Latest news with #Info-TechResearchGroup
Yahoo
4 days ago
- Business
- Yahoo
The First 90 Days as a CMO: Info-Tech Research Group Publishes Framework for Early Wins and Long-Term Growth for Marketing Leaders
By combining practical advice with real-world insights, Info-Tech Research Group's recently released resource empowers CMOs to step confidently into one of the most high-pressure roles in the C-suite. With only four years on average in the role, CMOs face pressure to make an immediate impact by closing knowledge gaps, shaping a strategic vision, and launching meaningful initiatives. The global IT research and advisory firm's blueprint supports this transition with a clear, phased approach that delivers early wins and lays the foundation for long-term success. TORONTO, June 3, 2025 /PRNewswire/ - The early months in a chief marketing officer (CMO) role, whether new to the position or revisiting strategic priorities, are often filled with competing demands, unclear expectations, and pressure to deliver quick results. CMOs are expected to rapidly understand the organization, align marketing efforts with broader business objectives, and build credibility with stakeholders. To help navigate this critical leadership transition, Info-Tech Research Group has published The First 90 Days as a CMO, a strategic resource offering practical guidance, proven frameworks, and actionable tools to help CMOs establish early wins and lay the foundation for long-term success. "The role of CMO in corporate environments is both exhilarating and daunting. Whether new to the position or looking to reset strategic priorities, marketing leaders face intense pressure to prove their value quickly," says Nathalie Vezina, research director at Info-Tech Research Group. "The short average tenure of CMOs, around four years, indicates high expectations and the volatile nature of this position within marketing and the C-suite. Success depends on quickly addressing major challenges, such as filling knowledge gaps, developing a strategic plan, and implementing impactful initiatives." Info-Tech Highlights Key Barriers to Marketing Success In its blueprint for CMOs, Info-Tech outlines key challenges that often limit marketing's influence, including misalignment with business strategy, poor cross-functional collaboration, and a lack of credibility with executive leadership. The firm emphasizes that recognizing and addressing these issues is essential for long-term success in the role. Info-Tech's insights reveal that a critical yet often overlooked barrier is the absence of strong data analysis and market research capabilities. When CMOs lack the tools to generate and apply meaningful insights, strategic decision-making suffers. The firm recommends that CMOs prioritize understanding and clearly communicating these needs to stakeholders and the broader organization as a foundational step toward driving impactful marketing outcomes. A Three-Phase Approach to CMO Onboarding To guide CMOs through their transition, Info-Tech's blueprint outlines a structured 90-day methodology: 1. Set the Stage (Days 1–30)Begin by evaluating the market and business context. These steps include reviewing internal perceptions, analyzing the competitive landscape, and performing a strategic assessment to understand the current state. 2. Establish Direction (Days 31–60)Develop a clear strategic framework by crafting a marketing vision, setting strategic goals and objectives, and implementing a structured plan to guide the organization forward. 3. Plan Execution (Days 61–90)Define the path to success by identifying strategic initiatives, assessing resources, and planning implementation. At the same time, evaluate investment needs, review team capabilities, address risks, and set a timeline for key projects. CMO Advisory: Balance Quick Wins With Long-Term Growth Info-Tech's marketing research expert Nathalie Vezina details that while quick wins are valuable, they should never come at the expense of laying a strong foundation for long-term brand building and market positioning. The firm advises that it is essential for CMOs to strike a balance between immediate results and strategies that ensure sustainable growth. For exclusive and timely commentary from Nathalie Vezina and access to the complete The First 90 Days as a CMO blueprint, please contact pr@ Media Passes to Info-Tech LIVE 2025 in Las VegasRegistration is now open for Info-Tech LIVE 2025 in Las Vegas, taking place June 10 to 12, 2025, at Bellagio in Las Vegas. This premier event offers journalists, podcasters, and media influencers access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. To apply for media passes to attend the event or gain access to research and expert insights on trending topics, please contact pr@ Exhibitors are also invited to be part of Info-Tech LIVE and showcase their products and services to a highly engaged audience of IT decision-makers. For more information about becoming an Info-Tech LIVE exhibitor, please contact events@ About Info-Tech Research GroupInfo-Tech Research Group is one of the world's leading research and advisory firms, serving over 30,000 professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@ For information about Info-Tech Research Group or to access the latest research, visit and connect via LinkedIn and X. View original content to download multimedia: SOURCE Info-Tech Research Group
CNBC
4 days ago
- Business
- CNBC
AI on verge of eight-hour job shift without burnout or break. Is 24-hour AI workday next?
