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Telegraph
21-05-2025
- Telegraph
Philips OLED+959 TV review: A top-end OLED with a unique wow factor
What is the Philips OLED+959 TV? Released towards the end of 2024, the OLED+959 is Philips' best OLED TV. Its Meta 2.0 OLED panel uses billions of micro lenses to focus and brighten the image. Supplied to Philips by LG Display, it's one of the best TV screens currently available, but what makes this TV unique is its Ambilight system. With this, a ring of coloured LEDs project the on-screen colours onto the surrounding wall. This gives an immersive experience similar to being in the cinema. Philips have made this their hero feature since its debut in 2004 but the latest version, which can project four different halos simultaneously, offers a greater sense of depth and detail. This combines with a surround-sound system by British high-end audio company Bowers & Wilkins, with a total of 18 drivers delivering a combined 102 Watts of power and performance equal to all but the best soundbars. None of this comes cheap. The OLED+959 costs a fifth more than the competitors' flagship OLEDs, such as Samsung's S95D OLED and LG's flagship G5. Whether you think it's worth the premium comes down to how you feel about the Ambilight and the Bowers & Wilkins sound. Personally, I think they're huge assets. Read my full review below for more detail. JUMP TO: How we test TVs Every TV is tested at home for a minimum of two weeks (in this case, six). We play a variety of content in standard, high and ultra-high definition, from movies to nature programmes, sport and daytime viewing. We also assess the quality of 4K content and the upscaling capabilities, where applicable. We evaluate the picture and sound, see how easy the TV is to set up and operate and check how well it performs with gaming consoles and other peripherals. We're looking for everyday usability as well as the wow factor. Why you can trust Telegraph Recommended Our tech experts continuously conduct in-depth, independent, real-world tests, scoring devices against pre-set testing metrics and industry benchmarks, so we can deliver definitive and comprehensive buying advice. Telegraph Recommended reviews are never shared with product manufacturers before publication, we don't accept payment in exchange for positive reviews, nor do we allow brands to pay for placement in our articles. Visit our Who We Are page to learn more. Design and technology Scored: 10/10 My videos above don't quite do justice to the Ambilight, which works best when placed against a wall. Even with the OLED+959 standing in a corner, it still made a sensational centrepiece, a cross between a flickering hearth and an old-fashioned cinema. Interestingly, the original purpose of Ambilight was to reduce eye strain. When you look at the back of the TV, you can see how it works: a ring of LEDs are each capable of projecting nine colours at four different distances. On the back, you'll also find the subwoofer in the centre of the TV. No other manufacturer offers Ambilight and only Panasonic, with their range-topping Z95A, can offer better built-in sound. All this top-end technology requires a screen five or six times thicker than the competition to fit it in, but the pale fabric covering gives it a 'posh hi-fi' vibe. Picture processing comes from a new, eighth-generation P5 AI dual engine, which can optimise the dynamic range to the brightness of the room. This made a huge difference when watching dark content during the day. It's also used to upscale lower-definition content to ultra-HD, although some competitor AIs can pull off this trick better. Finally, the AI can detect when you're watching football and turn on a dedicated motion-smoothing setting. This saved me a lot of trouble, since I hate motion smoothing on anything but sport and usually waste hours of my life turning it off and on again. Overall, the OLED+959's unique design easily justifies full marks, assuming you're on board with the whole Ambilight thing. Picture quality Score: 9/10 When it was released, the OLED+959's picture was as good as they come. It's only the imminent arrival of tandem OLED panels, with an extra light-emitting layer, that will make it look anything like second best. Here, brightness and dynamic range are boosted by a layer of 40 billion tiny lenses called a micro lens array, although Philips call it 'Meta'. I tested the OLED+959's