Latest news with #JackHuynh
Metro
02-07-2025
- Metro
PS6 console will be all about AI but not in a bad way, reveals AMD
A statement from AMD, about their work on the PS6, describes how they'll use AI, as Sony confirms support for ChatGPT. The Nintendo Switch 2 only just launched but within the next two years we're very likely to see the next generation Xbox and the PlayStation 6 as well. That in turn means we'll soon start to get more official details about the new hardware, from both companies. In fact, just the other week, Microsoft confirmed they were making both a home and portable console, following a multi-year deal with chipmaker AMD. As is often the case, companies like AMD often end up making chips for rival consoles and they're also providing the tech for the PlayStation 6. As such, they've just made it very clear how much it will rely on AI, in what is set to be the most important technology of the next generation. Of course, there isn't really any such thing as AI yet, in terms of software that can think for itself, as the technology that draws creepy looking humans with six fingers is closer to predictive text than it is Skynet. What's currently called AI is more usefully referred to as machine learning, and is very useful for mundane tasks, such as increasing resolution and frame rates in video games, without requiring any additional horsepower. Most modern hardware, including the Switch 2, already makes use of such technology and in a lengthy post on Twitter, Jack Huynh, AMD's senior vice president for computing and graphics, gave a first hint of what he's working on for the PlayStation 6. Sign up to the GameCentral newsletter for a unique take on the week in gaming, alongside the latest reviews and more. Delivered to your inbox every Saturday morning. He didn't use the phrases AI or PlayStation 6 but described how Project Amethyst is a 'co-engineering effort' with Sony that's 'focused on machine learning-driven graphics and gameplay innovations.' The project has two main goals, of designing a hardware architecture 'optimised specifically for machine learning workloads in gaming' and 'developing high-quality neural networks that push the boundaries of real-time game graphics.' He provides specific examples too, such as super resolution in FSR 4 (FidelityFX Super Resolution 4). FSR 4 is a machine-learning resolution upscaler, that will be used for the first time with Call Of Duty: Black Ops 6 on PC – assuming you've got a Radeon RX 9000 series graphics chip. Huynh also promised machine learning based frame generation and ray regeneration, in other words tech that will make faster frame rates and ray-tracing easier to do and leave the PlayStation 6's processor free to concentrate on other things. Naturally, no time frame is discussed, but Huynh insists that, 'There's enormous potential ahead, and we're incredibly proud of what we've achieved so far. The future of gaming is bright – and we're just getting started.' Although no one has an issue with upscaling resolutions, frame rate generation is more controversial, because it only creates the illusion of a higher frame rate. It's still whatever it is – 30fps, say – and so while it looks smoother there's often noticeable input lag because the controls are still stuck as what they are. More Trending However, the really controversial stuff is using generative AI to create programming code and assets, which Huynh doesn't touch on in his tweet. Speaking to IGN though, PlayStation chief architect Mark Cerny stated that, 'this will support ChatGPT, if that's what the developers want.' He seems to imply Sony won't be pushing the technology that heavily themselves, but they will be supporting it. Microsoft has already made it very clear that it's intending to use AI for much more than just upscaling and it seems certain that their talk of the next gen Xbox featuring the 'largest technical leap' ever for a generation is based around AI. How different that will make the capabilities of the Xbox and PlayStation 6 is unclear but while Sony is certainly using similar technology it remains to be seen if they have quite the same enthusiasm for AI as Microsoft does. Email gamecentral@ leave a comment below, follow us on Twitter. To submit Inbox letters and Reader's Features more easily, without the need to send an email, just use our Submit Stuff page here. For more stories like this, check our Gaming page. MORE: Nintendo finally reveal Donkey Kong Bananza developer and it's a bit of a surprise MORE: Donkey Kong Bananza hands-on preview – from the makers of Super Mario Odyssey MORE: Halo team promises 'official scoop' on series' future later this year
CNET
01-07-2025
- CNET
PlayStation 6? Sony and AMD's Plan to Power Next Gen Consoles With AI
