Latest news with #JamiePerry
Business Wire
05-08-2025
- Business
- Business Wire
JetBlue Launches TrueBlue Travel™, Expanding the Power of Loyalty Beyond the Flight
BUSINESS WIRE)--Today, JetBlue (NASDAQ: JBLU) announced the launch of TrueBlue Travel, the new name for its consumer travel booking platform, replacing the former Paisly by JetBlue website. TrueBlue Travel is powered by Paisly, JetBlue's proprietary technology platform and wholly owned travel services subsidiary, and offers an even more seamless way for TrueBlue® members to plan, book, and be rewarded for their trips. The rebrand broadens how and where points can be used, unlocking even more travel value for members. With this expansion, TrueBlue points can now be redeemed for JetBlue flights, flight + hotel packages, as well as hotel stays and car rentals booked through TrueBlue Travel. By aligning the brand with TrueBlue, JetBlue's award-winning loyalty program, the platform makes it even easier for members to plan and book every part of their trip, whether they're flying with JetBlue or not, while maximizing the value of their rewards. This launch is also a key step in advancing JetBlue's broader JetForward strategy, which focuses on building a more resilient, profitable and customer-centric business. By expanding JetBlue's role in the travel ecosystem through Paisly, TrueBlue Travel unlocks new ways to engage customers through loyalty. To celebrate the launch, members can earn 2X Tiles on cars and hotels booked through TrueBlue Travel between August 5 and August 8, 2025, for travel completed by November 30, 2025 (terms apply). 'This rebrand is a major milestone for Paisly, LLC as we continue to grow into a fully integrated travel services company,' said Jamie Perry, President of Paisly, LLC. 'It reflects what customers already expect: a platform that delivers unbeatable value for TrueBlue members, from earning and redeeming points to using JetBlue Plus and Premier Card benefits. With the addition of hotel and car redemption, TrueBlue Travel offers one seamless place to plan and book an entire trip, backed by the service JetBlue is known for. It also highlights how Paisly's platform can support future partners looking to deliver a loyalty-led travel experience.' TrueBlue Travel offers a full-service booking experience that extends beyond flights, with options to book hotels, vacation rentals, car rentals, activities, theme park tickets and travel bags, whether or not customers are flying with JetBlue. Members earn points and tiles on every eligible purchase and can now redeem points for hotel stays and car rentals. The platform features exclusive member savings, personalized deal matching based on itineraries, and a seamless interface to manage travel plans. While sign-in isn't required, logging in with a TrueBlue account or linking an upcoming flight unlocks additional savings and tailored offers. All bookings are backed by 24/7 support from TrueBlue Travel's Helpful Humans team. 'TrueBlue Travel is a major step forward in our mission to make loyalty more meaningful,' said Ed Pouthier, vice president, loyalty & personalization at JetBlue. 'By expanding how and where members can redeem points through TrueBlue Travel, and delivering that experience through Paisly, our in-house travel services company, we're bringing more flexibility and value to the program. It's about creating value throughout the entire travel ribbon, not just every flight.' The launch of TrueBlue Travel marks the next chapter in Paisly, LLC's growth as a full-service travel services company. Already powering branded travel platforms across JetBlue's portfolio like JetBlue Vacations, Paisly is purpose-built to support loyalty ecosystems and co-branded card programs through its proprietary technology. With the ability to enable earning and redemption across a wide range of non-flight travel products, Paisly is well-positioned to support additional airlines and loyalty programs looking to deepen customer engagement and deliver greater value throughout the travel journey. To book hotels, car rentals, activities and more, or to start redeeming TrueBlue points, visit About Paisly Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages its services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips - making every journey better. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit
Business Wire
26-06-2025
- Business
- Business Wire
Paisly Expands Cruise Portfolio, Deepening Loyalty-Linked Travel Offerings
BUSINESS WIRE)--Paisly, LLC, JetBlue's (Nasdaq: JBLU) wholly-owned travel subsidiary and a tech-enabled managed travel services company, today announced the expansion of its cruise portfolio with the addition of four cruise line partners: Holland America Line, Cunard, Virgin Voyages, and Oceania Cruises. This significantly expands Paisly's existing cruise offering and enhances its ability to deliver more personalized, loyalty-integrated cruise experiences to its airline partners' customer bases. JetBlue Vacations is the first brand to benefit from this expanded inventory, offering its customers an expanded cruise portfolio, more niche suppliers in both the luxury and adult-only category. This latest portfolio expansion reflects Paisly's growing strength as a seller of cruises, either bundled with flights, or standalone. With 34.6 million global cruise passengers in 2024 and that number forecast to reach 42 million by 2028, according to industry estimates, cruising remains one of the fastest-growing sectors in leisure travel. To meet this demand, Paisly is adding a new cruise partner each month. By rapidly increasing its direct inventory, Paisly is scaling its ability to serve a broader customer base while maintaining full control over a Paisly enhanced traveler experience, from supplier relationships to customer support. Paisly's platform is built to handle complexity at scale, allowing airline partners to offer a curated, loyalty-connected cruise experience without relying on third-party aggregators. Maximizing Customer Travel Rewards JetBlue Vacations, the first brand to offer cruises through Paisly, enables customers to double dip on every cruise booking, earning airline rewards like TrueBlue points and tiles toward loyalty status, as well as rewards from the cruise line. This loyalty-first approach is powered by Paisly's proprietary tech, which delivers real-time, personalized offers based on flight and behavior data. All services, from supplier relationships to 24/7 customer support, are managed in-house, ensuring a seamless experience driven by smart tech, human-first service, and unbeatable loyalty value. 'Cruising is a category overdue for disruption, and that's exactly what Paisly is delivering,' said Jamie Perry, President of Paisly. 'By expanding our cruise offering and integrating it with our personalization engine and loyalty tools, we're enabling JetBlue, and future airline partners, to offer customers an experience that's smarter, simpler, and more rewarding.' United Airlines 'Cruising' over to Paisly This expanded cruise inventory sets the stage for Paisly's upcoming collaboration with United Airlines, announced just last month. Beginning in summer 2026, Paisly will begin offering United customers cruise offerings as part of a broader initiative to bring them more customized, loyalty-aligned non-air products. United customers will soon benefit from the same proactive support, seamless cruise personalization, and loyalty integration already available to JetBlue travelers, while future airline partners will be able to deliver this differentiated experience under their own brands. Plane to Port Peace of Mind Paisly's cruise fulfillment model includes its signature Plane to Port Commitment, currently offered through JetBlue Vacations. This policy ensures that if a flight delay prevents a customer from making their cruise departure, Paisly will step in to help them reach the next port of call. Enabled by Paisly's in-house tech and service infrastructure, the commitment can be extended to any airline partner that bundles air and cruise products through the platform. While the current implementation applies to JetBlue-operated flights, Paisly is built to deliver the same proactive support and reliability across any partner airline that integrates cruise fulfillment. With its growing roster of cruise partners and a platform designed for personalization and loyalty integration, Paisly is redefining how airlines can offer, own, and optimize cruise fulfillment for their customers, at scale and with unmatched customer value. About JetBlue Vacations JetBlue Vacations offers flexible travel packages including JetBlue flight + hotel, JetBlue flight + cruise, hotel + points, and standalone cruise bookings. Customers get access to the lowest available JetBlue airfare when they book as part of a package, delivering exceptional value for money. Each trip can be customized with add-ons like cars, transfers, and activities. Vacation packages also earn TrueBlue points and tiles, helping customers get closer to Perks You Pick® & Mosaic status. Select JetBlue Vacations packages include exclusive benefits through the Very Important Perks (VIP) and Insider Experience programs (available in select destinations), bringing JetBlue's signature customer service into every step of the travel journey. About Paisly Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages all services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips - making every journey better. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit
Yahoo
10-06-2025
- Business
- Yahoo
JetBlue Vacations Expands Insider Experience to San Juan, Strengthening Commitment to Puerto Rico
JetBlue enhances vacation packages to San Juan with local insider support DANIA BEACH, Fla., June 10, 2025--(BUSINESS WIRE)--JetBlue Vacations (Nasdaq: JBLU), powered by Paisly, today announced the expansion of its Insider Experience program to San Juan, Puerto Rico, enhancing the customer experience with personalized service and reinforcing the airline's long-standing commitment to the island as its largest airline. Customers booking a JetBlue Vacations flight + hotel package to San Juan at select hotels will now enjoy the trusted, concierge-style service of local Insiders, who are available to enhance their travel experience from arrival to departure. Launched in 2020 and currently available in Aruba, Cancún, Montego Bay, Punta Cana, Nassau, St. Lucia and Tulum, the Insider Experience puts customers in the hands of knowledgeable, on-the-ground experts who provide airport meet-and-greet services, free airport transfers, and 24/7 support throughout their stay. JetBlue operates more scheduled flights and offers more seats to and from the island than any other carrier—making this latest expansion a natural next step in deepening its presence and support for the destination. Travelers to San Juan will now have access to a dedicated local Insider who can assist with recommendations, booking activities, and addressing any in-destination needs. As part of this expansion, all JetBlue Vacations customers booking a flight + hotel package to San Juan will also receive a free guided walking tour of Old San Juan, in partnership with the Municipality of San Juan. This immersive tour invites travelers to explore the city's 500-year history, walk its iconic blue cobblestone streets, and discover legendary landmarks such as San Juan Bautista Cathedral, San Felipe del Morro Fort, and Casa Blanca Museum, once home to Juan Ponce de León. "Puerto Rico has always been a favorite destination for our JetBlue Vacations customers, and we're excited to bring even more value to their trips with the Insider Experience," said Jamie Perry, president of Paisly, JetBlue's travel subsidiary. "With local Insiders offering personalized support and great perks like a complimentary Old San Juan walking tour, we're making it easier for travelers to explore and enjoy everything the island has to offer," Perry added. The JetBlue Vacations Insider Experience in San Juan will provide: Meet-and-greet service upon arrival at Luis Muñoz Marín International Airport (SJU) Complimentary airport transfers to and from customers' hotels 24/7 access to local Insiders via phone or WhatsApp for assistance throughout their stay Personalized recommendations and booking support for activities, dining, and excursions Expedited issue resolution, with Insiders empowered to handle on-the-ground requests quickly "The expansion of JetBlue Vacations' Insider Experience program to San Juan reaffirms the Island's continued development as a world-class travel destination. We are proud to collaborate on this initiative, which offers visitors authentic and meaningful experiences while supporting local businesses and promoting the rich culture and history of our capital city," said Willianette Robles, Executive Director of the Puerto Rico Tourism Company. Through this initiative, JetBlue continues to support Puerto Rico's tourism industry, promote cultural experiences, and enhance the overall travel journey for its customers. With a growing network of flights and the recent launch of a new crew base in San Juan, JetBlue remains deeply committed to strengthening its ties with the local community and creating unforgettable travel experiences. To book a JetBlue Vacations package to San Juan and take advantage of the Insider Experience and free Old San Juan walking tour, visit About JetBlue VacationsJetBlue Vacations offers flexible travel packages including JetBlue flight + hotel, JetBlue flight + cruise, hotel + points, and standalone cruise bookings. Customers get access to the lowest available JetBlue airfare when they book as part of a package, delivering exceptional value for money. Each trip can be customized with add-ons like cars, transfers, and activities. Vacation packages also earn TrueBlue points and tiles, helping customers get closer to Perks You Pick® & Mosaic status. Select JetBlue Vacations packages include exclusive benefits through the Very Important Perks (VIP) and Insider Experience programs (available in select destinations), bringing JetBlue's signature customer service into every step of the travel journey. About PaislyPaisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages all services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips - making every journey better. About JetBlueJetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit View source version on Contacts JetBlue Corporate Communications Tel: +1.718.709.3089corpcomm@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
10-06-2025
- Business
- Business Wire
JetBlue Vacations Expands Insider Experience to San Juan, Strengthening Commitment to Puerto Rico
BUSINESS WIRE)--JetBlue Vacations (Nasdaq: JBLU), powered by Paisly, today announced the expansion of its Insider Experience program to San Juan, Puerto Rico, enhancing the customer experience with personalized service and reinforcing the airline's long-standing commitment to the island as its largest airline. Customers booking a JetBlue Vacations flight + hotel package to San Juan at select hotels will now enjoy the trusted, concierge-style service of local Insiders, who are available to enhance their travel experience from arrival to departure. Launched in 2020 and currently available in Aruba, Cancún, Montego Bay, Punta Cana, Nassau, St. Lucia and Tulum, the Insider Experience puts customers in the hands of knowledgeable, on-the-ground experts who provide airport meet-and-greet services, free airport transfers, and 24/7 support throughout their stay. JetBlue operates more scheduled flights and offers more seats to and from the island than any other carrier—making this latest expansion a natural next step in deepening its presence and support for the destination. Travelers to San Juan will now have access to a dedicated local Insider who can assist with recommendations, booking activities, and addressing any in-destination needs. As part of this expansion, all JetBlue Vacations customers booking a flight + hotel package to San Juan will also receive a free guided walking tour of Old San Juan, in partnership with the Municipality of San Juan. This immersive tour invites travelers to explore the city's 500-year history, walk its iconic blue cobblestone streets, and discover legendary landmarks such as San Juan Bautista Cathedral, San Felipe del Morro Fort, and Casa Blanca Museum, once home to Juan Ponce de León. 'Puerto Rico has always been a favorite destination for our JetBlue Vacations customers, and we're excited to bring even more value to their trips with the Insider Experience,' said Jamie Perry, president of Paisly, JetBlue's travel subsidiary. 'With local Insiders offering personalized support and great perks like a complimentary Old San Juan walking tour, we're making it easier for travelers to explore and enjoy everything the island has to offer,' Perry added. The JetBlue Vacations Insider Experience in San Juan will provide: Meet-and-greet service upon arrival at Luis Muñoz Marín International Airport (SJU) Complimentary airport transfers to and from customers' hotels 24/7 access to local Insiders via phone or WhatsApp for assistance throughout their stay Personalized recommendations and booking support for activities, dining, and excursions Expedited issue resolution, with Insiders empowered to handle on-the-ground requests quickly 'The expansion of JetBlue Vacations' Insider Experience program to San Juan reaffirms the Island's continued development as a world-class travel destination. We are proud to collaborate on this initiative, which offers visitors authentic and meaningful experiences while supporting local businesses and promoting the rich culture and history of our capital city,' said Willianette Robles, Executive Director of the Puerto Rico Tourism Company. Through this initiative, JetBlue continues to support Puerto Rico's tourism industry, promote cultural experiences, and enhance the overall travel journey for its customers. With a growing network of flights and the recent launch of a new crew base in San Juan, JetBlue remains deeply committed to strengthening its ties with the local community and creating unforgettable travel experiences. To book a JetBlue Vacations package to San Juan and take advantage of the Insider Experience and free Old San Juan walking tour, visit About JetBlue Vacations JetBlue Vacations offers flexible travel packages including JetBlue flight + hotel, JetBlue flight + cruise, hotel + points, and standalone cruise bookings. Customers get access to the lowest available JetBlue airfare when they book as part of a package, delivering exceptional value for money. Each trip can be customized with add-ons like cars, transfers, and activities. Vacation packages also earn TrueBlue points and tiles, helping customers get closer to Perks You Pick® & Mosaic status. Select JetBlue Vacations packages include exclusive benefits through the Very Important Perks (VIP) and Insider Experience programs (available in select destinations), bringing JetBlue's signature customer service into every step of the travel journey. About Paisly Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages all services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips - making every journey better. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit
Business Wire
04-06-2025
- Business
- Business Wire
JetBlue Travel Products Relaunches as Paisly, LLC, a Human-First Travel Services Company
DANIA BEACH, Fla.--(BUSINESS WIRE)--JetBlue (Nasdaq: JBLU) today announced the official launch of Paisly, LLC, formerly JetBlue Travel Products. The renaming marks a strategic milestone in JetBlue's broader JetForward strategy, as Paisly evolves from an internal travel platform into a full-service, tech-enabled managed travel services company. With a mission to deliver personalized, human-first experiences, Paisly will now serve not only JetBlue customers but also those of other airlines, starting with a new collaboration with United Airlines, and is positioned to support a growing range of partners across the broader travel landscape. The newly expanded relationship with United is a key proof point in Paisly's growth. As part of the Blue Sky collaboration between JetBlue and United, Paisly will assume operation of United Airlines' direct-to-consumer non-air travel products, including packages, hotels, rental cars, cruises, activities, and insurance – services previously outsourced to third-party providers. These offerings will now be managed through a United dedicated in-house team and powered by Paisly's proprietary platform, bringing JetBlue's white-glove model to a broader customer base. This milestone also marks a significant moment in JetBlue's evolution: JetBlue Travel Products is now Paisly, LLC, reflecting the company's transition from a single-brand travel platform to a full-service, tech-enabled managed travel services provider. Paisly currently powers JetBlue's broader portfolio of non-air ancillary offerings and is preparing to onboard and support United's ancillary travel products under the new collaboration. The company remains committed to delivering personalized, human-first experiences across every step of the travel journey. 'This is more than a name change, it's a statement of who we've become,' said Jamie Perry, President, Paisly. 'What started as a vacation packaging arm for JetBlue has grown into a high-growth tech enabled travel services provider purpose-built with the airline industry in mind. We're not just a tech stack. We're a full service partner that combines smart personalization with human support. Customers don't want to have to manage reservations and chase confirmations. Paisly takes care of all that for them and more. Partnering with United is a strong validation of the model we've built.' A Human-First, Tech-Enabled Travel Experience Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, manages all travel services in-house – from hotel contracting and marketing to customer care. The platform's standout differentiator is its 24/7 Helpful Humans team, delivering proactive, high-touch support throughout the customer journey. Built to serve the needs of the airline industry, Paisly's platform delivers personalized offers based on real-time behavior and context, seamlessly integrating with loyalty programs to support both earning and redemption. Whether travelers are booking hotels, rental cars, activities, or travel bags, they can expect a consistent, high-quality experience anchored in three core pillars: great products powered by innovative tech and personalized recommendations, exceptional customer service, and unbeatable value through deep loyalty program integration. These pillars set Paisly apart and continue to guide its growth across current airline partnerships and future business partners. About Paisly Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages all services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips – making every journey better. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit
