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'The Destination' shines a light on Saudi Arabia's new image as it moves towards a global future
'The Destination' shines a light on Saudi Arabia's new image as it moves towards a global future

The Star

time20-07-2025

  • Business
  • The Star

'The Destination' shines a light on Saudi Arabia's new image as it moves towards a global future

KUALA LUMPUR (Bernama): Saudi Arabia has launched a new documentary titled "The Destination", showcasing the country's sweeping transformation under its Vision 2030 programme, spanning the political, economic, sports, and cultural sectors. Produced by the Konoz Initiative under the Saudi Arabia Ministry of Media, the documentary goes beyond chronicling achievements. It offers a visual narrative of how Saudi Arabia-long associated with a conservative image-is now emerging as a competitive and modern global destination. In a statement issued on Sunday, Konoz said the film features mega projects, local talent development, and a cultural innovation boom, delivering a clear message: the Arab world is on the move, and Saudi Arabia is leading the way. "The documentary presents stunning visuals from across Saudi Arabia-from deserts to smart cities-telling the story of a nation's rise, now seen as a new benchmark in the modern Islamic world," the statement said. According to Konoz, the documentary will be broadcast on Shahid, STC TV, Saudi national television, and the official platforms of the Saudi Ministry of Media. Prominent figures featured in the film include Chairman of the King Faisal Centre for Research and Islamic Studies, Prince Turki Al-Faisal; Saudi Minister of Sports, Prince Abdulaziz bin Turki Al Saud; Ministerial Advisor Mazen Al-Sudairi; CEO of the Diriyah Gate Development Authority, Jerry Inzerillo; and Head of Cardiac Surgery at King Faisal Specialist Hospital, Dr Firas Khalil. Meanwhile, Konoz said that for Malaysia, "The Destination" raises fundamental questions about how to construct an inclusive national visual narrative-one that reflects the nation's values and transformative changes, while speaking to the world in its own language. "Saudi Arabia's aspirations in developing local content reflect a strategic vision aligned with Malaysia's efforts to build a sustainable and borderless media industry,' the statement added. Konoz also noted that cooperation between Malaysia and Saudi Arabia in this area could be expanded, particularly in co-productions, media training, and expertise exchange in telling stories of social transformation. "Just as Saudi Arabia brings a new cultural message to the world, Malaysia too possesses a diverse cultural narrative capable of engaging in dialogue on equal terms-not in submission, but in exchange,' it said. - Bernama

'The Destination' Shines A Light On Saudi Arabia's New Image As It Moves Toward A Global Future
'The Destination' Shines A Light On Saudi Arabia's New Image As It Moves Toward A Global Future

Barnama

time20-07-2025

  • Business
  • Barnama

'The Destination' Shines A Light On Saudi Arabia's New Image As It Moves Toward A Global Future

KUALA LUMPUR, July 20 (Bernama) -- Saudi Arabia has launched a new documentary titled "The Destination", showcasing the country's sweeping transformation under its Vision 2030 programme, spanning the political, economic, sports, and cultural sectors. Produced by the Konoz Initiative under the Saudi Arabia Ministry of Media, the documentary goes beyond chronicling achievements. It offers a visual narrative of how Saudi Arabia—long associated with a conservative image—is now emerging as a competitive and modern global destination. In a statement issued on Sunday, Konoz said the film features mega projects, local talent development, and a cultural innovation boom, delivering a clear message: the Arab world is on the move, and Saudi Arabia is leading the way. bootstrap slideshow "The documentary presents stunning visuals from across Saudi Arabia—from deserts to smart cities—telling the story of a nation's rise, now seen as a new benchmark in the modern Islamic world," the statement said. According to Konoz, the documentary will be broadcast on Shahid, STC TV, Saudi national television, and the official platforms of the Saudi Ministry of Media. Prominent figures featured in the film include Chairman of the King Faisal Centre for Research and Islamic Studies, Prince Turki Al-Faisal; Saudi Minister of Sports, Prince Abdulaziz bin Turki Al Saud; Ministerial Advisor Mazen Al-Sudairi; CEO of the Diriyah Gate Development Authority, Jerry Inzerillo; and Head of Cardiac Surgery at King Faisal Specialist Hospital, Dr Firas Khalil. Meanwhile, Konoz said that for Malaysia, "The Destination" raises fundamental questions about how to construct an inclusive national visual narrative—one that reflects the nation's values and transformative changes, while speaking to the world in its own language. 'Saudi Arabia's aspirations in developing local content reflect a strategic vision aligned with Malaysia's efforts to build a sustainable and borderless media industry,' the statement added. Konoz also noted that cooperation between Malaysia and Saudi Arabia in this area could be expanded, particularly in co-productions, media training, and expertise exchange in telling stories of social transformation.

