Latest news with #IMEA
Campaign ME
21-05-2025
- Business
- Campaign ME
GROHE campaign highlights ‘felt but unseen' tech that meets daily needs
German manufacturer GROHE has revealed details about its Heart of Your Bathroom campaign, through which the brand aims to increase top-of-mind awareness, promote product trust and reliability, and position GROHE as the standard in German-engineered performance, quality and sustainability. The campaign was launched across multiple touchpoints, including digital, social media, influencer collaborations, showroom activations, in-store point of sale (POS) and print advertising. Markets also leveraged above-the-line (ATL) and below-the-line (BTL) assets depending on geography and audience. In conversation with Campaign Middle East, Gita Ghaemmaghami, Leader – Communications and PR, LIXIL IMEA, said, 'The goal of GROHE's Heart of Your Bathroom campaign is to reinforce the brand's core leadership in bathroom innovation by highlighting its 'felt but unseen' technologies. The 'Heart of Your Bathroom' (HOYB) campaign reflects GROHE's long-term brand positioning, not just a campaign, but a reaffirmation of GROHE's commitment to innovation built around real customer needs.' Get your tickets to the Campaign Breakfast Briefing: Marketing Strategies 2025 on May 29, where top industry leaders will gather to unpack game-changing practices within the world of marketing. She added, 'The mix of digital, in-store, and influencer engagement channels were selected to reflect the layered nature of the campaign targeting both professionals such as architects, designers and retailers, as well as end consumers.' The campaign is active across key IMEA markets including the UAE, KSA, Egypt, Türkiye, India, and South Africa, with market-specific adaptations for tone and visual application. As a long-term brand campaign, Heart of Your Bathroom, which was launched in early 2025, will extend across FY25 and beyond as part of GROHE's ongoing strategic positioning. View this post on Instagram A post shared by GROHE MENA (@grohemena) Select influencer collaborations were activated in relevant markets. 'These partnerships boosted organic reach and drove engagement around the everyday utility and performance,' Ghaemmaghami confirmed. Overall, the success of the GROHE Heart of Your Bathroom campaign is being measured through a mix of brand key performance indicators (KPIs) such as top-of-mind awareness, brand recall, engagement, product consideration lift, showroom and point of sale (POS) footfall, as well as influencer performance metrics and media coverage sentiment across IMEA markets.
Mid East Info
14-05-2025
- Business
- Mid East Info
Tech Mahindra Announces Senior Leadership Elevations to Drive Strategic Market Growth - Middle East Business News and Information
India – May 14th, 2025: Tech Mahindra (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries, announced key leadership elevations to drive strategic growth in critical markets. Manish Mangal will take over as Head – Americas Communications Business, and Sahil Dhawan has been appointed Head – India, Middle East, and Africa (IMEA) Business. Manish Mangal, in his expanded role, will lead Tech Mahindra's Communications business across the Americas, one of the company's most vital growth markets. His deep industry knowledge and track record of innovation position him to drive business transformation and unlock new opportunities for clients in the region. With over 27 years of global experience in the telecom industry, Manish has played a pivotal role in advancing 5G, AI, and cloud-native network technologies. He previously served as Chief Technology Officer – Telecom Business & Global Business Head – Network Services for Tech Mahindra. Sahil Dhawan will drive Tech Mahindra's growth strategy and customer engagement across the IMEA region, a market of strategic importance to the company's long-term vision. His cross-functional experience and customer-centric leadership will help accelerate business expansion and deepen client relationships across key industries. Previously, Sahil Dhawan served as Senior Vice President & Global Head – Enterprise Applications. He led the global P&L across sales, delivery, solutions, and alliances for Tech Mahindra's expansive Enterprise Applications portfolio. Mohit Joshi, CEO and Managing Director, Tech Mahindra, said, 'Manish and Sahil have been integral to our growth journey, consistently delivering impact through leadership and innovation. Their new roles reflect our commitment to strengthening market-specific strategies. I congratulate them and look forward to their continued success in shaping the next phase of Tech Mahindra's growth.' Manish Mangal, Head – Americas Communications Business, Tech Mahindra, said, 'It is a privilege to lead the Communications business in the Americas at a time of exciting transformation in the telecom sector. We are committed to building on our strengths and delivering cutting-edge solutions that help our clients navigate the future of connectivity.' Sahil Dhawan, Head – India, Middle East, and Africa Business, Tech Mahindra, said, 'I am honored to take on the responsibility of leading the IMEA business. These regions hold significant potential, and together with the team, we aim to foster sustained growth, enhance client engagement, and provide innovative solutions that meet local market demands.' Tech Mahindra continues to reinforce its leadership bench as it advances its strategic focus on delivering integrated, AI-first, and platform-led solutions. The company's growth strategy remains centered on empowering global enterprises with the speed, scale, and intelligence required to succeed in an increasingly digital economy. About Tech Mahindra Tech Mahindra (NSE: TECHM) offers technology consulting and digital solutions to global enterprises across industries, enabling transformative scale at unparalleled speed. With 150,000+ professionals across 90+ countries helping 1100+ clients, Tech Mahindra provides a full spectrum of services including consulting, information technology, enterprise applications, business process services, engineering services, network services, customer experience & design, AI & analytics, and cloud & infrastructure services. It is the first Indian company in the world to have been awarded the Sustainable Markets Initiative's Terra Carta Seal, which recognizes global companies that are actively leading the charge to create a climate and nature-positive future. Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies. For more information on how TechM can partner with you to meet your Scale at Speed™ imperatives, please visit Our Social Media Channels For more information on Tech Mahindra, please contact:
Zawya
14-05-2025
- Business
- Zawya
Tech Mahindra announces senior leadership elevations to drive strategic market growth
India – Tech Mahindra (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries, announced key leadership elevations to drive strategic growth in critical markets. Manish Mangal will take over as Head – Americas Communications Business, and Sahil Dhawan has been appointed Head – India, Middle East, and Africa (IMEA) Business. Manish Mangal, in his expanded role, will lead Tech Mahindra's Communications business across the Americas, one of the company's most vital growth markets. His deep industry knowledge and track record of innovation position him to drive business transformation and unlock new opportunities for clients in the region. With over 27 years of global experience in the telecom industry, Manish has played a pivotal role in advancing 5G, AI, and cloud-native network technologies. He previously served as Chief Technology Officer – Telecom Business & Global Business Head – Network Services for Tech Mahindra. Sahil Dhawan will drive Tech Mahindra's growth strategy and customer engagement across the IMEA region, a market of strategic importance to the company's long-term vision. His cross-functional experience and customer-centric leadership will help accelerate business expansion and deepen client relationships across key industries. Previously, Sahil Dhawan served as Senior Vice President & Global Head - Enterprise Applications. He led the global P&L across sales, delivery, solutions, and alliances for Tech Mahindra's expansive Enterprise Applications portfolio. Mohit Joshi, CEO and Managing Director, Tech Mahindra, said, 'Manish and Sahil have been integral to our growth journey, consistently delivering impact through leadership and innovation. Their new roles reflect our commitment to strengthening market-specific strategies. I congratulate them and look forward to their continued success in shaping the next phase of Tech Mahindra's growth.' Manish Mangal, Head – Americas Communications Business, Tech Mahindra, said, "It is a privilege to lead the Communications business in the Americas at a time of exciting transformation in the telecom sector. We are committed to building on our strengths and delivering cutting-edge solutions that help our clients navigate the future of connectivity." Sahil Dhawan, Head – India, Middle East, and Africa Business, Tech Mahindra, said, 'I am honored to take on the responsibility of leading the IMEA business. These regions hold significant potential, and together with the team, we aim to foster sustained growth, enhance client engagement, and provide innovative solutions that meet local market demands." Tech Mahindra continues to reinforce its leadership bench as it advances its strategic focus on delivering integrated, AI-first, and platform-led solutions. The company's growth strategy remains centered on empowering global enterprises with the speed, scale, and intelligence required to succeed in an increasingly digital economy. About Tech Mahindra Tech Mahindra (NSE: TECHM) offers technology consulting and digital solutions to global enterprises across industries, enabling transformative scale at unparalleled speed. With 150,000+ professionals across 90+ countries helping 1100+ clients, Tech Mahindra provides a full spectrum of services including consulting, information technology, enterprise applications, business process services, engineering services, network services, customer experience & design, AI & analytics, and cloud & infrastructure services. It is the first Indian company in the world to have been awarded the Sustainable Markets Initiative's Terra Carta Seal, which recognizes global companies that are actively leading the charge to create a climate and nature-positive future. Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies. For more information on how TechM can partner with you to meet your Scale at Speed™ imperatives, please visit Our Social Media Channels
