Latest news with #ISO42001
Techday NZ
9 hours ago
- Business
- Techday NZ
Integral Ad Science earns first ethical AI certification in media
Integral Ad Science has received the first Ethical Artificial Intelligence Certification from the Alliance for Audited Media. The certification is regarded as a milestone as artificial intelligence becomes more prevalent in the digital advertising sector. The Alliance for Audited Media's framework assesses a company's AI governance, data quality, risk mitigation, bias controls, and oversight processes. Certification process The certification is based on the Alliance for Audited Media's Ethical AI Framework. This framework covers areas such as disclosure, human oversight, privacy, bias mitigation, and risk management. The evaluation involved a comprehensive audit of Integral Ad Science's AI governance, including policies, AI risk management procedures, and oversight controls at multiple organisational levels. The auditors also examined the company's product-level methodologies and checked whether effective quality control mechanisms were in place for both the supporting data and the AI models' overall performance. AI is a central component of Integral Ad Science's approach to digital advertising. The company's AI and machine learning platforms process up to 280 billion interactions each day, integrating AI into products for tasks such as real-time prediction, decision-making, fraud protection, brand safety, and attention measurement. These AI capabilities support solutions such as Total Media Quality, Quality Attention, and Fraud Solutions. Industry recognition Integral Ad Science is also the holder of TrustArc's Responsible AI certification and participates in ISO 42001 standards for AI management systems. According to the company, it is one of the few firms globally to hold both of these certifications. Kevin Alvero, Chief Compliance Officer at Integral Ad Science, said, "As the first company to receive AAM's certification for ethical AI use, we are paving the way for the responsible use of AI within the advertising industry as a whole. AAM has a long history of providing transparency and assurance to the media and advertising industries, and we are pleased to be recognised as a leader in this area." This recognition places an emphasis on transparency and the responsible implementation of AI practices in an industry that increasingly relies on automated data-driven solutions for media measurement and optimisation. AI in practice Integral Ad Science's use of AI is built into its long-term strategy, enabling enhanced analytical capabilities for its customers and partners. The company's proprietary digital advertising platform is designed to leverage large-scale data analytics, which supports its offering of actionable media insight for global brands, publishers, and digital platforms. Richard Murphy, Chief Executive Officer, President, and Managing Director at the Alliance for Audited Media, commented, "We congratulate IAS for becoming the first organisation to achieve AAM's Ethical AI Certification. By certifying to AAM's framework, IAS is demonstrating how AI can be implemented to drive innovation and efficiency while maintaining trust with advertisers and partners. Their commitment to responsible AI practices backed by independent validation sets a new standard for accountability in the industry." Broader context The certification comes at a time of growing concern about AI's role in critical sectors such as digital advertising. Businesses across the industry are advancing the adoption of algorithmic solutions and machine learning methods to improve operational efficiency and advertising outcomes. In tandem, regulators and industry bodies are calling for strengthened oversight, transparency, and accountability in the use of such systems. The Ethical AI Certification from the Alliance for Audited Media is designed to recognise and encourage industry practices that align with responsible AI governance, transparency, and bias mitigation, with the intention of setting a benchmark for ethical standards in media and advertising.
