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Campaign ME
2 days ago
- Business
- Campaign ME
How Hisense's FIFA Club World Cup 2025 campaign delivered more than 70 million impressions
Hisense has wrapped a 360-degree campaign for the FIFA Club World Cup 2025, building on its seven-year partnership with FIFA, across the UAE, Qatar and Oman. Titled 'Own The Moment', the campaign blended digital, physical, and experiential platforms in an effort to meet fans wherever they are: online, in stores, or at on-ground activations. The campaign's intention was to celebrate the extraordinary passion and unforgettable experiences that football evokes, encouraging fans to fully embrace every thrilling moment of the FIFA Club World Cup 2025. 'Online, the campaign delivered over 70 million impressions, 10 million views, a reach of 58 million, and generated more than 1 million pieces of user-generated video content, reflecting its viral momentum.' The campaign also builds on Hisense's recent partnership with football club Real Madrid, which was a top contender at this year's FIFA Club World Cup 2025. 'Our collaboration with FIFA Club World Cup 2025 is a reflection of Hisense's ambition to deliver world-class experiences through pioneering user-centric technology,' said Jason Ou, President of Hisense Middle East and Africa. Why Hisense has integrated football into its core messaging As an official sponsor of the FIFA Club World Cup 2025, Hisense's growing presence in international sport demonstrates a long-term strategy to connect with fans through shared passion points, while continuously advancing its product technology to level up the viewing experience. Speaking to Campaign Middle East on this strategy, Fazalur Rahman, General Manager Marketing, Hisense MEA said: 'What sets Hisense apart is that we don't just sponsor football, we integrate with it.' 'Our strategy goes beyond logos and sidelines; it's about embedding our products into the experience. From high-definition, immersive viewing to smart home tech that supports every moment of matchday, we show, not tell.' Through these partnerships, Hisense aims to affirm its positioning as a trusted partner at the epicenter of football's greatest moments. 'This initiative is very much aligned with our ongoing global strategy to strengthen brand affinity through iconic sporting partnerships, including our work with FIFA, UEFA and Real Madrid,' Rahman said. The strategy behind the FIFA Club World Cup 2025 'Own the Moment' campaign According to Rahman, 'Own the Moment' is a natural transition from the technology brand's previous 'Beyond Glory' campaign. Furthermore, the shift aims to reflects a more immersive, emotionally resonant approach, where fans aren't just spectators, they're participants in the excitement. 'Hisense's long-term vision is to create meaningful, tech-enabled moments for our consumers and sports, especially football, serves as a powerful platform to do that,' Rahman said. 'The campaign effectively reflects how Hisense technology brings fans closer to the action, making every moment more immersive and memorable.' To actualise this, Hisense created several touchpoints for fans to engage with its technology. The campaign included in-person experiences such as The VR zone, Laser TV stadium experiences, and gaming trials, as well as limited-time promotions offering 48 lucky winners a full refund if Real Madrid won the FIFA Club World Cup 2025. 'This approach deepens brand equity by building associations not just with world-class football, but with innovation, entertainment, and everyday excitement, all underpinned by trusted technology,' Rahman said. The brand also launched special edition Real Madrid models spanning Hisense televisions, air conditioners, and Laser TVs. Finally, two winners were also chosen to receive a travel voucher to visit the winning club's country and embrace the spirit of the FIFA Club World Cup firsthand. 'It's about emotionally connecting with consumers during the moments they care about most, and ensuring our technology is creating those memories,' Rahman said. The campaign's roll-out and results The 360-degree campaign launched across digital, physical, and experiential platforms. On social and digital platforms, the campaign was extended through Hisense's football-focused podcast Own The Mic, interactive content, product and ticket giveaways, and real-time tournament storytelling. The campaign came to life in the UAE at Mall of the Emirates in Dubai, where The Hisense Arena created a hub of fan interaction, with VR football trials, FIFA gaming stations, skill-based challenges, and a fully immersive stadium-like viewing zone. 