Jan Williamson, retired, age 72, of Penn Argyle, Pennsylvania, often finds herself chatting up ChatGPT for answers to questions instead of what used to be the old searching standby: Google. "It will give you plenty of basic information, and expanded information if you ask for it, on any topic you can think of. I now use it regularly to give me information on anything I don't understand or am curious about," said Williamson. But if Williamson engages in conversations with it that are too long, she'd notice ChatGPT might start to run out of gas, despite the massive data farms that power the computing behind AI. That's why Anthropic's Amazon-backed Claude 4 AI model drew notice last week for its breakthrough ability to work seven straight hours. And Claude won't head to the coffee machine or gossip at the water cooler. Claude will work. For seven hours. But then, like an exhausted and grumpy cubicle worker at the end of a long shift, Claude too begins to peter out. The fact that Claude, or any other AI program, has a cap on its work hours is surprising to those who are used to being able to use AI at will whenever. But in the AI arms race, seven hours of work is a barrier broken. "What Anthropic has accomplished with Claude Opus 4 is an incredible, unmatched feat in AI. For a model to work on a task for seven straight hours is unheard of when current standards expect models to spend seconds to minutes working on a problem," said Brian Jackson, principal research director at Info-Tech Research Group. "AI can't work 24/7 because it's a bit like a goldfish with a very expensive aquarium. It's like a goldfish because it can only remember things for limited windows of time, and the aquarium is expensive because it requires high-end GPUS or TPUs working at max performance to create the environment," Jackson said. Increasing the number of what are called "tokens" is key to AI longevity on the job. A token in AI parlance isn't bus fare, it's words or word fragments that AI models intake through prompts. They are an important metric for the capacity of the LLM's memory. When "How many tokens does this sentence use in AI?" is entered into ChatGPT, it says that 10 tokens are used. The number of tokens in a context window is the metric that determines the memory, and Claude Opus 4 can hold 200,000 tokens, almost double Chat-GPT's 128,000 tokens. But once that limit is reached, "the context window is flushed and you have to start over," Jackson said. MJ Jiang, chief strategy and revenue officer at Credibly, a business financing firm that uses AI, said the reason AI tools like ChatGPT often experience performance degradation during long conversations is that the model may begin to "forget" earlier instructions and produce lower-quality responses. This is due to limitations including context window size, token limits, and the computational burden of managing large amounts of information. "As a result, older parts of a conversation may be discarded, leading to reduced accuracy, slower response times, and loss of coherence," Jiang said. Claude's seven-hour workday is notable because it implies continuous execution without performance degradation which is "an impressive feat, given the substantial compute power required to maintain stable output over time," Jiang said. It also raises the question of how far off the 24-hour workday is for AI. Ultimately, computing power is the key constraint. While Claude and ChatGPT are doing their thing, those GPUs and TPUs are working to deliver the results, and that is costly, requiring copious cooling and electricity. While compute efficiency will continue to improve, it comes with tradeoffs in cost, accessibility, and environmental impact. "Anthropic probably wants some sort of limit on how much cost will go into these super-sessions, or else it could break the bank," Jackson said. Jiang says the environmental impact from AI is growing quickly. "One can very well envision a future where the demand for water cooling is so great that water shortages become even more prevalent," she said. While a 24-hour AI workday may be technically possible in the future, the more important question, according to Jiang, is whether we should pursue it, and at what cost? "We might want to think about self-imposing [limits] smartly before some other force demands it and makes it truly suboptimal for all," Jiang said. Jeremy Rambarran, a professor at Touro University Graduate School of Technology, says 24-hour AI would be a game-changer, though the development of long-term memory over sessions, the processes of continuously storing and retrieving memories, can become technically intricate and expensive when done at a scale. "Transitioning from 7-hour sessions to enduring, memory-laden, constantly active AI agents would resemble the shift from calculators to full-time research assistants. It transforms AI from a mere instrument into a partner," Rambarran said. What would take a team of people weeks or months, an AI operating continuously could complete in days or hours, whether the focus is drug development, product design, or cybersecurity threat management. Anthropic leadership has spoken about the advance in similar terms, with its CEO Dario Amodei telling CNBC's "Squawk Box" that Claude's design speaks to a future where AI builds long-term working relationships across various domains. "You're going to have this model that talks to the biochemists for years, and that model becomes an expert in