Yahoo
22-07-2025
- Business
- Yahoo
Seismic Earns ISO 42001 Certification, Leading the Way in Trusted Enterprise AI
Certification affirms Seismic's commitment to responsible, compliant AI, benefiting all customers and meeting the needs of regulated industries including financial services, life sciences, and insurance SAN DIEGO, July 22, 2025--(BUSINESS WIRE)--Seismic, the global leader in AI-powered enablement, today announced it has achieved ISO 42001 certification, the first international standard for managing AI responsibly across the enterprise. This certification reinforces Seismic's commitment to trust, transparency, and governance as it scales AI innovation across its platform and customer ecosystem. "As more companies integrate AI into their go-to-market strategies, confidence and clarity around its use become critical," said Doug Winter, co-founder and CEO, Seismic. "This certification reflects the intentional progress we've made as an AI-first company. At Seismic, we're committed to responsible innovation, ensuring every AI capability we deliver protects customer data, operates within enterprise safeguards, and earns the trust that thousands of organizations place in Seismic every day." Published by the International Organization for Standardization (ISO), ISO 42001 establishes a global benchmark for AI governance, oversight, and risk management. Seismic becomes one of the first technology providers supporting revenue and go-to-market (GTM) teams to attain ISO 42001, which covers the entire Seismic Enablement CloudTM, including Aura AI, Seismic's AI engine that powers all AI features across the platform. With this milestone, Seismic strengthens its position as a trusted partner to organizations in highly regulated industries such as financial services, life sciences, and insurance — sectors that require strict governance over how data and AI are managed. Customers can count on Seismic's AI to be: Designed for trust and transparency: Every AI feature respects existing user permissions, content access rules, and administrative controls. AI features are clearly disclosed for transparency and informed user interactions. Aligned to global standards: Seismic's AI systems are built and managed according to best practices across people, process, and technology. Integrated and scalable: Whether a rep is working in Seismic or through an integration partner like Microsoft, Slack, Salesforce, or other enterprise tools, Seismic's AI operates within a secure, compliant ecosystem. Protective of customer data: Content is never shared with public models, and no customer data is stored or retained by third-party LLM providers. This certification joins Seismic's growing portfolio of enterprise-grade credentials, including SOC 2 Type II, ISO 27001, and ISO 27701, and reflects its long-standing commitment to responsible innovation. Learn more at About Seismic Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia. Learn more at View source version on Contacts Media Contact Natalie Beaulieupr@ Sign in to access your portfolio
Business Wire
22-07-2025
- Business
- Business Wire
Seismic Earns ISO 42001 Certification, Leading the Way in Trusted Enterprise AI
SAN DIEGO--(BUSINESS WIRE)-- Seismic, the global leader in AI-powered enablement, today announced it has achieved ISO 42001 certification, the first international standard for managing AI responsibly across the enterprise. This certification reinforces Seismic's commitment to trust, transparency, and governance as it scales AI innovation across its platform and customer ecosystem. With this milestone, Seismic strengthens its position as a trusted partner to organizations in highly regulated industries such as financial services, life sciences, and insurance — sectors that require strict governance over how data and AI are managed. 'As more companies integrate AI into their go-to-market strategies, confidence and clarity around its use become critical,' said Doug Winter, co-founder and CEO, Seismic. 'This certification reflects the intentional progress we've made as an AI-first company. At Seismic, we're committed to responsible innovation, ensuring every AI capability we deliver protects customer data, operates within enterprise safeguards, and earns the trust that thousands of organizations place in Seismic every day.' Published by the International Organization for Standardization (ISO), ISO 42001 establishes a global benchmark for AI governance, oversight, and risk management. Seismic becomes one of the first technology providers supporting revenue and go-to-market (GTM) teams to attain ISO 42001, which covers the entire Seismic Enablement Cloud TM, including Aura AI, Seismic's AI engine that powers all AI features across the platform. With this milestone, Seismic strengthens its position as a trusted partner to organizations in highly regulated industries such as financial services, life sciences, and insurance — sectors that require strict governance over how data and AI are managed. Customers can count on Seismic's AI to be: Designed for trust and transparency: Every AI feature respects existing user permissions, content access rules, and administrative controls. AI features are clearly disclosed for transparency and informed user interactions. Aligned to global standards: Seismic's AI systems are built and managed according to best practices across people, process, and technology. Integrated and scalable: Whether a rep is working in Seismic or through an integration partner like Microsoft, Slack, Salesforce, or other enterprise tools, Seismic's AI operates within a secure, compliant ecosystem. Protective of customer data: Content is never shared with public models, and no customer data is stored or retained by third-party LLM providers. This certification joins Seismic's growing portfolio of enterprise-grade credentials, including SOC 2 Type II, ISO 27001, and ISO 27701, and reflects its long-standing commitment to responsible innovation. Learn more at About Seismic Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia. Learn more at
