Latest news with #Kitopi
Campaign ME
16-05-2025
- Entertainment
- Campaign ME
Kitopi gains over 100,000 new customers with ‘10 Restaurants, 10 Days, 10 AED' campaign in partnership with Hypermedia
Over 5 million views on influencer content, more than 600,000 meals sold, and over 100,000 new customers who tried Kitopi brands – the 'See, Eat, Repeat' campaign took over the city in flavour. In partnership with Talabat, Kitopi spotlighted its top 10 restaurant brands, offering best-selling items for just AED 10, for 10 days. The goal? To bring Kitopi's food experiences to the masses and introduce the brand like never before. 'This campaign marks the first time we're introducing 'Kitopi' as a brand to the world,' says Katie Connor, Senior Marketing Manager at Kitopi. With Hypermedia as the media partner, Kitopi executed a full-blown OOH takeover with different types of media. An outdoor takeover across the city Hypermedia orchestrated a citywide brand takeover commanding attention from Sheikh Zayed Road to ENOC petrol stations across the UAE, and extending into key Dubai Holding communities. OOH highlights: 13 LED Bridges on Sheikh Zayed Road, 40 graffiti, pillars consecutively on Sheikh Zayed Road, 32 Dubai metro stations, 551 in-sation digital screens, 375 In-train overhead panels 6 mall pavillions with 85 digital screens 73 digital screens at Expo City 68 ENOC Stations, 1,404 digital screens 'The campaign targeted a wide audience because it features 10 brands across many popular cuisines, each with its own unique target audience. Offering our star items at AED 10 made sure we kept the campaign truly accessible to all!' says Connor. Kitopi strategically placed the campaign in high-traffic zones that known as the pulse of the city – like Dubai Metro, which hosts over 260 million riders annually from 180+ nationalities, and malls with 1.6 million+ weekly shoppers. By targeting a wider audience, the campaign combined measurement results include: Unique reach of 1,142,652 for the 13 LED bridges and 40 Pillars with frequency of 134.49, reach of 41.29% and 198,773,042 impressions 655,000 impressions at the malls And overall including over 5 million views on influencer content, more than 600,000 meals sold, and over 100,000 new customers who tried our brands as a result of this campaign. 'See, Eat, Repeat' – A campaign mantra Connor comments, 'Our core message for the campaign was 'See, Eat, Repeat!' a playful and memorable line that highlights the collaboration between Kitopi, Hypermedia, and Talabat, 'See' represents our strong media presence across the city with Hypermedia, 'Eat' invites customers to enjoy a variety of Kitopi's most loved brands, and 'Repeat' encourages them to keep coming back via Talabat.' With 10 brands spanning a wide range of popular cuisines and all offering signature dishes for just AED 10, the campaign made trying something new easy and affordable. Connor adds, 'Alongside this, we made sure to prominently feature the Kitopi name, our popular brand logos, and the eye-catching 'AED 10 Deals' hook to drive instant interest and excitement.' But beyond the offers and the OOH presence, the campaign was a reflection of Kitopi's larger mission, 'Our mission at Kitopi is to create magical moments and bring joy through memorable food experiences. What better way to showcase that than by offering our most loved brands and their best-selling items – all for just AED 10? It's our way of connecting with customers and giving them a taste of what Kitopi is all about!' says Connor. To amplify the message even further, Kitopi tapped into influencer voices that resonated across different demographics. 'We included a mix of influencers to reflect the diverse customer profiles of all the brands involved in the campaign. By working with a range of personalities, we're able to communicate the campaign in a way that feels relevant and engaging to different audience segments.' @ جربتوا اقوى عروض طلبات؟ شركة كتوبي الي عندها كثير مطاعم في دبي متعاونين مع طلبات بعرض لازم الكل يستخدمه. ب١٠ دراهم بس، هتطلبوا وجبة او صنف من اي مطعم من ال١٠ مطاعم الي مشاركين بهالعرض (See, Eat, Repeat) – Operation: Falafel – Jarful – Sushido – Zaroob – RightBite – Chin Chin – Taqado – Hot Bun – Pizzaro – Biriyani Pot بس اكثر شي عجبني شخصياً هو بوكس الفلافل سليدر هاد الي بس ب١٠ دراهم. كل هادول الي طلبتهم وطلع حسابي ٦٠ درهم. العرض موجود بس على طلبات من ١-١٦ ابريل فلازم تطلبوا اليوم و عليكم بالعافية #seeeatrepeat #bykitopi ♬ original sound – Yahya AbouAli 🍔🍕يحيى أبوعلي With creators like Yahya AbouAli, Live with Aziz, and on board, the campaign became a citywide conversation. The videos in total have garnered over 200k views, with over 3500+ shares. At its core, the campaign wasn't just about sales. It marked a major milestone: the first time Kitopi introduced itself as a brand to the public, loud and clear.
