Latest news with #Lakme
Hans India
2 days ago
- Lifestyle
- Hans India
22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands
Myntra, one of India's leading fashion, beauty, and lifestyle destinations, is hosting the 22nd edition of its flagship End Of Reason Sale (EORS) live now until June 12. This much-awaited shopping event will dazzle fashion and beauty enthusiasts across the country. Shoppers from Tier 1, Tier 2, and emerging cities can explore a vast selection of over 4 million styles from more than 10,000 brands, including international, domestic, and homegrown brands. With something for every taste and trend, it's the ultimate destination for those looking to refresh their wardrobes and beauty shelves with the season's most stylish picks. The categories that are expected to garner traction from consumers during EORS include Men's Casual Wear, Men's and Women's Ethnic wear, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Travel essentials, Sports footwear, Kids' Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi's, Nike, adidas, H&M, MANGO, L'Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From breezy silhouettes to vibrant statement pieces, these collections offer something for every occasion, mood, and personal style. Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others. Customer shopping trends witnessed in Andhra Pradesh ● Customers in Andhra Pradesh have shown high demand, particularly across categories like Men's Casual Wear, Women's Ethnic Wear, Women's Western Wear, Beauty and Personal Care, and Men's Casual Footwear. ● Popular brands among customers in the state include Anouk, Rare Rabbit, WROGN, U.S. Polo Assn.,H&M, Titan, Fossil, Tommy Hilfiger, CASIO, Lakme, GUESS among others. ● Anantpur, Eluru, Guntur, Rajahmundry, Vijayawada, Vishakapatnam, and Vizianagaram have been some of the cities in the state showing increased customer demand. Exciting new launches for 22nd edition of EORS The 22nd edition of EORS will make shopping delightful with a slew of new launches. These include the US-based iconic brand GAP, and the famed designer Tarun Tahiliani's luxury pret line - OTT, both launching on Myntra for the first time. Other exciting new collection launches in the Beauty category include Emporio Armani, Elie Saab, K-18, and the new Alia Bhatt x L'Oréal Casting Crème Gloss line. Sneaker lovers are in for a treat with new arrivals including the adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, and Lotto Leggenda. Home and living gets a refresh with stylish launches from Royal Oak, COIRFIT, and Drogo. Furthermore, as part of its continued support for emerging talent, customers will be able to shop from new D2C brand launches under Myntra's Rising Stars (MRS) Home Edit program including Phool, Modish Couture, and Sleep Spa this season. New launches in the watches and wearables category include Realme (Air 7 Pro, Air 7, and Wireless 5), Swiss Military, Noise Icon 2, Boult (K30 & W30), Daniel Klein, French Connection, and Belkin—making this season of EORS one of the most comprehensive and thrilling yet. Speaking about the 22nd edition of EORS, Bharath Kumar, Head of Revenue and Growth, Myntra said, 'Each edition of EORS is a testament to Myntra's vision of redefining the way India shops. It's more than just an event, it's a cultural moment that captures the spirit of a fashion-forward, evolving India. Every edition deepens our connection with customers, empowers emerging brands, and pushes the boundaries of tech-led, immersive shopping experiences. With this edition, we are expanding access to over 4 million styles across diverse categories, while inspiring customers to self-express through fashion.' With over 10k styles across fashion, beauty, accessories and home, M-Now has emerged as the go-to option for customers in Bengaluru, empowering fashion-forward shoppers to receive their orders starting ~30 minutes. This hyper-speed proposition offers a selection of globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levi's, Jack & Jones, ONLY, among others, along with premium beauty brands such as YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder. It also features Gen Z favorites like Crocs, Bewakoof, Roadster, Campus Sutra, and Dressberry. The event will feature assured cashback with every purchase, and dynamic shopping events such as Brand Mania Deals (8 PM – Midnight), Midnight