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News18
3 hours ago
- Business
- News18
How Cultural Crossover Drives India's Role In The Global Taste Economy
India's instant noodles market tends to offer a dizzying variety — from fiery Korean Samyang Buldak ramen and Japanese UFO noodles to Singapore's KOKA and Indonesian Indomie. India's food shelves have gone global, and the country, along with its growing expat population, is reaping the rewards. For perspective, India's instant noodles market tends to offer a dizzying variety — from fiery Korean Samyang Buldak ramen and Japanese UFO noodles to Singapore's KOKA and Indonesian Indomie — all at the tap of a Blinkit or Instamart order. The numbers tell the story. Global market research consulting firm Mordor Intelligence estimates India's instant noodles market alone to register a CAGR of over 15 per cent between 2025 and 2030. As per a Moneycontrol analysis, imports of Korean noodles and snacks climbed from US $1.5 million in FY 2020 to US $12 million in FY 2024, which is a staggering eight‑fold surge. And the World Instant Noodles Association ranks India third globally behind China/Hong Kong and Indonesia, with consumption of instant noodle servings amounting to over 8.3 billion in 2024. Beyond Asia, India's expat‑friendly pantry now includes niche imports from further afield. Australian and New Zealand based choices include Tim Tams, Whittaker's, Vegemite and Manuka honey, which have small but loyal followings. Breakfast staples like Sanitarium's Weet‑Bix and So Good milks are finding shelf space in urban India, catering to health‑focused buyers. Sweden's Marabou chocolates and Wasa crackers, Finland's Fazer, Germany's Ritter Sport, and Stroopwafels from the Netherlands are fetched comfortably through quick gourmet e-commerce. For expats, this means comfort food — once a suitcase luxury — now arrives in minutes. For retailers, it's a lucrative opportunity. Global management consulting firm Kearney anticipates India's quick commerce grocery market to grow threefold between 2024 and 2027, reaching about Rs 1.5 lakh to Rs 1.7 lakh crore as demand ripples across the country. It's not a one‑way street, either. Indian brands have long been gaining traction overseas. Nestlé India's Maggi, India's unequivocal leader in instant noodles, is currently exported to Nestlé in Canada, UK, Singapore and Kenya, and to third parties in the US, Australia and New Zealand. Kotak Securities notes Haldiram's presence in over 80 countries, supported by a network of 35 sole distributors. It established its first overseas factory in the UK in 2016. Earlier this year in February, the company launched its first international quick-service restaurant in Dubai. Meanwhile, Bikaji boasts a network of 550 distributors and over 250 varieties of sweets, snacks, frozen and instant foods through the likes of ras malai, rabri and milk cakes, prevalent in over 30 major American, Gulf and European countries. Parle's cookies, Cheeslings and creme sandwiches are yet another popular choice. Catering to the US, UK, Canada, Australia, New Zealand and Middle East, the company has manufacturing units in several countries — Cameroon, Nigeria, Ghana, Ethiopia, Kenya, Ivory Coast, Nepal and Mexico. As per data from the Ministry of Commerce & Industry, India's Exports of Ready To Eat (RTE) products rose by a considerable 24 per cent to $ 394 million in 2021-22 compared to the previous year, while India's exports of Ready to Eat (RTE), Ready to Cook (RTC) and Ready to Serve (RTS) products collectively stood at over $2 billion in 2020-21. These products were shipped majorly to the US (18.73 per cent), UAE (8.64 per cent), Canada (4.77 per cent), Australia (4.2 per cent), UK (2.88 per cent), and Singapore (2.01 per cent). India has turned into a 24/7 global pantry, where expats find familiar home brands as easily as locals reach for local comfort snacks. Rising demand for imported foods and the outbound success of Indian snack brands underscore the country's dual role as both a consumer and exporter in the global taste economy. tags : economy food view comments Location : New Delhi, India, India First Published: July 30, 2025, 12:55 IST News business How Cultural Crossover Drives India's Role In The Global Taste Economy Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
19 hours ago
- Business
- Time of India
Swiggy adds 2,000 employees in FY25 on back of Instamart blitz
Academy Empower your mind, elevate your skills Food and grocery delivery company Swiggy added about 2,000 employees in fiscal 2025, taking its total workforce to 7,431 as of March 31 this year, as per its annual report released on to sources, most of the hiring was driven by the expansion of Instamart, Swiggy's quick commerce business, which added around 100 cities to its network during fiscal 2025. The company's total headcount as of March 31, 2024, was 5,406, according to the data from Swiggy's draft red herring prospectus (DRHP).'Instamart continued its rapid expansion in FY 2024-25, reflecting strong consumer adoption and growing relevance across categories, geographies, and shopping missions. We expanded our footprint to 124 cities, increasing coverage nearly five-fold year-on-year. The network grew to 1,021 stores by year-end, including 498 new dark stores added during the year, of which 44 were larger-format megapods designed to support broader assortment and higher average order values,' the company said in its annual the growing headcount, the company's employee benefit expenses also increased by 26.6% during FY25 to Rs 2,548 revenue from operations stood at Rs 15,227 crore for FY25, a 35% increase from the Rs 11,247 crore reported in the previous year. Meanwhile, its net loss widened to Rs 3,117 crore from Rs 2,350 crore in share rose 1.61% on Tuesday to close at Rs 413.55 on the BSE. The Bengaluru-based company is expected to declare its Q1FY26 financials on July noted in its annual report that Instamart is seeing early profitability in several key markets. 