'This physical experience brought the spirit of the game to life,' Rahman said, who stated that within just 10 days, the activation welcomed 108,000 visitors. 1/2 'The space came alive with daily shows, competitions, and games hosted by emcees, giving visitors the chance to win exciting FIFA merchandise and Hisense products. Face painting, football freestylers, and engaging family-friendly activities helped build a vibrant, inclusive atmosphere that kept crowds coming back,' he said. 'Online, the campaign delivered over 70 million impressions, 10 million views, a reach of 58 million, and generated more than 1 million pieces of user-generated video content, reflecting its viral momentum,' he added. 'Sales also saw a notable uplift, particularly in the UAE, as fans responded enthusiastically to initiatives like 'Real Madrid Wins, Hisense Pays' and exclusive prize draws.' Localisation a key factor in success of the FIFA Club World Cup 2025 'Own the Moment' campaign Rahman says the campaign succeeds because it localised messaging for audiences in the region. 'Localisation is key to campaign resonance and as such, Own the Moment was built with regional audiences at the centre,' he said. 'From tailoring promotions in UAE, Qatar, and Oman to hosting the Hisense Arena in one of the Middle East's busiest shopping malls, every touchpoint was designed for local relevance.' The brand also brought in former Spanish goalkeeper Iker Casillas for a Dubai-exclusive moment and activated in both Arabic and English to ensure inclusivity. 'Even the choice of prizes, like full product refunds and premium home tech, reflected the consumer aspirations of the region,' Rahman said. 'Going forward, we'll continue to tailor our global strategies with local insight, whether it's through retail partnerships, content collaborations, or exclusive in-market experiences.' Credits: Client: Hisense MEA Digital and social media agency: Glimpse Digital Marketing Chief Executive Officer: Rayan Tarraf Chief Marketing Manager: Janine Alyssa Creative Director: Shannon Rodriguez Copywriter: Ahmed Salem Account manager: Simone Bangera Traffic Manager: Omar Abdulhadi Account Executive: Helena D Silva PR amplification: House of Comms
Mid East Info
12-07-2025
- Business
- Mid East Info
Hisense Strengthens Regional Position with First Major Export from Algeria Factory to Egypt and Tunisia - Middle East Business News and Information
Hisense has marked a key milestone in its Middle East and North Africa growth strategy with the launch of its first large-scale export operation from its Algeria factory, developed in collaboration with Condor Group. Over 5,000 locally manufactured Hisense televisions and washing machines have now been shipped to strategic regional markets including Egypt and Tunisia. The export operation was officially inaugurated in the presence of His Excellency Mr. Kamel Rezig, Minister of Trade and Export Promotion of the People's Democratic Republic of Algeria, alongside institutional representatives, industry partners, and media. This achievement is part of Hisense's broader commitment to strengthening its regional manufacturing footprint and enhancing supply chain efficiency. The company aims to exceed 65,000 exported TV units to Egypt by the end of 2025, expanding the range to include models from 32 to 75 inches. In addition to the Algeria facility, Hisense has recently expanded its presence with several key investments across the region, including the launch of a state-of-the-art R&D Center in Dubai, a TV production facility in Egypt, and an air conditioning factory also based in Bordj Bou Arreridj, Algeria. These strategic moves further enhance the brand's ability to deliver locally tailored, high-quality smart home solutions to consumers across the MENA region. Mr. Jason Ou, President of Hisense Middle East & Africa, commented: 'Our vision is to create a robust regional infrastructure that brings innovation, efficiency, and convenience closer to our consumers. With the expansion of our factory operations and the addition of localized R&D capabilities, we are positioned to offer smarter, faster, and more tailored product solutions for households across the region.' This milestone highlights Hisense's long-term commitment to building local industrial capabilities, promoting regional exports, and driving innovation across its portfolio of AI-powered consumer electronics and home appliances. About Hisense: Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. With 31 R&D centres, 36 industrial parks and production bases, and 64 overseas offices worldwide, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website:
