Latest news with #K-beauty-inspired
Business Wire
29-05-2025
- Business
- Business Wire
Rael Expands with Major Retailer Launches, Bringing Holistic Period Care and K-Beauty Innovation to Consumers Nationwide
LOS ANGELES--(BUSINESS WIRE)-- Rael, the trailblazing cycle-care brand revolutionizing period care and skincare, is making its biggest retail expansion yet – bringing its products into 50,000 retail doors globally. With upcoming launches at Walmart, Ulta Beauty, and Walgreens, Rael is setting a new standard for wellness, bringing its high-performance products infused with cutting-edge Korean technology and clean ingredients to millions of consumers nationwide. Since launching in 2017, Rael has transformed the period care industry with its holistic solutions that support the body through every phase of the 28-day menstrual cycle—not just during your period. Beginning with its #1 best-selling organic cotton pads on Amazon and now boasting +60 products for every phase of your cycle, the brand is poised to reach millions more, redefining K-beauty's impact on wellness and ensuring that all people who menstruate have access to safe, effective period care products, and self-care and skincare products that serve 'the other 23 days' of the menstrual cycle. 'These retail partnerships are more than just expansion—they represent a shift in how we approach cycle syncing and self-care in the U.S.,' said Yanghee Paik, CEO and co-founder of Rael. 'Our mission has always been to make clean, high-performance cycle care accessible to all, and we're thrilled to bring our holistic solutions to even more people nationwide – including zip codes where products powered with Korean technology weren't readily available for purchase before this 'summer wave' of retailer launches.' This unprecedented retail expansion in 2025 will include: Ulta Beauty Wellness Launch – March & July 2025: In a groundbreaking move, Rael is entering Ulta Beauty's wellness category—a first-of-its-kind in-store offering for Ulta Beauty that blends period care with skincare. Available online starting March 23, 2025, and in 300 Ulta Beauty's stores by July 20, 2025, this expansion solidifies Rael's role in bridging the gap between beauty and cycle care. Walmart Period Care Launch – May 2025: Rael's organic period care line will hit 1,549 Walmart stores nationwide in early May, offering shoppers a clean, high-performance alternative to conventional products. This launch is a pivotal step in Rael's commitment to expanding access to safe, effective menstrual care. In June, Walmart will also introduce Rael's pain relief collection to 2,700 stores, including bestsellers like the brand's innovative Heating Patch for Menstrual Cramps. Walgreens Nationwide Rollout – July 2025: Walgreens will bring Rael's comprehensive lineup of clean, hormone-conscious products to more than 5,000 stores nationwide. With a thoughtfully curated assortment spanning period care, cramp relief, intimate wellness, and K-beauty-inspired skincare, Rael is helping to reimagine how customers approach everyday self-care. This rollout underscores Walgreens' continued commitment to offering modern wellness solutions that reflect the needs of today's consumers. 'As our guests continue to embrace a more holistic approach to beauty and wellbeing, we're proud to introduce brands like Rael that meet their evolving needs with intention and innovation. Rael is a pioneer in seamlessly connecting cycle care with skin care - empowering guests to care for their bodies with solutions that feel elevated, effective, and thoughtfully designed,' said Laura Beres, VP of Wellness at Ulta Beauty. 'As we expand our wellness offerings, we remain committed to supporting women's health in a more comprehensive, holistic way. Rael's addition to our assortment reflects where the intersection of beauty and wellness is headed, and we're excited to support our community with products that honor the full spectrum of self-care.' Rael's 360° approach to cycle care goes beyond traditional period products, addressing hormonal changes that impact skin, mood, and overall wellness. With its cycle-syncing philosophy, Rael empowers menstruators to align their self-care routine with the natural rhythms of their body—whether it's managing PMS breakouts, soothing cramps, or maintaining balance through hormonal shifts. The brand's innovative formulas are rooted in South Korean skincare technology, delivering clean, effective solutions free from endocrine disruptors like