Yahoo
13-05-2025
- Business
- Yahoo
Offer to extend contract with electricity provider still open to Naperville despite deadline passing
The advertised deadline for Naperville to decide whether it wants to keep getting energy from the Illinois Municipal Electric Agency has come and gone. But a contract extension has yet to go to Naperville City Council for a vote. The city's Electric Utility Director Brian Groth says the option is still on the table. 'We are just past the deadline date that was provided but the offer has not been closed,' Groth said. For more than a year, Naperville has been gearing up to decide if it will retain IMEA as its electricity provider past 2035, when the city's current contract with the agency is due to expire. Citing the need for long-term planning, IMEA gave Naperville — along with the agency's other 31 members — until April 30 to opt into a contract extension out to 2055. In the weeks leading up to the deadline, the city held several discussions on the matter. A vocal segment of the community is opposed to continuing with IMEA because of its reliance on coal to generate energy, a pollution generating source of power. Naperville's Public Utilities Advisory Board in late February received a presentation from IMEA staff. A week later, the board heard from Philadelphia-based consultant Customized Energy Solutions, which presented an overview of the different ways — as well as their associated risks and benefits — that Naperville could power its electric grid in years to come. The board received another two presentations pertinent to the city's contract renewal at a special meeting on April 8, one concerning the legal and market constraints Naperville's electric utility operates under and one from the Naperville Environment and Sustainability Task Force (NEST). After hearing both, the board narrowly recommended that the city stay on with IMEA. The recommendation, though, has yet to go to council, which holds the final decision-making authority on the matter. The earliest the recommendation could have been on the council's agenda was May 6. Rather, staff — as part of a larger presentation on near-term projects, goals and priorities for the city — briefly mentioned PUAB's recommendation and said that they continue to research options as well as engage with stakeholders on the issue. Staff anticipates bringing this discussion to the council in July or August, said Marcie Schatz, assistant to the city manager. Meanwhile, discussions on where IMEA's contact extension offer stands for all members that have yet to renew are also ongoing. At an IMEA Board of Directors meeting last month, agency staff recommended that the open offer period for a new contract be extended until Aug. 21, according to a public memorandum from Groth to Naperville City Manager Doug Krieger. The memo, released May 1, said that 27 of IMEA's 32 members had so far signed a contract renewal. Following agency staff's recommendation, a 'lengthy discussion between IMEA board members ensued,' the memo said. Members discussed terminating the open offer period, while others suggested applying a progressive premium structure to communities that do not sign up for a new contact at this time, per the memo. Ultimately, a motion was made to draw out the offer period to August but further discussion was tabled to the board's June meeting. Agency staff were asked to begin preparing a resolution to extend the existing contract offer. Asked about the implications of IMEA board discussions on council, Groth said last week, 'I believe that the conversation in Naperville is a separate conversation from the IMEA board. 'My goal has always been to bring all of the options to council with … as much (information) as we can for all of the options so that (members) can be educated and make a decision going forward,' he said. For NEST, which has been an official Naperville advisory body since 2019, IMEA isn't and won't be an option 'until they actually have a plan to transition off of coal,' NEST Co-chair Cathy Clarkin said in a call Monday. IMEA, whose current energy portfolio is largely reliant on non-renewable sources, has put forward ambitious plans to reach net zero carbon emissions by 2050. That plan has earned skepticism from local experts, NEST included. At last week's council meeting, NEST representatives urged the city during the public comment portion of the meeting to do two things as it charts a path forward for Naperville's electricity grid: commit to pursuing a comprehensive, publicly inclusive and transparent energy selection process and complete a carbon action plan. 'We continue to advocate for the process that we've shared multiple times,' Clarkin echoed this week. 'We think that's really the best approach.' tkenny@