dynamic range first by watching The Batman, a distinctly dingy film in which people dressed in black fight in the shadows. This is the kind of content that OLEDs are designed for, because their pixels can be turned all the way off to show 'true black'. Until recently, you'd have to be viewing in a darkened room to get the benefit, but the Meta 2.0 technology in the OLED+959 allows brighter peaks and a greater dynamic range in between, so that the fine gradations of shade are visible in a bright room. There's a setting to make them even more distinct, but I was impressed anyway with crispness and lack of smudge. At the other end of the dynamic range, Dune Part II has scenes set in the blinding glare of the desert where you need to be able to differentiate between white sand, white costumes and white smoke while also seeing detail in the shadows. Again, the OLED+959 impressed, although you may get slightly more subtlety at the peak end with non-OLED 4K TVs like the Panasonic MX950. Finally, I tested the colour gamut with ultra-HD nature documentary A Real Bug's Life. There was a gorgeous range and realism, with sparkling peaks and subtle hues, although competitor TVs from Sony and Samsung, which use colour-enhancing quantum dots can offer slightly more wow-factor here. The OLED+959 is compatible with most of the high dynamic range formats, including Dolby Vision, which Samsung TVs don't support. I'm a cinephile who hates motion smoothing, so I always test to see whether a TV has a smoothing setting that doesn't make everything look like a soap opera. The OLED+959, in common with all other OLEDs except the Hisense A85N, can't quite manage it. Where it definitely succeeded was in preventing colour banding, where large uniform areas like interior walls get divided into splodgy stripes. I only saw this once in six weeks of watching, which is way better than the 20 or so other TVs I've tested. Sound Score: 10/10 A big win here, although a hard one to illustrate with a photo. With the Bowers & Wilkins sound system hidden behind a fabric mesh, the best I can do is to show my cat mesmerised by the sound of squirrels. I can vouch for the realism and detail at the quietest end of the volume range. At the loudest end, action movies such as Dune Part II sounded thrilling. Its 102 Watts is a lot of power, but more important is the separation and sense of space. Hidden behind that fabric panel are front-firing left, centre and right speakers with tweeters to cover the mid-range and treble frequencies. There are two speakers on each side of the screen to fire left and right, while two more on top fire upwards. The big subwoofer at the rear has passive radiators to widen the sound. The combined effect is decidedly cinematic when watching Dolby Atmos films: you can hear jet planes passing overhead and explosions rattling the floor. Listening to music in isolation, heavy rock guitars and drums sound a bit indistinct, but classical, jazz and acoustic music are gorgeously detailed. Overall, this is one of the very few TVs that don't need an additional soundbar to create immersive surround-sound (although of course, it can connect to one or to any compatible home speaker via DTS Play-Fi). All this comes at a cost, but perhaps not such a high one when you consider that Bowers & Wilkins speakers can cost as much as £11,000. Operating system and usability Score: 9/10 The OLED+959 uses the Google TV operating system familiar from Sony, Hisense and TCL tellies, although there are a lot of modifications specific to Philips, not least the ability to choose various styles of Ambilight using one big button on the remote control. There are also a wider-than-usual range of settings for the 12-channel surround sound set-up. The remote itself is my favourite on the market. With a brushed metal finish, it feels solid and has paddles, rather than buttons, to raise and lower the volume and scroll through lists. There are dedicated buttons for Netflix, Prime and YouTube and a fourth which takes you to all the other TV apps, such as Disney and Apple TV+. I found a response lag starting to creep in after three or four weeks, but a quick recharge via the USB-C cable fixed it. The Google OS is better than the proprietary systems used by Samsung and LG and roughly on a par with the Fire OS used by Amazon and Panasonic. One handy feature is that if your old TV used the Google OS, all your preferences are ported over