Latest news with #IIMCalcutta
Hindustan Times
22 minutes ago
- Business
- Hindustan Times
Unlock strategic marketing skills and drive growth with AI and Gen AI, join today and lead with confidence
AI is transforming marketing, changing job roles, increasing demand for new skills, influencing hiring, and boosting salaries for skilled professionals. According to the Future of Jobs Report 2025 by the World Economic Forum, 22% of jobs will be disrupted by 2030. While 92 million roles may disappear, 170 million new ones will emerge, resulting in a net gain of 78 million jobs. Technology, demographics, and economic pressures are driving this transformation. The report further adds how 39% of current skill sets will transform or become outdated by 2030. To stay ahead, even senior professionals must learn how to use AI tools and insights to make smart decisions, boost growth, and stay competitive in today's fast-moving business world. If you are interested in embracing this change, then IIM Calcutta's Strategic Marketing for Leaders: Leveraging AI for Growth is for you. This programme blends classic marketing principles with modern tools like Generative AI, predictive analytics, and omnichannel strategies - equipping you with a sharp edge through practical, forward-thinking modules designed to drive real marketing impact and growth. According to EY, forward-thinking companies are already using generative AI to boost marketing, simplify customer service, and transform content. PwC's 2024 Global CEO Survey reveals 70% of Indian CEOs believe Gen AI will reshape value creation in the next three years, with key uses in personalised marketing, customer experience, and market intelligence. This exciting IIM Calcutta programme blends AI and Generative AI with strategic marketing. Taught by Prof. Saravana Jaikumar, it offers interactive learning, real-world case studies, and a prestigious certificate — plus the chance to network on campus with industry peers. Here's a closer look at the programme AI-driven marketing, taught the smarter way: Learn the basics and latest in marketing with a strong focus on AI and GenAI. Industry-aligned curriculum: The curriculum focuses on marketing in the age of AI and digital disruption. Key areas include data-driven marketing, AI/ML applications, analytics, brand and pricing strategy, and AI-enhanced communications to improve targeting, engagement, and decision-making across channels. Hands-on learning: The programme emphasises practical learning through simulations, real-world case studies such as Nike, Starbucks, Apple, and Southwest Airlines, and a capstone project. Learn from the best at IIM Calcutta - world-class faculty, real-world insights: Gain cutting-edge marketing expertise from IIM Calcutta's renowned faculty, blending academic excellence with practical, real-world business insights. Live interactive learning: This programme offers ample interaction, featuring 90-minute live sessions led by IIM Calcutta faculty and dedicated live doubt-clearing sessions with Subject Matter Experts to enhance learning and engagement. Tools: Learn to leverage industry-leading tools such as Meta Ads, LinkedIn Ads, Zapier, and Shopify ,along with many more — to drive effective, AI-powered marketing strategies Build your network: Join an on-campus networking event at IIM Calcutta , a great chance to meet peers, connect with faculty, and build valuable industry networks in a truly inspiring and academic environment. Boost your CV with IIM Calcutta recognition: Earn a prestigious certificate from IIM Calcutta by scoring 65% or more, an impressive addition to your CV that reflects real academic and industry credibility. Starts on: June 30, 2025Duration: 18 weeksProgramme fee: ₹1,30,000Eligibility: Minimum graduate or diploma holder (10+2+3) in any discipline It's ranked India's No.1 B-School (BT-MDRA 2024), No.2 by Fortune (2024), and is the only Indian institute with triple accreditation – proof of its global standing and academic excellence. Mid-senior marketing professionals: Gain a 360-degree view of marketing with AI at its core, perfect for leading strategic, AI-powered campaigns. Digital marketers: Bridge the gap between execution and strategy, and step confidently into leadership roles. Consultants and founders: Leverage AI insights to fuel growth, scale strategies, and stay ahead in a competitive market. This programme stands apart from typical marketing courses by uniquely combining core marketing principles with advanced AI and GenAI applications, strategic thinking, and real-world case studies. Designed for mid to senior professionals, it blends classical frameworks with data-driven approaches and hands-on learning through simulations and a capstone project. Participants are empowered to lead customer-centric initiatives and navigate complex market challenges, driving sustainable growth and setting themselves apart as future-ready marketing leaders.
