10-02-2025
West Virginia anthem makes Super Bowl commercial history
(WBOY) — A cover of John Denver's 'Take Me Home Country Roads' played on a commercial during Super Bowl LIX on Sunday, and the ad was the first of its kind.
The commercial itself was in a format that Super Bowl viewers are used to seeing—a well-known heartfelt song plays over clips meant to pull on your heartstrings. In this case, the West Virginia anthem played over clips of people moving home, including families and military members as part of Rocket Companies' 'Own the Dream integrated marketing campaign.'
The commercial ended with a crowd of voices singing and the words 'Everyone deserves their shot at the American Dream. Own the Dream,' flashed across the screen. Then, the broadcast cut back to the Caesars Superdome in New Orleans, where tens of thousands of fans were singing along to 'Take me Home Country Roads.'
Super Bowl LIX highlights: Memorable plays, moving tributes and a historic presidential visit
According to Rocket, this was the first time that a taped Super Bowl ad transitioned into the live stadium coverage, making Super Bowl history.
'From the start, this was more than a commercial. We set out to create a moment that captures the raw, emotional journey of chasing a dream that once felt out of reach,' Chief Marketing Officer of Rocket Jonathan Mildenhall said in a press release.
You can watch the commercial and the Super Bowl stadium singalong here.
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