Zawya
08-05-2025
- Business
- Zawya
Capital Market Summit 2025 panelists highlight how IPO is evolving, GCC's firm position
UAE: The path of going public is evolving and the GCC hold a firm position atop the map, according to leaders from Kitopi, Tabby, Informa PLC, OMNIYAT, and Daman Investments at the third Capital Market Summit in Dubai. Panelists, from founder-led tech scale-ups to multi-generational family businesses and real estate powerhouses, shared how the region is redefining initial public offering (IPO) readiness, while joining CNBC's Dan Murphy to explore what it truly takes to go public in today's markets. The market leaders noted that for some, that means focusing on governance and scalability; for others, it's about choosing the right instruments, whether equity, REITs, or Sukuk, to unlock growth. They further pointed to the fact that as capital markets continue to diversify, more companies are choosing to list closer to their home markets, where their customers, investors, and growth potential align. It is worth noting that OMNIYAT recently priced its inaugural green Sukuk issuance, raising $500 million. On the first day of the summit, another panel discussion was also on the stage with moderator Hitesh Asarpota, the CEO of Emirates NBD Capital, to tackle IPO and what it takes to go public. Tomaso Rodriguez, the CEO of Talabat, and Hamed Ali, the CEO of Dubai Financial Market (DFM) and Nasdaq Dubai, took the stage to reflect on Talabat's journey to the public markets, six months after making headlines with the world's largest tech IPO. From compressing a typical IPO timeline into just four months to securing early anchor demand and navigating the dual pressures of market execution and business performance, the discussion offered a rare inside look at what it takes to go public at scale while staying focused. Among the discussions on the first day of the summit was a panel including speakers from Morgan Stanley, London Business School (LBS), and HSBC who pointed to the global economic environment. Source: Mubasher
Campaign ME
10-03-2025
- Business
- Campaign ME
Transactions to connections: The 'Love Notes' strategy that's winning customer loyalty
Food delivery has never been faster, but it's also never been colder. In a world where you can order anything with the tap of a screen, online orders and takeout experiences have become a convenient transactional part of our lives. And yet, there's an opportunity waiting to be tapped in this 'impersonal transaction'. Kitopi's Love Notes initiative is driving conversation — online and offline — around delivery bags. These handwritten-style messages, placed on orders from brands such as Taqado, Circle Café, High Joint and Chin Chin, aim to add a personal touch to an otherwise routine experience by bridging the gap between brands and customers in a delivery-first world. Campaign Middle East was curious — in a market driven by speed, could something as simple as a note make a difference in how customers engage with a brand? So, we reached out to Kitopi to dig deeper into the effectiveness of personalisation. 'This idea did not come from formal research — it came from real experiences,' says Karen Urminita, Senior Manager, Customer Experience, Kitopi. 'One moment that stood out was an order delivered to a hospital. We thought — how meaningful would it be to receive words of encouragement? A simple note could uplift a patient, bring comfort to a family member, or even brighten the day of a hospital worker grabbing a quick meal.' Bringing personalisation to delivery with Kitopi's Love Notes The Love Notes initiative is part of Kitopi's broader Joy Ambassador program, a company-wide effort to integrate hospitality principles into the delivery experience. The initiative has two key objectives: first, to spread joy through the love notes, and second, to make an impact that resonates with customers, encouraging them to return time and time again. Urminita continues, 'As Kitopians, we have all had moments where a delivery felt purely transactional, missing the warmth and personal touch that true hospitality brings.' 'Rather than targeting a specific customer segment, the goal was to create human connections in moments that matter. Whether it's a first-time customer or a loyal guest, these small gestures turn everyday transactions into heartfelt experiences.' While traditional hospitality relies on face-to-face interactions to create memorable experiences, delivery presents a unique challenge. As a result, Kitopi decided to focus on sending messages of positivity, that would 'bring a smile to the customer.' Emotional connection as a brand differentiator This shift toward personalisation in delivery reflects a broader industry trend: the growing emphasis on emotional connection as a key driver of customer loyalty. Kitopi's approach aligns with research showing that consumers increasingly favour brands that go beyond the transactional, offering experiences that feel thoughtful and human. Urminita shares an example of when Kitopi's Love Notes initiative had an impact on a customer, 'A customer once wrote in their order notes, 'Please make my pasta extra tasty. I'm having a horrible day.' Instead of simply fulfilling the request, our team responded with, 'Even the toughest days have their silver lining. We're here for you. Hope this treat sends you a little love and encouragement.' The customer later shared it on social media, saying, 'What a beautiful feeling it is to be seen. 'It's these kinds of moments that build brand affinity—not just for the meal itself, but for the experience it delivers.' Urminita adds, 'While our main motivation is to create genuine moments of happiness, we have naturally seen an increase in customer retention, repeat orders, and social media engagement.' The Love Notes has seen an increase in customer retention While Kitopi's Love Notes initiative wasn't launched with strict KPIs in mind, the impact has been measurable. The company has seen an increase in customer retention, repeat orders, and social media engagement. Aggregator ratings for its brands have also improved, with customers specifically mentioning the personalised notes in their reviews. Urminita says, 'Some now leave order notes just to see how we will respond, turning a routine transaction into an interactive and personal experience.' Interestingly, the initiative has also driven foot traffic to Kitopi's physical locations. 'Customers visit our restaurants because they want to experience that same warmth and connection in person,' Urminita adds. What's next for personalisation in delivery? As brands continue to explore how to humanise digital experiences, the role of personalisation in delivery is likely to expand beyond notes and into other interactive elements. While Kitopi has no immediate plans to integrate Love Notes into social media or loyalty programs, the company is focusing on scaling its Joy Ambassador training across back-of-house teams, contact centres, and support functions. 'The goal is to embed the spirit of hospitality across every touchpoint, ensuring that joy is not just delivered to customers but is also felt within the organisation,' Urminita explains. One key initiative in the pipeline? A company-wide effort to surprise and delight Kitopi's own employees—ensuring they experience the same care and recognition that they extend to customers. As the food delivery space grows more competitive, brands that prioritise emotional connection—whether through personalised messages, surprise touches, or thoughtful engagement—will be the ones that stand out. Because in the end, it's not just about delivering food. It's about delivering joy.
