitted. These firsthand experiences provide valuable insights that cannot be gained from websites or brochures alone. Connect with current students and recent graduates through social media, alumni networks, or formal mentorship programs. These conversations provide insider perspectives on program strengths and weaknesses, career outcomes, and overall satisfaction with the MBA experience. Choosing the right MBA program requires careful research, honest self-assessment, and strategic planning. The Indian MBA landscape offers numerous excellent options, from prestigious IIMs to innovative private institutions and specialized programs. Success depends not just on gaining admission to a prestigious program, but on finding the right fit for your individual circumstances, career goals, and personal preferences. Start your research early, prepare thoroughly for entrance examinations, and develop a comprehensive application strategy. Consider multiple factors beyond just rankings and prestige, including program culture, career outcomes, financial implications, and personal preferences. Remember that the best MBA program is the one that helps you achieve your specific career objectives while providing a rewarding educational experience. The investment in MBA education can be transformative for your career, but it requires careful planning and execution. With thorough research and strategic decision-making, you can identify programs that offer the best combination of academic excellence, career opportunities, and personal fulfillment. Take advantage of the numerous resources available, including current students, alumni networks, and career counselors, to make the most informed decision possible about this important milestone in your professional development. TIME BUSINESS NEWS


The Hindu
19-07-2025
- Business
- The Hindu
OTT platform to learn Sanskrit launched
A first-of-its-kind OTT platform that teaches Sanskrit, developed by Vyoma Linguistic Labs Foundation, was launched in Bengaluru on Saturday. The platform, available at features an artificial intelligence (AI)-powered user interface that allows users to explore videos, podcasts, audiobooks, games, and e-books. It is designed to help people of all ages and proficiency levels learn Sanskrit. Kris Gopalakrishnan, co-founder of Infosys, who launched the platform said, 'Leveraging technology will help preserve our timeless knowledge and make it universally accessible. This is a creative, open, and joyful space for learners from across the world. This is a powerful way to bring ancient Indian intellectual traditions to the global stage.' The launch of the initiative brought together scholars, technologists, educators, and cultural enthusiasts of Sanskrit and Indian knowledge systems. The programme also had a panel discussion on the theme 'Indian Knowledge Systems: Towards Democracy Through Technology.' B. Mahadevan, a distinguished Sanskrit scholar and former IIM Bangalore professor, noted that technology should serve as a bridge to make India's knowledge traditions more accessible and meaningful to everyone. The platform is free, but also has a subscription model on monthly and yearly basis which will provide extra features.


NDTV
15-07-2025
- Business
- NDTV
IIM Bangalore To Launch UG Courses In Economics, Data Science: Here's All You Need To Know
The Indian Institute of Management Bangalore (IIMB), one of India's premier institutions, is stepping into undergraduate education for the first time. Starting August 2026, IIMB will offer two full-time four-year BSc (Hons) programmes - one in Economics and the other in Data Science, each with a minor in Business and the other discipline. These new programmes will be delivered at IIMB's new Jigani campus, located about 27 km from its main Bannerghatta Road campus in Bangalore. The courses are designed in line with the National Education Policy (NEP) and aim to provide world-class undergraduate education with strong academic foundations and real-world relevance. Programmes Offered 1. BSc (Hons) in Economics Minor in Data Science and Business 2. BSc (Hons) in Data Science Minor in Economics and Business When To Apply • Application Start Date: September 2025 • Programme Start Date: August 2026 • Initial Intake: 40 students per programme (Total 80 students in 2026) • Planned Growth: 640 students by 2031 Who Can Apply? Age Limit • Maximum 20 years for General category • Maximum 22 years for Reserved category (as of August 1, 2025) Education Requirements • Class 12 pass (or equivalent) from a recognised board • Must have studied Mathematics in Class 12 and scored at least 60% in Maths • Minimum 60% marks in Class 10 overall Admission Process The admission process consists of two key stages: a national-level entrance test, followed by an interview round for candidates who are shortlisted based on their performance in the entrance test. Course Highlights • Residential, full-time 4-year degree with an option to exit after 3 years • Two internships during the programme • International exchange opportunities • Focus on Economics, Data Science, Communication, Philosophy, Ethics, and Business • Emphasis on critical thinking, real-world applications, and life skills • Designed to balance academic depth and interdisciplinary breadth Campus And Faculty • Programmes will be hosted at IIMB's upcoming Jigani campus • 15 faculty members will guide the first batches, drawn from top global institutions and IIMB itself • State-of-the-art infrastructure will scale up alongside student intake Fees and Financial Aid • Annual Fee: Rs 8.5 lakh • Financial Aid: Up to 20% of the total intake will receive aid. How to Apply (Once Applications Open in September 2025) 1. Visit the official IIM Bangalore website: 2. Look for the UG Programme Application link (to be activated in September 2025) 3. Register with your email and create a login 4. Fill out the application form with personal and academic details 5. Upload required documents (mark sheets, ID proof, etc.) 6. Pay the application fee online 7. Submit and wait for exam and interview updates


The Hindu
14-07-2025
- Business
- The Hindu
Youth Udyami 2026: IIM Bangalore's Prayaas launches student entrepreneurship program
Prayaas, the student-run social responsibility initiative at IIM Bangalore, has launched a new youth entrepreneurship program, Youth Udyami 2026. The initiative is led by students from the Executive Post Graduate Programme in Management (EPGP) and supported by the Post Graduate Programme in Enterprise Management (PGPEM). The year-long program, which will be hosted at the IIMB campus, aims to nurture innovation and self-reliance among students in Classes 10 to 12 through structured mentorship and business development guidance. Selected participants will receive mentorship from the IIMB community and experienced professionals. Mentorship will include insights into industry practices, applicable during the project and in future entrepreneurial efforts. The program will conclude in February 2026 on Prayaas Day, where finalists will present their business ideas to a jury of IIMB faculty and industry leaders. Theme: 'Passion to Profit' Participants will work on conceptualising and building a startup around their interests. Students will identify areas of passion, such as sports, travel, technology, arts, fashion, or social causes, and convert these into viable business models. It is expected that business ideas must address a real-world problem experienced or observed by the participant in Bangalore or within their personal network. The solution may be product or service-based. Social entrepreneurship ideas are also welcome, provided they show potential for self-sustainability and measurable impact. Participation Criteria Youth Udyami 2026 is open to students from Classes 10 to 12, from all streams and school types, within and beyond Bangalore. Teams can include up to three members. Each school may nominate a maximum of three teams. A registration fee of ₹300 per team is applicable. The fee includes access to all program phases, mentorship, and certificates for each member. For registration and further updates, participants may visit the official Prayaas platform.