Latest news with #KarruecheTran
Forbes
a day ago
- Entertainment
- Forbes
Courvoisier Debuts New Ad Campaign Starring Karrueche Tran
Cognac brand Courvoisier launched its new campaign, 'Bring Your Own Courvoisier,' which stars ... More actress Karrueche Tran. Courvoisier is hoping some star power—and a dash of lemonade—can inspire drinkers to kick off their evening with the French brandy. The brand's new 'Bring Your Own Courvoisier' ad campaign, starring actress Karrueche Tran and fashion stylish and influencer Bloody Osiris, debuts this week and will run on social channels including TikTok and Instagram. Directed by filmmaker Mark Anthony Green, it is the first major ad blitz backed by Aperol maker Campari since it paid $1.2 billion to acquire the cognac brand from Suntory Global Spirits in a deal that closed last year. Allison Varone, the head of marketing at Campari America, tells me in a virtual interview that Courvoisier is a brand that has high awareness, but that much of the affinity for the cognac comes from the 1980s and 1990s. 'People know the brand, but we want to reintroduce it back into their repertoire,' says Varone. To reacquaint drinkers with the brand, Campari hopes to entice more casual and daytime drinking occasions. Since the pandemic, consumers have been shifting their drinking more to brunch, the park, and other outdoor occasions in the daylight, and less late night partying. There's been a notable shift away from late night clubbing, a trend that's also correlated with Gen Z drinking less alcohol than prior generations. Lighter cocktails, often led by spritzes, have been more on trend. That's a pivot away from high octane moments that many have associated with Courvoisier over the decades, encapsulated in the late-night party music video for rapper Busta Rhymes' popular 2002 hit 'Pass the Courvoisier.' To reacquaint drinkers with Courvoisier, the cognac brand's owner Campari hopes to entice more ... More casual and daytime drinking occasions. 'Consumers have moved to lighter occasions, casual occasions, and daytime occasions,' says Varone. To that end, Courvoisier has been focusing on a lighter cocktail, mixing the cognac with lemonade. The mixture is depicted in the ad and held by Tran as she toasts with Bloody Osiris, who has a Courvoisier on the rocks. Another element of the 'Bring Your Own Courvoisier' campaign is a series of more informal, early evening gatherings that the cognac brand will host throughout the year, inspired by the French culinary tradition called 'dînatoire.' Campari's big marketing plans to reintroduce Courvoisier comes at a particularly challenging time for the cognac category. Cognac posted record growth in 2021 and again in 2022, but shipments tumbled by 22% to 165.3 million bottles, according to the industry's decision-making body the Bureau National Interprofessionnel du Cognac, and only grew by less than 1% in 2024. The 'Bring Your Own Courvoisier' cognac ad campaign was directed by Mark Anthony Green (left) and ... More stars actress Karrueche Tran (center) and fashion guru Bloody Osiris. The 'Big Four' cognac houses—Courvoisier, Rémy Martin, Hennessy and Martell—have faced geopolitical challenges in two of the industry's most vital markets. A trade dispute between China and France has badly bruised sales for the industry's titans, while in the U.S., import tariffs on many European goods—including cognac—have been an ongoing challenge. The industry also had to work through elevated stockpiles of cognac in the U.S. after demand spiked during the pandemic. 'There's a very evolving situation right now within the industry, so we're watching it very closely,' acknowledges Varone. 'But our strategy is really to just lean in on making sure that the brand is relevant to our consumers, relevant in culture, relevant in their everyday lives and making sure that Courvoisier is part of their repertoire.'