the law or national security. I think that force is going to lead to different model providers specializing in different things, even as the base model they made is the same." Amodei said. Not everyone is convinced that the burnout-free AI is almost here. Jon Brewton, founder and CEO of Data2, says AI agents still struggle with long-running tasks due to several hidden constraints that compound over time like memory overflow, cumulative reasoning errors, infrastructure costs, and fragile toolchains. He likens Claude's current seven-hour workday to seeing a photocopy degrade with each pass. "Claude 4's recent leap to a seven-hour run reflects breakthroughs in context retention, self-correction, and safety monitoring, but hitting a full 24-hour stretch will require cheaper, more efficient hardware, more reliable workflows, and smarter trust and governance systems," Brewton said. Amodei seems to have drawn some lines in his own thinking about Claude, at least at this point in the AI work cycle and concerns about wholesale human replacement. "I'd like us to get to the point where you can just give the AI system a task for a few hours — similar to a task you might give to a human intern or an employee," he said in an interview with the Financial Times. "Every once in a while, it comes back to you, it asks for clarification ... think of a management consultant."
Cision Canada
5 days ago
- Business
- Cision Canada
IT's Moment Is Now: New Research Center to Help CIOs Drive Change in a Climate of Disruption Launched by Info-Tech Research Group
Info-Tech Research Group, a leading global research and advisory firm, has today unveiled a technology-first Research Center that unifies crisis-tested guidance into six actionable steps, helping CIOs and IT leaders cut costs, fast-track AI, and steer their organizations through policy and economic turbulence. The recently launched Research Center for IT's Moment delivers industry-specific content, on-demand analyst support, and diagnostic benchmarks that will help IT turn strategy into measurable results. By converting volatility into actionable insight, the research center empowers leaders to safeguard budgets, retain talent, and seize growth opportunities ahead of the curve in 2025 and beyond. TORONTO, June 2, 2025 /CNW/ - IT leaders are navigating a wave of policy shifts, economic headwinds, and rapid AI adoption that demand faster decisions and sharper execution than ever before. To help them meet these pressures head‑on, Info‑Tech Research Group has recently launched its Research Center for IT's Moment, a curated library of road‑tested research, frameworks, and templates that turn uncertainty into strategic advantage. Designed as a technology‑first alternative to traditional consulting, the center delivers actionable guidance at a speed and cost that matches today's urgency to prepare CIOs for "IT's Moment." Across industries, IT departments are being challenged to deliver greater efficiency, transparency, and innovation, often without matching increases in budget or headcount. Legacy constraints, rising stakeholder expectations, and the rapid pace of AI adoption have converged to create a defining moment for technology leaders. "Uncertainty doesn't slow technology; it accelerates the need for data ‑ driven leadership," says Info-Tech Research Group's Chief Research Officer, Gord Harrison."Info-Tech's Research Center for IT's Moment distills three decades of crisis ‑ tested guidance into actionable steps, giving CIOs and IT leaders the tools and AI ‑ ready frameworks to cut waste today, fund tomorrow's innovation, and keep their organizations on the front foot no matter how conditions shift." Why Now: Info-Tech's Research Center for IT's Moment in a Climate of Disruption Governments on both sides of the Atlantic are tightening budgets, revising tax and trade policies, and establishing new oversight bodies, such as the U.S. Department of Government Efficiency. Tariffs, immigration rules, and supply‑chain constraints continue to disrupt manufacturing, healthcare, education, transportation, retail, and construction sectors. Meanwhile, the sprint to generative and agentic AI is reshaping expectations faster than most organizations can adapt. As highlighted by the firm's research and industry insights, these forces have translated into the following daily challenges for CIOs and IT leaders: Budget pressure and re-prioritized investments Talent shortages amid hiring freezes and changing labor markets Vendor contract risks as costs rise and supply gaps widen Unstructured AI demand with unclear roadmaps and guardrails From its Talent Trends 2025 report and IT Staff & Spend Benchmarking data, Info-Tech Research Group's findings show that the cost of inaction is steep: 33% of CXOs reduce IT budgets when the function is seen as tactical, 62% of vendor spend can be wasted without proactive oversight, Organizations that are slow to act miss out on significant performance gains, as seen during the pandemic when technology "Leaders" outperformed "Laggards" by up to 5x in revenue growth. What Info-Tech's Research Center for IT's Moment is Set to Deliver From cost pressures to AI acceleration, the firm advises that today's IT challenges rarely arrive one at a time; they intersect. The newly published Research Center for IT's Moment distills Info-Tech's most relevant research and guidance for IT navigating turbulent times into the following six technology-first steps that