Latest news with #Jacquemus
Hypebeast
8 hours ago
- Entertainment
- Hypebeast
Dior Confirms Maria Grazia Chiuri's Departure and Brain Dead Opens Inaugural NYC Outpost in This Week's Top Fashion News
Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry. Early on Thursday,Maria Grazia Chiuriannounced her departure as the creative director ofDior's womenswear and couture lines, ending her nine-year tenure at the French fashion house. The news broke just days after her Cruise 2026 show in Rome, now understood to be her final collection for the house. In 2016, Chiuri made history when she became the first woman to lead Dior since its founding in 1947. Delphine Arnault, chairman and chief executive officer of Christian Dior Couture shared, 'I extend my warmest thanks to Maria Grazia Chiuri, who, since her arrival at Dior, has accomplished tremendous work with an inspiring feminist perspective and exceptional creativity, all imbued with the spirit of Monsieur Dior, which allowed her to design highly desirable collections.' Her tenure was characterized by a distinctly feminist perspective, pushing empowering slogans and collaborating extensively with female artists for her runway show scenography. While her successor has yet to be officially named, rumors suggest thatJonathan Anderson, who was recently confirmed as the creative director for Dior Men, may also take over the womenswear line. The Los Angeles-based creative collectiveBrain Deadhas inaugurated its first retail outpost in New York City, located at 202 Elizabeth Street. The expansion from the West Coast marks a major step for the brand, establishing its presence on the East Coast and offering a physical hub for its diverse community of fans and collaborators. The new store features a playful interior design imbued with eclectic details, including a large hippo art sculpture and fixtures adorned with 3D-printed ornamentation. The move to open a flagship store in New York City reflects Brain Dead's growing community and its affinity for immersive brand experiences. Expected to serve as more than just a retail space, the store functions as a physical hub of the collective's ethos, bridging different worlds, scenes, and perspectives under one roof, much like their existing Brain Dead Studios on Fairfax Street in Los Angeles. Jacquemushas brought all of its business matters under one roof with its very own holdings company, Jacquemus La Maison Mère. Formally founded in March and chaired by designerSimon Porte Jacquemus, the Paris-based company presently operates two branches: Jacquemus La Mode, or the label's ready-to-wear business valued at €530 million EUR, and Jacquemus La Beauté, or the brand's beauty line valued at €46.1 million EUR, per Fashion Network. The entity holds 98.15% of the former and 100% of the latter, which, together, are valued at €576.1 million EUR. It was February when Jacquemus entered its an exclusive beauty partnership withL'Oréalas the French cosmetics conglomerate acquired a 10% minority stake in the company. The following month, Jacquemus appointed Sarah Benady, previously president ofCelineNorth America, as its new chief executive officer to lead the company toward '[becoming] a leading global luxury house.' As Jacquemus continues to eye international growth, Jacquemus La Maison Mère lays the foundation for an ever-expanding brand world that's increasingly reaching into other product categories. Following his star-studded debut atParis Fashion Weeklast January, Mexican-American menswear designerWilly Chavarriais among the prestigiousANDAM Fashion Awards2025 finalists for the Grand and Special Prizes. Joining Chavarria is French mens labelEGONlab, which won the Pierre Bergé Prize in 2021, and three women's designers: Alain Paul, Meryll Rogge, and Zomer. Founded in 1989 by Nathalie Dufour, with the French Ministry of Culture, ANDAM was conceived as an incubator initiative and accolade for assisting young emerging designers on the French and international scene. On this year's selection, Dufour said, 'Whatever their level of development, whether nascent or more established brands, the need for liquidity is a fundamental topic to ensure their perenity,' in a statement for WWD. 