Yahoo
13-04-2025
- Entertainment
- Yahoo
Karrueche Tran Parties It Up at Coachella, Plus Damson Idris, Lady Gaga, Sophie Thatcher, Julia Fox and More
Stars have been everywhere this week, from Karrueche Tran attending Coachella to Damson Idris spending time in England. Here, are the best photos of celebs out and about this week. Come back tomorrow for more of the latest A-list outings! Karrueche Tran parties it up at a Nylon event at the 2025 Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., on April 11. Damson Idris is seen in Chichester, England, on April 12. Lady Gaga performs at the 2025 Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., on April 11. Sophie Thatcher speaks onstage during a Yellowjackets event at Vidiots in Los Angeles on April 11. Julia Fox is seen at the 2025 Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., on April 12. Tom Brady tosses footballs to fans at the opening of his CardVault by Tom Brady store at American Dream in East Rutherford, N.J., on April 11. Wendy Williams is seen having dessert at Fresco by Scotto in New York City on April 11. Serena Williams attends a WYN Beauty by Serena Williams pop-up event, powered by Shopify, at The Lighthouse Venice in California on April 11. Tyla and Becky G perform at the 2025 Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., on April 11. Sarah Hyland is seen out and about in New York City on April 11. Brian May of Queen and Benson Boone pose together at the 2025 Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., on April 11. Andy Serkis, Elijah Wood and Sean Astin have a good time during a Lord of the Rings panel at McCormick Place for C2E2 in Chicago on April 11. Dove Cameron performs during a Nylon event at the 2025 Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., on April 11. Paris Hilton flashes a smile at the 2025 Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif., on April 11. Melissa Fumero, AnnaSophia Robb, Ben Rappaport and Aja Naomi King pose at the 2025 NBCU Emmy Luncheon at the SLS Hotel in Los Angeles on April 11. Meghan Markle goes backstage to say hello to Gypsy star Audra McDonald as she visits New York City on April 10. A$AP Rocky dons an all-pink suit as he walks around New York City's Harlem neighborhood for a Vogue shoot on April 11. Colman Domingo and Aja Naomi King are ecstatic to be at the NBCU Emmy kick-off luncheon in Los Angeles on April 11. George Lopez gives his daughter Mayan a smooch on the cheek at the NBCU Emmy kick-off luncheon in Los Angeles on April 11. Kesha keeps it cool as she steps out during a rainy day in New York City on April 11. Bryce Dallas Howard greets the cameras in a cozy green sweater while in New York City's Midtown on April 11. Nicky Hilton and Kathy Hilton coordinate mother-daughter looks at an alice + olivia celebration in Dallas on April 11. Heidi Klum is decked out in pink as she goes for a walk in New York City on April 11. Meghann Fahy flashes a smile as she gets into a vehicle in New York City on April 11. Questlove shows up to the NBCU Emmy kick-off luncheon in L.A. wearing all black on April 11. Amanda Seyfried, Renee Zellweger, Natasha Lyonne and Tina Fey sit for a group photo at the NBCU Emmy kick-off luncheon in L.A. on April 11. The Handmaid's Tale costars Elisabeth Moss and Bradley Whitford smile at a Paley Museum exhibit dedicated to the show in New York City. The Haim sisters, Danielle, Este and Alana, carry bags to Louis Vuitton's launch of the LV Sneakerina in Santa Monica, California, on April 10. A dapper George Clooney snaps a photo with New York Times publisher A.G. Sulzberger at Good Night, and Good Luck on Broadway in N.Y.C. on April 10. Edward Norton watches a Kings game against the Anaheim Ducks in Los Angeles on April 10. DJ Khaled poses with the Jaguar Type 00 at a Haute Living event celebrating the future of the automotive brand in Miami on April 10. Clayton Davis, Forest Whitaker, Chris Brancato and Michael Wright attend an FYC event for Godfather of Harlem in Culver City, California, on April 9. Miles Teller serves up drinks to fans at The Upstairs Pub in Bloomington, Indiana. NFL players Aaron Jones and Elijah Higgins visit service members during a tour to Kuwait. Matthew Broderick and Sarah Jessica Parker bring their daughters Tabitha and Marion to the opening night of Smash on Broadway on April 10 in New York City. Mariska Hargitay is suited up as Olivia Benson on the set of Law & Order: SVU on April 10 in New York City. Martin Scorsese and Robert De Niro attend Tony Bennett's The Family Dinner event on April 10 at the Angel Orensanz Foundation in New York City. Jon Hamm flashes his signature smile during an appearance on