Latest news with #K11Musea
South China Morning Post
7 days ago
- Business
- South China Morning Post
Louis Vuitton's new space at K11 Musea in Hong Kong: after unveiling giant ship The Louis in Shanghai, the label is expanding in Tsim Sha Tsui – where Pharrell hosted a show in 2023
After making headlines last month with the opening of a ship-shaped store in Shanghai that's still the talk of the town in China and beyond, it looks as though Louis Vuitton has big plans for Hong Kong too. The Parisian label has just erected a large expanse of scaffolding at the K11 Musea mall, located in the shopping and tourist district of Tsim Sha Tsui. The space overlooks the landmark Avenue of Stars, which boasts sweeping views of the iconic Victoria Harbour and Hong Kong skyline. Parisian maison Louis Vuitton looks set to open a new flagship near K11 Musea in Hong Kong's Tsim Sha Tsui. Photo: Cherry Liu Advertisement Louis Vuitton is not new to the location. In late 2023, not long after the city reopened to the world after pandemic-era border closures, the French brand hosted a dazzling show in the same place to unveil its menswear pre-fall 2024 collection , designed by men's creative director Pharrell Williams Models on the catwalk at the Louis Vuitton men's pre-fall 2024 fashion show at the Avenue of Stars in Tsim Sha Tsui, Hong Kong. Photo: Jonathan Wong While the brand would not comment on its plans for the prime retail space, according to industry sources, the K11 Musea store will have a similar format to that of the Shanghai boutique that opened in June. Named The Louis and located in the HKRI Taikoo Hui mall, that store takes the concept of experiential retail to the next level. The three-floor structure, which has been trending on Chinese social media and has already become a destination in its own right, features retail areas, an exhibition space and a restaurant. Named The Louis, Louis Vuitton's new ship-shaped space in Shanghai has already become a popular destination. Photo: Handout Louis Vuitton is part of the biggest luxury group in the world, LVMH, which has not been immune to the current crisis facing the luxury industry . But while high net worth individuals may be reassessing their luxury purchases, they haven't stopped splurging on experiences such as luxury trips, five-star hotel stays and fine dining. Louis Vuitton has been actively investing in stores that have a strong lifestyle element. For instance, its recently opened boutique in Milan, housed in a late Neoclassical palazzo on the prestigious Via Montenapoleone, debuted fine dining concepts in partnership with the famous Da Vittorio restaurant group.
South China Morning Post
07-07-2025
- Entertainment
- South China Morning Post
Football fever grips Hong Kong as Cristiano Ronaldo museum officially opens
Dozens waited in line for hours before the opening of the Hong Kong CR7 Life Museum, an exhibition celebrating football superstar Cristiano Ronaldo's life, featuring prized items such as one of his five Ballon d'Or awards. Organisers announced on Monday that Ronaldo would be visiting Hong Kong 'very soon' for the newly opened museum, but they remained tight-lipped about a specific date for his arrival. On the exhibit's opening day, the Post observed about 50 people lining up at the K11 Musea sixth floor venue at 11.30am, 90 minutes before doors opened at 1pm. Among the crowd was Johan Bihis, a tourist from the Philippines, who shared that she had specifically travelled to Hong Kong for the museum. She began queuing at 9.30am, unaware that the venue would not open to the public until 1pm on its first day, rather than the usual 10am opening time for subsequent days. 'I booked a flight as soon as I saw on social media the museum was coming to Hong Kong,' said Bihis, who described herself as a level 'nine' fan of Ronaldo's 'on a scale of one to 10'. 'I think this is going to get me closer to him, right? So I don't need to fly all the way to Portugal to see the museum.
Time Out
27-06-2025
- Entertainment
- Time Out
Cristiano Ronaldo will visit Hong Kong for the opening of his CR7 Life Museum
Hong Kong's football fans were all in a tizzy when the news broke earlier this year that a Cristiano Ronaldo museum is opening in Hong Kong. It has now been confirmed that the CR7 Life Museum will officially open on July 7. Housed within the sixth floor of K11 Musea, this museum will span over 12,000 sq ft, featuring immersive exhibits, authentic memorabilia, and interactive storytelling that highlight Ronaldo's discipline, resilience, and excellence over the course of his three-decade career. If you've been following him since Alex Ferguson signed a young Ronaldo to Manchester United back in 2003 – making him the first Portuguese player ever to be signed to the club – then CR7 will allow you to take a fond walk down memory lane, and even see some of Ronaldo's jerseys and trophy collection up close. What makes things even more exciting is that Ronaldo will be visiting Hong Kong in person to celebrate the museum's opening, which will be the first of its kind in Asia. Exact details about his arrival and the events that will inevitably take place are yet to be disclosed, so watch this space for updates! Apart from the museum, the brand is also opening the first-ever CR7 Life Museum Official Flagship Store in Times Square, which we expect to be packed with exclusive Cristiano Ronaldo signed merchandise and memorabilia.
South China Morning Post
26-06-2025
- Entertainment
- South China Morning Post
Cristiano Ronaldo chose Hong Kong for museum as ‘door to Asia' – and plans to visit
Cristiano Ronaldo chose Hong Kong as the location for his latest CR7 Life Museum because of his huge fan base in China, his representatives said on Thursday. The Portuguese football star will also visit the city at some point when his museum is up and running in the K11 Musea shopping centre in Tsim Sha Tsui, they said. It is scheduled to open on July 7. According to Luis Parafita, one of the 40-year-old's representatives, Hong Kong was a 'natural' choice. 'This is the door to Asia. We have a huge fan base here,' he said. 'The connection that Cristiano already has with China and Asia is huge. 'Every year, he comes to this region of the world, so this was a natural selection, this [place] was very natural for us to choose.' Parafita said there were requests 'from all over the world' to host the museum, after the three-month test two years ago of a small museum in Riyadh, Saudi Arabia, where Ronaldo plays for Al-Nassr. 'We understood that the fans expected much more, and now we have created here the first one that will travel to other places,' he said.
South China Morning Post
26-06-2025
- Entertainment
- South China Morning Post
Cristiano Ronaldo's museum came to Hong Kong because it is ‘door to Asia', spokesman says
Cristiano Ronaldo chose Hong Kong as the location for his latest CR7 Life Museum because of his huge fan base in China, his representatives said on Thursday. Advertisement The Portuguese football star will also visit the city at some point when his museum is up and running in the K11 Musea shopping centre in Tsim Sha Tsui, they said. It is scheduled to open on July 7. According to Luis Parafita, one of the 40-year-old's representatives, Hong Kong was a 'natural' choice. 'This is the door to Asia. We have a huge fan base here,' he said. 'The connection that Cristiano already has with China and Asia is huge. 'Every year, he comes to this region of the world, so this was a natural selection, this [place] was very natural for us to choose.' Advertisement Parafita said there were requests 'from all over the world' to host the museum, after the three-month test two years ago of a small museum in Riyadh, Saudi Arabia, where Ronaldo plays for Al-Nassr. 'We understood that the fans expected much more, and now we have created here the first one that will travel to other places,' he said.
