Latest news with #LaCrema
Yahoo
18-03-2025
- Business
- Yahoo
San Francisco Pride takes financial hit after major companies pull sponsorships amid DEI fallout
The organizers of San Francisco Pride (SF Pride) shared financial concerns due to major companies pulling funding this year. SF Pride executive director Suzanne Ford said that the show will still go on, but organizers are going to have to make due with a smaller budget. Ford expressed suspicion this was part of a wave of businesses distancing themselves from diversity, equity, and inclusion (DEI) programs under the Trump administration. "I'm very concerned. Obviously, there's pressure from the federal government," Ford told a local FOX affiliate. "The tone has changed in this country. Businesses already hedge their bets, and I think people who, this isn't their hard core value of their corporation, maybe they're rethinking their investment," Ford said. SF Pride is a nonprofit that runs an annual parade and festival for two days in San Francisco. Scheduled for June 28-29, this year's theme is "Queer Joy is Resistance." The event is one of the largest LGBTQ+ celebrations in the world, drawing over 1 million attendees each year, according to their site. Group Of Dei Workers Sue To Stop Trump Executive Orders Read On The Fox News App Ford said that five corporations pulled their sponsorship of SF Pride, resulting in a loss of approximately $300,000, and told Fox News Digital, "The overall budget goal is $2.3 million, and while we have nearly $1 million already committed, we now need to raise an additional $1.3 million to meet our target. We remain focused on securing the necessary funds and appreciate the continued support from our community and partners." The companies that reportedly pulled their funding are Benefit Cosmetics, Comcast, Anheuser-Busch, alcoholic beverage company Diageo, and wine company La Crema. However, La Crema told Fox News Digital, "La Crema remains fully committed to the LGBTQ+ community. While we had to scale back our SF Pride activation this year, it was never our intention to step away entirely. We are in ongoing conversations with the organizers and it is our hope to still find a way to partner at this year's event." The statement went on to say, "Our company has not distanced itself from DEI—we continue to support Pride events nationwide and in our backyard and maintain our long-standing advocacy partnership with Equality California." Department Of Education Launches 'Enddei' Portal For Parents, Students, Teachers To Report Discrimination President Donald Trump has cracked down on DEI by signing executive orders terminating DEI policies in the federal workforce, and in federal contracting and spending. Major companies like Facebook, McDonald's, Walmart and Harley-Davidson are rolling back or have completely abandoned their DEI efforts. Comcast, Anheuser-Busch, Diageo, and Benefit Cosmetics didn't immediately respond to Fox News Digital's request for article source: San Francisco Pride takes financial hit after major companies pull sponsorships amid DEI fallout
Fox News
18-03-2025
- Business
- Fox News
San Francisco Pride takes financial hit after major companies pull sponsorships amid DEI fallout
The organizers of San Francisco Pride (SF Pride) shared financial concerns due to major companies pulling funding this year. SF Pride executive director Suzanne Ford said that the show will still go on, but organizers are going to have to make due with a smaller budget. Ford expressed suspicion this was part of a wave of businesses distancing themselves from diversity, equity, and inclusion (DEI) programs under the Trump administration. "I'm very concerned. Obviously, there's pressure from the federal government," Ford told a local FOX affiliate. "The tone has changed in this country. Businesses already hedge their bets, and I think people who, this isn't their hard core value of their corporation, maybe they're rethinking their investment," Ford said. SF Pride is a nonprofit that runs an annual parade and festival for two days in San Francisco. Scheduled for June 28-29, this year's theme is "Queer Joy is Resistance." The event is one of the largest LGBTQ+ celebrations in the world, drawing over 1 million attendees each year, according to their site. Ford said that five corporations pulled their sponsorship of SF Pride, resulting in a loss of approximately $300,000, and told Fox News Digital, "The overall budget goal is $2.3 million, and while we have nearly $1 million already committed, we now need to raise an additional $1.3 million to meet our target. We remain focused on securing the necessary funds and appreciate the continued support from our community and partners." The companies that reportedly pulled their funding are Benefit Cosmetics, Comcast, Anheuser-Busch, alcoholic beverage company Diageo, and wine company La Crema. However, La Crema told Fox News Digital, "La Crema remains fully committed to the LGBTQ+ community. While we had to scale back our SF Pride activation this year, it was never our intention to step away entirely. We are in ongoing conversations with the organizers and it is our hope to still find a way to partner at this year's event." The statement went on to say, "Our company has not distanced itself from DEI—we continue to support Pride events nationwide and in our backyard and maintain our long-standing advocacy partnership with Equality California." President Donald Trump has cracked down on DEI by signing executive orders terminating DEI policies in the federal workforce, and in federal contracting and spending. Major companies like Facebook, McDonald's, Walmart and Harley-Davidson are rolling back or have completely abandoned their DEI efforts. Comcast, Anheuser-Busch, Diageo, and Benefit Cosmetics didn't immediately respond to Fox News Digital's request for comment.
Yahoo
18-03-2025
- Business
- Yahoo
Major sponsors pull out of SF Pride, creating $1.3 million funding shortfall: ‘It stings for anybody to desert us'
SAN FRANCISCO (KRON) — Five major corporate sponsors have pulled out of San Francisco's 2025 Pride celebration, creating more than a million-dollar gap in funding. The director of SF Pride said the Trump administration has disrupted funding efforts. Woman kidnapped on camera in Oakland still missing Sponsors Comcast, Anheuser-Busch, Benefit Cosmetics, Diageo and La Crema have dropped out. These five companies represent $1.3 million dollars in much needed funding. Wine company La Crema is still in talks with SF Pride to possibly return as a sponsor. 'It definitely felt like the rug was being pulled from under you, but I think we're going to find some new sponsors, some new partners,' said Suzanne Ford, executive director for San Francisco Pride. 'We're not going to give up. We're going to knock on every door in this city. We have don't have a choice; we're going to have the event.' Recently, the event cut ties with local and long-time sponsor Meta due to a lack of fact-checking online and the elimination of DEI programs. 'The backtracking on rights for the LGBTQ community certainly have to be part of any cooperation's calculus on whether they give us money so I can't pinpoint the exact reason, but, as we all know now, it's more difficult than ever to stand up and say you support rights of LGBTQ people,' said Ford. Ford is hopeful other companies will step up, but she says it's disappointing to see long-time relationships severed due to a souring climate in Washington. 'It's coming from all sides for us,' said Ford. 'And we're going to remember who stood by us and this is going to swing back. This won't last forever; we're going to fight and we're going to be okay, but right now it stings for anybody to desert us.' KRON4 has reached out to all five companies but did not hear back in time for this report. SF Pride also released an official statement which reads: At SF Pride, we understand the need to balance corporate sponsorships with our community's needs. Our goal is to ensure pride remains a place for authentic LGBTQ+ representation and economic power. Sponsorships enable us to make things happen—whether hiring queer staff, underwriting community initiatives, or supporting small LGBTQ+ owned businesses. SF Pride isn't just a celebration; it's an economic engine for San Francisco, and we're committed to leveraging partnerships that align with our mission and core values. To show your support, donate at SF Pride SF Pride will take place on June 28 and June 29 with the parade on that Sunday. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