to the OLED+959 when you sign in. Gaming and peripherals Score: 8/10 I spent a very long time playing Assassin's Creed Shadows on the OLED+959. It's a very challenging game for a TV to do justice to, given that most of it takes place in pitch darkness, but Philips pulled it off. There were rich details in the shadows and zingy sparks on flashing swords, while brighter scenes of swirling cherry blossoms looked stunning. An indicator shows you the frame rate: in this case 59.9Hz, which I had chosen for the best picture quality, but serious gamers can choose 120Hz or even 144Hz for faster response times, with latency as low as five milliseconds. Philips' Game Bar, triggered when you start playing, lets you choose sound, picture and Ambilight settings and save them as a profile. Accessibility features include a crosshair, centre zoom and colour filter, while the shadow-enhancer and edge-enhancer functions come in handy on dark, moody games (of which there are a lot). Most of these features are available on the latest TVs from LG, Sony and Samsung and in all honesty, their game bars are better-looking. Many also offer four HDMI 2.1 ports, compared to the Philips' two, which means they can have more latest-generation devices plugged into them. Nevertheless, this is a seriously good gaming telly, with the sound system making a huge difference to the experience. Technical specifications The closest rival to the Philips OLED+959 is probably LG's flagship G5 OLED. They both use screens made by LG Display, although the G5's is a new generation with an extra light-emitting layer, making it much brighter. LG's television has a far less impressive sound system than the Philips and its operating system can be annoying, but it does have a thinner screen and costs considerably less. Here's how they compare: Should you buy the Philips OLED+959? Brighter OLEDs are being released this year and some offer more dazzling colours. Costing £600 more than even those newer competitors, it's hard to argue that this is a bargain, but it has a wow factor that you just can't find elsewhere. It's well built, with superb built-in surround sound and whether fixed to the wall or placed on a stand, it makes TV-watching a deeply satisfying experience. Yes, if: You're looking for an impressive centrepiece to the room You care about sound quality You love movies and games and like to be immersed No, if: You can't place it against a wall (Ambilight needs a wall) You'd prefer a 2025-generation OLED and separate surround-sound system Philips OLED+959 FAQs What makes the new Ambilight Plus on the OLED+959 different? In the new system, each of the coloured LEDs has four lenses which can spread light at four different distances. This allows for better immersion as the shifting on-screen colours spread to the wall behind. There is also a new AI algorithm that matches the Ambilight to the content you're watching, the lighting in the room and the colour of the wall. How good is the integrated Bowers & Wilkins 5.1.2 sound system and do I need a separate soundbar? It is superb, delivering 102 Watts of power through a total of 18 front, side and upwards-firing drivers, including a subwoofer. You can add separates (you can link your entire home speaker system using DTS Play-Fi), but this is one of the few OLED TVs that really doesn't need a soundbar. What is the picture quality like? Equal to any other OLED from 2024 and only beaten by the very recent 'tandem' OLED panels, which may dominate the next generation. What are the gaming features of the Philips OLED+959? Latency is as low as 5 milliseconds with 144Hz inputs. It's compatible with Nvidia G-Sync and AMD FreeSync VRR formats, as well as Dolby Vision Gaming. The TV automatically detects gaming and activates AI-optimised sound, picture and Ambilight settings which can be tweaked in the Game Bar. Overall, it's the equal of any gaming TV except those that offer four HDMI 2.1 ports. This only has two. Does the Philips OLED+959 support all catch-up TV apps? It uses the Google OS, so it only has the apps Google supports. That currently doesn't include Freeview Play and in my experience there were a few problems with ITVX and BBC iPlayer: some episodes of ongoing shows couldn't be found on catch-up. Netflix, Amazon Prime Video, Disney + and Apple TV+ are all supported, but not the new Freely system, which allows live streaming of the terrestrial channels without an aerial.
