Latest news with #IKEA
Calgary Herald
an hour ago
- Business
- Calgary Herald
IKEA Canada cuts restaurant prices in half to help with the rising cost of living
Canadians craving those famous Swedish meatballs from Inter IKEA Systems BV are in for a pleasant surprise as the retailer is slashing food prices to help with the rising cost of living. Article content IKEA announced on Tuesday it's cutting its restaurant prices in half for adults and children eat free from Monday to Friday. Article content The move is meant 'to help people stretch their budgets, nourish their families, and find a little more joy,' the retailer said. Article content Article content 'Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today's times of economic uncertainties and cost-of-living pressures,' Tolga Öncü, Ingka retail manager at IKEA Retail, said in a news release. Article content Article content The company says a family of four in France will now pay 6.96 euros ($11.12 CAD) for a meal and a 5 euro store voucher, compared to the previous price of 19.9 euros ($31.63 CAD). Article content Food inflation has been a persistent issue in Canada, having climbed a whopping 31 per cent since 2019, according to NerdWallet Canada. Article content
Yahoo
2 hours ago
- Business
- Yahoo
IKEA Canada cuts restaurant prices in half to help with the rising cost of living
Canadians craving those famous Swedish meatballs from Inter IKEA Systems BV are in for a pleasant surprise as the retailer is slashing food prices to help with the rising cost of living. IKEA announced on Tuesday it's cutting its restaurant prices in half for adults and children eat free from Monday to Friday. The move is meant 'to help people stretch their budgets, nourish their families, and find a little more joy,' the retailer said. 'Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today's times of economic uncertainties and cost-of-living pressures,' Tolga Öncü, Ingka retail manager at IKEA Retail, said in a news release. The company says a family of four in France will now pay 6.96 euros ($11.12 CAD) for a meal and a 5 euro store voucher, compared to the previous price of 19.9 euros ($31.63 CAD). Food inflation has been a persistent issue in Canada, having climbed a whopping 31 per cent since 2019, according to NerdWallet Canada. Prices for food purchased in stores climbed 2.8 per cent year-over-year in June, according to Statistics Canada, outpacing overall inflation for the month. 'We are not seeing inflation in our business,' Empire CEO says Competition Bureau sues DoorDash over alleged misleading prices IKEA stores in Canada, Austria, China, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, South Korea, Sweden, Switzerland, and the United Kingdom are included in the promotion. • Email: bcousins@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Pink Villa
4 hours ago
- Entertainment
- Pink Villa
How Gen Z's made Saiyaara a Phenomenon: An emotional uprising of digital natives
In an era where content scrolls faster than emotions can register, the runaway success of Saiyaara stands as a cultural revelation. With no marquee stars or franchise clout, the film still broke through and became a generational anthem—driven entirely by Gen Z. But to understand this phenomenon, we must look not just at the film but at the psychology of its audience. Saiyaara didn't just entertain—it healed, echoed, and reflected the lived emotional landscape of a digitally native generation raised in what psychologist Jonathan Haidt calls a "phone-based childhood.' Unlike millennials who transitioned into the internet age, Gen Z was born inside it. They are digital natives, fluent in memes, editing tools, and algorithmic cues—but emotionally stunted in the real world. As Haidt notes in The Anxious Generation, this is the first generation to be raised more by screens than by play. Their childhoods have shifted from being 'play-based' to 'phone-based,' a subtle change with profound implications. These young people have access to a wealth of information but a poverty of experience. Hovered over by overprotective parents in the real world, their risk-taking, real-life socializing, and emotional resilience have all been underdeveloped. The result is a generation paradoxically more connected and more isolated than any before it. Saiyaara lands squarely in this gap. At its core, the film is about raw, unfiltered emotion—heartbreak, vulnerability, yearning. It doesn't wink at the audience or wrap its pain in cool irony. It leans into the ache. And for a generation that has grown up emotionally distant—liking stories rather than living them—this sincere storytelling feels like oxygen. Haidt writes that kids today are "desperate for meaning, connection, and safe spaces to feel." Saiyaara offered that. It wasn't just a film; it was an emotional sanctuary. From a behavioural economics perspective, Saiyaara starring Ahaan Panday and Aneet Padda, activated several key cognitive and emotional triggers. One is contrast bias: in a media landscape cluttered with ironic, hyper-fast, or emotionally shallow content, Saiyaara stood out like a quiet cry in a crowded room. Its sincerity, its stillness, and its melancholic honesty were a jarring contrast to the dopamine-chasing Instagram scroll or the predictable arcs of algorithm-friendly content. Viewers remembered it not because it was loud, but because it hurt—and the brain remembers pain more vividly than pleasure. This emotional stickiness translated seamlessly to virality. Gen Z didn't merely consume the film—they deconstructed it, personalized it, and gave it second life on digital platforms. Here, the IKEA effect comes into play: behavioural economists have found that people value what they help build. Every reel edited, every emotional montage created with Saiyaara's soundtrack, every reaction video posted—these weren't just tributes; they were acts of emotional authorship. Gen Z made the film theirs, and in doing so, gave it cultural immortality. Equally important was identity signalling. In today's social internet, content is a proxy for