Latest news with #ImagePlayground
India Today
23-04-2025
- India Today
Apple quietly drops available now tag from Apple Intelligence after ad watchdog inquiry
Apple has quietly removed the "available now" label from its Apple Intelligence promotional page in the US after a formal review by the National Advertising Division (NAD) raised concerns about misleading claims. The NAD, a self-regulatory body that monitors the truthfulness of advertising in the US, found that the phrase gave consumers the impression that all features of Apple Intelligence were already accessible, which wasn't the AI suite, introduced alongside iOS 18.1 in October, promised a range of features like Genmoji, Image Playground, Priority Notifications, and Siri's ChatGPT integration. While Apple did roll out some of these features during the initial update, several major capabilities were staggered across later iOS versions — with some still not available. For instance, the more personalised version of Siri, which was showcased by Apple, is now expected to arrive sometime this "available now" label was originally placed prominently on the Apple Intelligence webpage, accompanied by a footnote clarifying that some features would be released gradually. However, the NAD concluded that this disclaimer wasn't clear or visible enough, and therefore didn't effectively correct the misleading impression created by the headline. In its recommendation, the NAD asked Apple to either change or drop the wording to avoid confusion. Apple, while disagreeing with the NAD's assessment that the label was inaccurate, said it appreciated the feedback and has since updated its promotional material accordingly. The company also removed a video titled "More Personal Siri" that highlighted features not yet we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations," Apple said in the press versions of Apple's site, captured by the Wayback Machine, show the removal of the "available now" text on March 31. The NAD has confirmed that the advertising claims on the updated page are now in line with its guidelines. While NAD recommendations aren't legally binding, most major brands choose to comply to maintain public trust and avoid possible escalation to the Federal Trade Commission (FTC).
&w=3840&q=100)
Business Standard
23-04-2025
- Business Standard
Apple pulls 'Available Now' tag from Apple Intelligence page after inquiry
Apple has reportedly dropped the 'available now' label from its Apple Intelligence webpage following a review by the National Advertising Division (NAD) in the US. As per The Verge, the tech giant has updated its site, no longer claiming that all Apple Intelligence features are currently available. The change comes after the NAD—part of the non-profit BBB National Programs, which monitors national advertising for accuracy—recommended that Apple either modify or stop making claims about the immediate availability of certain Apple Intelligence features. According to a press release by the NAD, its investigation concluded that Apple's 'unqualified' availability claim suggested that features such as Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration were fully accessible at the launch of the iPhone 16 and iPhone 16 Pro. In reality, Apple rolled out these abilities gradually between October 2024 and March 2025. ALSO READ | The NAD also examined Apple's marketing language that suggested Apple Intelligence enabled new Siri functionalities—including on-screen awareness, personal context, and cross-app actions. These features also appeared under the 'Available Now' header, despite not being released yet. In response, Apple said that it has updated its promotional materials and disclosures to 'adequately communicate their status.' The company also discontinued its 'More Personal Siri' video. 'While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations,' Apple said in a press release. This is not the only scrutiny Apple has faced regarding Apple Intelligence. In March, a lawsuit was filed in a US District Court in San Jose, alleging false advertising. The complaint claimed that Apple's promotional material misled users into believing all AI features would be available at launch of the iPhone 16 series. However, several tools were either missing or only partially functional.
Business Insider
23-04-2025
- Business
- Business Insider
Apple has another AI headache — this time with its advertising
Apple is going overboard with some of its AI claims, an advertising watchdog says. The Better Business Bureau's advertising division says Apple should tone it down a bit. Apple Intelligence has been plagued by delays. This works, though, only if the product and technology are on time and actually good. Apple now finds itself under scrutiny with its fumbled generative-AI launch. The company went on a marketing blitz last year to promote upcoming Apple Intelligence features. Its big AI splash may have come a little too soon, the Better Business Bureau's advertising watchdog says. The organization's National Advertising Division said Tuesday that it recommended Apple tone down or tweak some of its marketing claims, especially around the timing of certain hyped-up features. The main issue? A bold "Available Now" label splashed across the company's Apple Intelligence webpage and iPhone 16 marketing materials. The division said it gave the impression that all the listed features, like priority notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration with Siri, were ready to go at the launch of the iPhone 16 in September. In reality, Apple rolled out those tools gradually between October 2024 and March. And the big one — that Siri upgrade — has been delayed. The National Advertising Division didn't love the fine print, either. The group said Apple's footnotes and small-print disclosures weren't clear or close enough to the main claims to set the record straight. While the features are now live, the division's message was clear: Don't say something's "available now" unless it really is. The review also took a look at Apple's promises around next-gen Siri upgrades, including smarter on-screen awareness, personal context understanding, and cross-app actions, all of which were also listed under that same "Available Now" header. Apple told the group those Siri features were delayed and updated its promotional materials to reflect the change. It pulled the "More Personal Siri" video, so the watchdog didn't review the specific claims in that clip. The BBB is an independent nonprofit organization; participation in its National Advertising Division is voluntary. "While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations," Apple said in a statement to the organization. Apple didn't immediately respond to a request for comment from Business Insider. Bottom line: Apple's getting a gentle nudge to be more careful with how it markets cutting-edge features that aren't quite ready for prime time. It's a reminder that in the race to wow consumers, the underlying technology must live up to the hype.