The Tonight Show Starring Jimmy Fallon on April 10 in New York City. Josh Groban smiles during a visit to SiriusXM Studios in L.A. on April 10. Kristin Chenoweth sports a mini dress for the opening night of Smash on Broadway on April 10 in New York City. Kendall Jenner kicks off Coachella weekend with FWRD at Mister Parker's in Palm Springs on April 10. Selena Gomez, Martin Short and Steve Martin are in character on the set of Only Murders in the Building on April 10 in New York City. Honoree Kesha poses in a sheer ensemble at the NYC LGBT Center Dinner on April 10 in New York City. Dressed in bridal white, Olivia Flowers attends Night Market, presented by Sophisticated Weddings magazine at Tribeca Rooftop in New York City during New York Bridal Fashion Week. Susan Stroman and Billy Crystal smile together at the opening night of Smash on Broadway on April 10 in New York City. Amanda Kloots has some fun on the red carpet at the opening night of Smash on April 10 in New York City. In a vibrant orange ensemble, Viola Davis takes her seat for an appearance on Late Night with Seth Meyers on April 10 in New York City. Julianna Margulies steps out for the opening night of Smash on April 10 in New York City. Anthony Davis and Yvette Nicole Brown smile together at the opening night of Smash on April 10 in New York City. Billie Lourd and Lukas Gage get ready for Coachella weekend at the CLD PR Pre-Festival House on April 8 in Beverly Hills. Abby Lee Miller attends a tastemaker event for Étoile at San Vicente Bungalows in L.A. on April 10. Hilary Swank sports a structured suit for the Yellowjackets FYC event on April 10 at Saban Media Center in North Hollywood. Melanie Lynskey and Sophie Nélisse pose together at an FYC event for their show Yellowjackets at Saban Media Center in North Hollywood on April 10. AnnaSophia Robb smiles during her appearance at SiriusXM Studios in L.A. on April 10. Amanda Peet takes her seat for an interview on Late Night with Seth Meyers on April 10 in New York City. Paul Mescal and Emma Corrin are all dressed up for the Cartier exhibition VIP dinner at The V&A in London on April 10. Diane Kruger rocks red bottom red at the Christian Louboutin eyewear launch at The Nines in New York City on April 10. Joe Alwyn throws on a pair of shades forThe Last of Us season 2 premiere on April 10 at Vue West End in London. Mark Hampton supports Christina Ricci at an FYC event for her showYellowjackets on April 10 at Saban Media Center in North Hollywood. Paige DeSorbo and Hannah Berner pose backstage at The Tonight Show Starring Jimmy Fallon on April 10 in New York City. Marsai Martin and Christopher Farrar step out for an advanced screening of G20 at Regal Atlantic Station in Atlanta on April 10. Patti Murin, Andrew Rannels, Debra Messing and Christian Borle cuddle up close at the opening night of Smash on April 10 in New York City. Justin Bieber and Hailey Bieber step out for a dinner date in Palm Springs on April 10. Patrick Schwarzenegger is all smiles as he chats about The White Lotus for SAG-AFTRA Foundation Conversations on April 10 in New York City. King Charles and Queen Camilla wave ahead of their departure from Forli Airport in Ravenna, Italy on April 10. Joe Jonas steps out to grab a meal with a friend on April 10 in L.A. Harry Styles rocks a pair of short shorts while out shopping in London on April 8. Jason Momoa and Adria Arjona bring date night to the U.K. sneak peek of Andor season 2 on April 10 at Lightroom Kings Cross in London. Kesha sports a lacy number for her visit to SiriusXM Studios in New York City on April 10. Madonna hops on a bike for a ride near Central Park in New York City on April 10. Olivia Munn and Amanda Peet sport coordinated trench coats while out in New York City on April 10. Martha Stewart celebrates Smash Kitchen with Glen Powell during a chat on her podcast in New York City this week. Dressed in a red ensemble, Bella Hadid hops on a motorcycle while filming a scene forThe Beauty in Paris on April 10. Elsa Pataky celebrates Gioseppo's new collection "A Love Story" at the Madrid Edition Hotel on April 10 in Madrid. Bryce Dallas Howard takes her seat for an appearance at SiriusXM Studios in New York City on April 10. Bella Ramsey meets fans at Sky's U.K. premiere of The Last of Us season 2 at Vue West End on April 10 in London. Brittany Broski chats with Orville Peck at his Gala Night for Cabaret at the Kit Kat Club on April 7 in New York City. Stellan Skarsgård steps out for a season two sneak peek of Andor at Lightroom in London on April 10. Ralph Fiennes and Juliette Binoche pose together at a gala screening of The Return at the Curzon Mayfair in London on April 10. Jason