'Instamart is gaining strong momentum across consumer segments, categories, and cities – with early profitability already visible in several key markets,' the company said.'With nearly half our dark stores less than a year old, we're now shifting gears — from rapid expansion to consolidation and leverage,' it outlook on Instamart's profitability comes at a time when the quick commerce space is reeling with heavy losses on account of dark store expansion "The groundwork is in place, and the road ahead is focussed on optimising utilisation, boosting efficiency, and unlocking deeper value through smarter infrastructure and sharper assortment,' Swiggy FY2025, Instamart received 285.5 million orders as against 175.5 million orders received the year before. Similarly, the average monthly transacting users also increased to 7.1 million in FY25 from 4.2 million in FY24.
Hans India
21 hours ago
- Business
- Hans India
Homegrown brand Tenali Double Horse rides the quick commerce wave to pan-India success with Instamart
For many younger, urban consumers, platforms like Instamart have become the gateway to discovering regional gems. One such story comes from a Bangalore-based software engineer who stumbled upon Tenali Double Horse while looking for premium-quality dals during a late-night grocery run on Instamart. 'I had never heard of the brand before, but the packaging looked authentic, and the reviews were great. I tried their Urad Gota—and now I don't buy anything else.' she shared. Stories like these reflect a growing trend where digital discovery is breathing new life into legacy brands, bridging the gap between tradition and convenience for a new generation of urban Indian consumers. With two decades of agricultural excellence, Tenali Double Horse, a premium pulses brand from Tenali in Andhra Pradesh's Guntur district, is broadening its retail reach by tapping into India's fast-growing digital consumer base. Nearly 20% of its online business now comes through Instamart, supporting its growth into new markets. Today, Tenali Double Horse, a small brand born in the heart of Andhra Pradesh, is accessible across 12 Indian states - Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, West Bengal, Delhi NCR, Maharashtra, Odisha, Punjab, Haryana, and Kerala on Instamart. This highlights how quick commerce platforms are enabling legacy and regional brands to reach wider geographies and new customer segments, particularly urban consumers seeking speed, quality, and convenience. Founded by Mr. Mohan Shyam Prasad in 2005, the brand's entry into quick commerce via Instamart demonstrates how traditional businesses are leveraging modern retail to meet the growing demand for accessible, high-quality food. Its flagship product, Urad Gota, has earned strong brand loyalty and drives repeat purchases, while other staples like Toor Dal, Moong Dal, Channa Dal, and Idly Ravva are emerging as top sellers in the Dals & Pulses category on Instamart. 'At Instamart, we're committed to enabling India's most trusted and promising brands to reach consumers with speed, quality, and ease. Tenali Double Horse represents the best of regional excellence, and our partnership showcases how traditional businesses can thrive in the quick commerce ecosystem. Consumers today are actively seeking high-quality, authentic products they can trust, and Tenali Double Horse's standout offerings like Urad Gota, Urad Ladoo, and Millets Ladoo are consistently becoming pantry essentials for users across India.' said Arjun Choudhary, VP Revenue & Growth, Instamart He added, 'By bridging deep-rooted legacy with modern convenience, we're not only expanding access to premium, homegrown products but also empowering heritage regional brands to scale rapidly and connect with a new generation of digital-first consumers.' "While our brand enjoys strong recognition and demand in the market, Instamart has helped us connect with time-crunched urban consumers across India who appreciate quality and seek convenience. It has helped us serve both our loyal customers more efficiently and introduce our products to first-time buyers beyond our geographical presence. We have also leveraged Instamart's platform insights to diversify and innovate our product range to meet the taste of modern consumers looking for authentic and high-quality traditional items like millet-based items, pickles, gunpowder, chocolates, and more." said Mohan Shyam Prasad, Founder of Tenali Double commerce has empowered Tenali Double Horse to not just streamline its sales and logistics but also fast-track product feedback and innovation cycles. Beyond their renowned pulses and dals, the brand has expanded its portfolio to high-demand items such as authentic pickles, gunpowders, spices, savouries, dry fruits, and chocolates. Catering to health-conscious consumers, Tenali Double Horse has also diversified from its core pulses business into millets, offering urban and conscious buyers an interesting range of offerings like millet laddus, millet noodles, millet cookies, millet-based ready-to-cook and ready-to-eat products, including six variants of whole grains and its hot-selling Urad Laddus, which will soon be available on Instamart. Maintaining its quality-first approach, Tenali Double Horse is positioning itself to capture the emerging health food market by combining its regional authenticity with the speed and convenience of quick commerce.