Time of India
3 days ago
- Business
- Time of India
Redefine marketing leadership with IIM Calcutta's Strategic Marketing for Leaders: Leveraging AI for Growth
When a seasoned marketing leader at a multinational firm found her latest product campaign underperforming, she turned to her data analytics team for answers. The insights were inconclusive. Meanwhile, a competitor's campaign, driven entirely by AI-powered customer journey modelling and dynamic personalisation, was making headlines. It was not just a marketing win. It was a wake-up call. This is not an isolated incident. According to McKinsey 1 , companies integrating AI into their marketing and sales efforts have seen up to a 20% boost in customer satisfaction and a 15% improvement in conversion rates. In this evolving landscape, intuition and experience are no longer enough. There's a growing need for marketing professionals to retool their strategy with data, AI, and GenAI at the core. To address this critical shift, IIM Calcutta offers the Strategic Marketing for Leaders: Leveraging AI for Growth —a cutting-edge executive programme designed to equip leaders with the vision, knowledge, and tools to lead marketing transformations. Strategic Marketing for Leaders: Leveraging AI for Growth by IIM Calcutta to unlock data-powered leadership In a recent Deloitte study 2 , 77% of CMOs stated they are planning to increase investments in AI marketing tools over the next 12 months. Meanwhile, Gartner 3 reports that nearly 63% of marketing leaders feel unprepared to fully leverage the potential of AI in strategic decision-making. These statistics highlight a crucial capability gap that IIM Calcutta's programme directly addresses. AI and Generative AI are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals, embracing AI strategies is no longer an optionality. It is essential for staying competitive, driving innovation, and stepping into future leadership roles. IIM Calcutta's Strategic Marketing for Leaders: Leveraging AI for Growth programme blends timeless marketing principles with cutting-edge tools like predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping. Participants benefit from a distinctive curriculum tailored to modern marketing leadership challenges. Programme highlights: Comprehensive curriculum: Covering modules such as Strategic Marketing Management , Predictive Analytics, Brand Management, Performance Marketing , Customer-Centricity & Omnichannel Strategy, AI & GenAI in Marketing, and Digital Transformation. Live and recorded sessions by renowned IIM Calcutta faculty: Learn from Prof. Saravana Jaikumar of IIM Calcutta through a live session and recorded lectures, combining scholarly excellence with real-world marketing insights. Simulations, case studies, and a capstone project: Experience hands-on learning that seamlessly bridges theory with practice, featuring 7+ real-world case studies from global brands like Nike, Apple, and Starbucks AI and GenAI applications: Leverage AI and GenAI to enhance marketing strategies through practical applications. Get hands-on with AI in omnichannel marketing, search and social media campaigns, and more. Expert-led and highly engaging : A 90-minute live session by esteemed IIM Calcutta faculty. Exclusive networking event at IIM Calcutta : Connect with peers and industry leaders while gaining valuable insider perspectives at a one-day networking event at IIM Calcutta. IIM Calcutta certificate of completion : Awarded to participants scoring 65% or above, this certificate reflects academic rigour and professional distinction. Those below the threshold or with incomplete components will not be certified. Through this programme, marketing professionals will develop strategic acumen by blending classical marketing frameworks with modern AI and data analytics to drive informed, evidence-based decisions. Participants will learn to harness advanced technologies—such as predictive analytics, Generative AI, and omnichannel marketing—to enable scalable, sustainable growth. The curriculum offers a robust understanding of core marketing principles, from branding and pricing to performance marketing, tailored for senior professionals operating in complex market environments. By engaging with real-world case studies, simulations, and a capstone project , participants will translate knowledge into measurable business outcomes. The programme ultimately prepares leaders to drive transformative, customer-centric initiatives using emerging technologies and proactive market adaptation. Who should apply? This programme is ideal for professionals with over 7 years of work experience, ensuring peer-level learning and advanced discourse, which includes: Mid-senior marketing professionals : This programme is built for experienced marketers seeking a comprehensive, strategic understanding of AI-driven marketing. Participants will gain the capability to lead AI-powered transformations with confidence and clarity. Digital marketing