Korea Herald
20-05-2025
- Business
- Korea Herald
Apple may split iPhone launch, shifting Korean supplier dynamics
Staggered iPhone release may offer Samsung, LG more balanced supply timeline, better margin control Apple is reportedly considering releasing new models twice annually, with significant impacts expected for the production and shipment schedules of Korean display and component suppliers closely tied to the US tech giant. According to industry sources Tuesday, Apple is likely to adopt a staggered launch timeline for the iPhone 18 series in 2026. Breaking from its long-standing tradition of unveiling all models simultaneously in September, the new approach would see lower-end models released in the first half of the year and higher-end models released in the second. The potential shift could alter the competitive landscape among display suppliers, particularly if the specifications between the two batches differ. Currently, Samsung Display supplies around half of the OLED panels used in iPhones, while LG Display covers 30 percent and China's BOE handles the remaining 20 percent, according to industry estimates. 'By spreading out the launch schedule, Apple gains greater flexibility in managing suppliers and adjusting order volumes,' said an industry source, who requested anonymity. 'It also opens the door for new suppliers and possible restructuring of the supply chain.' For Korean firms, the move could be both a risk and an opportunity, sources said. Samsung Display and LG Display would need to realign their production timelines and approval cycles, which could now be split by model type. However, some industry watchers say the change might help stabilize factory utilization rates and improve yield management throughout the year. The launch of Apple's rumored first foldable iPhone and a new slim model, expected in the latter half of 2026, is also seen as a positive sign for maintaining demand for premium OLED panels. 'Although there's concern over potential gaps in first-half volumes, high-end models such as foldable and the Pro series should help fill the void,' another anonymous source said. 'The key will be how the supply of LTPO (low-temperature polycrystalline oxide) panels is allocated.' Analysts also say the change could help resolve the chronic 'weak performance first half, strong performance second half' pattern in the display sector, driven largely by seasonal demand peaks like Black Friday and Christmas. Spreading out iPhone shipments could result in more balanced quarterly earnings for firms like Samsung Display and LG Display. 'Apple is not cutting back on models — it's expanding its lineup and adjusting the launch schedule,' said an analyst at a local brokerage, who asked for anonymity. 'That could significantly reduce the earnings volatility caused by seasonality.' Other key suppliers, including LG Innotek and Samsung Electro-Mechanics, will also see ripple effects. LG Innotek, which generates roughly 80 percent of its revenue from Apple, provides camera modules, while Samsung Electro-Mechanics supplies high-performance MLCCs and FC-BGAs for iPhones. A biannual launch cycle would force these firms to overhaul their supply planning, production calendars and inventory strategies. They have concentrated production in the second quarter to meet Apple's September launch, with revenues typically recognized in the third quarter, creating a distinct backloaded earnings structure. 'If Apple follows through with this change, it will be more than a marketing decision. It will be a structural shift that affects the entire supply chain,' said another source familiar with the matter. 'The long-standing concentration of earnings in the third quarter may no longer hold starting next year.'
Yahoo
16-05-2025
- Business
- Yahoo
OLED Q1 Earnings Call: Blue Milestone, Tariff Impacts, and Revenue Outlook Discussed
OLED provider Universal Display (NASDAQ:OLED) reported Q1 CY2025 results topping the market's revenue expectations , but sales were flat year on year at $166.3 million. The company expects the full year's revenue to be around $670 million, close to analysts' estimates. Its non-GAAP profit of $1.35 per share was 20.2% above analysts' consensus estimates. Is now the time to buy OLED? Find out in our full research report (it's free). Revenue: $166.3 million vs analyst estimates of $155.6 million (flat year on year, 6.8% beat) Adjusted EPS: $1.35 vs analyst estimates of $1.12 (20.2% beat) Adjusted EBITDA: $80.76 million vs analyst estimates of $71.93 million (48.6% margin, 12.3% beat) The company reconfirmed its revenue guidance for the full year of $670 million at the midpoint Operating Margin: 41.9%, up from 38% in the same quarter last year Free Cash Flow Margin: 10.5%, down from 39.3% in the same quarter last year Inventory Days Outstanding: 447, up from 422 in the previous quarter Market Capitalization: $7.28 billion Universal Display's first quarter results were driven by steady licensing revenue and ongoing demand for its OLED (organic light-emitting diode) materials, particularly in IT and smartphone applications. Management cited a recent uptick in orders, which they believe was influenced by customers responding to new tariff developments. CEO Steve Abramson described recent progress with blue phosphorescent OLED technology—highlighted by LG Display's announcement of successful commercialization—as a notable step for the company and its customers. Looking forward, Universal Display maintained its revenue guidance for the year, noting that market dynamics remain unpredictable due to global trade tensions and the timing of new technology adoption. CFO Brian Millard stated, 'We continue to believe our revenues will be in the range of $640 million to $700 million,' and emphasized the company's focus on innovation and supply chain resilience as key to navigating volatility in the near term. Universal Display's management attributed the flat year-on-year revenue in Q1 to balancing steady licensing income with shifts in material sales. The company's commentary focused on several pivotal developments in OLED technology, supply chain, and customer trends that shaped the quarter and set the stage for future growth. Blue OLED Commercialization Milestone: LG Display's public announcement of successful commercial-level performance using Universal Display's blue phosphorescent material was described as a significant development. Management stressed that blue OLED is critical for improving energy efficiency and enabling broader adoption across smartphones and IT devices. Material Sales Mix: The quarter saw reduced green emitter sales offset by stable red emitter sales, reflecting variable customer purchasing patterns. Management noted that adoption timing and customer inventory management continued to impact quarterly material sales. Tariff-Driven Order Timing: An uptick in orders was observed in April, which management linked to customers anticipating new or increased tariffs. This trend was viewed as likely pulling forward some demand that may have otherwise occurred later in the year. Tandem Architecture Trends: The company highlighted the growing use of tandem OLED structures—where two emissive layers are stacked—to improve device lifetime, especially in IT products like tablets and monitors. However, the adoption in smartphones remains limited. Supply Chain and Manufacturing Diversification: Universal Display pointed to its expanded manufacturing footprint, including a new facility in Ireland, as a strategic move to ensure flexibility and resilience amid global supply chain uncertainties. Management's outlook for the remainder of the year centers on technology milestones, customer adoption of new OLED architectures, and the unpredictability surrounding global trade and tariffs. Blue OLED Adoption: The pace at which customers, especially large panel makers, integrate blue phosphorescent OLED into commercial products will be a key determinant of revenue growth and margin expansion. Tariff and Trade Environment: Ongoing changes in tariff policy could accelerate or delay customer orders, impacting revenue timing and possibly creating volatility in quarterly results. Product Roadmap Expansion: The company's push into new applications—including automotive and advanced IT devices—may broaden its addressable market, but actual uptake will depend on customer product launches and consumer demand. Tyler Bisset (Goldman Sachs): Asked how LG Display's blue OLED milestone affects adoption timelines and pricing. Management said product launch timing is up to customers and that pricing discussions are ongoing. James Ricchiuti (Needham & Company): Sought clarification on the commercial viability of pure phosphorescent blue solutions. Management explained that customer approaches vary and emphasized the efficiency benefits of phosphorescent materials. Mehdi Hosseini (SIG): Questioned whether the current blue implementation is a bridge to wider adoption. Management noted the tandem structure is mainly for high-end devices, with broader rollout dependent on further advancements. Scott Searle (ROTH Capital Partners): Asked about the impact of tariffs on order timing. Management confirmed increased orders in April were likely due to tariff concerns, but full-year guidance remains unchanged. Nam Kim (Arete Research): Inquired about the use of Universal Display's blue host materials and the relevance of tandem versus single-layer structures. Management declined to discuss specific customer recipes but confirmed ongoing development in both areas. Looking ahead, the StockStory team will be monitoring (1) the pace and breadth of blue phosphorescent OLED adoption across major customer product lines, (2) any further shifts in customer order patterns tied to evolving tariff and trade policies, and (3) developments in tandem and single-layer OLED architectures, particularly in IT and smartphone markets. Progress in these areas will be central to Universal Display's growth trajectory. Universal Display currently trades at a forward EV-to-EBITDA ratio of 33.1×. Is the company at an inflection point that warrants a buy or sell? The answer lies in our free research report. Donald Trump's victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs. While this leaves much uncertainty around 2025, a few companies are poised for long-term gains regardless of the political or macroeconomic climate, like our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 176% over the last five years. Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.
Android Authority
14-05-2025
- Android Authority
We saw LG Display's latest tech up close — and some of it feels like science fiction
Edgar Cervantes / Android Authority Step into LG Display's SID Display Week 2025 booth and you're stepping into the future of screens. The company's showcase, themed 'Shaping the Future,' is easily one of the most expansive and ambitious at this year's expo. From jaw-dropping 4,000-nit OLED TVs and ultra-immersive gaming displays to the world's first blue phosphorescent OLED and shape-shifting in-car screens, LG Display is putting on a tech flex across every category it touches. We toured LG Display's booth to bring you the highlights and trust us, there's a lot to take in. The Korean company had a banner year at Display Week 2025, showcasing twice as many products as it did in 2024. Blue phosphorescent OLED: the long-awaited breakthrough, now real We covered LG Display's blue phosphorescent OLED breakthrough last week, but we actually got to see it in action at Display Week. The best part is this isn't just another lab demo or roadmap promise. LG Display is the first to reach the commercialization stage of this long-elusive tech, and it's a major milestone decades in the making. Edgar Cervantes / Android Authority While red and green phosphorescent materials have been in commercial use for over 20 years, blue has remained the missing piece due to its shorter wavelength and high energy demands. Now, LG has cracked the problem with a hybrid tandem OLED structure that uses blue phosphorescence in the upper stack. This results in around 15% less power consumption compared to conventional OLED panels, a massive win for mobile devices, where battery life is everything. 4th-gen OLED: brighter, purer, and ready for the AI TV era We were among the first to see LG Display's brand new 4th-generation OLED screens and they're just as impressive in real life as the specs make them to be. These panels were announced during CES at the beginning of the year, but at SID Display Week LG was ready to showcase them. The 4th-gen panels are the brightest, most advanced OLEDs the company has ever built, pushing peak brightness to a staggering 4,000 nits and boosting color brightness to 2,100 nits. That's a 33% and 40% improvement respectively over the previous generation, paired with 20% greater energy efficiency. Edgar Cervantes / Android Authority The secret lies in LG's new Primary RGB Tandem structure, which replaces the older yellow-green compromise layer with dedicated stacks for red, green, and blue. It's a complex architecture that stacks multiple independent light sources for each primary color, optimizing both brightness and clarity. The result is stunning HDR performance, improved efficiency, and a dramatic reduction in reflections—blocking up to 99% of internal and external light. That means perfect blacks and cinematic contrast, even in a bright living room. Edgar Cervantes / Android Authority LG's 4th-gen OLED technology is also coming to gaming monitors, with the first products set to be produced this year. We got to check out LG Display's latest 27-inch QHD gaming panel with upgraded specs across the board: a 280Hz refresh rate, 1,500-nit peak brightness (APL 1.5%), and 99.5% DCI-P3 color gamut. Compared to the already-excellent 3rd-gen version, this is a clear leap forward. Certified with both VESA's HDR True Black 500 and UL's Perfect Black standards, the panel delivers luscious blacks and vivid highlights, giving games a more immersive, cinematic feel. Fast-paced titles benefit from the ultra-high refresh rate and response time, while HDR content looks richer and more dynamic thanks to the brighter highlights and expanded color range. Also on display: a 45-inch 5K Gaming OLED panel, the highest-resolution gaming OLED in the world. It packs 5K2K resolution into a 21:9 ultrawide aspect ratio, offering movie theater-style immersion. LG's proprietary DFR (Dynamic Frequency & Resolution) tech lets users toggle between high-res and high-refresh modes depending on the game, balancing sharp visuals and fluid motion. It's a smart feature for serious players, and one that hints at OLED's growing dominance in the gaming space. Of course we also got to see mainstays like the 32-inch LG UltraGear Dual Mode monitor. Edgar Cervantes / Android Authority LG's next-gen car displays steal the spotlight LG Display is a major force in the automotive space, supplying some of the most advanced in-vehicle screens on the market today. At SID Display Week 2025, the manufacturer's automotive innovations were front and center. The booth featured a full slate of futuristic automotive demos, from stretchable and slidable panels to massive pillar-to-pillar dashboards and transparent OLEDs. We got to see a multitude of polished, functional showcases of what next-gen mobility could look like, blending style, utility, and a good dose of sci-fi. Edgar Cervantes / Android Authority One of the most eye-catching demos at LG's booth was its 12-inch stretchable display, an experimental panel that literally expands on touch. Built on Micro LED tech, this screen can stretch up to 50% beyond its original size while maintaining full RGB color and 100 PPI resolution, comparable to a standard monitor. Originally seen on wearable fashion at Seoul Fashion Week, LG is now imagining it inside vehicles — specifically in the center fascia area — where it could morph into interactive controls that physically pop out when touched. Edgar Cervantes / Android Authority It's a wild concept, but one with real UX potential: dynamic controls that only appear when needed, then disappear seamlessly into the design. This could radically change how drivers and passengers interact with the car's interface, blending tactile feedback with next-gen visuals. The massive 57-inch pillar-to-pillar OLED stretched across the entire dashboard in one clean sweep. No bezels, no seams, just a single ultra-wide canvas that looked like it belonged in a luxury EV from the future. Edgar Cervantes / Android Authority In the back seat, we got to try the 12.8-inch control pad, which lets passengers manage the car's systems like they're in charge. Then there was the 18-inch slidable OLED, which silently extended from a hidden compartment. One second it's gone, the next it's ready for Netflix or Zoom. The transparent 55-inch OLED was another highlight: completely see-through when idle, but instantly usable when powered up. It felt like a sci-fi HUD built into a window. Edgar Cervantes / Android Authority Speaking of transparency, we were impressed with LG's 4K Transparent OLED with 45% transparency. It looked almost like a sheet of glass until content popped onto it with surprising clarity and brightness. The detail held up even in the harsh lighting of the expo floor, and the see-through effect gave it a sleek, sci-fi vibe. It's easy to imagine this being used in everything from futuristic storefronts to heads-up displays in vehicles or even home windows that double as screens. Wrapping up: LG's vision of the future is taking shape LG Display showed up big at SID Display Week 2025, and what stood out wasn't just the number of products, it was how polished and real many of them felt. The company brought working demos across a wide range of categories. Edgar Cervantes / Android Authority One of the more subtle but impressive pieces was the 22-inch Zero Bezel Micro LED display. It looked clean and sharp, with no visible borders and excellent image quality. It's clearly aimed at commercial spaces, but it also shows how LG is expanding beyond OLED, leaning into Micro LED as part of its broader display strategy. Edgar Cervantes / Android Authority Overall, this year's LG Display booth didn't feel like a tech wish list – it felt like a preview of what's actually coming very soon. And based on what we've seen at the show, we're in for some incredibly exciting products.
Korea Herald
13-05-2025
- Business
- Korea Herald
LG Display Targets Future Markets with World-Leading Technology at SID Display Week 2025
SEOUL, South Korea, May 14, 2025 /PRNewswire/ -- LG Display, the world's leading innovator of display technologies, is demonstrating its OLED technology leadership at the world's largest display exhibition. Under the theme, "Display Technologies Shaping the Future," the company has unveiled its full OLED lineup - covering large, medium, and automotive displays - at SID Display Week 2025 in San Jose, California. The three-day event from May 13 (local time) is gathering global display companies and researchers to present research papers on new technologies and showcase mid- to long-term future technologies alongside new products. LG Display has divided its exhibition space into three zones, demonstrating the evolution of large-sized OLED technology, automotive display solutions targeting future mobility, and next-generation display technologies for a sustainable future. In the Large OLED Zone, under the theme "Unrivaled OLED," LG Display is presenting the excellence of its fourth-generation OLED technology through TV and gaming panels. Fourth-generation OLED panels apply LG Display's proprietary Primary RGB Tandem structure, which independently stacks RGB (Red, Green, Blue) elements to emit light. This enables a maximum luminance of 4,000 nits, the highest in the industry (with 1 nit being the brightness of a single candle). They feature a special film to express natural colors and brightness in any environment, achieving vivid colors and perfect blacks even in bright indoor spaces, as if watching in a dark movie theater. LG Display plans to accelerate its efforts to target premium markets with its fourth-generation OLED panels, such as AI TVs and Gaming OLEDs. The fourth-generation OLED TV panel unveiled at SID Display Week 2025 perfectly implements AI TV features, such as upscaling that converts low-resolution content into overwhelmingly high picture quality. It also boosts energy efficiency by approximately 20% compared to the previous generation (based on a 65-inch panel), through enhancements in the element structure and power supply system. Moreover, LG Display is exhibiting a comparison between third-generation and fourth-generation OLED technologies by showcasing the different generations of 27-inch Gaming OLEDs side by side. The fourth-generation Gaming OLED panel allows visitors to witness brightness and color gamut improvements while experiencing the evolution between the technologies. The company is additionally presenting its 45-inch 5K2K Gaming OLED, which provides the ultimate gaming experience with the world's highest resolution (5120×2160). It features approximately 11 million pixels densely arranged to deliver outstanding picture quality, as well as a 21:9 aspect ratio similar to a movie theater screen, offering an entirely new level of gaming immersion. LG Display is drawing further attention to its proprietary Dynamic Frequency & Resolution (DFR) technology, which enables the optimization of various game genres on a single monitor. Depending on the content, DFR allows users to freely choose between high refresh rate and high resolution modes. By selecting high refresh rate mode, they can smoothly enjoy fast-paced games like first-person shooters or racing games without any stuttering, while high resolution mode enhances the vividness of games featuring high-quality graphics. In addition, the company is demonstrating its blue phosphorescent OLED technology for the first time, showcasing a blue phosphorescent OLED panel for IT devices such as smartphones and tablets. With significantly greater luminous efficiency than all OLED generations to date, blue phosphorescent OLED is the result of LG Display's implementation of a newly developed hybrid two-stack Tandem OLED structure. By featuring blue phosphorescence in the upper stack of this structure, the IT panel exhibited at SID Display Week 2025 consumes about 15% less power than existing OLED panels. With LG Display becoming the first company to succeed in reaching the commercialization stage of blue phosphorescent OLED panels, the next generation of OLED panels is in sight. The Automotive Display Zone, under the theme "Driving the Future," presents future-oriented solutions such as a Stretchable display and a concept car equipped with a full, unique lineup of automotive display technologies, including P-OLED, Advanced Thin OLED (ATO), and high-end LTPS LCD. The Stretchable automotive display, which can freely expand, has been applied to the center fascia area where physical buttons would traditionally be located, opening up possibilities for innovation in future mobility design. The concept car features an automotive display optimized for Software-Defined Vehicles (SDVs). An ultra-large Pillar-to-Pillar (P2P) display, which LG Display was the first in the industry to commercialize, spans across the dashboard, while an 18-inch Slidable OLED is installed for Rear Seat Entertainment (RSE). The 57-inch automotive P2P, the largest in the world as a single panel, allows users to conveniently enjoy the advanced infotainment system of an SDV. The 18-inch Slidable OLED is usually rolled up and hidden inside the ceiling, but when needed, it unfolds to show movies on a large screen or allow users to play games on the move. Both panels have secured reliability and durability to operate normally in extreme environments, from freezing cold as low as -40°C to the extreme heat of +85°C, making them suitable for automotive use. Additionally, under the theme "Sustainable Innovation," LG Display has unveiled next-generation displays featuring low power consumption technology and eco-friendly components. Its 16-inch Neo:LED panel for laptops achieves the highest level of color reproduction, suitable for professionals in fields such as photography and video production, while being energy efficient through the development and application of new LED technology. This makes it an ideal product for IT devices where battery efficiency is especially important. LG Display is also exhibiting a 14-inch laptop panel with 41% of its weight made up of eco-friendly materials. With the goal of environmental conservation, the company aims to increase its use of eco-friendly materials in this product to 50% by 2030. "We will continue to create differentiated customer value in the future display market and further strengthen our technological leadership," said Soo-young Yoon, CTO and Executive Vice President of LG Display. Elsewhere at SID Display Week 2025, LG Display is presenting 16 early-stage research papers on next-generation display technologies, including research achievements in the development of fourth-generation OLED. About LG Display LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam
