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Amul partners with COVAP to launch milk in Spain, eyes expansion in Europe
Amul partners with COVAP to launch milk in Spain, eyes expansion in Europe

Business Standard

time3 days ago

  • Business
  • Business Standard

Amul partners with COVAP to launch milk in Spain, eyes expansion in Europe

The Gujarat Cooperative Milk Marketing Federation (Amul), marketer of products under the brand name Amul, announced a strategic partnership with Spain's Cooperativa Ganadera del Valle de los Pedroches (COVAP) to introduce its flagship milk product in Spain and the European Union, the Mint reported. The rollout will begin in Madrid and Barcelona, followed by cities including Malaga, Valencia, Alicante, Seville, Córdoba, and Lisbon in Portugal. In the future, Amul plans to expand into other European markets like Germany, Italy, and Switzerland. The official launch event was held at the Embassy of India in Madrid. Amul's Managing Director, Jayen Mehta, said 'This association will ensure all our Spanish consumers will be nourished and energised with the goodness of Amul Milk. This is the first time that Amul fresh milk is being launched in Europe.' Highlighting India's broader vision for global dairy expansion, Mehta said, 'It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Honourable Prime Minister, Narendra Modi, to make Amul a global dairy brand…' COVAP, founded in 1959 in Pozoblanco, Córdoba, is a leading Spanish cooperative with more than 2,000 active farmer-members. Its advanced dairy plant processes over 400 million litres of milk annually, exporting to more than 30 countries, including the US, UK, and parts of Asia. Commenting on the collaboration, COVAP President Ricardo Delgado Vizcaíno said, 'This partnership with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefitting not only our dairy farmer members but those in India as well..." Amul: India's dairy powerhouse Amul, the world's largest farmer-owned dairy cooperative with 3.6 million members, processes over 12 billion litres of milk annually through its 112 dairy plants across India. It boasts a turnover exceeding $11 billion and is recognised as the world's strongest dairy brand by global rankings. In April this year, Amul raised the price of its fresh pouch milk by ₹2 per litre across the country. This represents a 3–4 per cent increase in the maximum retail price, which the cooperative emphasised is significantly below the average rate of food inflation. In its statement, Amul highlighted that it distributes 80 paise of every rupee earned from the sale of milk and milk products back to milk producers. 'The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production,' the statement said. Meanwhile, Mother Dairy also implemented a similar price hike of ₹2 per litre. The release further said that Amul had extended benefits to consumers last year by adding 50 ml and 100 ml extra milk to 1-litre and 2-litre packs for nearly five months. Additionally, the price of 1-litre packs was reduced by ₹1 in all markets from January. Amul clarified that there had been no price increase in fresh pouch milk since June 2024.

India seeks to shield small dairy farmers in free trade talks with US
India seeks to shield small dairy farmers in free trade talks with US

Business Standard

time26-05-2025

  • Business
  • Business Standard

India seeks to shield small dairy farmers in free trade talks with US

India, the world's largest milk producer, must protect millions of small dairy farmers in its trade talks with the United States to avoid market disruption from any surge in US imports, industry officials said. India is negotiating a comprehensive bilateral trade agreement with the United States after Washington imposed reciprocal tariffs including a 26% duty on Indian goods, later paused for 90 days. The United States, whose dairy exports reached $8.22 billion last year, is pushing for greater access to India's dairy market, which remains shielded by high import duties and non-tariff barriers. "It is necessary that we do not give them very cheap access to our markets," said Jayen Mehta, managing director of the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which owns Amul, a household name and the country's largest dairy brand. "They are intended to dump their surplus in our country, which we cannot afford," Mehta said. The average herd size in India is only two to three animals per farmer, compared to hundreds in the United States - a difference that puts small Indian farmers at a disadvantage, industry officials say. India's dairy sector feeds more than 1.4 billion people and provides livelihoods to 80 million farmers, making it critical that trade negotiations do not harm milk producers, most of whom are rural poor, Mehta said. India accounts for nearly a quarter of global milk production, with output reaching 239 million metric tons, more than double US output of around 103 million tons. The Indian dairy industry is valued at $16.8 billion. New Delhi has previously excluded the dairy sector from bilateral trade agreements and will continue to protect it, as the government recognises its role in supporting small farmers, said R.S. Sodhi, president of the Indian Dairy Association. The country's dairy industry should also be protected due to cultural and dietary considerations, as cattle in the United States are often fed feed containing animal by-products, which does not align with Indian consumer preferences, Sodhi said. A senior official at the federal trade ministry said India is resisting pressure from the United States to open its dairy sector in the current bilateral trade talks. India will not surrender under any circumstances, and the dairy sector will continue to enjoy protection, said the official, who did not wish to be named since the deliberations were not public. Dairy farmers say they need government protection. "The government needs to make sure we're not hit by cheap imports from other countries," said farmer Mahesh Sakunde from the western state of Maharashtra. "If that happens, the whole industry will suffer, and so will farmers like us." (Reporting by Amit Dave and Rajendra Jadhav; additional reporting by Manoj Kumar; editing by Mayank Bhardwaj and Jan Harvey)

