11 hours ago
Kellogg's brings new cereal to the UK that shoppers say is just like discontinued favourite
KELLOGG's has brought a new cereal to the UK that shoppers have said is just like a discontinued favourite.
Shoppers have spotted packs of Kellogg's Smacks on shelves at Morrisons for £2.50.
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The sweetened puff wheat cereal is already popular in the US but it's now made it across the pond.
It's described as a classic crunchy breakfast cereal with a honey-sweet taste.
But shoppers have also pointed out that it looks very similar to a popular discontinued cereal.
A picture of the new cereal was shared on the Facebook group Snack Reviews and hundreds of people were commenting on it.
Lots of commenters said how similar the new product looked to Sugar Puffs, which were discontinued in 2014.
"Basically sugar puffs then lol," one person said.
Another wrote: "Definitely sugar puffs!!"
A third added: "They'll always be sugar puffs to me. They're puffed wheat and sugar."
Sugar Puffs, which were made by Quaker Oats, were rebranded as Honey Monster Puffs with a new reformulated recipe.
The new recipe had less sugar and more honey than the original Sugar Puffs.
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It came as the Government aimed to crack down on sugar content in foods marketed at children.
Sugar Puffs had been around for 60 years before they were rebranded.
Discontinued items that have made a comeback
Brands have started a trend of bringing back popular discontinued items recently.
One that got shoppers buzzing was the comeback of White Malteasers, which had been off shelves for 11 years.
Customers can now buy a 30g pack for £1.05, 74g pack for £2.50 or a larger 126g sharing bag for £2.95.
Meanwhile snack fans have spotted another chocolatey treat on supermarket shelves that's similar to a discontinued Cadbury product.
The new Cadbury Dairy Milk Balls are said to resemble Cadbury Tasters, which first launched in 1996.
Plus, the nostalgic alcopop Bacardi Breezer has also made a return to stores after being axed in 2015.
The fruity alcopops were once a rite of passage for teenagers having their first alcoholic drinks or going clubbing for the first time.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