Kennedy takes part in the University of Miami's centennial concert featuring Frost School of Music alumni on April 8 in Miami. Prince William and Prince George beam as they watch a UEFA Champions League game in Paris on April 9. Brooke Shields shows off her effortless style with a mesh top under her blazer at the AMC Networks 2025 Upfront in New York City on April 9. Bradley Cooper wears another varsity jacket out on a walk in New York City on April 9. Olivia Munn rocks sunglasses and totes a handbag as she's spotted in New York City's Midtown on April 9. Queen Camilla and King Charles spend the last day of their state visit to Italy in Ravenna on April 10. Drew Barrymore and Orlando Bloom speak onstage during the MSC World America Naming Ceremony aboard a new ship in Miami on April 9. Hilarie Burton Morgan and Jeffrey Dean Morgan attend the AMC Networks 2025 Upfront in New York City together for another year on April 9. Janelle Monáe sports a dashing black-and-white suit at AMC Networks 2025 Upfront in New York City on April 9. Sophie Turner and Keelan Kember snap a sweet photo at the Thanks for Having Me press party in London on April 9. Tallulah Willis and her fiancé Justin Acee arrive at The Carters: Hurts to Love You premiere in Los Angeles on April 9. Also at The Carters: Hurts to Love You premiere, Tori Spelling and her new beau Ryan Cramer have a date night in L.A. on April 9. David Arquette supports his friend Soleil Moon Frye at premiere of her documentary The Carters: Hurts to Love You in L.A. on April 9. Rami Malek sits for an interview on The Tonight Show Starring Jimmy Fallon about his new show The Amateur in N.Y.C. on April 9. Also at The Tonight Show in N.Y.C. on April 9, Jason Isaacs visits to chat about The White Lotus season 3 finale. A fashionable Jessica Alba smiles in front of a vehicle in New York City on April 9. Joe Jonas goes for a walk in a tank top around Griffith Park in Los Feliz, California, on April 9. Lizzo stands up to pose on Late Night with Seth Meyers in New York City on April 9. Lisa Rinna and her daughters Delilah Belle and Amelia Hamlin have fun at the H&M&LA event in Los Angeles on April 9. Sheryl Lee Ralph chats at SiriusXM Studios in New York City on April 9. Auli'i Cravalho shines in an ocean blue dress at the Reef Builders world premiere in London on April 9. Music Will Benefit performers Wyclef Jean, Sara Bareilles, Kristin Chenoweth and Jackson Browne walk the red carpet in New York City on April 9. Emma Corrin attends a special screening of Black Mirror season 7's "Hotel Reverie" in London on April 9. Naomi Watts celebrates Sarah Snook's run in The Picture of Dorian Gray backstage on Broadway in N.Y.C. on April 9. Forest Whitaker appears on The Jennifer Hudson Show, filmed in Burbank, California, on April 9. Megan Moroney puts her boots on the vanity backstage at a show in Nashville on April 9. Lin-Manuel Miranda supports Idina Menzel backstage at a production of her new musical Redwood in New York City on April 9. Jennifer Lopez looks cozy in an oversized hoodie and puffer jacket while filming Office Romance in New Jersey on April 8. Max Greenfield sits with pest control brand STEM's flying insects light trap. Benny Blanco and Selena Gomez sit courtside for the Knicks game at Madison Square Garden in New York City on April 8. Jane Fonda flashes a wide grin while attending the groundbreaking ceremony for the expansion of the Broad museum in L.A. on April 9. Ashley Graham rocks red for her Chicago press junket at Planet Hollywood in New York City on April 9 ahead of her upcoming Broadway debut. Alicia Keys takes a trip to the top of the Empire State Building while celebrating the one-year anniversary of Hell's Kitchen on Broadway in New York City on April 9. Adam Levine stops by SiriusXM Studios for an appearance on The Howard Stern Show in New York City on April 9. Anthony Anderson rocks an all-pink look while out and about in New York City on April 9. Ava Phillippe is ready for spring in a lavender dress while celebrating the launch of Vince Camuto's Wonderbloom Haze fragrance on April 8 in New York City. Honoree Darrell Miller poses with Angela Bassett at the Variety Power of Law Breakfast at the London West Hollywood on April 9. King Charles and Queen Camilla are all dressed up for their visit to Italy their 20th wedding anniversary, on April 9. Kesha looks over her shoulder as she catches a ride in New York City on April 8. Helen Mirren is on-theme in a vibrant red hue for the Cartier VIP private view at The V&A in London on April 9. With a to-go bag from Katz's Delicatessen in hand, Heidi Klum steps out in New York City on April 9. Read the original article on People