CIOs and IT leaders can act on immediately: Lead the Organization, Not Just IT – This involves performing a Global Uncertainty Impact Assessment to quantify exposure and identify opportunities across the entire organization, reviewing Exponential IT principles for road mapping, identifying top technology-first use cases, aligning a technology-first vision with the C-Suite and Board, and communicating an action plan for how technology will drive organizational growth and resilience. Fund Innovation by Cutting Costs – Develop a comprehensive cost reduction plan focused on OPEX, aiming to overshoot cost-cutting mandates to free up budget, people, and resources for innovation. This approach involves adopting an IT Financial Management (ITFM) taxonomy for granular spend analysis and benchmarking, thereby shortening planning cycles and renegotiating vendor contracts using best practices. Pursue IT Excellence – In times of uncertainty, stay focused on achieving IT excellence. For IT leaders, this means running diagnostics to baseline capabilities, adopting playbooks to systematically improve, delegating authority to the IT team with clarity, providing necessary resources and team training, and selectively embracing Exponential IT principles to high-impact areas through focused use cases. Build an Adaptive IT Workforce – Address the pressure on the workforce by prioritizing retaining critical knowledge, developing in-demand skills internally, and building workforce adaptability. This process involves deploying workflow autonomization aggressively, gradually delegating decision-making to AI agents, developing critical AI, cybersecurity, and adaptive leadership capabilities, and focusing on rapid onboarding and recruiting high-skill talent. Slash AI Transformation Timeline – With Agentic AI here, IT leaders need to pivot from long-term roadmaps to delivering certain ROI today, primarily leveraging vendor capabilities and using freed-up funds for organizational outcomes. Actions include rapidly identifying and executing the highest impact AI use cases, building sandbox environments to encourage bottom-up innovation, funding foundational capabilities and quick time-to-value use cases, and prioritizing buying over building for immediate impact. Execute and Prepare to Pivot – IT leaders need to create mechanisms to successfully implement the action plan and adapt rapidly in real-time, as constant change means there is no time to slow down. This approach involves monitoring bottom-up innovation pilots, vetting and prioritizing them quickly, funding projects based on outcomes, and promptly ending failing projects without blame. It also involves matching talent to impact and certainty, and communicating wins and failures on a monthly basis to break down silos. The research center also offers sector-specific research, including the public sector, healthcare, and education, as well as diagnostic benchmarks to pinpoint cost, staffing, and risk hotspots. Additionally, it provides live and on-demand analyst sessions to align stakeholders at pace. New research will be continually added to the center for IT leaders as the landscape continues to evolve rapidly. Measurable Benefits of Info-Tech's Research Center for IT's Moment The content in Info-Tech's research center is engineered to convert strategic plans into concrete, board‑visible wins for IT and the wider business, enabling CIOs and IT leaders to achieve the following key outcomes: Respond fast to policy and economic shocks Expose hidden cost, staffing, and vendor risks Speak the language of business with clear, data-backed roadmaps Strengthen resilience without long consulting cycles Reallocate spend toward high-impact innovation Build confidence across boards and executive teams For nearly three decades, Info‑Tech has guided organizations through every major crisis, from the 2008 financial downturn to the COVID‑19 pandemic, when business satisfaction with IT climbed from 73 % to 80 %. Just as cloud computing emerged from the economic crisis and collaboration platforms defined the pandemic, today's surge in agentic AI is fueling the next transformational wave. Info-Tech's Research Center for IT's Moment ensures technology leaders are prepared and empowered to convert volatility into their greatest catalyst for growth. To request exclusive and timely commentary from Info-Tech's experts on the Research Center and its focus areas or to request full access to the Research Center for IT's Moment, please contact [email protected]. Media Passes for Info-Tech LIVE 2025 in Las Vegas Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2025 to gain exclusive access to research, content, and interviews with industry leaders. For those unable to attend in person, Info-Tech offers a digital pass option, providing access to live-streamed keynotes, select sessions, and exclusive virtual interviews with speakers and analysts. Media professionals looking to apply for in-person or digital passes can contact [email protected] to secure their spot and cover the latest advancements in IT directly from the event or remotely. Exhibitors are also invited to be part of Info-Tech LIVE and showcase their products and services to a highly engaged audience of IT decision-makers. For more information about becoming an Info-Tech LIVE exhibitor, please contact [email protected]. About Info-Tech Research Group Info-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact [email protected].