India's dairy sector pushes for safeguards in US trade talks
India's dairy sector pushes for safeguards in US trade talks

Zawya

time26-05-2025

  • Business
  • Zawya

India's dairy sector pushes for safeguards in US trade talks

India, the world's largest milk producer, must protect millions of small dairy farmers in its trade talks with the United States to avoid market disruption from any surge in U.S. imports, industry officials said. India is negotiating a comprehensive bilateral trade agreement with the United States after Washington imposed reciprocal tariffs including a 26% duty on Indian goods, later paused for 90 days. The United States, whose dairy exports reached $8.22 billion last year, is pushing for greater access to India's dairy market, which remains shielded by high import duties and non-tariff barriers. "It is necessary that we do not give them very cheap access to our markets," said Jayen Mehta, managing director of the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which owns Amul, a household name and the country's largest dairy brand. "They are intended to dump their surplus in our country, which we cannot afford," Mehta said. The average herd size in India is only two to three animals per farmer, compared to hundreds in the United States - a difference that puts small Indian farmers at a disadvantage, industry officials say. India's dairy sector feeds more than 1.4 billion people and provides livelihoods to 80 million farmers, making it critical that trade negotiations do not harm milk producers, most of whom are rural poor, Mehta said. India accounts for nearly a quarter of global milk production, with output reaching 239 million metric tons, more than double U.S. output of around 103 million tons. The Indian dairy industry is valued at $16.8 billion. New Delhi has previously excluded the dairy sector from bilateral trade agreements and will continue to protect it, as the government recognises its role in supporting small farmers, said R.S. Sodhi, president of the Indian Dairy Association. The country's dairy industry should also be protected due to cultural and dietary considerations, as cattle in the United States are often fed feed containing animal by-products, which does not align with Indian consumer preferences, Sodhi said. A senior official at the federal trade ministry said India is resisting pressure from the United States to open its dairy sector in the current bilateral trade talks. India will not surrender under any circumstances, and the dairy sector will continue to enjoy protection, said the official, who did not wish to be named since the deliberations were not public. Dairy farmers say they need government protection. "The government needs to make sure we're not hit by cheap imports from other countries," said farmer Mahesh Sakunde from the western state of Maharashtra. "If that happens, the whole industry will suffer, and so will farmers like us." (Reporting by Amit Dave and Rajendra Jadhav; additional reporting by Manoj Kumar; editing by Mayank Bhardwaj and Jan Harvey)

India's dairy sector pushes for safeguards in US trade talks
India's dairy sector pushes for safeguards in US trade talks

Yahoo

time26-05-2025

  • Business
  • Yahoo

India's dairy sector pushes for safeguards in US trade talks

By Rajendra Jadhav and Amit Dave MUMBAI (Reuters) -India, the world's largest milk producer, must protect millions of small dairy farmers in its trade talks with the United States to avoid market disruption from any surge in U.S. imports, industry officials said. India is negotiating a comprehensive bilateral trade agreement with the United States after Washington imposed reciprocal tariffs including a 26% duty on Indian goods, later paused for 90 days. The United States, whose dairy exports reached $8.22 billion last year, is pushing for greater access to India's dairy market, which remains shielded by high import duties and non-tariff barriers. "It is necessary that we do not give them very cheap access to our markets," said Jayen Mehta, managing director of the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which owns Amul, a household name and the country's largest dairy brand. "They are intended to dump their surplus in our country, which we cannot afford," Mehta said. The average herd size in India is only two to three animals per farmer, compared to hundreds in the United States - a difference that puts small Indian farmers at a disadvantage, industry officials say. India's dairy sector feeds more than 1.4 billion people and provides livelihoods to 80 million farmers, making it critical that trade negotiations do not harm milk producers, most of whom are rural poor, Mehta said. India accounts for nearly a quarter of global milk production, with output reaching 239 million metric tons, more than double U.S. output of around 103 million tons. The Indian dairy industry is valued at $16.8 billion. New Delhi has previously excluded the dairy sector from bilateral trade agreements and will continue to protect it, as the government recognises its role in supporting small farmers, said R.S. Sodhi, president of the Indian Dairy Association. The country's dairy industry should also be protected due to cultural and dietary considerations, as cattle in the United States are often fed feed containing animal by-products, which does not align with Indian consumer preferences, Sodhi said. A senior official at the federal trade ministry said India is resisting pressure from the United States to open its dairy sector in the current bilateral trade talks. India will not surrender under any circumstances, and the dairy sector will continue to enjoy protection, said the official, who did not wish to be named since the deliberations were not public. Dairy farmers say they need government protection. "The government needs to make sure we're not hit by cheap imports from other countries," said farmer Mahesh Sakunde from the western state of Maharashtra. "If that happens, the whole industry will suffer, and so will farmers like us."

India's dairy sector pushes for safeguards in US trade talks
India's dairy sector pushes for safeguards in US trade talks

Reuters

time26-05-2025

  • Business
  • Reuters

India's dairy sector pushes for safeguards in US trade talks

MUMBAI, May 26 (Reuters) - India, the world's largest milk producer, must protect millions of small dairy farmers in its trade talks with the United States to avoid market disruption from any surge in U.S. imports, industry officials said. India is negotiating a comprehensive bilateral trade agreement with the United States after Washington imposed reciprocal tariffs including a 26% duty on Indian goods, later paused for 90 days. The United States, whose dairy exports reached $8.22 billion last year, is pushing for greater access to India's dairy market, which remains shielded by high import duties and non-tariff barriers. "It is necessary that we do not give them very cheap access to our markets," said Jayen Mehta, managing director of the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which owns Amul, a household name and the country's largest dairy brand. "They are intended to dump their surplus in our country, which we cannot afford," Mehta said. The average herd size in India is only two to three animals per farmer, compared to hundreds in the United States - a difference that puts small Indian farmers at a disadvantage, industry officials say. India's dairy sector feeds more than 1.4 billion people and provides livelihoods to 80 million farmers, making it critical that trade negotiations do not harm milk producers, most of whom are rural poor, Mehta said. India accounts for nearly a quarter of global milk production, with output reaching 239 million metric tons, more than double U.S. output of around 103 million tons. The Indian dairy industry is valued at $16.8 billion. New Delhi has previously excluded the dairy sector from bilateral trade agreements and will continue to protect it, as the government recognises its role in supporting small farmers, said R.S. Sodhi, president of the Indian Dairy Association. The country's dairy industry should also be protected due to cultural and dietary considerations, as cattle in the United States are often fed feed containing animal by-products, which does not align with Indian consumer preferences, Sodhi said. A senior official at the federal trade ministry said India is resisting pressure from the United States to open its dairy sector in the current bilateral trade talks. India will not surrender under any circumstances, and the dairy sector will continue to enjoy protection, said the official, who did not wish to be named since the deliberations were not public. Dairy farmers say they need government protection. "The government needs to make sure we're not hit by cheap imports from other countries," said farmer Mahesh Sakunde from the western state of Maharashtra. "If that happens, the whole industry will suffer, and so will farmers like us."

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