Last week I sat down with executives from PlayStation and AMD to talk about their multiyear collaboration and what they're hoping to achieve on the PlayStation 5 and beyond. During this intimate dinner, I spoke with Mark Cerny, lead architect on PS5 and PS5 Pro at Sony Interactive Entertainment, alongside Jack Huynh, SVP, GM, Computing and Graphics Group at AMD. Sony PR said the conversation wouldn't touch any next-gen console topics but, per our discussion, future and next-generation hardware was a common phrase. It's hard to see how these advancements won't find their way onto a possible PS6 or even a dedicated PlayStation handheld (a standalone, unlike the PlayStation Portal that's tethered to a PS5 console). Sony What is Project Amethyst? Sony and AMD's AI collaboration for gaming The big topic of the dinner was Project Amethyst, which was briefly revealed during a PS5 Pro Technical Seminar late last year. Amethyst's goal, which began development in 2023 when the PS5 Pro was largely complete, is to use AI and machine learning to make games look and run better. Amethyst combines what AMD learned from its RDNA road map with SIE's use of PSSR, or PlayStation Spectral Super Resolution, on the PS5 Pro to create a more ideal architecture for machine learning. The aim is to support a wide library of models that will help developers improve their games. "[Amethyst] will support ChatGPT, if that's what the developers want," Cerny said. "That's not what we're working on, we're working [on] networks which know about detail and pixels and edges in order to stretch the capabilities of the hardware as far as possible." Why Amethyst for a codename? It's a combination of PlayStation blue with AMD red, creating Amethyst purple. This synergy was embodied by a 100-pound, split amethyst statue displayed in the corner of our dining room. "Machine learning-based processing is the future," Cerny told me. With Amethyst, Sony and AMD are aiming for "fewer pixels, prettier pixels coupled with machine leaning libraries to increase resolution or add frames or assist in various ways with ray tracing." Sony PlayStation 5 Pro Review: The Most Advanced Game Console Ever Sony PlayStation 5 Pro Review: The Most Advanced Game Console Ever Click to unmute Video Player is loading. Play Video Play Skip Backward Skip Forward Next playlist item Unmute Current Time 0:00 / Duration 8:35 Loaded : 6.93% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 8:35 Share Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. 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Sony PlayStation 5 Pro Review: The Most Advanced Game Console Ever How machine learning will improve the PS5 Pro and future PlayStation consoles These three aspects are all highlight features of last year's PlayStation 5 Pro, but Sony and AMD are looking to push this further with the help of AI models. For example, developers will be able to render a game at a lower resolution, such as 1080p, and the machine learning hardware will use its super resolution library to scale that up for a 4K image. Since the original is being rendered at a lower resolution and an easier number of pixels to manage, the hardware can run it more smoothly, making games play better at potentially higher framerates. "We at PlayStation were beginning to think about what sort of hardware would be ideal for future consoles and what sort of algorithms would be running on it," Cerny continued "and I'm not talking about immediate needs, we just shipped the PS5 Pro, I'm talking about years in the future." My ears perked up. Cerny has said that each console takes about four years of development. If Amethyst began development in 2023 then we might be seeing a new device, possibly, in 2027. Sony "We knew we had to go with machine learning because Moore's Law is diminishing … the old school way of adding more performances, more transistors, more flops, more memory bandwidth," Huynh added. Their hope is that machine learning will make these advances more accessible to everyone. This is emphasized by the fact that Amethyst is going to be open for others to use, Cerny continued. "Obviously we want to use these technologies on our consoles, but these technologies are accessible to any of AMD's customers freely," Cerny said. "There's no restrictions on how any of this can be used." It's worth noting that, as recently as last week, Xbox reaffirmed its own partnership with AMD in regards to producing future hardware. Huynh commented a couple times that they're "really trying to find what is the best technology at the most accessible price point." However, each generation of games, both software and hardware, gets more and more expensive. I asked if they believed machine learning would change that pattern, but they, along with AMD's PR, quickly said they aren't talking about price at this time. One of the most exciting aspects of this was, even though they were planning to implement this new software in the coming years, they overachieved. "[We were] looking for an algorithmic breakthrough that we could use way down the road," Cerny said."The joint SIE/AMD team did it in about nine months." The second way they surpassed expectations was that they didn't need future hardware and all that power to run it, Cerny said: "turns out the algorithm could be implemented on current-generation hardware." Co-developed algorithms have already been released by AMD as part of its latest AI upscaling tech, FidelityFX Super Resolution 4 on PCs but what is really exciting for console gamers is that Sony is currently in the process of implementing it on PS5 Pro with a launch sometime next year. Cerny cleared up some speculation: "It's not a cut down of the algorithm, it's the full-fat version of the co-developed super resolution." What about PS5 owners? Why these AI upgrades are exclusive to the PS5 Pro To be clear, Amethyst isn't just about