Khaleej Times
11-02-2025
- Business
- Khaleej Times
Dubai: Arab world needs to unite to attract bigger investments, top entrepreneur says
The Arab world needs to unite to foster an investor-friendly environment for the region as a whole, a top entrepreneur has said. The Arab world is not seeing more $10-billion company outputs because they 'don't operate as one single Arab world,' the CEO of Kitopi Mohamed Ballout said. During a session at the World Governments Summit, Ballout recalled a conversation he had a few weeks ago with 'one of the world's largest investors,' where he asked Ballout why he should consider investing in the Mena region if there are not many $10 billion outcomes as opposed to China and India. Ballout agreed with him, saying: 'He's totally right; we lack the ability to build a lot of $10-billion companies.' He continued, 'One of the challenges I see is we operate as singular countries, we don't operate as one single Arab world. I think that's something that, while very difficult to do, is probably one of the most important things.' He explained that the GCC is a $2 trillion GDP economy, while India alone is around $4 trillion, and without its oil revenues, the GDP is only a few hundred million. So, Ballout said, the solution is for the Arab countries to unite. Ballout added that another thing that would help companies yield higher output is to invest in technology and science early on, which will help produce tools that could potentially grow globally. He said the other solution should be allowing Arab entrepreneurs the chance to dream big. 'In other parts of the Arab world, you're faced with all these issues just to dream big,' he said. 'For those Arabs who can't dream big in their countries, they should move here and dream big, make [the UAE] their base, and go global with it.' Scarcity of capital Another persistent challenge that young businesses in the Arab world face is access to capital, according to Mahmoud Adi, co-founder of Abu Dhabi-based Shorooq, who was also a part of the session. Even though there has been growing interest in the region, mainly the UAE and Saudi Arabia, Adi said that capital is scarce because there because investors are from outside the region. He added that while it is good that investors come from abroad to tap into the local markets, money should be reallocated within the region since there is no shortage of capital in this market. 'If you look at the demographics, consumption, economies, we are one of the best places globally to be investing in,' Adi said, adding that this region is an emerging market, has real growth, sound economies, and USD-backed currencies. He added that though there are a lot of challenges, 'none of these things will be solved by themselves.' 'We need to continue believing in ourselves, and continue moving forward,' Adi said.
Hi Dubai
10-02-2025
- Business
- Hi Dubai
Dubai to Host Inaugural Young Arab Leaders Forum Ahead of World Government Summit
Dubai will host the first edition of the Young Arab Leaders Forum on Monday, 10 February, as part of the pre-event activities for the World Governments Summit 2025. Held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the forum will bring together over 200 emerging leaders from across the Arab world. Launched nearly 20 years ago by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the 'Young Arab Leaders' initiative aims to empower youth with the skills and networks to drive progress in various sectors. The forum will feature keynote speeches and panel discussions focusing on youth empowerment, leadership development, and regional transformations. Keynote sessions will include His Excellency Khalfan Belhoul, Chairman of the 'Young Arab Leaders' initiative, and His Excellency Marzouq Al-Ghanim, Former Speaker of the Kuwaiti National Assembly. Other notable speakers include His Excellency Sheikh Salman bin Khalifa Al Khalifa, Bahrain's Minister of Finance, and Her Excellency Rania Al-Mashat, Egypt's Minister of Planning. A dedicated session on entrepreneurship will feature business leaders such as Mohamad Ballout, CEO of Kitopi, and Mona Ataya, Founder of Mumzworld. Additional sessions will explore the role of youth in diplomacy, sports, arts, and culture, with speakers like UAE Ambassador Omar Ghobash, football stars Sami Al-Jaber and Ismail Matar, and artist El Sayed. The forum is set to play a key role in empowering Arab youth, with a vision to expand its network to 50,000 participants in the coming years. Through mentorship and networking, it aims to position Arab youth as catalysts for innovation and economic growth. News Source: Dubai Media Office