personality. Sharing a tearjerker moment from Saiyaara, posting a romantic dialogue, or setting its score as a story background was a subtle way of saying, 'I feel deeply. I crave meaning. I believe in love.' These expressions help Gen Z craft online identities that feel more intimate than their guarded offline ones. In a world where performative detachment is the norm, embracing a film like Saiyaara became an act of emotional rebellion. What started as cinema became a mood, a language, and a shared emotional ritual. The music too deserves its due. A deeply melodic and emotionally stirring soundtrack created what can be described as a sensory echo chamber. The score was not just accompaniment—it became a looping emotional trigger. Gen Z stitched these sounds into their digital lives, creating short-form content that repeated and reactivated the film's emotion day after day, week after week. What started as cinema became a mood, a language, and a shared emotional ritual. Crucially, Saiyaara also emerged at a time when Bollywood had abandoned the genre of intense, old-school romance. The industry pivoted to slick thrillers, sanitized rom-coms, or multiverse spectacles—leaving a vacuum of raw love stories. Behavioural economics teaches us that scarcity increases perceived value, and Saiyaara entered this emotional void with full force. It became the only film speaking directly to a silent yearning that other content had ignored. In the end, the success of Saiyaara is not just about box office numbers. It is about resonance. It is about how a film, by daring to be emotionally naked, gave a screen-bound generation permission to feel again. For young people raised to be emotionally cautious, socially anxious, and forever online, Saiyaara was a window into a world of messy, irrational, aching love. A world they had only seen in reels but never lived in real life. And in that window, they saw themselves—not as they are, but as they long to be. In an industry obsessed with IP and scale, Saiyaara is a reminder that emotional truth, when paired with digital fluidity, is the most powerful engine of modern virality.
News18
7 hours ago
- Business
- News18
IKEA India appoints Patrik Antoni as CEO
Agency: PTI Last Updated: New Delhi, Jul 22 (PTI) IKEA India, part of leading Swedish home furnishings retailer, on Tuesday announced a top management change with the appointment of Patrik Antoni as its CEO. Antoni, whose appointment will be effective from August 2025, will also work as Country Retail Manager & Chief Sustainability Manager (CSO), IKEA India said in a statement. His appointment comes at a time when Susanne Pulverer, who led the company's operations as Country Retail Manager & CSO, has decided to leave her role at IKEA. She was associated with IKEA for 28 years and has spent over eight years in India in three stints. 'Antoni will lead the company's ambitious growth plans in India, leveraging his 20-plus years of IKEA experience and deep knowledge of the total IKEA value chain. In this new structure, the CEO will take on holistic responsibility for retail operations in India and common topics across Ingka companies," it said. Antoni has experience in India, including a 5-year stint as Deputy CEO, which will enable him to navigate the market's unique opportunities and challenges. He was part of the initial IKEA India retail team that opened the first IKEA store in Hyderabad. In 2018, Patrik went on to be General Manager of IKEA Russia, where he led all of Ingka operations. 'I look forward to bringing my experience, energy, and deep commitment to IKEA's values to support our ambitious expansion plans, making IKEA even more accessible to the many people in India," he said. IKEA is in the second phase of growth in India. It started its retail operation in India in 2018 by opening its first store at Hyderabad, followed by Navi Mumbai and Bengaluru, and several other as Delhi-NCR, in the execution pipelines. Earlier this year, IKEA announced a shift in its India growth strategy, by also opting for smaller store sizes for its expansion in smaller growth cities here and making it accessible to many more people. In February, IKEA started online sales in Delhi-NCR and nine other markets ahead of its upcoming physical stores in Gurugram and Noida. It plans to open physical stores in Chennai and Pune in the next phase after having operational stores in Hyderabad, Mumbai and Bengaluru and two more coming stores in Delhi-NCR in Gurugram and Noida at its under-construction 'Likly' centres. PTI KRH KRH SHW view comments First Published: July 22, 2025, 18:30 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Mint
7 hours ago
- Business
- Mint
IKEA India appoints Patrik Antoni as new CEO as Susanne Pulverer resigns
Swedish home furnishings company IKEA's Indian arm appointed Patrik Antoni as the new Chief Executive Officer (CEO) of IKEA India, effective from August, according to an official announcement on Tuesday, 22 July 2025. The company aims to strengthen its India business and leadership, so it also appointed Antoni as the Country Retail Manager and CSO (Chief Sustainability Manager). According to the official announcement, Antoni will take on a holistic responsibility for retail operations in India and other common subjects across the Ingka Group companies. 'I am honoured and excited to return to India, a market that holds a special place in my heart and in my career. I am looking forward to build on the strong foundation that the team has laid and the many opportunities that lie ahead. India is a truly unique market with immense potential for growth,' said Patrik Antoni, highlighting the need to make IKEA more accessible for people in the nation, according to the official statement. Patrik Antoni's appointment comes after Susanne Pulverer, the current Country Retail Manager & CSO, decided to step down and move on from her role after serving 28 years in the Swedish home furnishing giant. 'While now handing over to a new leadership, I am excited to start a new chapter in my life,' she said, according to the statement.