Yahoo
5 days ago
- Business
- Yahoo
IT's Moment Is Now: New Research Center to Help CIOs Drive Change in a Climate of Disruption Launched by Info-Tech Research Group
Info-Tech Research Group, a leading global research and advisory firm, has today unveiled a technology-first Research Center that unifies crisis-tested guidance into six actionable steps, helping CIOs and IT leaders cut costs, fast-track AI, and steer their organizations through policy and economic turbulence. The recently launched Research Center for IT's Moment delivers industry-specific content, on-demand analyst support, and diagnostic benchmarks that will help IT turn strategy into measurable results. By converting volatility into actionable insight, the research center empowers leaders to safeguard budgets, retain talent, and seize growth opportunities ahead of the curve in 2025 and beyond. TORONTO, June 2, 2025 /PRNewswire/ - IT leaders are navigating a wave of policy shifts, economic headwinds, and rapid AI adoption that demand faster decisions and sharper execution than ever before. To help them meet these pressures head‑on, Info‑Tech Research Group has recently launched its Research Center for IT's Moment, a curated library of road‑tested research, frameworks, and templates that turn uncertainty into strategic advantage. Designed as a technology‑first alternative to traditional consulting, the center delivers actionable guidance at a speed and cost that matches today's urgency to prepare CIOs for "IT's Moment." Across industries, IT departments are being challenged to deliver greater efficiency, transparency, and innovation, often without matching increases in budget or headcount. Legacy constraints, rising stakeholder expectations, and the rapid pace of AI adoption have converged to create a defining moment for technology leaders. "Uncertainty doesn't slow technology; it accelerates the need for data‑driven leadership," says Info-Tech Research Group's Chief Research Officer, Gord Harrison. "Info-Tech's Research Center for IT's Moment distills three decades of crisis‑tested guidance into actionable steps, giving CIOs and IT leaders the tools and AI‑ready frameworks to cut waste today, fund tomorrow's innovation, and keep their organizations on the front foot no matter how conditions shift." Why Now: Info-Tech's Research Center for IT's Moment in a Climate of Disruption Governments on both sides of the Atlantic are tightening budgets, revising tax and trade policies, and establishing new oversight bodies, such as the U.S. Department of Government Efficiency. Tariffs, immigration rules, and supply‑chain constraints continue to disrupt manufacturing, healthcare, education, transportation, retail, and construction sectors. Meanwhile, the sprint to generative and agentic AI is reshaping expectations faster than most organizations can adapt. As highlighted by the firm's research and industry insights, these forces have translated into the following daily challenges for CIOs and IT leaders: Budget pressure and re-prioritized investments Talent shortages amid hiring freezes and changing labor markets Vendor contract risks as costs rise and supply gaps widen Unstructured AI demand with unclear roadmaps and guardrails From its Talent Trends 2025 report and IT Staff & Spend Benchmarking data, Info-Tech Research Group's findings show that the cost of inaction is steep: 33% of CXOs reduce IT budgets when the function is seen as tactical, 62% of vendor spend can be wasted without proactive oversight, Organizations that are slow to act miss out on significant performance gains, as seen during the pandemic when technology "Leaders" outperformed "Laggards" by up to 5x in revenue growth. What Info-Tech's Research Center for IT's Moment is Set to Deliver From cost pressures to AI acceleration, the firm advises that today's IT challenges rarely arrive one at a time; they intersect. The newly published Research Center for IT's Moment distills Info-Tech's most relevant research and guidance for IT navigating turbulent times into the following six technology-first steps that CIOs and IT leaders can act on immediately: Lead the Organization, Not Just IT – This involves performing a Global Uncertainty Impact Assessment to quantify exposure and identify opportunities across the entire organization, reviewing Exponential IT principles for road mapping, identifying top technology-first use cases, aligning a technology-first vision with the C-Suite and Board, and communicating an action plan for how technology will drive organizational growth and resilience. Fund Innovation by Cutting Costs – Develop a comprehensive cost reduction plan focused on OPEX, aiming to overshoot cost-cutting mandates to free up budget, people, and resources for innovation. This approach involves adopting an IT Financial Management (ITFM) taxonomy for granular spend analysis and benchmarking, thereby shortening planning cycles and renegotiating vendor contracts using best practices. Pursue IT Excellence – In times of uncertainty, stay