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Airport International Group, Extime JCDecaux Airport to revamp advertising experience
Airport International Group, Extime JCDecaux Airport to revamp advertising experience

Campaign ME

time6 days ago

  • Business
  • Campaign ME

Airport International Group, Extime JCDecaux Airport to revamp advertising experience

Jordan-based Airport International Group has signed a partnership agreement with airport advertising company Extime JCDecaux Airport to enhance the OOH advertising experience at Queen Alia International Airport (QAIA) in Amman, Jordan. The collaboration will see a full-scale update of the airport's media infrastructure, including new, larger digital screens and creative solutions in high-traffic areas, designed to improve visibility for advertisers and streamline the passenger journey. Extime JCDecaux Airport builds on JCDecaux's global expertise from airport media operations in more than 150 international hubs. At QAIA, the company will deploy a secure, ISO 27001-certified digital broadcasting system connecting all screens across the airport, enabling real-time synchronisation, seamless content delivery and centralised monitoring. The upgrade also includes large-format Skytouch portrait displays fitted with LED lighting and redesigned lightboxes with energy-efficient panels, located at the exterior of the airport. These additions aim to increase advertising impact while reducing energy consumption and operational costs. Inside the terminal, more prominent digital screens will be installed in high-traffic areas, creating new media opportunities for brands looking to reach travellers in Jordan's busiest airport. 'For us, every element of the airport journey – visual, operational and emotional – reflects our brand promise 'Feels Like Home'. As the first point of contact for millions arriving in Jordan, QAIA plays a vital role in shaping perceptions from the moment passengers arrive. Through our collaboration with Extime JCDecaux Airport, we are introducing a world-class visual environment that seamlessly combines innovation, sustainability and impactful brand storytelling. These enhancements are not only designed to create value for advertisers, but more importantly, to enrich the passenger experience at every touchpoint – making it more welcoming, engaging and aligned with the top-tier standards of Jordan's prime gateway to the world,' said, Airport International Group CEO, Nicolas Deviller. Isabelle Fourmentin, Managing Director of Extime JCDecaux Airport, added: 'Our plan is to develop an eco-friendly advertising platform based on innovative, high-performance media solutions for advertisers, enhancing both brand advertising experiences and passenger journey.'

Jordan's Sira expands to UAE to build inclusive, trust-based networks across MENA
Jordan's Sira expands to UAE to build inclusive, trust-based networks across MENA

Wamda

time05-05-2025

  • Business
  • Wamda

Jordan's Sira expands to UAE to build inclusive, trust-based networks across MENA

Jordan-based professional community platform Sira has expanded to the United Arab Emirates as part of its mission to foster authentic, values-driven connections across the MENA region. Founded in 2022 by Ayah Saeed and Zara Najjar, Sira is a membership-based network that reimagines professional communities by prioritising collaboration, empathy, and authenticity over status and job titles. The platform offers a private communication space, curated events, and peer-led admissions focused on shared values rather than professional prestige. The UAE expansion will support Sira's efforts to build a more inclusive, trust-based network across sectors. With over $3.6 million in collaborations generated between members to date, Sira aims to redefine what meaningful professional connection looks like in the region. Press release: Sira, the MENA region's pioneering membership professional community dedicated to fostering authentic connection and holistic growth, is proud to announce its expansion into the United Arab Emirates. This strategic move aligns seamlessly with the UAE's 2025 declaration as the "Year of Community," emphasising the nation's commitment to fostering unity and inclusive growth. At The Core: Authentic Connections Over Transactional Relationships Sira was co-founded by Ayah Saeed and Zara Najjar, who both have experience working within global entrepreneurial networks, where they witnessed firsthand both the power and the pitfalls of traditional professional communities. 'After attending countless networking spaces that felt more like name-tag exchanges than real conversations, we were drained,' said Saeed. 'I'd often receive messages saying, 'I'm not sure if you remember me, but we met in 2020 at an event.' And they were right; I didn't remember. Because we never really connected.' That disconnection sparked a bold idea: What if a professional community prioritised values over vanity? Where job titles, funding rounds, and status didn't matter, but who you are, how you think, and how you show up did? Our bet was simple: bring together truly diverse, driven professionals from all industries and backgrounds and create the space for them to be themselves. and let shared values lead the way. That way, we get more collaboration, more connection, more learning, more genuine care, and ultimately, a stronger sense of belonging. This is how trust is built, how connections become meaningful, how growth becomes collective, and how a group of people becomes a community. 'Most professional networks are exclusionary by design,' said Zara Najjar. 'They're built around status and gatekeeping. At Sira, we inverted that model. Our application process is anonymous and values-led. We evaluate potential members based on their commitment to collaboration, growth, respect, empathy, and authenticity. Then, we share de-identified applications with existing members to review and vote on. It's a more democratic and inclusive way to build a community, one that reflects who people are, not just what they do.' More Than Networking: A Place to Belong Members of the Sira Community enjoy access to a private communication space, where they can connect with like-valued professionals. They offer monthly events centred around professional and personal development, building meaningful connections, and inspirational talks from industry leaders like Rania Atalla, Salah Oqbi, and Dr Geoff Smart. But at the heart of Sira is their commitment to creating mediums for authentic connection. The way they initiate conversations both online and offline and their approach to curating events all lead to genuine interactions, meaningful engagement, and authentic connection. They go beyond superficial exchanges; by dropping the facade, encouraging vulnerability, and creating spaces for their members to share their true selves, they facilitate more profound bonds and more impactful collaborations. 'Being part of the Sira community has been transformative, allowing me to expand my professional network, forge lasting friendships, and gain invaluable exposure to diverse individuals with rich experiences and values. From the very beginning, I felt included, connected, and empowered by the community's warm and supportive environment. It's truly inspiring to be part of such a high-achieving network that consistently looks forward to helping and uplifting its members.' — Anas Qawasmeh, Sector Lead for Fintech & Innovation, DIFC. Proof That Meaningful Connection Works Over the past two years, Sira members have collaborated on more than $3.6 million USD in business transactions through hiring, referrals, investments, and joint ventures. It's not a coincidence. It's what happens when people with aligned values connect in spaces designed for openness, trust, and mutual support. Join a Community Built on Real Connection As Sira continues to grow, we welcome professionals from all walks of life, whether you're an employee, entrepreneur, freelancer, creative, doctor, educator, or anything in between. If you value authenticity, growth, and meaningful connection, we invite you to join a discovery call to learn more about the community and how to become a member.

