Latest news with #INEOSGrenadier
Forbes
28-04-2025
- Entertainment
- Forbes
The Visual Artist So Many Cool Brands Want
Alex Alpert, Visual Artist Alex Alpert is a phenomenon who in the past 3 years has created visual art with his fun, highly engaging style for brands including Nike, Subway, Jet Blue, Red Bull, Adobe, American Express, BMW, Puma, Chelsea FC, The U.S. Olympic Ski Team, The Chicago Bulls, McLaren, Bugatti, INEOS Grenadier, Sharpie markers and acrylic pens, as well as museum art, all without an agent or social media team. One success has led to another, in part because he creates so much of his art live, at high traffic, high profile events where he's seen by many brand decision-makers. It's entertaining and awe-inspiring to watch his images come to life. Alex Alpert creating his customized art live at events As a kid, Alex was always drawing and creating art and graffiti. He trained as a musician in piano and voice and won a scholarship to college for singing. After graduation Alex worked for Universal Music Group in marketing, which has served him well navigating the world of large corporate brands. During COVID, he made the decision to go back to his love for creating art and he refined his unique style that resonates with a wide range of people. That signature style typically involves black and white lines with curves in various thicknesses. Embedded symbols that tell stories that engage people who enjoy discovering them, a bit like Where's Waldo. Alex customizes the work for each client based on a combination of brand briefings, his own research, and free associations with the subject. He initially applied his art to friends' sneakers and bags which went viral and led the way to his first corporate deal with the handbag company Hammitt. Mural for jetBlue painted by Alex Alpert at the Barclays Center in Brooklyn The range of work since has been astounding and demand has snowballed. A restaurateur, Eytan Sugarman, asked Alex to create a tribute to New York City for a mural in one of his restaurants. That led to a mural for the Jet Blue Lounge at the Barclay Center. For athletes at the NBA All-Stars game, he created sneakers for players like Luka Dončić, who loved them. The hand-drawn, customized sneakers have delighted recipients from celebrities to lucky customers in special brand promotions. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder Subway sandwich wrapper and RedBull mural designed by Alex Alpert Strategically, collaborations with Alex have been great for brands. Part of the appeal are the brand stories he tells through the art. The sandwich wrapper he designed for Subway has become the permanent wrapper. It tells Subway's history in an engaging way, with details like a depiction of its original store location back when it was called 'Pete's Subway'. It imbues Subway with a more memorable, creative, fun and celebratory brand image. Many brands like associating themselves with cool, relatively young artists, as it shows they support creativity, taste curation, and discovery. It's fun to watch as Alex creates in places like the New York International Auto Show or the National Retail Federation trade show which attract broad audiences and media attention. For the high-end Grenadier car brand at the 2025 New York Auto Show, Alex drew all over their latest $79,000 station wagon while people watched and even returned later to see the progress. The Grenadier car and Alex were featured on a CBS News segment that aired during the show. Once the entire car is covered in Alex's drawings, it will be covered with a clear seal to lock in the design. From there it will be displayed at various auto shows and art fairs, which in turn will attract further media interest. This all helps the relatively new Grenadier car brand get noticed by coveted target audiences, and increases earned media generated by influencers, viewers, and traditional media. Videos of Alex's branded art in the making is fun brand content for social media, and watching the art in progress engages viewers for longer than any ad or billboard possibly could. New York Children's Museum of Art X Google and Synergia NY - Annual Autism Initiative Picnic Brands have been collaborating with artists to greater or lesser degrees for years, but it's rare for an artist to be: Artist collaborations can be great for brand image, making brands seem more fun, cool, curatorial, and creative. In the fight for consumer and media attention, they help brands stand out, get noticed, and enable more quality time spent with more unique and engaging content.