parabens, phthalates, synthetic fragrances, and PFAS. From invisible pimple patches to organic cotton period products, every Rael product is designed to support hormonal balance and overall well-being. With its unparalleled expansion into major retailers, Rael is making clean cycle care and K-Beauty mainstream—ensuring that everyone who menstruates has access to the safest, most effective products available. For more information on Rael, visit ABOUT RAEL Rael is a cycle-care brand created by women for all people who bleed. Founded in 2017 by three Korean-American women in Los Angeles, including CEO Yanghee Paik, Rael empowers individuals to make healthier choices for their bodies through safe, high-performance personal care products. Combining clean, nature-inspired ingredients with cutting-edge South Korean manufacturing technology, Rael delivers innovative period and skincare solutions that support a 360° approach to the modern menstrual cycle. For more information visit
Yahoo
29-05-2025
- Business
- Yahoo
Rael Expands with Major Retailer Launches, Bringing Holistic Period Care and K-Beauty Innovation to Consumers Nationwide
LOS ANGELES, May 29, 2025--(BUSINESS WIRE)--Rael, the trailblazing cycle-care brand revolutionizing period care and skincare, is making its biggest retail expansion yet – bringing its products into 50,000 retail doors globally. With upcoming launches at Walmart, Ulta Beauty, and Walgreens, Rael is setting a new standard for wellness, bringing its high-performance products infused with cutting-edge Korean technology and clean ingredients to millions of consumers nationwide. Since launching in 2017, Rael has transformed the period care industry with its holistic solutions that support the body through every phase of the 28-day menstrual cycle—not just during your period. Beginning with its #1 best-selling organic cotton pads on Amazon and now boasting +60 products for every phase of your cycle, the brand is poised to reach millions more, redefining K-beauty's impact on wellness and ensuring that all people who menstruate have access to safe, effective period care products, and self-care and skincare products that serve "the other 23 days" of the menstrual cycle. "These retail partnerships are more than just expansion—they represent a shift in how we approach cycle syncing and self-care in the U.S.," said Yanghee Paik, CEO and co-founder of Rael. "Our mission has always been to make clean, high-performance cycle care accessible to all, and we're thrilled to bring our holistic solutions to even more people nationwide – including zip codes where products powered with Korean technology weren't readily available for purchase before this 'summer wave' of retailer launches." This unprecedented retail expansion in 2025 will include: Ulta Beauty Wellness Launch – March & July 2025: In a groundbreaking move, Rael is entering Ulta Beauty's wellness category—a first-of-its-kind in-store offering for Ulta Beauty that blends period care with skincare. Available online starting March 23, 2025, and in 300 Ulta Beauty's stores by July 20, 2025, this expansion solidifies Rael's role in bridging the gap between beauty and cycle care. Walmart Period Care Launch – May 2025: Rael's organic period care line will hit 1,549 Walmart stores nationwide in early May, offering shoppers a clean, high-performance alternative to conventional products. This launch is a pivotal step in Rael's commitment to expanding access to safe, effective menstrual care. In June, Walmart will also introduce Rael's pain relief collection to 2,700 stores, including bestsellers like the brand's innovative Heating Patch for Menstrual Cramps. Walgreens Nationwide Rollout – July 2025: Walgreens will bring Rael's comprehensive lineup of clean, hormone-conscious products to more than 5,000 stores nationwide. With a thoughtfully curated assortment spanning period care, cramp relief, intimate wellness, and K-beauty-inspired skincare, Rael is helping to reimagine how customers approach everyday self-care. This rollout underscores Walgreens' continued commitment to offering modern wellness solutions that reflect the needs of today's consumers. "As our guests continue to embrace a more holistic approach to beauty and wellbeing, we're proud to introduce brands like Rael that meet their evolving needs with intention and innovation. Rael is a pioneer in seamlessly connecting cycle care with skin care - empowering guests to care for their bodies with solutions that feel elevated, effective, and