Kreston Global adds Jordan's AGI to Middle East network
Kreston Global adds Jordan's AGI to Middle East network

Yahoo

time02-05-2025

  • Business
  • Yahoo

Kreston Global adds Jordan's AGI to Middle East network

Kreston Global has expanded its presence in the Middle East region with the addition of Jordan-based Alothman Group International (AGI) to its network. Established in 1980, AGI is a mid-market accounting and advisory firm based in Jordan. It has built a client base that includes small owner-managed businesses as well as multinational corporations operating globally. The firm advises clients across several industries, including insurance and re-insurance, non-profit organisations, financial services, the public sector, trading and distribution, information technology, retail and fast-moving consumer goods (FMCG), contracting and construction, and healthcare. In a press statement, Kreston Global said AGI has been active internationally for 'many years' and is 'well-equipped' to assist and serve international businesses seeking to invest in Jordan. AGI's team comprises three partners and 35 staff members. AGI executive director Faisal Othman said: 'As a firm with considerable international experience we can see that membership will assist us not only with client needs but also being able to exposure our people to knowledge sharing, training and development opportunities globally and regionally.' Kreston Global's Middle East network now consists of 13 member firms across ten countries. The network offers financial, audit, accounting, taxation and advisory services to large and mid-sized businesses engaged in inbound and outbound growth. Kreston Global CEO Liza Robbins said: 'We are really pleased to welcome AGI to our network. Our Middle East region is flourishing and our firms are incredibly entrepreneurial and ambitious. 'AGI fits extremely well into this portfolio and Jordan certainly is home to many middle eastern businesses wishing to expand, as well as offering opportunity for inward investment. I am very excited to see how the next year unfolds in this busy market and to introduce AGI to our network.' "Kreston Global adds Jordan's AGI to Middle East network" was originally created and published by International Accounting Bulletin, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Saudi-listed AMAK joins consortium to bid for new mining site in Saudi Arabia
Saudi-listed AMAK joins consortium to bid for new mining site in Saudi Arabia

Zawya

time13-04-2025

  • Business
  • Zawya

Saudi-listed AMAK joins consortium to bid for new mining site in Saudi Arabia

Saudi-listed Almasane Alkobra Mining Company (AMAK) has signed a consortium agreement with Jeddah-based Asas Mining Company and Arab Mining Company Fujairah to participate in the ninth round of the mining bids in Saudi Arabia. The consortium will compete for the Nuqrah VMS belt, which is rich in copper, zinc, gold, silver, and lead, AMAK said in a statement issued to the Saudi stock exchange on Sunday. A joint venture will be established if the consortium wins the bid, with 60% owned by Asas Mining and 20 percent each by AMAK and Fujairah-headquartered Arab Mining. The agreement will automatically terminate if the consortium does not win the bid. Asas Mining was established in 2011 and has multiple investments in the mining and quarrying sector. In addition, the Arab Mining Fujairah is wholly owned by Jordan-based Arab Mining Company. It is involved in executing diverse mining extractive and industrial mining projects, producing basalt fibres and rebar in Fujairah. Any major developments in this regard will be disclosed in due course, the statement said. (Editing by Anoop Menon) (

Dubai Aerospace Said to Seek Buyer for Aircraft Maintenance Unit
Dubai Aerospace Said to Seek Buyer for Aircraft Maintenance Unit

Bloomberg

time12-03-2025

  • Business
  • Bloomberg

Dubai Aerospace Said to Seek Buyer for Aircraft Maintenance Unit

Dubai Aerospace Enterprise Ltd, which is owned by the emirate's sovereign wealth fund, is considering selling its aircraft maintenance division, according to people familiar with the matter. DAE is working with Morgan Stanley on a potential sale of its 80% stake in the Jordan-based aircraft maintenance, repair and overhaul company Joramco, the people said, asking not to be named as the information is private. Plans are at an early stage and may not result in a deal, the people said.

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