Yahoo
28-02-2025
- Business
- Yahoo
The Snow League Announces Inaugural Partner Lineup for Groundbreaking First Season of Winter Sports Competition
NEW YORK, February 28, 2025--(BUSINESS WIRE)--The highly anticipated inaugural season of The Snow League launches next week in iconic Aspen, Colorado, and today, the league is proud to announce the first five corporate partners supporting this exciting new chapter in winter sports competition. Three Founding Partners, Marriott Bonvoy, INEOS Automotive and Pacifico®, are joined in the Snow League family by Hublot and Tiffany & Co. Hublot will be the league's Official Watch and Timekeeper while Tiffany & Co. comes onboard as the Official Trophy Provider. The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing founded by legendary athlete Shaun White, starts on March 7-8 at Buttermilk at Aspen Snowmass. These partnerships will play a crucial role in elevating the league's visibility, enhancing fan experiences, and promoting the growth of winter sports across the globe. Marriott Bonvoy: Marriott International's global travel platform Marriott Bonvoy is the league's Official Hotel and Hotel Loyalty Partner for its inaugural season. With a legacy of delivering exceptional guest experiences, Marriott Bonvoy is poised to elevate The Snow League's debut season through premium hospitality offerings, enhanced fan experiences, and initiatives that celebrate the vibrant culture of snowboarding and freeskiing. Marriott Bonvoy recently launched four Marriott Bonvoy Moments experiences for the Aspen Snowmass event that members redeemed with points earned from travel and everyday activities. The experiences will include a private mountain experience with White, VIP access to the Marriott Bonvoy suite to watch the inaugural Snow League competition, a three-night stay at W Aspen, and more. Additional Marriott Bonvoy Moments will be offered for upcoming competitions. Learn more at INEOS Automotive: The Official Automotive Partner of The Snow League, INEOS Automotive, will provide official transport to athletes, event officials and VIP guests in Aspen. In addition, guests at the season's opening event will have the opportunity to experience the capabilities of the Grenadier and Quartermaster 4X4s over a bespoke mountain off-road test track. Whether traversing mountain terrain in support of The Snow League or hauling skis to the slopes for a family vacation, the tough, go-anywhere INEOS Grenadier delivers best-in-class off-road capability and features the modern comfort, refinement and quality standards expected by those seeking adventure around the world. Pacifico®: From on-site activations to digital content, fans will enjoy the event with the bold and adventurous vibe Pacifico represents as The Snow League's Official Beer. Additionally, in a joint effort with The Snow League, Pacifico will support fan engagement around the inaugural event with The Hideaway by Pacifico, a fan-facing evening event held in Aspen. The party will include a visit from White, live music, exclusive merch, Pacifico beer, and more discoveries (must be at least 21 years old and RSVP to attend). Hublot: Reinforcing their deep-rooted ties with Aspen, Hublot proudly steps in as the Official Watch and Timekeeper for the inaugural season of The Snow League. At the Aspen Snowmass event, Hublot will reveal their third collaborative timepiece dedicated to the bold spirit and lasting influence that defines the brand and inspiring destination of The Snow League's season 1 kick-off. Additionally, the luxury watch brand will participate in a celebratory evening at The Snow League Après Championship Party, taking place Saturday at the renowned Snow Lodge at the St. Regis in Aspen. Tiffany & Co.: The global luxury jeweler Tiffany & Co. will be the Official Trophy Provider. The Snow League will present the trophies to the winners of Snow League events over the course of the season, culminating in the presentation of a unique championship trophy awarded to The Snow League Season One Champions in Switzerland next spring. Launched in June 2024, The Snow League will feature the world's top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competitions, showcasing elite female and male athletes in snowboarding and freeskiing, will be broadcast in the United States on NBC Sports and Peacock. "We're thrilled to partner with such incredible companies as we launch this groundbreaking league in one of the world's most iconic winter destinations," said Omer Atesmen, CEO of The Snow League. "The support of this group of brands underscores the global appeal of elite snowboarding and freeskiing and highlights the shared values of innovation and fan engagement to drive new standards for athlete development and live entertainment in winter sports." The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution For more information, please visit and purchase tickets to the event here. About The Snow League Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $1.6 million prize purse, with athletes competing to earn points to determine the overall champions. The season kicks off at Buttermilk in Aspen Snowmass (March 7–8, 2025), then moves to Yunding Secret Garden, China (Dec. 4–6, 2025), where 16 of the world's top freeskiers will join the roster at the Beijing 2022 Olympic venue. The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned. The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution. Follow The Snow League on X, Instagram, Facebook and YouTube. About Marriott Bonvoy Marriott Bonvoy, Marriott International's global travel platform, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all- inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok. About INEOS AUTOMOTIVE In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster. INEOS Automotive is a subsidiary of INEOS ( a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn. To find out more about INEOS Automotive, visit About Pacifico® Pacifico Clara® is a golden lager with a crisp, refreshing flavor. As the story goes, Pacifico was founded in Mazatlán, Mexico in 1900, and first "imported" to the U.S. by Californian surfers who visited Baja, loved the beer and brought it back to share with other like-minded adventurers. Inspired by the surfers' find, Pacifico continues to fuel the thirst for discovery, because good things come to those who seek them out. Explore the story that's inspired countless others by visiting and About Hublot Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship's porthole (hublot in French). Thus, the Art of Fusion was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand's aesthetic and technical signature. This identity was strengthened in 2005 with the Big Bang, which attested to unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes. This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy 'Be First, Unique and Different.' Leading to further collections with innovative designs: Classic Fusion, Shaped Collections including Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic and King Gold, brightly-colored ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and high complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements). About Tiffany & Co. Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. With more than 300 retail stores worldwide and a workforce of more than 14,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Over 3,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company's own workshops, realizing the brand's commitment to superlative quality. Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity, equity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit View source version on Contacts MEDIA CONTACTS media@ Jen PerosFamous Last Words PRjen@ Annie FastAlpine Coast Communicationsannie@ Ilana TaubGold Tree PRilana@
Associated Press
28-02-2025
- Business
- Associated Press
The Snow League Announces Inaugural Partner Lineup for Groundbreaking First Season of Winter Sports Competition
The highly anticipated inaugural season of The Snow League launches next week in iconic Aspen, Colorado, and today, the league is proud to announce the first five corporate partners supporting this exciting new chapter in winter sports competition. Three Founding Partners, Marriott Bonvoy, INEOS Automotive and Pacifico®, are joined in the Snow League family by Hublot and Tiffany & Co. Hublot will be the league's Official Watch and Timekeeper while Tiffany & Co. comes onboard as the Official Trophy Provider. The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing founded by legendary athlete Shaun White, starts on March 7-8 at Buttermilk at Aspen Snowmass. These partnerships will play a crucial role in elevating the league's visibility, enhancing fan experiences, and promoting the growth of winter sports across the globe. Marriott Bonvoy: Marriott International's global travel platform Marriott Bonvoy is the league's Official Hotel and Hotel Loyalty Partner for its inaugural season. With a legacy of delivering exceptional guest experiences, Marriott Bonvoy is poised to elevate The Snow League's debut season through premium hospitality offerings, enhanced fan experiences, and initiatives that celebrate the vibrant culture of snowboarding and freeskiing. Marriott Bonvoy recently launched four Marriott Bonvoy Moments experiences for the Aspen Snowmass event that members redeemed with points earned from travel and everyday activities. The experiences will include a private mountain experience with White, VIP access to the Marriott Bonvoy suite to watch the inaugural Snow League competition, a three-night stay at W Aspen, and more. Additional Marriott Bonvoy Moments will be offered for upcoming competitions. Learn more at INEOS Automotive: The Official Automotive Partner of The Snow League, INEOS Automotive, will provide official transport to athletes, event officials and VIP guests in Aspen. In addition, guests at the season's opening event will have the opportunity to experience the capabilities of the Grenadier and Quartermaster 4X4s over a bespoke mountain off-road test track. Whether traversing mountain terrain in support of The Snow League or hauling skis to the slopes for a family vacation, the tough, go-anywhere INEOS Grenadier delivers best-in-class off-road capability and features the modern comfort, refinement and quality standards expected by those seeking adventure around the world. Pacifico®: From on-site activations to digital content, fans will enjoy the event with the bold and adventurous vibe Pacifico represents as The Snow League's Official Beer. Additionally, in a joint effort with The Snow League, Pacifico will support fan engagement around the inaugural event with The Hideaway by Pacifico, a fan-facing evening event held in Aspen. The party will include a visit from White, live music, exclusive merch, Pacifico beer, and more discoveries (must be at least 21 years old and RSVP to attend). Hublot: Reinforcing their deep-rooted ties with Aspen, Hublot proudly steps in as the Official Watch and Timekeeper for the inaugural season of The Snow League. At the Aspen Snowmass event, Hublot will reveal their third collaborative timepiece dedicated to the bold spirit and lasting influence that defines the brand and inspiring destination of The Snow League's season 1 kick-off. Additionally, the luxury watch brand will participate in a celebratory evening at The Snow League Après Championship Party, taking place Saturday at the renowned Snow Lodge at the St. Regis in Aspen. Tiffany & Co.: The global luxury jeweler Tiffany & Co. will be the Official Trophy Provider. The Snow League will present the trophies to the winners of Snow League events over the course of the season, culminating in the presentation of a unique championship trophy awarded to The Snow League Season One Champions in Switzerland next spring. Launched in June 2024, The Snow League will feature the world's top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competitions, showcasing elite female and male athletes in snowboarding and freeskiing, will be broadcast in the United States on NBC Sports and Peacock. 'We're thrilled to partner with such incredible companies as we launch this groundbreaking league in one of the world's most iconic winter destinations,' said Omer Atesmen, CEO of The Snow League. 'The support of this group of brands underscores the global appeal of elite snowboarding and freeskiing and highlights the shared values of innovation and fan engagement to drive new standards for athlete development and live entertainment in winter sports.' The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution For more information, please visit and purchase tickets to the event here. About The Snow League Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $1.6 million prize purse, with athletes competing to earn points to determine the overall champions. The season kicks off at Buttermilk in Aspen Snowmass (March 7–8, 2025), then moves to Yunding Secret Garden, China (Dec. 4–6, 2025), where 16 of the world's top freeskiers will join the roster at the Beijing 2022 Olympic venue. The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned. The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution. About Marriott Bonvoy Marriott Bonvoy, Marriott International's global travel platform, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all- inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques ®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok. About INEOS AUTOMOTIVE In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster. INEOS Automotive is a subsidiary of INEOS ( a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn. To find out more about INEOS Automotive, visit Pacifico Clara® is a golden lager with a crisp, refreshing flavor. As the story goes, Pacifico was founded in Mazatlán, Mexico in 1900, and first 'imported' to the U.S. by Californian surfers who visited Baja, loved the beer and brought it back to share with other like-minded adventurers. Inspired by the surfers' find, Pacifico continues to fuel the thirst for discovery, because good things come to those who seek them out. Explore the story that's inspired countless others by visiting and About Hublot Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship's porthole ( hublot in French). Thus, the Art of Fusion was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand's aesthetic and technical signature. This identity was strengthened in 2005 with the Big Bang, which attested to unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes. This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy 'Be First, Unique and Different.' Leading to further collections with innovative designs: Classic Fusion, Shaped Collections including Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic and King Gold, brightly-colored ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and high complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements). About Tiffany & Co. Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. With more than 300 retail stores worldwide and a workforce of more than 14,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Over 3,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company's own workshops, realizing the brand's commitment to superlative quality. Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity, equity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit [email protected] Peros [email protected] Fast Alpine Coast Communications [email protected] Taub SOURCE: The Snow League Copyright Business Wire 2025. PUB: 02/28/2025 11:18 AM/DISC: 02/28/2025 11:18 AM
Mid East Info
26-02-2025
- Business
- Mid East Info
GRENADIER GOES FREESTYLE FOR WINTER SPORTS SPECTACLE - Middle East Business News and Information
INEOS Grenadier announces global partnership with The Snow League All-new global professional winter sports series founded by three-time Olympic Gold medallist, Shaun White The first events of 2025 are to be held on 7-8 March in Aspen, Colorado – one of the world's most prestigious mountain resorts – followed by Yunding Secret Garden, China in December Dubai, UAE: The INEOS Grenadier and Quartermaster 4X4s will hit the slopes in Aspen, Colorado, on 7-8 March, partnering with The Snow League to drive the first in a season of global events that will redefine the future of winter sports competition. Bringing the best freeskiers and snowboarders to compete at the world's most prestigious mountain resort venues, the Grenadier will deliver The Snow League's fresh format to a global audience, starting at Buttermilk in Aspen Snowmass in March before heading to Yunding Secret Garden, China in December 2025. Having won three Olympic Gold Medals since bursting onto the scene at the Winter Games in Turin in 2006, retired snowboarding legend and The Snow League founder, Shaun White, will go a step further in transforming the sport in this fresh freestyle format, featuring the biggest names in winter sports, including Olympic and X Games Gold medallists Maddie Mastro, Jiayu Liu and Ayumu Hirano. The Snow League will deliver explosive drama and epic rivalries from the first to the last run, but it's not just the halfpipe where guests and visitors will get to experience thrilling winter action. As well as providing official transport to athletes, event officials and VIP guests, visitors to the season's opening event in Aspen will have the opportunity to experience the capabilities of the Grenadier over a bespoke mountain off-road test track. Whether traversing mountain terrain in support of The Snow League or hauling skis to the slopes for a family vacation, the tough, go-anywhere Grenadier delivers best-in-class off-road capability and features the modern comfort, refinement and quality standards expected by those seeking adventure around the world. ' Partnering with INEOS Automotive is a groundbreaking step toward redefining the future of winter sports. The Grenadier's rugged design and reliability align perfectly with the adventurous spirit of The Snow League, pushing boundaries and taking snowboarding and freeskiing to new heights,' comments Shaun White, Founder of The Snow League. Lynn Calder, CEO INEOS Automotive adds: 'We know what it takes to build something from scratch and establish a brand that delivers a fresh option to those looking for something different. The Grenadier continues to break boundaries around the world and The Snow League shares our philosophy of offering an experience like no other, so we're excited to see the action unfold on the mountains, starting in Aspen.'
