Latest news with #KrispyKremeUK

South Wales Argus
7 days ago
- Business
- South Wales Argus
Krispy Kreme to give away free glazed doughnuts on June 6
The company wants to reclaim their title "as the OG of the glazed doughnut". Therefore, they are encouraging customers to bring 'Faux-G doughnuts' into a Krispy Kreme store, which they can "upgrade" to an original glazed doughnut for free. A "Faux-G doughnut" is defined as being a glazed doughnut from another shop that could be seen as an "inferior imitation". Customers will need to bring their "Faux-G doughnut" into a Krispy Kreme store or show proof of purchase (such as with a receipt) to claim their free original glazed doughnut on Friday, June 6. The offer will only be available for one day, with it being limited to one redemption per person. Guy Meakin, Krispy Kreme UK President, said: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing. Nothing compares to the melt-in-your-mouth experience of a fresh Original Glazed. "This National Doughnut Day, we're inviting everyone to taste the difference and remind them that when it comes to doughnuts, there's only one OG. "We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original. "We're excited to see the reactions as people upgrade their 'Faux-Gs' for the real deal." As part of the campaign, rapper Lady Leshurr has released her brand new single, Run This Glaze, which is a diss track playfully calling out 'imitators' of the Krispy Kreme glazed doughnuts. Lady Leshurr has released a new single called 'Run This Glaze' alongside the Krispy Kreme giveaway (Image: Will Ireland/PinPep) Is Krispy Kreme American or British? Krispy Kreme is an American company that was set up back in July 1937 by Vernon Rudolph. It started in North Carolina, seeing steady growth over the decades, with it opening its first store in the UK in October 2003. This original store was situated in the Harrods department store in London before it shut in 2011, with there now being 120 locations in the UK. Did Krispy Kreme change its name before? As part of an April Fool's Day campaign back in 2017, Krispy Kreme claimed they were going to change their name to 'Krispy Cream'. As reported by The Mirror, this was to avoid the issue of Brits not knowing whether to pronounce 'Kreme' as 'cream' or the more French-sounding 'crème'. Recommended reading: In the two years prior to this announcement, there had been over 30,000 independent tagged posts on social media spelling Krispy Kreme incorrectly. At the time, the company said after "much consideration", Krispy Kreme has taken the decision to rebrand in the UK and distance the UK franchise from its US counterpart. The Shannon Corner store in London did actually roll out a store rebrand to try and sell this, before it was eventually revealed as a joke.


South Wales Guardian
03-06-2025
- Business
- South Wales Guardian
Krispy Kreme to give away free glazed doughnuts on June 6
The company wants to reclaim their title "as the OG of the glazed doughnut". Therefore, they are encouraging customers to bring 'Faux-G doughnuts' into a Krispy Kreme store, which they can "upgrade" to an original glazed doughnut for free. A "Faux-G doughnut" is defined as being a glazed doughnut from another shop that could be seen as an "inferior imitation". A post shared by Krispy Kreme UK (@krispykremeuk) Customers will need to bring their "Faux-G doughnut" into a Krispy Kreme store or show proof of purchase (such as with a receipt) to claim their free original glazed doughnut on Friday, June 6. The offer will only be available for one day, with it being limited to one redemption per person. Guy Meakin, Krispy Kreme UK President, said: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing. Nothing compares to the melt-in-your-mouth experience of a fresh Original Glazed. "This National Doughnut Day, we're inviting everyone to taste the difference and remind them that when it comes to doughnuts, there's only one OG. A post shared by Krispy Kreme UK (@krispykremeuk) "We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original. We're excited to see the reactions as people upgrade their 'Faux-Gs' for the real deal." As part of the campaign, rapper Lady Leshurr has released her brand new single, Run This Glaze, which is a diss track playfully calling out 'imitators' of the Krispy Kreme glazed doughnuts. Krispy Kreme is an American company that was set up back in July 1937 by Vernon Rudolph. It started in North Carolina, seeing steady growth over the decades, with it opening its first store in the UK in October 2003. This original store was situated in the Harrods department store in London before it shut in 2011, with there now being 120 locations in the UK. As part of an April Fool's Day campaign back in 2017, Krispy Kreme claimed they were going to change their name to 'Krispy Cream'. As reported by The Mirror, this was to avoid the issue of Brits not knowing whether to pronounce 'Kreme' as 'cream' or the more French-sounding 'crème'. Recommended reading: Wetherspoon bringing back 'best burger ever' for a limited time in coming days Swizzels to launch 2 new Squashies flavours in time for summer Cadbury shrinks size of Freddo chocolates while prices remain the same In the two years prior to this announcement, there had been over 30,000 independent tagged posts on social media spelling Krispy Kreme incorrectly. At the time, the company said after "much consideration", Krispy Kreme has taken the decision to rebrand in the UK and distance the UK franchise from its US counterpart. The Shannon Corner store in London did actually roll out a store rebrand to try and sell this, before it was eventually revealed as a joke.