Business Insider
22-04-2025
- Business
- Business Insider
This is Siri-ous: Apple is told it should tone down its bold AI claims
Apple is going overboard with some of its AI claims, an advertising watchdog says. The Better Business Bureau's advertising division says Apple should tone it down a bit. Apple Intelligence has been plagued by delays. This works, though, only if the product and technology are on time and actually good. Apple now finds itself under scrutiny with its fumbled generative-AI launch. The company went on a marketing blitz last year to promote upcoming Apple Intelligence features. Its big AI splash may have come a little too soon, the Better Business Bureau's advertising watchdog says. The organization's National Advertising Division said Tuesday that it recommended Apple tone down or tweak some of its marketing claims, especially around the timing of certain hyped-up features. The main issue? A bold "Available Now" label splashed across the company's Apple Intelligence webpage and iPhone 16 marketing materials. The division said it gave the impression that all the listed features, like priority notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration with Siri, were ready to go at the launch of the iPhone 16 in September. In reality, Apple rolled out those tools gradually between October 2024 and March. And the big one — that Siri upgrade — has been delayed. The National Advertising Division didn't love the fine print, either. The group said Apple's footnotes and small-print disclosures weren't clear or close enough to the main claims to set the record straight. While the features are now live, the division's message was clear: Don't say something's "available now" unless it really is. The review also took a look at Apple's promises around next-gen Siri upgrades, including smarter on-screen awareness, personal context understanding, and cross-app actions, all of which were also listed under that same "Available Now" header. Apple told the group those Siri features were delayed and updated its promotional materials to reflect the change. It pulled the "More Personal Siri" video, so the watchdog didn't review the specific claims in that clip. The BBB is an independent nonprofit organization; participation in its National Advertising Division is voluntary. "While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations," Apple said in a statement to the organization. Apple didn't immediately respond to a request for comment from Business Insider. Bottom line: Apple's getting a gentle nudge to be more careful with how it markets cutting-edge features that aren't quite ready for prime time. It's a reminder that in the race to wow consumers, the underlying technology must live up to the hype.
Yahoo
31-03-2025
- Business
- Yahoo
Apple rolls out Priority Notifications as Apple Intelligence expands to EU
Apple Intelligence, the iPhone maker's suite of AI-powered tools and features, is gaining new features. Most notably, the company on Monday announced that Apple device owners will now be able to take advantage of Priority Notifcations, which allows Apple's AI to highlight your most time-sensitive notifications in a new format. Other updates are coming to the Image Playground app and the Mac. Plus, Apple Intelligence is now available to iPhone and iPad users in the EU and on the Apple Vision Pro headset in U.S. English. The changes are rolling out with the release of Apple software, iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4. Apple notes that its AI features are also available in a number of new languages, including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Chinese (simplified). Localized English has also been added for both Singapore and India. Though Apple Intelligence was introduced at the company's Worldwide Developer Conference last year as its new generative AI offering, the reality is that Apple was not prepared to release all its AI-powered features at once. That's led to a slow and steady rollout of numerous AI updates since the release of iOS 18.1 where Apple Intelligence first went live. For instance, features like ChatGPT integration, Image Playground, and others didn't arrive until iOS 18.2 (and iPadOS 18.2, macOS Sequoia 15.2) months later. Among the new additions coming Monday, Priority Notifications may be the most useful if successfully implemented. Now, instead of having to dig for important updates across all your notifications -- which often include nonessential updates and other marketing messages from apps -- you'll be able to see those that deserve attention appear at the top of the stack. Other Apple Intelligence improvements arriving today include the ability to create a "memory movie" on Mac by typing a description, and an added Sketch style in Apple's AI image generation app, Image Playground, for the creation of academic and detailed sketches. Apple had previously announced that its AI suite would arrive in the EU in April 2025 -- a delay Apple blamed on EU tech regulations, like the Digital Markets Act. Meanwhile, Vision Pro users will be able to use AI features like Writing Tools, Image Playground, Genmoji and more with the expansion of Apple Intelligence to the mixed reality platform. The update also includes a handful of new emojis, including a paint splatter, a face with bags under its eyes, a fingerprint, a root vegetable, and a shovel, among others. The recently announced recipe companion, Apple News+ Food, is arriving Monday, as well, alongside new child safety features and other tweaks to the revamped Apple Photos app and other Apple services. Apple brings Apple Intelligence to the Vision Pro Apple takes on recipe apps with Apple News+ Food This article originally appeared on TechCrunch at Sign in to access your portfolio