thoughtfully designed," said Laura Beres, VP of Wellness at Ulta Beauty. "As we expand our wellness offerings, we remain committed to supporting women's health in a more comprehensive, holistic way. Rael's addition to our assortment reflects where the intersection of beauty and wellness is headed, and we're excited to support our community with products that honor the full spectrum of self-care." Rael's 360° approach to cycle care goes beyond traditional period products, addressing hormonal changes that impact skin, mood, and overall wellness. With its cycle-syncing philosophy, Rael empowers menstruators to align their self-care routine with the natural rhythms of their body—whether it's managing PMS breakouts, soothing cramps, or maintaining balance through hormonal shifts. The brand's innovative formulas are rooted in South Korean skincare technology, delivering clean, effective solutions free from endocrine disruptors like parabens, phthalates, synthetic fragrances, and PFAS. From invisible pimple patches to organic cotton period products, every Rael product is designed to support hormonal balance and overall well-being. With its unparalleled expansion into major retailers, Rael is making clean cycle care and K-Beauty mainstream—ensuring that everyone who menstruates has access to the safest, most effective products available. For more information on Rael, visit ABOUT RAELRael is a cycle-care brand created by women for all people who bleed. Founded in 2017 by three Korean-American women in Los Angeles, including CEO Yanghee Paik, Rael empowers individuals to make healthier choices for their bodies through safe, high-performance personal care products. Combining clean, nature-inspired ingredients with cutting-edge South Korean manufacturing technology, Rael delivers innovative period and skincare solutions that support a 360° approach to the modern menstrual cycle. For more information visit View source version on Contacts Media: rael@
7NEWS
22-04-2025
- Health
- 7NEWS
Melbourne mum's affordable skincare innovation helping Aussies ditch expensive facials
Taking care of your skin and maintaining a sculpted face doesn't have to be expensive. Forget fillers, botox and 20-step skincare routines because Founder of Trutone Beauty and Melbourne mum Emily Q is helping Aussies ditch expensive facials with her advanced skincare innovation. Motivated to create an effective and budget-friendly solution, Emily spent nearly a year developing Trutone's Advanced Dermal Sculpting Mask. The K-beauty-inspired innovation features an ear-hook design and is infused with firming ingredients like hydrolysed collagen peptides, adenosine, and caffeine to help de-puff and contour the jawline. Offering immediate results, shoppers have praised the ' visible lift and firmness ' around the jawline area. The pack comes with 10 masks and retails for $98. Emily, drew inspiration from her 63-year-old mother, who, despite never having had Botox or fillers, boasts a remarkably defined jawline. 'She's always believed in a natural, consistent routine. No shortcuts—just smart skincare. That really stuck with me,' Emily explains. With more than 10,000 Australian women already embracing the treatment, the sculpting mask has become a go-to in Emily's own skincare arsenal. 'This mask has been key in maintaining my own youthful appearance well into my mid-30s, without injectables or fancy treatments. It's easy, effective, and actually feels good to use,' she says. The mask offers clinical-style results with no appointments, no downtime, and no sky-high price tag. To celebrate Mother's Day, Trutone is offering a free 3-pack mask set (valued at $45) and free shipping on all orders over $59 — an ideal self-care gift for mums or a well-earned treat for yourself. Shoppers have given the Advanced Dermal Sculpting Mask, a 4.9-star rating on Trutone's website. 'I absolutely love the Advanced Dermal Sculpting Mask! From the very first use, I noticed a visible lift and firmness in my jawline. My skin felt more hydrated, smooth, and refreshed,' one shopper wrote. 'I am obsessed with this Trutone mask! I wear the mask to sleep before important events and my face looks more lifted the next day and after consistent use, I can clearly see a difference,' another shopper added. 'Feels luxurious and my jawline is noticeably hydrated and glowing after using it,' a third reviewer wrote. With Trutone, Emily is proving that glowing skin doesn't have to come at a premium; just consistency, care, and the right tools.
