Latest news with #KoreaImportFair
The Star
5 days ago
- Business
- The Star
Matrade records RM120mil in trade prospects from Korea Import Fair debut
Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz. KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) recorded over RM120mil in sales at the Korea Import Fair (KIF) 2025, held from 7 to 9 July at COEX, Seoul. This was Malaysia's first participation in the event. In a statement, Matrade said the Malaysia Pavilion featured 12 companies and one government agency, making it the largest national pavilion at the fair. Malaysia's participation was larger than that of Indonesia, Thailand and Vietnam. Building on this momentum, Matrade carried out promotional activities such as business matching, digital marketing, live streams with local influencers, and media outreach to raise Malaysia's profile and engage Korean buyers. Matrade said these initiatives led to trade prospects exceeding RM120mil, more than double the RM60mil target. It noted that Korean buyers showed strong interest in Malaysian jewellery, footwear, ICT services, apparel, tropical fruits, and food and beverages, reflecting growing demand for Malaysian products in the market. Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz said the participation in KIF 2025 is part of the agency's broader strategy to unlock export opportunities through targeted international engagement. He said the encouraging outcomes from this event reaffirmed the importance of strategic partnerships, focused promotional efforts and tailored business matching in creating new avenues for Malaysian exporters. Mohd Mustafa also highlighted that Matrade's participation in KIF aligns with Malaysia's long-term vision of strengthening regional connectivity and expanding market access in Northeast Asia.
Barnama
5 days ago
- Business
- Barnama
MATRADE Secures Over RM120 Mln Trade Prospects At Korea Import Fair 2025
BUSINESS KUALA LUMPUR, July 15 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) has total trade prospects exceeding RM120 million in Malaysia's inaugural participation at the July 7-9 Korea Import Fair (KIF) 2025. In a statement today, MATRADE said this is more than double its initial target of RM60 million. Malaysia Pavilion showcased 12 companies and one government agency and was the largest national pavilion at the fair. It also implemented a range of targeted promotional initiatives to amplify Malaysia's presence to include business matching sessions with South Korean importers, digital marketing and social media campaigns, live streaming sessions and strategic media engagements. 'The impact of these initiatives was reflected in the strong results recorded. Malaysian products that garnered strong interest from South Korean buyers were jewellery such as necklaces and bracelets, footwear, ICT services, apparel, tropical fruits, and food and beverages,' it said. MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz said its participation is part of its broader strategy to unlock export opportunities and outcomes, reaffirming the importance of strategic partnerships, focused promotional efforts and tailored business matching to create new avenues for Malaysian exporters. 'MATRADE's participation in KIF 2025 aligns with Malaysia's long-term vision of strengthening regional connectivity and expanding market access in Northeast Asia,' he added. -- BERNAMA