Boston Globe
29-03-2025
- General
- Boston Globe
After fasting for Ramadan, only doughnuts will do
'It's not Eid unless there's doughnuts,' said Sharaf Mowjood, a producer for CBS News. 'This is just the beginning — that doughnut sets the tone for the rest of the day.' Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Like many American religious communities, Muslims across the country have gravitated toward those orbs of fried dough: They're cheap, easy to cater in large quantities early in the morning — and nothing pairs more beautifully with that hallowed first morning coffee in 30 days. They're also often halal-friendly. Advertisement Shaikh thinks it's odd that major doughnut companies don't seem to acknowledge a bump in sales on these two days each year. 'Don't they question that? Don't they want to capitalize on it?' (While Krispy Kreme UK has seized on the marketing opportunity with Eid packaging and limited edition flavors like baklava bliss and mango-passion fruit, its stateside counterparts have yet to publicly acknowledge the holiday.) Across the Muslim world, each culture serves its own preferred sweet treats on Eid. African Americans might have bean pies, South Asians prefer sheer khorma, North Africans delight in assida, and ma'amoul is popular throughout the Arab world. But at American mosques, which serve the most diverse religious community in the country, doughnuts are the perfect crowd pleaser. 'I think there are familiar ties to the idea of fried dough across so many cultures,' said Zaynab Issa, author of the upcoming cookbook 'Third Culture Cooking: Classic Recipes for a New Generation' and a contributor to New York Times Cooking. Advertisement 'Fried dough is universally loved,' she added, nodding to South Asian gulab jamun, Middle Eastern luqaimat, and East African mandazi and kalimati. 'On Eid, when so many cultures are converging, it makes sense.' In 2022, Issa collaborated with Fan-Fan Doughnuts in Brooklyn, New York, on a salted caramel chai doughnut for the holiday. This year, the shop's owner, Fany Gerson, is reviving the flavor in honor of Eid. Other artisanal bakers around the country fry up their own specialty Eid confections. In Frisco, Texas, Detour Doughnuts serves Eid doughnuts shaped like crescent moons and stars in flavors like date crème brûlée and pistachio-rose. Sohayla Shahsavand, the Milwaukee-based owner of Saffron Bakes, assembles Eid doughnut bouquets with mini lemon-rose-pistachio hoops. And Raised Doughnuts in Seattle will be selling its rosewater doughnut holes over Eid weekend. Every Eid, Moe's Doughs, a halal bakery in Brooklyn's Greenpoint neighborhood, delivers green and white glazed, sugared, old-fashioned and sprinkled pastries to mosques throughout the area. 'It's about bringing people together, living together in peace, harmony and happiness,' said Hossam Saleh, whose father, Mohamed, founded Moe's Doughs in 2014. 'That's what Islam is all about.' Doughnuts are so central to American Eid celebrations that this year, Nabiha Haider, founder of the children's clothing brand Lil Deenies, introduced pajamas emblazoned with 'Donut Forget My Eid Donut.' 'I was thinking, what are symbols for Ramadan and Eid? You have lanterns, dates, milk, but what is something that explores the American Muslim identity?' Haider said. 'What do you see at every masjid on Eid day? You see everyone bringing in boxes and boxes of doughnuts.' This article originally appeared in Advertisement