Chicago Tribune
13-05-2025
- Business
- Chicago Tribune
Offer to extend contract with electricity provider still open to Naperville despite deadline passing
The advertised deadline for Naperville to decide whether it wants to keep getting energy from the Illinois Municipal Electric Agency has come and gone. But a contract extension has yet to go to Naperville City Council for a vote. The city's Electric Utility Director Brian Groth says the option is still on the table. 'We are just past the deadline date that was provided but the offer has not been closed,' Groth said. For more than a year, Naperville has been gearing up to decide if it will retain IMEA as its electricity provider past 2035, when the city's current contract with the agency is due to expire. Citing the need for long-term planning, IMEA gave Naperville — along with the agency's other 31 members — until April 30 to opt into a contract extension out to 2055. In the weeks leading up to the deadline, the city held several discussions on the matter. A vocal segment of the community is opposed to continuing with IMEA because of its reliance on coal to generate energy, a pollution generating source of power. Naperville's Public Utilities Advisory Board in late February received a presentation from IMEA staff. A week later, the board heard from Philadelphia-based consultant Customized Energy Solutions, which presented an overview of the different ways — as well as their associated risks and benefits — that Naperville could power its electric grid in years to come. The board received another two presentations pertinent to the city's contract renewal at a special meeting on April 8, one concerning the legal and market constraints Naperville's electric utility operates under and one from the Naperville Environment and Sustainability Task Force (NEST). After hearing both, the board narrowly recommended that the city stay on with IMEA. The recommendation, though, has yet to go to council, which holds the final decision-making authority on the matter. The earliest the recommendation could have been on the council's agenda was May 6. Rather, staff — as part of a larger presentation on near-term projects, goals and priorities for the city — briefly mentioned PUAB's recommendation and said that they continue to research options as well as engage with stakeholders on the issue. Staff anticipates bringing this discussion to the council in July or August, said Marcie Schatz, assistant to the city manager. Meanwhile, discussions on where IMEA's contact extension offer stands for all members that have yet to renew are also ongoing. At an IMEA Board of Directors meeting last month, agency staff recommended that the open offer period for a new contract be extended until Aug. 21, according to a public memorandum from Groth to Naperville City Manager Doug Krieger. The memo, released May 1, said that 27 of IMEA's 32 members had so far signed a contract renewal. Following agency staff's recommendation, a 'lengthy discussion between IMEA board members ensued,' the memo said. Members discussed terminating the open offer period, while others suggested applying a progressive premium structure to communities that do not sign up for a new contact at this time, per the memo. Ultimately, a motion was made to draw out the offer period to August but further discussion was tabled to the board's June meeting. Agency staff were asked to begin preparing a resolution to extend the existing contract offer. Asked about the implications of IMEA board discussions on council, Groth said last week, 'I believe that the conversation in Naperville is a separate conversation from the IMEA board. 'My goal has always been to bring all of the options to council with … as much (information) as we can for all of the options so that (members) can be educated and make a decision going forward,' he said. For NEST, which has been an official Naperville advisory body since 2019, IMEA isn't and won't be an option 'until they actually have a plan to transition off of coal,' NEST Co-chair Cathy Clarkin said in a call Monday. IMEA, whose current energy portfolio is largely reliant on non-renewable sources, has put forward ambitious plans to reach net zero carbon emissions by 2050. That plan has earned skepticism from local experts, NEST included. At last week's council meeting, NEST representatives urged the city during the public comment portion of the meeting to do two things as it charts a path forward for Naperville's electricity grid: commit to pursuing a comprehensive, publicly inclusive and transparent energy selection process and complete a carbon action plan. 'We continue to advocate for the process that we've shared multiple times,' Clarkin echoed this week. 'We think that's really the best approach.'