Steal Runs (Midnight – 8 AM), Grab or Gone (8 AM – 8 PM), and VIP Special Deals (6 PM daily for an hour). With VIP ticket, customers will be able to get one-day early access, VIP exclusive deals and an additional 5% off on all prepaid transactions during the early access. Exciting partner bank offers on 22nd edition of EORS - ● Axis Bank & Flipkart Axis Bank: 10% instant discount on Credit Cards & EMIs ● ICICI Bank: 10% instant discount on Credit, Debit Cards & Net banking ● Kotak Mahindra Bank: 10% instant discount on Credit Cards & EMIs ● Paytm UPI: Assured cashback of ₹20 on each transaction Leveraging the power of Social commerce for 22nd edition of EORS
India.com
3 days ago
- Lifestyle
- India.com
Top 4 Compact Powders Under ₹ 299 That Give You a Flawless Finish
Looking for that shine-free, soft-matte finish without spending a fortune? These under-budget compact powders on Myntra are exactly what your makeup kit needs. Whether you're aiming to beat the summer sweat, set your foundation, or get a natural glow on the go, these top-rated compacts offer long wear, lightweight formulas, and skin-loving benefits like SPF—all at affordable prices. Say goodbye to oily patches and hello to flawless skin with these everyday must-haves. Maybelline: New York Fit Me Matte + Poreless SPF 32 Compact Powder Image Source: Order Now Get that picture-perfect matte look with Maybelline's best-selling Fit Me Compact. This compact powder is designed especially for Indian skin tones, giving you a smooth, poreless finish that stays put. Key Features: SPF 32: Protects your skin from sun damage during daily exposure. Mattifies and Minimizes Pores: Gives a flawless, airbrushed look. Lightweight & Breathable Texture: Great for daily use, even in humid weather. Shine Control: Ideal for oily and combination skin. Not suitable for very dry skin as it may cling to dry patches. Lakme: Forever Matte Compact Image Source: Order Now Lakme's Forever Matte Compact delivers an oil-free look that lasts through your 9-to-5 routine. It's budget-friendly and perfect for everyday touch-ups to keep your makeup fresh and smooth. Key Features: Smooth Matte Finish: Keeps skin shine-free for hours. Sleek, Travel-Friendly Packaging: Easy to carry in your handbag. Blends Easily: Glides onto skin without looking cakey. Dermatologically Tested: Safe for sensitive skin types. Limited shade options may not suit all Indian skin tones. FACES CANADA: Weightless Stay Matte Compact Image Source: Order Now A true drugstore gem, the FACES CANADA Weightless Compact offers an ultra-smooth finish. It not only controls oil but also helps blur fine lines, making your skin look photo-ready anytime. Key Features: Weightless Formula: Feels light and comfortable on the skin. Enriched with Vitamin E & Shea Butter: Nourishes while mattifying. No Chalky Effect: Gives a natural, second-skin feel. Suitable for Daily Use: Keeps makeup fresh without touch-ups. The puff included may not be of premium quality—best used with a brush or sponge. SUGAR POP: Ultra-matte UV Protection Longwear Compact Image Source: Order Now For long days and longer wear, SUGAR POP's Ultra-Matte Compact is your perfect partner. It comes with UV protection and a long-wear matte finish that doesn't budge, even on sweaty days. Key Features: Ultra-Matte Finish: Controls shine without drying out your skin. Built-in UV Protection: Keeps your skin safe during outdoor wear. Long-Wearing Formula: Stays on for hours without the need to reapply. Lightweight on Skin: Doesn't clog pores or feel heavy. The ultra-matte texture may not be ideal for dry or mature skin types. Get That Shine-Free Glow on a Budget Compact powders are the unsung heroes of every makeup routine. From blotting away unwanted shine to setting your base for all-day wear, these four under-budget picks on Myntra are perfect for anyone who wants a flawless finish without the premium price tag. Whether you're heading to work, a party, or just need a reliable touch-up in your bag, these compacts from Maybelline, Lakme, FACES CANADA, and SUGAR POP deliver on quality, coverage, and affordability. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Hindustan Times
3 days ago
- Business
- Hindustan Times
Sunscreen market heats up, needs mandatory tests