Reuters
17-07-2025
- Business
- Reuters
Brighthive Achieves ISO 42001:2023 Certification in AI Governance and Sets New Benchmark for Ethical, Trustworthy AI Adoption
CHICAGO, IL, July 17, 2025 (EZ Newswire) -- Brighthive, opens new tab, a leader in data infrastructure and artificial intelligence solutions, today proudly announced it has earned ISO/IEC 42001:2023 certification, the world's first international standard for AI management systems. This milestone demonstrates Brighthive's deep commitment to responsible AI development and deployment, reinforcing trust with customers, regulators, and partners. Published in December 2023, ISO/IEC 42001:2023 outlines rigorous requirements for establishing, implementing, and continuously improving an Artificial Intelligence Management System (AIMS). It provides a trusted framework addressing ethical use, transparency, bias mitigation, accountability, and lifecycle governance of AI systems, opens new tab. 'Achieving ISO 42001 certification isn't just a badge — it's proof we are using AI deliberately, ethically, and safely,' said Suzanne El‑Moursi, co-founder and CEO of Brighthive. 'Our customers rely on us not only to harness insights but to do so responsibly. This certification reassures them that every Brighthive platform deployment is governed under the most exacting international standards.' Key highlights of Brighthive's ISO 42001 certification: Brighthive joins a growing group of forward‑looking organizations earning ISO 42001 certification — including industry titans such as Microsoft — demonstrating a collective movement toward robust AI governance. What this means for Brighthive customers: About ISO/IEC 42001:2023 ISO/IEC 42001:2023 is an international standard issued jointly by ISO and IEC. It defines the requirements for an AI Management System (AIMS), enabling organizations of all sizes to manage AI ethically and responsibly across industries — including critical sectors like finance, healthcare, and government. About Brighthive Brighthive is an AI-powered enterprise data management and analysis platform, powering everyone across an enterprise with a full data management workflow. Powered by seven specialized data agents that work together seamlessly to manage all critical data management tasks — from ingestion, governance, querying and visualization — Brighthive equips every team inside the enterprise with a complete platform that mimics the technical capabilities of human data teams, empowering everyone in the enterprise to be self-servicing to visualize data insights faster and help companies transform work to be data informed work. To learn more, visit opens new tab. Media Contact Hello Brighthive hello@ ### SOURCE: Brighthive Copyright 2025 EZ Newswire See release on EZ Newswire
South China Morning Post
10-07-2025
- Business
- South China Morning Post
Driverless bus incident points to Hong Kong's need for AI governance
Feel strongly about these letters, or any other aspects of the news? Share your views by emailing us your Letter to the Editor at letters@ or filling in this Google form . Submissions should not exceed 400 words, and must include your full name and address, plus a phone number for verification On June 22, two driverless buses collided at an intersection at Hong Kong International Airport. No injuries occurred and damage was minor. Yet the Airport Authority suspended autonomous bus services, which suggests how quickly public trust can evaporate without robust artificial intelligence (AI) governance. This was no isolated glitch. According to the authority, both buses arrived simultaneously at an uncontrolled junction. Their sensors failed to coordinate a right-of-way decision – a known edge case in autonomous systems. Hong Kong is investing billions in AI, from supercomputers to smart traffic. But leadership requires more than funding; it demands accountable governance. Unlike the European Union's AI Act (set to take full effect in 2026), which would classify autonomous buses as 'high-risk' systems, Hong Kong relies primarily on guidelines. There is no legal obligation for operators to follow internationally recognised protocols for pre-deployment testing or third-party audits of AI safety, for instance. Had ISO 42001 certification been required, the operator would likely have implemented continuous monitoring to detect and resolve sensor conflict before deployment. Under the EU AI Act's risk-based framework, real-time human oversight would be mandatory for systems of this kind.