professionals : For those aiming to transition into broader marketing leadership roles, this programme bridges the gap between digital execution and strategic vision. It offers the tools to drive business growth through intelligent, data-led decisions. Consultants, startup founders, and strategy professionals : Tailored for those in advisory or entrepreneurial roles, the curriculum supports leaders who want to harness AI-driven insights for customer acquisition, market differentiation, and innovation. Participants will engage with advanced topics like predictive analytics, GenAI, and marketing scalability. Programme details Programme fee : INR 1,30,000 + GST Programme starts on : June 30, 2025 Format : Online + Live Session Eligibility : Minimum graduate or Diploma holder (10+2+3) Transform your marketing leadership strategy In today's hyper-digital economy, being future-ready means being AI-ready. The Strategic Marketing for Leaders: Leveraging AI for Growth programme by IIM Calcutta stands at the intersection of innovation and leadership, designed to help marketing professionals master transformation in a tech-enabled era. With a proven academic framework, world-class faculty, and practical application through case-based learning and a capstone project, this programme empowers you to become a driver of innovation in your organisation by offering a structured, forward-thinking path for marketing professionals to stay ahead of the curve, lead with impact, and deliver measurable business value. Apply now to begin your journey! References -
News18
4 days ago
- Business
- News18
IIM Calcutta Launches 31st Batch Of Executive Programme In Business Management, Apply Now
Last Updated: IIM Calcutta has invited applications for its 31st Executive Programme in Business Management, a 12-month hybrid course for professionals aiming for leadership roles. The Indian Institute of Management Calcutta (IIM Calcutta) has opened applications for the 31st batch of its Executive Programme in Business Management (EPBM). Designed for working professionals, this 12-month course aims to help individuals move from operational roles to strategic leadership positions in today's fast-changing business world. The programme blends online learning with on-campus sessions. While most classes will be held virtually, there will also be two five-day immersive modules on the IIM Calcutta campus, allowing participants to engage directly with faculty and peers. Professor Megha Sharma, Programme Director, said the course is designed to prepare professionals for the future by building a strong foundation in strategy and leadership. 'It enables professionals to move beyond their current domains and build capabilities needed to succeed in a rapidly changing business environment," she noted. Fellow Programme Director Professor Ritu Mehta added, 'In today's competitive world, the ability to adapt and lead effectively is crucial. This programme empowers professionals to lead with impact and drive meaningful business change." Participants will explore a wide range of topics, including financial and marketing management, business strategy, leadership in digital workplaces, digital transformation, business analytics, and innovation through design thinking. One of the key highlights is a capstone project where participants apply their learning to solve real business challenges with guidance from faculty mentors. TimesPro's Direct-to-Device learning platform Includes two five-day immersive campus modules at the IIM Calcutta campus Eligibility: Bachelor's or postgraduate degree with at least 50% marks Minimum 5 years of full-time work experience Open to both working professionals and self-employed individuals The programme focuses on helping learners think critically, manage teams, adapt to change, and make strategic decisions in complex environments. It is ideal for professionals looking to step into leadership roles or transform their careers with a broader understanding of business dynamics. First Published: May 29, 2025, 14:20 IST
Hans India
5 days ago
- Business
- Hans India
IIM Calcutta, TimesPro Launch 31st Batch of Executive Programme in Business Management to Empower Professionals with Strategic Leadership Skills
The Indian Institute of Management Calcutta (IIM Calcutta), in collaboration with TimesPro, has announced the launch of the 31st batch of its flagship Executive Programme in Business Management (EPBM). The 12-month blended learning programme enables experienced professionals to transition from operational roles to strategic leadership by combining contemporary business theory with real-world application. The EPBM equips learners with the ability to analyse complex business models within economic, regulatory and socio-political contexts. It challenges learners to question conventional assumptions, adopt innovative thinking and cultivate a forward-looking mindset. The programme aims to develop critical thinking, agile leadership and strategic decision-making