Sport360
17-06-2025
- Business
- Sport360
Hisense launches exciting Middle East promotions to celebrate FIFA Club World Cup 2025™
Hisense, a global leader in consumer electronics and home appliances, has deepened its commitment to international sport by launching its role as Official Partner and TV screen provider for this summer's highly anticipated FIFA Club World Cup 2025™, alongside promotions tailored for Middle East fans. The expanded 32-team tournament kicked off this weekend in the United States. Lionel Messi's Inter Miami and UEFA Champions League™ holders Paris Saint-Germain were among the headline acts. This latest collaboration builds on Hisense's strong football heritage, having served as an Official Sponsor of the FIFA World Cup™ in 2018 and 2022, and as an Official Partner of UEFA EURO 2016™, 2020™ and 2024™. The brand also maintains a high-profile partnership with Real Madrid, one of the most iconic clubs in world football. To mark its FIFA Club World Cup 2025™ involvement, Hisense has launched the 'Own the Moment' campaign, offering special opportunities for supporters across the region. 'Football is a shared language and a source of deep connection for millions,' said Jason Ou, President of Hisense Middle East and Africa. 'Through this campaign, we are giving our fans the chance to have lasting memories and experience the thrills of the tournament long beyond the matches.' 'Own the Moment' celebrates the unmatched passion and unforgettable highlights that football creates, inspiring football enthusiasts to immerse themselves in every thrill FIFA Club World Cup 2025™ provides. Through a series of activations during the tournament (June 14–July 13, 2025), Hisense will strengthen the region's love for football and demonstrate how technology enhances the fan journey. As the excitement builds around the tournament, Hisense is rewarding fans across the region with bold, football-fuelled promotions. Until July 13, 2025, shoppers in the UAE who purchase selected Hisense products from authorised retail stores, brand shops, or official e-commerce platforms will be entered into a raffle. If Real Madrid wins the FIFA Club World Cup 2025™, 48 lucky winners will receive a full refund on their qualifying purchases. Additionally, all registered consumers will be entered into a draw to win a selection of exceptional Hisense products – ranging from televisions, refrigerators and smart home appliances**. A pair of MEGA prize winners will receive a travel voucher to visit the winning club's country and embrace the spirit of the FIFA Club World Cup™ first-hand. During the same period, shoppers in Qatar and Oman who buy eligible Hisense products will be entered into a raffle draw. Two MEGA prize winners will receive travel vouchers to visit the home country of the FIFA Club World Cup™ champions and soak in the atmosphere of their historic victory. As the tournament progresses, Hisense's presence ensures viewers don't just watch the action, they 'Own the Moment'. From global stadiums to home screens, the brand remains committed to providing innovation, excitement, and world-class viewing experiences through advanced technology including large displays and smart home innovations. 'Our collaboration with FIFA Club World Cup 2025™ is a reflection of Hisense's ambition to deliver world-class experiences through pioneering user-centric technology,' said Ou. 'As we charge up for the upcoming tournament, we aim to bring fans closer to the action, so they can 'Own the Moment' and experience the magic of football in new and exciting ways.' At its core, the campaign reflects Hisense's belief that football is more than a game; it's a platform to inspire, connect, and lead through cutting-edge solutions. With innovations in display and home entertainment, Hisense continues to reshape how supporters engage with the sport. *Offer valid in Qatar and Oman during the campaign period (Qatar: June 1-July 13, 2025; Oman: May 23-July 13, 2025). Eligible customers who purchase select Hisense products (min. QAR 1,799 / OMR 185) can enter the raffle to win. One entry per qualifying purchase, max five entries per customer. Prizes are non-transferable, non-refundable, and travel is valid until December 20, 2025. **The promotion applies to most products across the Hisense range. Terms and Conditions apply.