United News of India
a day ago
- Business
- United News of India
AP's Tenalai Double Horse pulses brand set to broadening its retail reach
Vijayawada, July 29 (UNI) With two decades of agricultural excellence, Tenali Double Horse, a premium pulses brand from Tenali in Andhra Pradesh's Guntur district, is broadening its retail reach by tapping into India's fast-growing digital consumer base. Nearly 20% of its online business now comes through Instamart, supporting its growth into new markets. Tenali Double Horse, a small brand born in the heart of Andhra Pradesh, is accessible across 12 Indian states-Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, West Bengal, Delhi NCR, Maharashtra, Odisha, Punjab, Haryana, and Kerala on Instamart now. This highlights how quick commerce platforms are enabling legacy and regional brands to reach wider geographies and new customer segments, particularly urban consumers seeking speed, quality, and convenience. Founded by Mr. Mohan Shyam Prasad in 2005, the brand's entry into quick commerce via Instamart demonstrates how traditional businesses are leveraging modern retail to meet the growing demand for accessible, high-quality food. Its flagship product, Urad Gota, has earned strong brand loyalty and drives repeat purchases, while other staples like Toor Dal, Moong Dal, Channa Dal, and Idly Ravva are emerging as top sellers in the Dals & Pulses category on Instamart. 'At Instamart, we're committed to enabling India's most trusted and promising brands to reach consumers with speed, quality, and ease. Tenali Double Horse represents the best of regional excellence, and our partnership showcases how traditional businesses can thrive in the quick commerce ecosystem. Consumers today are actively seeking high-quality, authentic products they can trust, and Tenali Double Horse's standout offerings like Urad Gota, Urad Ladoo, and Millets Ladoo are consistently becoming pantry essentials for users across India.' said Arjun Choudhary, VP Revenue & Growth, Instamart He revealed: 'By bridging deep-rooted legacy with modern convenience, we're not only expanding access to premium, homegrown products but also empowering heritage regional brands to scale rapidly and connect with a new generation of digital-first consumers.' "While our brand enjoys strong recognition and demand in the market, Instamart has helped us connect with time-crunched urban consumers across India who appreciate quality and seek convenience. It has helped us serve both our loyal customers more efficiently and introduce our products to first-time buyers beyond our geographical presence. We have also leveraged Instamart's platform insights to diversify and innovate our product range to meet the taste of modern consumers looking for authentic and high-quality traditional items like millet-based items, pickles, gunpowder, chocolates, and more." said Mr. Mohan Shyam Prasad, Founder of Tenali Double Horse. UNI DP GNK
Time of India
3 days ago
- Business
- Time of India
Vizag embraces quick commerce with local flavours leading surge
Visakhapatnam : According to an analysis by Instamart, a quick commerce platform, dairy products emerged as the most ordered category in the city over the past six months — led by curd, full cream and toned milk, and paneer. These were followed by daily essentials such as tomatoes, refined sunflower oil, onions, eggs, and potatoes. Regional favourites like groundnuts, coconut, tender coconut, idli rava, and spiced buttermilk also continue to see strong and consistent demand. Notably, one user placed an impressive 337 orders between June 2024 and June 2025. Hari Kumar G, chief business officer at Instamart, said Visakhapatnam represents a perfect example of how quick commerce can cater to a city's unique cultural and lifestyle needs. "From delivering local products like Visakha curd to regional specialties like tender coconut and spiced buttermilk, we are seeing consumers embrace the convenience of having their traditional favourites delivered in just 10 minutes," he noted. Beyond daily essentials, Vizag's consumers are turning to quick commerce for a broader range of needs—from beauty and grooming products during the wedding season to munchies and snacks during the monsoons. Seasonal consumption patterns reveal deeper insights into the city's evolving habits. For instance, during festivals like Sankranti, there's a notable spike in orders for fruits, vegetables, pooja essentials, and traditional cooking ingredients. The monsoon season, meanwhile, brings a surge in snack orders — especially for items like potato chips and Aloo Bhujia.