while enhancing the skills required to manage teams, optimise resources and lead organisational transformation. As industries across the globe continue to undergo rapid transformation, the need for versatile, well-rounded leaders has become increasingly evident. The World Economic Forum's Future of Jobs Report 2023 highlights analytical thinking, leadership and adaptability among the top skills that will define employability in the next five years. Simultaneously, the U.S. Bureau of Labor Statistics projects robust growth in management roles between now and 2033, emphasising the relevance and urgency of leadership-focused programmes like the EPBM. Speaking at the announcement, Professor Megha Sharma, Programme Director, IIM Calcutta said, 'At IIM Calcutta, our goal has always been to nurture leadership that is future-ready and rooted in deep strategic understanding. The Executive Programme in Business Management reflects this vision. It enables professionals to move beyond their current domains and build the capabilities needed to succeed in a rapidly changing business environment.' Professor Ritu Mehta, Programme Director, IIM Calcutta added, "In today's volatile and competitive environment, the ability to pivot with agility and lead with clarity has become paramount. We are proud to offer a programme that not only addresses these industry imperatives but also empowers professionals with future-focused capabilities to lead with impact and drive business transformation." The EPBM empowers learners to build a multidisciplinary understanding of contemporary business frameworks and includes a robust exploration of foundational and advanced subjects such as financial and marketing management, strategic decision-making, people management in digital workplaces, digital transformation, business analytics, design thinking and innovation. A highlight of the programme is the capstone project, where learners collaborate on solving real-world business problems and apply the theories and frameworks learned during the course. Guided by faculty mentors, this project helps consolidate the learning experience and instil practical decision-making abilities. Widely regarded as one of the most prestigious executive education offerings from IIM Calcutta, the EPBM provides a uniquely crafted curriculum that blends academic rigour with real-world application. The programme is delivered through TimesPro's Direct-to-Device learning platform and includes two five-day immersive campus modules at the IIM Calcutta campus, which are designed to facilitate deeper peer learning, faculty interaction and professional networking. Applicants are expected to hold a recognised bachelor's degree with a minimum of 50% marks, along with at least five years of full-time work experience after graduation.
NDTV
23-05-2025
- Business
- NDTV
Indian Institute of Management Calcutta Launches Executive Program in Public Policy
IIM Calcutta Executive Program: Indian Institute of Management, Calcutta, has launched an Executive Program in Public Policy and Management (EPPPM). The one-year program is expected to start in July 2025. Public Policy helps in addressing societal issues which is done by achieving goals of equity, inclusion and justice that largely depends on the effectiveness of public policy making and the effectiveness of governance. This program aims at improving the effectiveness of public policy making by acquainting professionals with various policy making techniques. As per an IIM-Calcutta release, this executive program is meant for aspiring leaders and managers of public and private sector firms, advocacy groups, international and non-governmental organizations and civil society associations. IIM Calcutta Executive Program: Objectives of The Program This program aims to give an understanding of theoretical and practical aspects of policymaking and policy analysis to the candidates. To tell participants of the best and innovative practices in public policy formulation and implementation. To inform the candidates with public policy issues and challenges impacting India and the world. To familiarize candidates with the tools and techniques of management and its application to public policymaking. IIM Calcutta Executive Program: Who Should Attend This Course? The program will be interesting for mid-career and senior-level professionals with at least three levels of experience. IIM Calcutta, while formulating the program targeted certain professionals from various segments. Here is a list of some of the professionals specifically targeted by IIM, Calcutta: State Government Officials All India Civil Services Embassy personnel Faculty members of State Administrative Training Institutes. Public Sector Officials Multilateral agencies (UN, World Bank, ADB etc.) Non-Government Organizations (Indian and International) Entrepreneurs Foundations and Think Tanks Consulting firms Senior Industry Executives IIM Calcutta Executive Program: Fees and Duration Of The Program