'The profiles selected also offer an interesting vision of the different economic models that can be invented to stand out and carve a space in a very competitive industry: B2C strategy, niche positioning, and managed growth, innovative and ecologically committed.' The 2025 ANDAM Fashion Award ceremony will be held on June 20 at 7 pm CEST. As menswear designers, buyers, journalists, and aficionados prepare to gather for the 108th edition ofPitti Uomoat Florence's Fortezza da Basso, Asia-based designers are making a bigger splash than ever. From June 17 to 20, the event will showcase the Spring/Summer 2026 collections of over 730 brands in a winding exhibition-like trade show, and it will host a series of runway presentations from several designers. Those will include previously announced guest of honorHomme Plissé Issey Miyake, guest designersPAF(Post Archive Faction) and Niccolò Pasqualetti, and now,Children of the Discordance. The brand, launched in 2011 by Hideaki Shikama, has established a distinct aesthetic, incorporating sophisticated craftsmanship into deconstructed streetwear, and reworked materials. In collaboration with the Japan Fashion Week Organization, Pitti Uomo has brought on the Hideaki Shikama-led brand to host a 'Special Event' during the trade fair, which will include a runway show, on June 17. Demna-founded Swiss labelVetementshas lost its years-long battle to trademark its brand name in the US. According to a report from The Fashion Law, the U.S. Court of Appeals for the Federal Circuit affirmed the U.S. Patent and Trademark Office's (USPTO) refusals for 'VETEMENTS to be trademarked on May 21, stating that the term 'vetements,' the French word for 'clothing,' is generic when used for garments and retail services. Due to French being a commonly spoken and taught language in the U.S., and the word 'vetements' is directly descriptive of the clothing goods at issue, the court affirmed the Board's decision, according to the report. Regardless of the brand's acquired significance, the USPTO will not accept any further evidence supporting the appeal. The brand, started by siblings Demna andGuram Gvasaliain 2014, attempted to secure a U.S. trademark registration for apparel and online retail services in 2020.
Khaleej Times
16 hours ago
- Business
- Khaleej Times
How AI is influencing the future of luxury fashion
A couple of years ago, around the dawn of Covid-19, an intense conversation emerged across management and business sectors about Artificial Intelligence's (AI's) potential to transform various industries. As the world adjusted to reduced human interaction and fewer in-person experiences, both essential and non-essential companies pivoted rapidly — producing face masks and embracing digital platforms. It marked a turning point in the broader wave of digitisation, one that has since reshaped many sectors, including fashion. Jacquemus' giant Le Chiquito bag, placed in the middle of the road, for instance, broke the Internet and set the tone for a wave of fashion and travel brand marketing. Around the same time, luxury brands were debuting their seasonal collections via Zoom links, offering virtual runway experiences. Even regional labels like Saiid Kobeisy embraced the shift by producing AI-generated images of their couture worn by digital models, signalling a new era in visual storytelling. In 2023, we witnessed the start of AI Fashion Week in addition to the usual quarterly shows. When you work in fashion long enough, you learn that change doesn't always enter with a bang. Sometimes, it slips in quietly, sits around the corner, and listens before making its move. As with most shifts in fashion, change didn't arrive with a bang. It crept in quietly like an invisible layer beneath the surface. From Balenciaga to Valentino, major houses have begun using AI to conceptualise campaign imagery and experiment with digital narratives — not to make fashion feel futuristic, but to make it feel timeless in a new medium. How AI Is Being Used The beauty of AI lies in its capacity to sift through the vast expanse of publicly available data to pick up on emerging micro-trends. These can often be traced to influencers, celebrities, or niche communities. AI can monitor these key figures and social groups, identifying upticks in certain styles or items. This information is invaluable for brands as it provides real-time insights into what is gaining traction, allowing clients to pivot quickly and capitalise on these micro-trends before they hit the mainstream. Then there's the way heritage is being handled. For maisons like Dior or Chanel, archives are gold. AI is now helping to sift through decades of sketches, textiles, and silhouettes, making it easier for design teams to revisit and reimagine pieces from the past. It doesn't cheapen the process; if anything, it sharpens it. Dior has gone one step further with Astra, its AI-powered platform that looks at customer data to better predict what clients actually want. It's still Dior, still exclusive, still bespoke — but with a slightly smarter engine running in the background. And let's not forget names like Iris van Herpen, who's been ahead of the curve for years, blending machine-led design with couture-level craftsmanship. Her work proves that technology and handcraft can coexist without compromising on either. AI is poised to transform fashion design as we know it. With its ability to generate unconventional, out-of-the-box ideas, the creative process is no longer limited by human bandwidth alone. One designer recently demonstrated this shift through a custom-made dress — initially drafted using AI and later brought to life with the help of skilled tailors. The final piece was a near-perfect replication of the AI-generated concept, signalling a future where design and production could be seamlessly fused through technology. 