focused on achieving IT excellence. For IT leaders, this means running diagnostics to baseline capabilities, adopting playbooks to systematically improve, delegating authority to the IT team with clarity, providing necessary resources and team training, and selectively embracing Exponential IT principles to high-impact areas through focused use cases. Build an Adaptive IT Workforce – Address the pressure on the workforce by prioritizing retaining critical knowledge, developing in-demand skills internally, and building workforce adaptability. This process involves deploying workflow autonomization aggressively, gradually delegating decision-making to AI agents, developing critical AI, cybersecurity, and adaptive leadership capabilities, and focusing on rapid onboarding and recruiting high-skill talent. Slash AI Transformation Timeline – With Agentic AI here, IT leaders need to pivot from long-term roadmaps to delivering certain ROI today, primarily leveraging vendor capabilities and using freed-up funds for organizational outcomes. Actions include rapidly identifying and executing the highest impact AI use cases, building sandbox environments to encourage bottom-up innovation, funding foundational capabilities and quick time-to-value use cases, and prioritizing buying over building for immediate impact. Execute and Prepare to Pivot – IT leaders need to create mechanisms to successfully implement the action plan and adapt rapidly in real-time, as constant change means there is no time to slow down. This approach involves monitoring bottom-up innovation pilots, vetting and prioritizing them quickly, funding projects based on outcomes, and promptly ending failing projects without blame. It also involves matching talent to impact and certainty, and communicating wins and failures on a monthly basis to break down silos. The research center also offers sector-specific research, including the public sector, healthcare, and education, as well as diagnostic benchmarks to pinpoint cost, staffing, and risk hotspots. Additionally, it provides live and on-demand analyst sessions to align stakeholders at pace. New research will be continually added to the center for IT leaders as the landscape continues to evolve rapidly. Measurable Benefits of Info-Tech's Research Center for IT's Moment The content in Info-Tech's research center is engineered to convert strategic plans into concrete, board‑visible wins for IT and the wider business, enabling CIOs and IT leaders to achieve the following key outcomes: Respond fast to policy and economic shocks Expose hidden cost, staffing, and vendor risks Speak the language of business with clear, data-backed roadmaps Strengthen resilience without long consulting cycles Reallocate spend toward high-impact innovation Build confidence across boards and executive teams For nearly three decades, Info‑Tech has guided organizations through every major crisis, from the 2008 financial downturn to the COVID‑19 pandemic, when business satisfaction with IT climbed from 73 % to 80 %. Just as cloud computing emerged from the economic crisis and collaboration platforms defined the pandemic, today's surge in agentic AI is fueling the next transformational wave. Info-Tech's Research Center for IT's Moment ensures technology leaders are prepared and empowered to convert volatility into their greatest catalyst for growth. To request exclusive and timely commentary from Info-Tech's experts on the Research Center and its focus areas or to request full access to the Research Center for IT's Moment, please contact pr@ Media Passes for Info-Tech LIVE 2025 in Las VegasMedia professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2025 to gain exclusive access to research, content, and interviews with industry leaders. For those unable to attend in person, Info-Tech offers a digital pass option, providing access to live-streamed keynotes, select sessions, and exclusive virtual interviews with speakers and analysts. Media professionals looking to apply for in-person or digital passes can contact pr@ to secure their spot and cover the latest advancements in IT directly from the event or remotely. Exhibitors are also invited to be part of Info-Tech LIVE and showcase their products and services to a highly engaged audience of IT decision-makers. For more information about becoming an Info-Tech LIVE exhibitor, please contact events@ About Info-Tech Research GroupInfo-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@ For information about Info-Tech Research Group or to access the latest research, visit and connect via LinkedIn and X. View original content to download multimedia: SOURCE Info-Tech Research Group Sign in to access your portfolio
Yahoo
28-05-2025
- Business
- Yahoo
How Marketers Adapt to AI Search Shifts: Insights From Info-Tech Research Group
With AI transforming the future of online search and increasing the prevalence of zero-click results, Info-Tech Research Group has published a comprehensive resource for marketing leaders navigating the shift. The global research and advisory firm details practical tactics for organizations to enhance content credibility, leverage structured data, and adapt continuously to an unpredictable digital environment. TORONTO, May 28, 2025 /PRNewswire/ - The rapid rise of AI-powered tools like ChatGPT and Perplexity is reshaping how people search for and engage with digital content. Traditional search engines are being disrupted as AI interfaces deliver immediate, automated answers, increasing the number of zero-click searches and diminishing visibility for many organizations. To support marketing leaders in navigating this shift, Info-Tech Research Group has published its industry blueprint, Stay Relevant in the Era of AI-Powered Search. The firm's comprehensive resource offers research insights and practical strategies to help organizations adapt and maintain a strong digital presence in the evolving search landscape. The blueprint highlights key tactics for marketers to optimize content for AI-driven discovery, strengthen online visibility, and drive meaningful engagement as search behavior continues to evolve. "The way people are searching for information is changing rapidly. Instead of entering a search term or phrase in a search engine, people are using AI for research. For example, at the recent IO conference, Google announced that their AI search feature is now available for all users in the US," says Shashi Bellamkonda, principal research director at Info-Tech Research Group. "Users can now collect answers in one place instead of going to several places to complete their research. This change is happening rapidly, and AI is gaining popularity as a means for people to find information on the internet." In the recently published blueprint, Info-Tech highlights the growing uncertainty around how changes in search behavior will impact organic web traffic. The firm details that traditional search engine optimization strategies, which once delivered results, may no longer be as effective with the emergence of AI-backed tools. At the same time, many organizations are struggling to secure the technical resources needed to update digital assets and respond quickly to the new landscape. MarTech expert Bellamkonda emphasizes that businesses must expand their focus beyond Google search and act quickly to remain visible and competitive. To support this transition, Info-Tech's Stay Relevant in the Era of AI-Powered Search blueprint outlines five essential steps marketing leaders can adopt to stay visible and relevant in AI-powered search environments. The five steps are: Invest in AI-driven answer optimization (AAO): Implement strategies to enhance AI-driven search capabilities. Embrace structured data: Ensure the website's content is organized using structured data markup to enhance visibility and improve search engine rankings. Create audience-relevant content: Develop high-quality, timely content that is accessible and aligned with users' needs and questions. Follow EEAT guidelines: Strengthen the organization's credibility and search rankings by demonstrating experience, expertise, authority, and trustworthiness. Monitor and adapt: Continuously monitor search engine algorithms and user behavior to stay ahead of the curve and adjust strategies accordingly. Info-Tech's research insights emphasize that the shift from traditional search to AI-powered discovery requires a rethinking of marketing strategy. As AI tools increasingly guide how users find and consume information, marketers must move beyond conventional SEO and channel-based tactics. The firm advises in the resource that organizations' focus must shift to creating content that AI systems can easily interpret, prioritize, and deliver in response to user intent. For exclusive and timely commentary from Shashi Bellamkonda, a MarTech expert, and access to the complete Stay Relevant in the Era of AI-Powered Search blueprint, please contact pr@ Media Passes to Info-Tech LIVE 2025 in Las Vegas Registration is now open for Info-Tech LIVE 2025 in Las Vegas, taking place June 10 to 12, 2025, at Bellagio in Las Vegas. This premier event offers journalists, podcasters, and media influencers access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. To apply for media passes to attend the event or gain access to research and expert insights on trending topics, please contact pr@ Exhibitors are also invited to be part of Info-Tech LIVE and showcase their products and services to a highly engaged audience of IT decision-makers. For more information about becoming an Info-Tech LIVE exhibitor, please contact events@ About Info-Tech Research Group Info-Tech Research Group is one of the world's leading research and advisory firms, serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@ For information about Info-Tech Research Group or to access the latest research, visit and connect via LinkedIn and X. View original content to download multimedia: SOURCE Info-Tech Research Group Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