increasing the resolution of games with AI. The project's next step is machine learning-based virtual frame generation and ray tracing. PC gamers taking advantage of FSR Redstone will get to see these two other performance increases in the second half of 2025. "Actually this is a little bit different in the approach because what I'm trying to do is prepare for the future, the next generation of consoles," Cerny said. It's clear that AI will play a major role in the next generation of gaming consoles. While PC gamers will be utilizing FSR, Cerny clarified that PlayStation gamers will see "implementations of the algorithm as FSR and implementations of the algorithm as Spectral" which is the brand of machine learning within SIE. "But the fact is they will be extraordinarily close because we want the game developers to have interoperability" Cerny said. Launch PS5 beside the PS5 Pro beside the Slim PS5. CNET It's clear the PS5 Pro will see a boost in performance and their games will look "much crisper," Cerny said -- unfortunately, owners of the base PS5 won't see any of these benefits. "PS5 doesn't have the 300 dots of computational capabilities," Cerny clarified. It's also unclear which features will find their way to the Pro. "Maybe just the super resolution at this point. We have so many algorithms being developed, many of which were not designed with that particular hardware in mind." Cerny went on to mention that the PS5 Pro is capable because it sits around an AMD RTX 9070 or RTX 9070 XT GPU for performance. "From an SIE perspective, we're not looking at the bespoke hardware of the PS5 Pro and so it does complicate the implementation of these algorithms," Cerny said "we're really focused on the future when the co-developed hardware is available." So when will we see the fruits of Sony and AMD's Amethyst? What I needed to know most is: When can I get my hands on this? When will I play a game that uses Project Amethyst? Cerny said that later this year is when developers will be getting an early version of the co-developed network and we should see them publishing sometime next year. "We already have 65 games right now on FSR 4. We committed to 75 games, I think we're ahead of that schedule," Huynh added. And it sounds like it shouldn't be too difficult for developers to make the switch when working on their updates since "it's compatible with FSR3 from an API perspective." A lot of this comes down to the game developers implementing the new software into their games, or patching an older game to take advantage of it. I asked how this will affect older games that may not have an active development scene at the moment. For example, over on the Xbox, older games have automatically gotten frame rate boosts and HDR implementation by simply running on newer hardware, without developer support. "If [developers] do it on their side, the new algorithm is a drop-in replacement for the current PSSR. So if they patch the game, they get the new algorithm. There is still the question of 'does any of that happen automatically' and that's something we're taking a look at," Cerny said. Suffice to say, this is definitely something we'll have to keep our eye on and test when Amethyst begins rolling out. In the meantime, Sony is implementing a team of QA testers to keep an eye on the frames and materials generated by AI models. If frames and pixels are going to be getting produced outside of the developers' hands, they want to make sure things are displaying correctly. "And so that type of stuff we have to train people to look at and see," said Jeff Connell, S3 General Manager, CVP, AMD. "[If] Spider-Man [is] sitting on top of a building and he spins really quickly, we pause it and you look at a building. Are all the windows lined up or are they bowed all over the place? You look at power lines, you look at things like that." Will AI gaming features scale to future PlayStation handhelds? It's still unclear what future hardware we'll actually see all this running on -- the successor to the PS5 remains a mystery -- but one growing trend in the games industry is powerful handhelds. In fact, Xbox announced their close collaboration with ASUS earlier this month when I went hands-on at Summer Game Fest with the ROG Xbox Ally. Sony It's worth noting that Sony doesn't have a current, dedicated gaming handheld on the market. The closest device is the PlayStation Portal from 2023 which can only stream games via a PS5 or the cloud. With Nintendo currently dominating the space with the recently released Switch 2, and Xbox entering it later this year, it seems like only a matter of time before Sony throws its hat in the ring. Another attendee asked whether the Amethyst algorithms are scaled onto weaker, handheld hardware. "The answer is yes," said Cerny. "The algorithms are scalable and so a lot of what we do is we're looking at the possible range of algorithms and how much horsepower we can grow from it, but there are solutions both above and below the ones we're looking at." Handhelds are less of a priority for AMD, Huynh added. "We're focused right now on the desktop because I want to do the desktop right, build that foundation … and handheld is very important to us too because I believe in continuous gaming, gaming on the go, and we're very focused on handhelds as well."