How the documentary 'The Destination' showcases Saudi Arabia's realization of Vision 2030
How the documentary 'The Destination' showcases Saudi Arabia's realization of Vision 2030

Time of India

time19-07-2025

  • Business
  • Time of India

How the documentary 'The Destination' showcases Saudi Arabia's realization of Vision 2030

Saudi Arabia's Vision 2030 reform program is highlighted in 'The Destination,' a new documentary by Konoz. The film showcases the Kingdom's progress in politics, economics, sports, and culture, emphasizing its emergence as a global hub. MUMBAI: A documentary film, The Destination, charting the Kingdom of Saudi Arabia's recent milestones in politics, economics, sports, and culture, highlights the Kingdom's continued attainment of the Vision 2030 reform program. Released by Konoz, a Saudi Ministry of Media initiative, the film showcases the Kingdom's emergence as a global destination. According to a press release, the title embodies Saudi Arabia's forward-looking drive to reach ambitious goals across diverse fields—in other words, an unprecedented journey featuring groundbreaking mega projects with a globally resonating impact. The Destination is creating global awareness about one of the most remarkable national transformation stories in recent history and depicts how this colossal transformation is being achieved. You Can Also Check: Mumbai AQI | Weather in Mumbai | Bank Holidays in Mumbai | Public Holidays in Mumbai Available on Shahid, STC TV, Saudi TV channels, and on Saudi Ministry of Media and Konoz platforms, the documentary carries authentic and visually striking images across Saudi Arabia. Viewers also meet renowned authorities including Prince Turki Al-Faisal, Chairman of the King Faisal Centre for Research and Islamic Studies (KFCRIS); Prince Abdulaziz bin Turki Al Saud, Minister of Sports; Mazen Al-Sudairi, advisor to the Secretariat General Council of Ministers; Jerry Inzerillo, CEO of Diriyah Gate Development Authority; and Dr. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Providers are furious: Internet access without a subscription! Techno Mag Learn More Undo Firas Khalil, head of the cardiac surgery department at King Faisal Specialist Hospital (KFSHRC). With a visual narrative linking past, present, and future, this beautiful documentary emphasizes the human dimension through genuine stories that celebrate the Kingdom's geographical diversity, with featured projects in every region. The film underscores the empowerment of national talent and the flourishing of cultural innovation alongside Saudi Arabia's enduring civilizational feats. 'Production of The Destination was announced at the December 2024 Impact Makers Forum (ImpaQ), together with a lineup of Konoz films and documentaries in collaboration with nine national studios, eighty specialized firms, and 2,600-plus talented individuals, reflecting the Saudi Ministry of Media's avid support for local production and content,' said the release. Konoz is part of the Vision 2030 'Human Capability Development Program (HCDP),' which seeks to document the Kingdom's cultural richness, historical legacies, and many individual triumphs of Saudi citizens in diverse fields via documentaries, short films, and features. These include acclaimed documentaries like Hard Phase, Station 7, Seagull of Arabia, Ala Hadden Sawa, What Saudis Eat, Saudi Atlas, and Horizon, and short films such as Raee Al-Ajrab and Safraa's Night, with screenings at major international festivals and winning a slew of prestigious awards.

The Destination: Saudi reforms through the lens of a documentary
The Destination: Saudi reforms through the lens of a documentary

Arab News

time08-07-2025

  • Business
  • Arab News

The Destination: Saudi reforms through the lens of a documentary

RIYADH: Saudi Arabia's transformation toward its Vision 2030 goals has been documented in a new film by the Ministry of Media. Launched by the ministry's Konoz initiative, 'The Destination' highlights the progress made in the political, economic, medical, sporting, cultural, media and artistic fields. Mirroring the film's title, Saudi Arabia has become a global destination for investment, tourism, and much more. (Supplied) Its title reflects the Kingdom's path toward becoming a global destination for tourism and investment. Konoz CEO Abdullah Al-Ahmari credited megaprojects and upcoming events such as the AFC Asian Cup 2027, Expo Riyadh 2030 and FIFA World Cup 2034. 'The Destination' includes interviews with key figures from various fields as well as testimonies, quotes and historical records. It is part of a series of films produced by Konoz in cooperation with almost 90 organizations and more than 2,600 individuals. 'The Konoz initiative aims to document the Kingdom's achievements through creative productions,' he said, describing the country as a 'model admired by the world.' The film reflected the progress being made on the ground and highlighted the initiative's focus on Saudi talent in shaping the Kingdom's future, he said. 'The Destination' includes interviews with key figures from various fields as well as testimonies, quotes and historical records. It is part of a series of films produced by Konoz in cooperation with almost 90 organizations and more than 2,600 individuals. The Konoz initiative is part of the Human Capacity Development Program under Vision 2030. Its goal is to promote Saudi Arabian culture around the world by highlighting the contributions and success stories of its citizens.

Documentary shines light on Saudi Arabia's progress, development
Documentary shines light on Saudi Arabia's progress, development

Arab News

time07-07-2025

  • Business
  • Arab News

Documentary shines light on Saudi Arabia's progress, development

RIYADH: Saudi Arabia's transformation toward its Vision 2030 goals has been documented in a new film by the Ministry of Media. Launched by the ministry's Konoz initiative, 'The Destination' highlights the progress made in the political, economic, medical, sporting, cultural, media and artistic fields. Its title reflects the Kingdom's path toward becoming a global destination for tourism and investment. Konoz CEO Abdullah Al-Ahmari credited megaprojects and upcoming events such as the AFC Asian Cup 2027, Expo Riyadh 2030 and FIFA World Cup 2034. 'The Destination' includes interviews with key figures from various fields as well as testimonies, quotes and historical records. It is part of a series of films produced by Konoz in cooperation with almost 90 organizations and more than 2,600 individuals. 'The Konoz initiative aims to document the Kingdom's achievements through creative productions,' he said, describing the country as a 'model admired by the world.' The film reflected the progress being made on the ground and highlighted the initiative's focus on Saudi talent in shaping the Kingdom's future, he said. 'The Destination' includes interviews with key figures from various fields as well as testimonies, quotes and historical records. It is part of a series of films produced by Konoz in cooperation with almost 90 organizations and more than 2,600 individuals. The Konoz initiative is part of the Human Capacity Development Program under Vision 2030. Its goal is to promote Saudi Arabian culture around the world by highlighting the contributions and success stories of its citizens.

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