18 hours ago
Fabiani brings the joys of fatherhood in 'The Greatest' campaign
This Father's Day Fabiani shines a spotlight on the men who lead with heart, presence and timeless style. This has culminated in the launch of their video series, The Greatest, which is a heartwarming tribute to the enduring influence of father figures for their quiet strength, bold presence and the legacy they leave behind.
To continue a legacy that speaks to distinguished men, Fabiani tapped two of South Africa's brightest stars, actor Bonko Khoza and rapper Khulane 'Khuli Chana' Morule, for a Father's Day collaboration. This is also paired with three bold new fragrances (Refined, Sharp and Lusso Sportivo) with scents crafted for fathers like the two icons who show up every day with integrity, wisdom, and love.
Khuli and Khoza have been celebrated for their groundbreaking achievements in film and music but for their partnership with Fabiani, they dropped their mics and scripts for candid conversations on fatherhood with their daughters. The videos and subsequent photo shoot show off the brand's 2025 autumn/winter collection as a canvas of the Italian-inspired men's wear and quality, which has been a favourite for lovers of premium men's wear.
To help bring the conversations to life on The Greatest, Khuli and Khoza come alive by sharing their innermost raw moments that were captured through each of their conversations with their kids. All done in the latest functional and impeccable designs. This heartfelt nod to modern-day dads is not only showcased through Khuli and Khoza walking the talk, but in doing so alongside Fabiani's signature and timeless quiet luxury. The two icons also shine in the brand's latest luxe accessories that reflect the essence of a great man with sleek designs that prioritise durability and fashion-forward flair.
This video captures the rawness and in the moments that we look to capture each of the fathers in with their kid/s.