'AI is set to transform fashion design, enabling more out-of-the-box creativity and faster execution. I've already seen it with a custom piece I created — the AI draft and final design were nearly identical. We no longer need to do photo shoots all the time for content creation. Ghost mannequin photos will be easily done, especially if we already have the picture. We can just replicate it through AI and make endless creative content with that,' says Kanessa Muluneh, serial entrepreneur and founder of MULU Fashion Academy. Intermingling Of Both Máire Morris, CEO of the Dubai-based Morris Global Consulting, chimes in the discussion: 'AI can greatly support the business side of couture — from streamlining internal processes and marketing to researching archives or simulating fabrics. 3D body scanning could also enhance fit precision. But couture is, at its heart, about handcraft and human connection. No machine, however advanced, should replace the artistry or the lifelong trust between a maison and its client. Some things, like couture, deserve to remain sacred.' With excitement and hope, Muluneh says: 'I think AI can revolutionise the world of luxury fashion. Especially when it comes to visuals and content. It can already fully replace humans and create endless creative possibilities…' On a deeper level of seaming and tailoring, and design ideating, she thinks there's a lot of potential for AI in the space. Motif generation from text prompts for visualisation purposes has become a real time saver. It also aids in exploring archival collections and simulating designs on various base fabrics, allowing for quick experimentation with scale and colour. Additionally, the fast conversion of hand drawings to vector files significantly reduces the time previously spent on these processes. Indian fashion designer Manish Malhotra adds: 'AI can be a remarkable ally in motif visualisation by accelerating the journey from inspiration to intricate design. It allows us to input a mood, a cultural reference, or even an emotion, and watch it evolve into visual possibilities — motifs we may not have imagined through traditional sketching alone. For a designer rooted in storytelling like myself, this opens doors to re-interpret heritage with contemporary fluidity. AI doesn't just replicate patterns; it reimagines them, merging archives, textile histories, and geometry into one frame. It's intuitive, iterative, and inspiring.' The Crossroads But luxury has never been about mass-producing garments simply good enough to wear on a night out, has it? In fact, I'd argue that luxury is about how it makes you feel. It taps into your inner self-image and mirrors what you want to project. Some may invest in a piece for the design, others because they believe in the brand's vision, some to support craftsmanship, and others to own a timeless ensemble that can be passed down. 'AI will probably play a significant role in developing and creating elements of design, such as motifs, structure, and sourcing unique elements to include in the final product. But for haute couture to remain true to what its moniker stands for, the human element cannot be replaced,' says Dipesh Depala, founder of Dubai-based luxury fashion PR company The Qode. He continues: 'I don't believe that AI will revolutionise haute couture. Which, by its very nature, requires the human element — the genius and creativity of an individual, not an app. A haute couture customer traditionally has a relationship with the creator. That is a crucial part of the haute couture process, which can't be replaced by AI. What we may well see is a hybrid, where AI helps to enhance rather than replace.' AI certainly has helped fashion evolve — it has made the industry more accessible, more visual, and easier to engage with across generations. But if you've spent any time around those who truly understand and invest in luxury, you'll know this: they're not looking for shortcuts. They don't want fast, easy, or generated. They want intention. They want something that takes time, thought, and craft. AI might help with reach and positioning, but it will never replicate the quiet power of something made with real hands and a clear vision. The true luxury consumer isn't buying into convenience — they're buying into legacy.
Fashion Network
2 days ago
- Business
- Fashion Network
Jacquemus unveils takeover at Monte-Carlo Beach Club
French fashion house Jacquemus has teamed up with the Monte-Carlo Société des Bains de Mer for a seasonal collaboration with the Monte-Carlo Beach Club. Running through October 7, the activation marks Jacquemus' first full-scale hospitality integration in Monte-Carlo. At the centre of the collaboration is a reimagining of the Beach Club's historic pier and Pool Café, now styled in Jacquemus' signature palette of banana yellow, coconut milk white, and graphic black stripes. The visual identity, drawn directly from the brand's 'La Croisière' collection presented in January 2025, is applied to sunbeds, parasols, beach towels, and café furnishings, creating a cohesive and highly Instagrammable guest experience. In addition to the design transformation, two exclusive Jacquemus boutiques have opened within the Beach Club. The boutique interiors feature a drawing by Renoir, another by Matisse, complemented by furniture and books that evoke the Provence region so beloved by the designer. The activation is part of a broader evolution at Monte-Carlo Beach, which has recently undergone several strategic upgrades, including the Michelin-star recognition of its Elsa restaurant, the launch of new padel courts, and upcoming restaurant openings.
Fashion Network
2 days ago
- Business
- Fashion Network
Jacquemus unveils takeover at Monte-Carlo Beach Club
French fashion house Jacquemus has teamed up with the Monte-Carlo Société des Bains de Mer for a seasonal collaboration with the Monte-Carlo Beach Club. Running through October 7, the activation marks Jacquemus' first full-scale hospitality integration in Monte-Carlo. At the centre of the collaboration is a reimagining of the Beach Club's historic pier and Pool Café, now styled in Jacquemus' signature palette of banana yellow, coconut milk white, and graphic black stripes. The visual identity, drawn directly from the brand's 'La Croisière' collection presented in January 2025, is applied to sunbeds, parasols, beach towels, and café furnishings, creating a cohesive and highly Instagrammable guest experience. In addition to the design transformation, two exclusive Jacquemus boutiques have opened within the Beach Club. The boutique interiors feature a drawing by Renoir, another by Matisse, complemented by furniture and books that evoke the Provence region so beloved by the designer. The activation is part of a broader evolution at Monte-Carlo Beach, which has recently undergone several strategic upgrades, including the Michelin-star recognition of its Elsa restaurant, the launch of new padel courts, and upcoming restaurant openings.
Fashion Network
2 days ago
- Business
- Fashion Network
Jacquemus unveils takeover at Monte-Carlo Beach Club
French fashion house Jacquemus has teamed up with the Monte-Carlo Société des Bains de Mer for a seasonal collaboration with the Monte-Carlo Beach Club. Running through October 7, the activation marks Jacquemus' first full-scale hospitality integration in Monte-Carlo. At the centre of the collaboration is a reimagining of the Beach Club's historic pier and Pool Café, now styled in Jacquemus' signature palette of banana yellow, coconut milk white, and graphic black stripes. The visual identity, drawn directly from the brand's 'La Croisière' collection presented in January 2025, is applied to sunbeds, parasols, beach towels, and café furnishings, creating a cohesive and highly Instagrammable guest experience. In addition to the design transformation, two exclusive Jacquemus boutiques have opened within the Beach Club. The boutique interiors feature a drawing by Renoir, another by Matisse, complemented by furniture and books that evoke the Provence region so beloved by the designer. The activation is part of a broader evolution at Monte-Carlo Beach, which has recently undergone several strategic upgrades, including the Michelin-star recognition of its Elsa restaurant, the launch of new padel courts, and upcoming restaurant openings.