The spat last month between India's largest FMCG company Hindustan Unilever Limited (HUL) and online-first beauty and personal care firm Honasa Consumer (parent company of The Derma Co. and Mamaearth) over an advertisement for Lakme sunscreen, brought to light the absence of standardized, mandatory testing methods for a prominent category growing at scorching pace. In April, HUL's Lakme resorted to comparative advertising with Honasa's Derma Co. sunscreen – although an 'implied' comparison since it did not directly name the competitor brand. The ad showed Lakme sunscreen alongside an unnamed sunscreen identified as 'online best seller' which it said claims to be SPF 50 while delivering SPF 20. Since the packaging resembled Derma Co. sunscreen pack, Honasa went to court for the disparaging ad. Though the sparring companies eventually reached a settlement, the row spotlighted the poor regulation of sunscreen testing methods in the country. Sunscreens are suddenly a category of interest. 'Up until 5 years ago, the sunscreen market was sleepy, and sold mostly offline by Lakme and Lotus. Today, more than 30 legacy and new-age brands fight for a slice of the ₹3,000 crore market growing at 30% a year,' said Anurag Kedia, co-founder of Pilgrim, a digital-first beauty brand which offers a range of sunscreens. Lack of consumer awareness and poor product experience were responsible for a sluggish market. 'Sun protection creams were heavy and greasy. Also, consumers thought Indian skin didn't need sun protection or sunscreens were a summer product,' Kedia said. But the advent of digital-first beauty brands, rise of social media and growing tribe of dermatologist and skin care influencers online, changed perceptions and expanded the market. 'Influencers promoted sunscreens as an important part of the skin care regimen,' Kedia said. Product innovation helped too. Sticky creams were replaced by light textures and value-added formulations. However, the norms governing sunscreen testing remained unchanged. The fight between HUL and Honasa was related to one of the two key aspects important for sunscreens, that is, SPF that stands for Sun Protection Factor and is a measure of how well a sunscreen protects your skin from UVB rays and sunburn. (The other is the PA system that measures sunscreen's ability to protect the skin from UVA rays that cause aging and pigmentation. The more PA ++++ sign on the pack, the longer it protects you from UVA rays.) Interestingly, though the controversial ad said an online brand claims higher SPF but delivers much less protection, currently there is no mandatory standard for SPF testing. However, companies use either in-vivo or in-vitro tests for sunscreens. The in-vivo method relates to testing on human skin under living conditions. In-vitro involves testing the product in a lab. 'The in-vivo test is superior but the government hasn't made it compulsory,' said an FMCG company executive, declining to be named. 'In advanced countries like the US and the UK, sunscreens are an OTC product but regulated like medicines which require real-life clinical data that shows that the product is effective and delivers what it claims,' the person added. In-vivo testing is mandatory in these countries. There is no such mandate in India but some large FMCG companies like HUL have been using in-vivo tests for several years. Pilgrim's Kedia said his brand has also moved from in-vitro to in-vivo testing for sunscreens. Sunscreens are classified as cosmetic products and are regulated under the Drugs & Cosmetics Act, 1940 and the Cosmetic Rules, 2020. The BIS (Bureau of Indian Standards) norms also list permitted UV filters, concentration limits and required label declarations for sunscreens. But in the absence of compulsory tests, brands have the responsibility to make sure their claims are not misleading and they can pass any regulatory scrutiny that may arise. 'Since the onus is on the company, its quality control processes must be stringent so that any variation from batch to batch is within acceptable limits,' Kedia said. Some large FMCG companies claim that small progress has been made in pushing for adoption of ISO methods for UVA protection and water resistance in sunscreens. But the key SPF testing protocols are yet to be finalized. Clearly, sub-standard products should not be allowed to prevail in the market. There's an urgent need to look at sunscreens from a scientific lens and adopt global testing norms to help consumers choose their products wisely.