CNET
01-07-2025
- CNET
PlayStation and AMD Talk Next Gen Hardware and Handheld Future
Last week I sat down with executives from PlayStation and AMD to talk about their multiyear collaboration and what they're hoping to achieve on the PlayStation 5 and beyond. During this intimate dinner, I spoke with Mark Cerny, lead architect on PS5 and PS5 Pro at Sony Interactive Entertainment, alongside Jack Huynh, SVP, GM, Computing and Graphics Group at AMD. Sony PR said the conversation wouldn't touch any next-gen console topics but, per our discussion, future and next-generation hardware was a common phrase. It's hard to see how these advancements won't find their way onto a possible PS6 or even a dedicated PlayStation handheld (a standalone, unlike the PlayStation Portal that's tethered to a PS5 console). Sony What is Project Amethyst? Sony and AMD's AI collaboration for gaming The big topic of the dinner was Project Amethyst, which was briefly revealed during a PS5 Pro Technical Seminar late last year. Amethyst's goal, which began development in 2023 when the PS5 Pro was largely complete, is to use AI and machine learning to make games look and run better. Amethyst combines what AMD learned from its RDNA road map with SIE's use of PSSR, or PlayStation Spectral Super Resolution, on the PS5 Pro to create a more ideal architecture for machine learning. The aim is to support a wide library of models that will help developers improve their games. "[Amethyst] will support ChatGPT, if that's what the developers want," Cerny said. "That's not what we're working on, we're working [on] networks which know about detail and pixels and edges in order to stretch the capabilities of the hardware as far as possible." Why Amethyst for a codename? It's a combination of PlayStation blue with AMD red, creating Amethyst purple. This synergy was embodied by a 100-pound, split amethyst statue displayed in the corner of our dining room. "Machine learning-based processing is the future," Cerny told me. With Amethyst, Sony and AMD are aiming for "fewer pixels, prettier pixels coupled with machine leaning libraries to increase resolution or add frames or assist in various ways with ray tracing." Sony PlayStation 5 Pro Review: The Most Advanced Game Console Ever Sony PlayStation 5 Pro Review: The Most Advanced Game Console Ever Click to unmute Video Player is loading. Play Video Play Skip Backward Skip Forward Next playlist item Unmute Current Time 0:00 / Duration 8:35 Loaded : 2.34% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 8:35 Share Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. 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Sony PlayStation 5 Pro Review: The Most Advanced Game Console Ever How machine learning will improve the PS5 Pro and future PlayStation consoles These three aspects are all highlight features of last year's PlayStation 5 Pro, but Sony and AMD are looking to push this further with the help of AI models. For example, developers will be able to render a game at a lower resolution, such as 1080p, and the machine learning hardware will use its super resolution library to scale that up for a 4K image. Since the original is being rendered at a lower resolution and an easier number of pixels to manage, the hardware can run it more smoothly, making games play better at potentially higher framerates. "We at PlayStation were beginning to think about what sort of hardware would be ideal for future consoles and what sort of algorithms would be running on it," Cerny continued "and I'm not talking about immediate needs, we just shipped the PS5 Pro, I'm talking about years in the future." My ears perked up. Cerny has said that each console takes about four years of development. If Amethyst began development in 2023 then we might be seeing a new device, possibly, in 2027. Sony "We knew we had to go with machine learning because Moore's Law is diminishing … the old school way of adding more performances, more transistors, more flops, more memory bandwidth," Huynh added. Their hope is that machine learning will make these advances more accessible to everyone. This is emphasized by the fact that Amethyst is going to be open for others to use, Cerny continued. "Obviously we want to use these technologies on our consoles, but these technologies are accessible to any of AMD's customers freely," Cerny said. "There's no restrictions on how any of this can be used." It's worth noting that, as recently as last week, Xbox reaffirmed its own partnership with AMD in regards to producing future hardware. Huynh commented a couple times that they're "really trying to find what is the best technology at the most accessible price point." However, each generation of games, both software and hardware, gets more and more expensive. I asked if they believed machine learning would change that pattern, but they, along with AMD's PR, quickly said they aren't talking about price at this time. One of the most exciting aspects of this was, even though they were planning to implement this new software in the coming years, they overachieved. "[We were] looking for an algorithmic breakthrough that we could use way down the road," Cerny said."The joint SIE/AMD team did it in about nine months." The second way they surpassed expectations was that they didn't need future hardware and all that power to run it, Cerny said: "turns out the algorithm could be implemented on current-generation hardware." Co-developed algorithms have already been released by AMD as part of its latest AI upscaling tech, FidelityFX Super Resolution 4 on PCs but what is really exciting for console gamers is that Sony is currently in the process of implementing it on PS5 Pro with a launch sometime next year. Cerny cleared up some speculation: "It's not a cut down of the algorithm, it's the full-fat version of the co-developed super resolution." What about PS5 owners? Why these AI upgrades are exclusive to the PS5 Pro To be clear, Amethyst isn't just about increasing the resolution of games with AI. The project's next step is machine learning-based virtual frame generation and ray tracing. PC gamers taking advantage of FSR Redstone will get to see these two other performance increases in the second half of 2025. "Actually this is a little bit different in the approach because what I'm trying to do is prepare for the future, the next generation of consoles," Cerny said. It's clear that AI will play a major role in the next generation of gaming consoles. While PC gamers will be utilizing FSR, Cerny clarified that PlayStation gamers will see "implementations of the algorithm as FSR and implementations of the algorithm as Spectral" which is the brand of machine learning within SIE. "But the fact is they will be extraordinarily close because we want the game developers to have interoperability" Cerny said. Launch PS5 beside the PS5 Pro beside the Slim PS5. CNET It's clear the PS5 Pro will see a boost in performance and their games will look "much crisper," Cerny said -- unfortunately, owners of the base PS5 won't see any of these benefits. "PS5 doesn't have the 300 dots of computational capabilities," Cerny clarified. It's also unclear which features will find their way to the Pro. "Maybe just the super resolution at this point. We have so many algorithms being developed, many of which were not designed with that particular hardware in mind." Cerny went on to mention that the PS5 Pro is capable because it sits around an AMD RTX 9070 or RTX 9070 XT GPU for performance. "From an SIE perspective, we're not looking at the bespoke hardware of the PS5 Pro and so it does complicate the implementation of these algorithms," Cerny said "we're really focused on the future when the co-developed hardware is available." So when will we see the fruits of Sony and AMD's Amethyst? What I needed to know most is: When can I get my hands on this? When will I play a game that uses Project Amethyst? Cerny said that later this year is when developers will be getting an early version of the co-developed network and we should see them publishing sometime next year. "We already have 65 games right now on FSR 4. We committed to 75 games, I think we're ahead of that schedule," Huynh added. And it sounds like it shouldn't be too difficult for developers to make the switch when working on their updates since "it's compatible with FSR3 from an API perspective." A lot of this comes down to the game developers implementing the new software into their games, or patching an older game to take advantage of it. I asked how this will affect older games that may not have an active development scene at the moment. For example, over on the Xbox, older games have automatically gotten frame rate boosts and HDR implementation by simply running on newer hardware, without developer support. "If [developers] do it on their side, the new algorithm is a drop-in replacement for the current PSSR. So if they patch the game, they get the new algorithm. There is still the question of 'does any of that happen automatically' and that's something we're taking a look at," Cerny said. Suffice to say, this is definitely something we'll have to keep our eye on and test when Amethyst begins rolling out. In the meantime, Sony is implementing a team of QA testers to keep an eye on the frames and materials generated by AI models. If frames and pixels are going to be getting produced outside of the developers' hands, they want to make sure things are displaying correctly. "And so that type of stuff we have to train people to look at and see," said Jeff Connell, S3 General Manager, CVP, AMD. "[If] Spider-Man [is] sitting on top of a building and he spins really quickly, we pause it and you look at a building. Are all the windows lined up or are they bowed all over the place? You look at power lines, you look at things like that." Will AI gaming features scale to future PlayStation handhelds? It's still unclear what future hardware we'll actually see all this running on -- the successor to the PS5 remains a mystery -- but one growing trend in the games industry is powerful handhelds. In fact, Xbox announced their close collaboration with ASUS earlier this month when I went hands-on at Summer Game Fest with the ROG Xbox Ally. Sony It's worth noting that Sony doesn't have a current, dedicated gaming handheld on the market. The closest device is the PlayStation Portal from 2023 which can only stream games via a PS5 or the cloud. With Nintendo currently dominating the space with the recently released Switch 2, and Xbox entering it later this year, it seems like only a matter of time before Sony throws its hat in the ring. Another attendee asked whether the Amethyst algorithms are scaled onto weaker, handheld hardware. "The answer is yes," said Cerny. "The algorithms are scalable and so a lot of what we do is we're looking at the possible range of algorithms and how much horsepower we can grow from it, but there are solutions both above and below the ones we're looking at." Handhelds are less of a priority for AMD, Huynh added. "We're focused right now on the desktop because I want to do the desktop right, build that foundation … and handheld is very important to us too because I believe in continuous gaming, gaming on the go, and we're very focused on handhelds as well."
Yahoo
15-06-2025
- Business
- Yahoo
AMD's press conference won Computex 2025
When you buy through links on our articles, Future and its syndication partners may earn a commission. Of all the chipmakers at Computex, AMD had the most announcements for consumers and enthusiasts. But don't get too excited — Qualcomm, Intel, and Nvidia set a low bar. AMD's Jack Huynh, SVP and GM of Computing and Graphics, hosted the company's Computex press conference. While AMD's conference was held off-site, it just may have been the most interesting speech of the show. Huynh kicked off with gaming announcements, unveiling the Radeon RX 9060 GPU, new Ryzen AI Pro processors, and improvements to its FSR ("FidelityFX Super Resolution") upscaling and frame generation technology. So, what's new from AMD this summer? To set the stage for Redstone, Huynh recapped the success of the Project Amethyst partnership with Sony to improve FSR into the fourth iteration. FSR 4 was released earlier this year with the RDNA 4 Radeon RX 9070 GPUs and will be improved with FSR Redstone when it is released later this year. It is also currently supported in 60 games, with more to come. FSR Redstone will be available on all RDNA 4 GPUs, and at launch, 40 games will support Redstone super sampling. Redstone brings machine learning enhancements like advanced radiance caching, machine learning ray regeneration, and machine learning frame generation. These advanced features will become available as an update to AMD's FSR 4 super sampling software later this year. AMD's more budget-friendly Radeon RX 9060 XT GPU features RDNA 4 architecture and offers all the advantages of FSR 4 for just $349 for the 16GB model, and $299 for the 8GB variant. If you're hoping to get your hands on the latest AMD graphics card, the Radeon RX 9060 XT will go on sale on June 5, 2025. While the Radeon RX 9060 XT is a less powerful GPU than the Radeon RX 9070 and 9070 XT, it gets all the same benefits of FSR 4, including frame generation and the upcoming Redstone improvements. Huynh recapped the Ryzen AI 300 series' successes, though some of AMD's claims are a bit suspect. AMD claims the Ryzen AI Max+ 395 is 15% faster than Apple's M4 Pro 12-core CPU. Based on our own testing, this is true on the Geekbench 6 multicore benchmark, but the M4 Pro wins in more real-world benchmarks, like the PugetBench for Adobe suite. As for new announcements in this segment, AMD has brought the power of the new Ryzen AI Pro 300 chipsets with new devices by Asus. 'If you're a fan of AMD technology,' Huynh enthused, 'you're a fan of Asus innovation.' Asus is expanding the ExpertBook P-series lineup to include AMD CPUs on desktops, mini-PCs, and laptops. It is also offering monitors with Free-Sync compatibility. While AMD's workstation Threadripper Pro 7000 series CPUs are relatively unmatched in terms of raw computing power, the company is upgrading the chip to a new generation on the 4-nanometer Zen 5 architecture. With up to 96 cores and 192 threads, the Threadripper 9000 series is the ultimate chip for those who believe 'bigger is better.' While Apple's Ultra processors and Intel's Xeon line are in a similar class, neither company has gone as heavily into the over-spec segment as AMD's Threadripper lineup. Of course, there are often diminishing returns by adding so many additional cores and threads, which is why Intel ditched hyperthreading on the Arrow Lake platform. However, there will always be exceptions. And that's the Threadripper gamble. Previous iterations of the chip have often proved AMD correct in the benchmark stakes, as the Threadripper 7980 outperforms even the Epyc 7773X data center CPU in Cinebench 2024. So if you want the most powerful workstation chip to power your special effects business, like AMD partner WetaFX, the Threadripper 9000 Series is worth the excitement. And if you need more endorsement than the facts, WetaFX's Daniel Seah told James Cameron 'who is like a god,' that he couldn't meet to talk about the next Avatar film because 'I have to go to Taipei for AMD.' AMD also announced the Radeon AI Pro 9700 GPU to further support the desktop workstation ecosystem. AMD has also announced ROCm support for the Radeon RX 9000 series and AMD Ryzen AI Max APUs, with support for additional hardware and Linux operating systems like RedHat coming later this year. ROCm is also expanding Windows support to Pytorch and ONNX-EP. AMD announced the most new chips and software support at Computex, thanks to its expanded gaming, professional, and workstation lineup. The Asus ProArt P16 nails local AI and beats MacBooks — but it doesn't come cheap The Acer Swift X 14, a favorite of creators, is being refreshed for 2025 Jensen Huang at Computex: "It's not because we don't love GeForce, GeForce got us here."
Business Insider
23-05-2025
- Business
- Business Insider
AMD Will Be as ‘Aggressive as Possible' to Challenge Nvidia
Advanced Micro Devices (AMD) wants to challenge Nvidia's (NVDA) dominance of the PC gaming graphics processing unit (GPU) space. Jack Huynh, Senior Vice President and General Manager of the company's Computing and Graphics Group, told PC Gamer that AMD will be 'as aggressive as possible' to achieve this goal. Confident Investing Starts Here: Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter To win gamers over to Team Red, AMD has priced cards lower than Nvidia to attract budget-minded gamers. For example, its latest GPU, the RX 9060 XT starts at $299 for the 8 GB model and jumps to $349 for the 16GB version. That's an incredible value compared to the RTX 5060 Ti, the comparable card from Nvidia, which costs $379. AMD also wants to beat Nvidia by another metric—availability. Huynh noted that 'building scale is the number one priority,' for the company. It has worked with suppliers to ensure it has a healthy stock of RX 9060 XT available to meet demand. This should help prevent scalping and allow gamers to buy the cards at their suggested MSRP, which can be hard to do with Nvidia cards due to their limited supply and high demand. Can AMD Dethrone Nvidia? There's no denying that Nvidia has AMD beat in the GPU space, and its dedication to artificial intelligence (AI) is another key sector where Team Green wins. However, analysts are bullish on AMD's potential in the AI server space. The company recently sold datacenter business ZT Systems to Sanmina (SANM) for $3 billion and formed a strategic alliance with the buyer. This sparked a series of analysts updates as they highlighted the nature of the sale and what it means for AMD's AI server rack business. That includes a reiterated Buy rating and price target increase from $117 to $135 from five-star Mizuho Securities analyst Vijay Rakesh. Is AMD Stock a Buy, Sell, or Hold? average AMD stock price target of $126.55, representing a potential 11.49% upside for the shares.