Malaysian Reserve
02-06-2025
- Business
- Malaysian Reserve
Football Fans Have Reason to Celebrate this FIFA Club World Cup™
Hisense Offers Oman and Qatar Residents the Chance to Travel to the Champion Club's City DUBAI, UAE, June 2, 2025 /PRNewswire/ — Hisense, a global leader in consumer electronics and home appliances and official sponsor of the FIFA Club World Cup 2025™, is marking the upcoming tournament with an exclusive offer for consumers in Qatar and Oman. In celebration of this year's Club World Cup, Hisense is giving fans living in the two countries the opportunity to turn their support into rewards as part of the brand's 'Own the Moment' initiative. From 23 May to 13 July 2025, shoppers who purchase selected Hisense products from authorised retail stores, brand shops, or official e-commerce platforms in Qatar and Oman will be entered into a raffle draw. Two MEGA prize winners will each receive a travel voucher to visit the home country of the club that wins the FIFA Club World Cup™, experiencing the spirit of the tournament up close.* The FIFA Club World Cup 2025™ will bring together the world's best clubs in a celebration of sporting excellence, uniting football fans from around the world in the energy of the game. Hisense's 'Own the Moment' campaign invites fans to embrace all aspects of the tournament viewing experience, whether at home or in the stands, through its cutting-edge technology. As an official tournament partner, Hisense will provide groundbreaking technology solutions, including video assistant referee (VAR) screens and broadcast technology support, showcasing its commitment to innovation and excellence in sport. 'Football is a shared language and a source of deep connection for millions,' said Jason Ou, President of Hisense Middle East and Africa. 'Through this campaign, we are giving our fans the chance to have lasting memories and experience the thrills of the tournament long beyond the matches.' *Offer valid in Qatar and Oman during the campaign period (Qatar: 1 June–13 July, Oman: 23 May–13 July 2025). Eligible customers who purchase select Hisense products (min. QAR 1,799 / OMR 185) can enter the raffle to win. One entry per qualifying purchase, max five entries per customer. Prizes are non-transferable, non-refundable, and travel is valid until 20 December 2025. About Hisense Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. With 34 industrial parks, 30 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: For media inquiries, please contact hisense@ Photo:
Yahoo
02-06-2025
- Business
- Yahoo
Football Fans Have Reason to Celebrate this FIFA Club World Cup™
Hisense Offers Oman and Qatar Residents the Chance to Travel to the Champion Club's City DUBAI, UAE, June 2, 2025 /PRNewswire/ -- Hisense, a global leader in consumer electronics and home appliances and official sponsor of the FIFA Club World Cup 2025™, is marking the upcoming tournament with an exclusive offer for consumers in Qatar and Oman. In celebration of this year's Club World Cup, Hisense is giving fans living in the two countries the opportunity to turn their support into rewards as part of the brand's 'Own the Moment' initiative. From 23 May to 13 July 2025, shoppers who purchase selected Hisense products from authorised retail stores, brand shops, or official e-commerce platforms in Qatar and Oman will be entered into a raffle draw. Two MEGA prize winners will each receive a travel voucher to visit the home country of the club that wins the FIFA Club World Cup™, experiencing the spirit of the tournament up close.* The FIFA Club World Cup 2025™ will bring together the world's best clubs in a celebration of sporting excellence, uniting football fans from around the world in the energy of the game. Hisense's 'Own the Moment' campaign invites fans to embrace all aspects of the tournament viewing experience, whether at home or in the stands, through its cutting-edge technology. As an official tournament partner, Hisense will provide groundbreaking technology solutions, including video assistant referee (VAR) screens and broadcast technology support, showcasing its commitment to innovation and excellence in sport. "Football is a shared language and a source of deep connection for millions," said Jason Ou, President of Hisense Middle East and Africa. "Through this campaign, we are giving our fans the chance to have lasting memories and experience the thrills of the tournament long beyond the matches." *Offer valid in Qatar and Oman during the campaign period (Qatar: 1 June–13 July, Oman: 23 May–13 July 2025). Eligible customers who purchase select Hisense products (min. QAR 1,799 / OMR 185) can enter the raffle to win. One entry per qualifying purchase, max five entries per customer. Prizes are non-transferable, non-refundable, and travel is valid until 20 December 2025. About Hisense Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. With 34 industrial parks, 30 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: For media inquiries, please contact hisense@ Photo: View original content to download multimedia: SOURCE Hisense Middle East Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