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India.com
7 days ago
- Lifestyle
- India.com
Top Lipsticks for Bold, Beautiful Lips
Many lipsticks also come enriched with moisturizing ingredients to keep lips soft and prevent dryness. Whether you prefer classic reds, nude shades, or trendy colors, there's a lipstick out there to match your style and budget perfectly. 1. M.A.C MACximal Matte Mini Lipstick with Shea Butter Image Source: Order Now This mini lipstick from M.A.C offers the perfect balance of a rich matte finish and nourishing hydration, thanks to the infusion of shea butter. The formula glides effortlessly onto the lips, delivering intense, bold color with a velvety texture that lasts throughout the day without cracking or flaking. Despite being a matte lipstick, it provides sufficient moisture to prevent the lips from drying out, making it suitable for those who want a dramatic look without sacrificing comfort. Its compact size makes it ideal for carrying in your purse or makeup kit for quick touch-ups on the go. Key Features: Matte finish with moisturizing shea butter Rich pigmentation for bold color Long-lasting wear without cracking or flaking Compact mini size, easy to carry Suitable for all skin tones Cons: Mini size may run out quickly for frequent users Matte finish may feel slightly drying for very dry lips without prep 2. Lakme 9to5 Hya Matte Hydrating Smudge Proof Lipstick Image Source: Order Now Lakme's 9to5 Hya Matte Lipstick is designed for women who want the best of both worlds— a beautiful matte finish that doesn't dry out the lips. Enriched with hyaluronic acid, this lipstick delivers a hydrating effect that keeps lips soft and supple all day long. It features a smudge-proof formula that stands up to long workdays, meals, and conversations, providing consistent color without fading or feathering. Lightweight and comfortable, it feels almost like a second skin, making it an excellent choice for everyday wear. The product comes in a wide range of shades suitable for various skin tones and occasions. Key Features: Matte yet hydrating formula with hyaluronic acid Smudge-proof and long-wearing Lightweight and comfortable on the lips Wide shade range suitable for daily wear Dermatologically tested Cons: Matte finish might require reapplication after meals Some users find the fragrance slightly strong 3. SUGAR Matte Attack Transferproof Lipstick Image Source: Order Now The SUGAR Matte Attack Lipstick is specially formulated for those who want a powerful, bold matte color that lasts. With its transfer-proof and smudge-resistant formula, this lipstick stays intact even through long hours of wear and active lifestyles. The creamy texture applies smoothly without tugging, delivering intense pigmentation in just one swipe. While it offers a full matte finish, it can be slightly drying if applied on unprepared lips, so exfoliation and moisturizing beforehand are recommended. The packaging includes a precise applicator tip, allowing for neat and easy application every time. Key Features: Intense matte color with transfer-proof technology Long-lasting wear up to 8 hours Smudge-resistant and waterproof Smooth application with precise tip Suitable for active lifestyles Cons: Can feel drying if lips are not exfoliated or moisturized beforehand Removal can be difficult, requiring makeup remover 4. Maybelline New York SuperStay Matte Ink Crayon Lipstick Image Source: Order Now Maybelline's SuperStay Matte Ink Crayon Lipstick offers an innovative twist on traditional lip color with its crayon-style design for easy, precise application. Known for its super long-lasting formula, it can stay put for up to 16 hours without smudging or fading. The ultra-pigmented matte finish delivers bold, vibrant color that makes a statement, while the lightweight texture ensures the lips don't feel heavy or uncomfortable throughout the day. Its waterproof and smudge-proof properties make it ideal for long events or busy days. However, due to its intense staying power, removal may require a dedicated makeup remover. Key Features: Ultra long-lasting, up to 16 hours Matte finish with high pigmentation Precision applicator for easy use Smudge-proof and waterproof Lightweight, non-drying formula Cons: Can be tricky to remove without proper makeup remover Matte texture might feel heavy on very dry lips Lipsticks are an essential part of any makeup routine, offering a quick and easy way to enhance your look with color and style. Whether you prefer bold matte finishes, hydrating formulas, or long-lasting wear, there's a wide variety of options to suit every preference and budget. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
India.com
20-05-2025
- Lifestyle
- India.com
4 Affordable Lip Glosses Under ₹800 That Shine Without the Stickiness
Image Source: Order Now Price: ₹599 (approx.) Key Ingredient: Hyaluronic Acid Finish: Glossy with a subtle tint Best For: Plump-looking, hydrated lips with a natural sheen Maybelline's Lifter Gloss is a fan favorite for good reason. Infused with hyaluronic acid, this gloss doubles as a lip treatment, hydrating and smoothing lips while adding a beautiful shine. The formula is impressively non-sticky, making it comfortable for long wear. Its wide applicator allows for quick, even application, and the sheer tint adds a healthy glow to the lips without overpowering your look. This gloss is especially great for layering—wear it alone for a glossy, natural pout or pair it with a lipstick for added depth. Pros: Hydrating, thanks to hyaluronic acid Smooth, non-sticky texture Enhances natural lip shape with a plumping effect Chic, minimalist packaging Cons: Color payoff is sheer, not suitable if you want bold pigment Wears off with eating or drinking, but fades gracefully 2. Lakme 9to5 Overtime Shine Tinted Lip Oil Gloss with Almond & Jojoba Image Source: Order Now Price: ₹499 (approx.) Key Ingredients: Almond Oil, Jojoba Oil Finish: Glossy oil with soft tint Best For: Nourishing shine and subtle color, ideal for dry lips Lakme's 9to5 Overtime Shine Lip Oil Gloss blends the benefits of a lip treatment and a gloss. Infused with nourishing oils like almond and jojoba, it keeps lips soft and moisturized throughout the day. The gloss has a lightweight, slick texture that feels more like a lip oil than a traditional gloss, making it ideal for those who want care and color in one step. The tint is soft and natural, perfect for daily wear or minimal makeup looks. It also works beautifully as a top layer over matte lipstick to add a dewy finish. Pros: Deeply moisturizing with natural oils Lightweight, oil-based texture Subtle color with a healthy shine Ideal for dry, chapped lips Cons: Lower staying power (2–3 hours) Needs frequent reapplication for shine 3. SUGAR Partner In Shine Transferproof Lip Gloss with Vitamin E Image Source: Order Now Price: ₹799 Key Ingredient: Vitamin E Finish: High-shine, long-lasting gloss Best For: Gloss lovers who want bold shine without constant touch-ups SUGAR's Partner In Shine is a bold step forward for lip gloss innovation. Unlike most glosses, this one is transferproof—yes, truly! It delivers a lacquer-like shine that stays put, even through light meals and drinks. The formula is enriched with Vitamin E to nourish and protect lips, offering both performance and care. Available in a range of shades from nude to berry, it's a great option if you want something more than a sheer gloss but not as heavy as a liquid lipstick. The pigmentation is strong, and the finish looks sleek without feeling sticky. Pros: Transferproof formula Rich color payoff Long-lasting gloss finish Enriched with Vitamin E for added care Cons: Slightly thicker texture than others on this list Requires precise application, especially with darker shades 4. ETUDE Dear Darling Oil Tint Long-Lasting Lip Gloss Image Source: Order Now Price: ₹550 (approx.) Key Ingredients: Fruit Oils, Vitamin Derivatives Finish: Glossy tint with a lightweight oil feel Best For: A long-lasting tint with a juicy, natural shine K-beauty favorite ETUDE offers the Dear Darling Oil Tint as a hybrid between a lip stain and a gloss. The texture is fluid and oil-like, allowing it to glide effortlessly over lips. While the shine fades after a few hours, what remains is a natural-looking stain that lasts throughout the day. This product is perfect for those who love a low-maintenance routine. The tint adjusts slightly with your lip tone, offering a personalized flush of color. The fruity scent and compact packaging make it a favorite among younger users and K-beauty fans. Pros: Leaves behind a natural-looking stain Lightweight oil formula feels barely there Long-wearing tint after gloss fades Affordable and easy to carry Cons: Glossy shine wears off in a few hours Color selection is limited to pinks and corals Lip gloss has come a long way, and these four products prove that you don't need to spend a fortune for shiny, healthy-looking lips. Whether you want the hydrating touch of Lakme's lip oil, the high-impact color of SUGAR's transferproof gloss, the plumping shine of Maybelline's Lifter Gloss, or the lightweight stain of ETUDE's oil tint, there's a perfect gloss under ₹800 waiting for you. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
