Latest news with #Lamba
Time of India
15 hours ago
- Business
- Time of India
From First Click to Forever: How AI is Redefining Personalized Marketing
Marketers today are under constant pressure to not just reach their audiences but to create relationships that last. With consumer expectations evolving rapidly, the role of artificial intelligence in marketing has become more pivotal than ever. ETBrandEquity, in association with CleverTap , convened a dialogue under The Big Leap Collective, exploring how AI can help brands deliver seamless, personalized experiences from the first click to enduring loyalty. The day began with a keynote by Shivani Tiwari, Head of Growth and Digital Marketing, Ajio, who spotlighted the non-negotiable value of brand consistency . 'We are extremely rigid about brand consistency. What we show off-app must match exactly what the customer experiences on-app,' she stated, underscoring how consistency across all digital touchpoints fosters trust. Tiwari explained how this principle extends to every campaign component, from creative messaging to color palettes, across push notifications, WhatsApp, SMS, and RCS. 'If I'm calling the customer with a tennis-themed push during Wimbledon, they shouldn't land in a cricket stadium. Only then can we truly earn their trust and build a seamless brand journey,' she added, framing consistency as the foundation of credibility. The session transitioned into a panel discussion 'From First Click to Forever: The AI Advantage for Marketers.' The panel featured industry leaders including Deepak Lamba, Head of Marketing, CleverTap; Nitin Khanna, VP Marketing, Acko; Anand Thakur, Chief Product & Technology Officer, Reliance Retail; Jhoomer Sinha, AI Lead, CleverTap; and Rasika Prasant, Chief Marketing Officer, Tata Soulfull. Lamba emphasized that personalization is now a consumer expectation, not a differentiator. 'Imagine a customer walking into a store. He instantly gets recognized and enjoys a tailored experience. Online, without the right technology, that same customer sees generic, irrelevant content. That disconnect is what CleverTap aims to solve,' he said. He traced the evolution of personalization from 2015, when it was restricted to demographics and geography, to today's AI-driven precision. 'Our IntelliNode technology understands user behavior, context, and preferences across multiple channels, deciding what message to send, when, how, and where. That's the true AI advantage for marketers,' Lamba concluded, highlighting how millions of unique journeys can now be crafted for individual customers. Khanna underscored that brands must first assess their readiness before entrusting AI with strategic decisions. 'The magic of AI is only as good as the magician. The maturity of your people, your data, and your organization determines how effectively AI can work,' he noted. Drawing from Acko's experience, he stressed the value of owning complete customer data, free from intermediaries, to unlock AI's full potential. Thakur elaborated on how Reliance Retail adapts journeys based on customer signals. 'When we classify someone as a 'value customer,' we first show them products within a certain range but strategically introduce premium options. If they engage, we adjust their experience accordingly,' he said. Beyond traditional data, he emphasized the importance of geospatial and socioeconomic insights to refine personalization further. 'You can never say 'I know exactly who this customer is' because customers themselves keep changing,' Thakur added. 'Continuous experimentation and refinement are essential to delivering truly personalized experiences that resonate over time.' Sinha addressed the limitations of many AI-powered interactions. 'Many AI chatbots feel generic because they're trained on limited, low-quality data, leading to poor experiences,' she observed. At CleverTap, years of high-quality, real-world data collection have enabled their AI to 'learn and evolve like a well-nurtured one-year-old,' ensuring smarter and more meaningful interactions over time. Prasant reminded brands that staying relevant starts with meeting consumers where they are, especially in fast-digitizing spaces like offline categories. 'At Soulfull, every team member observes customer habits, app usage, and shopping behavior to identify audience cohorts. Using AI-driven personalization , we then target these segments across OTT, YouTube, and Instagram,' she explained, noting how this approach builds awareness and cultivates advocacy. The discussion concluded with the insight that data is the foundation for guiding customers from first click to lifelong engagement. By leveraging AI to interpret and act on this data, brands can deliver experiences that are not just personalized but truly memorable, ensuring relationships endure well beyond the initial interaction.
Time of India
7 days ago
- Politics
- Time of India
Rahul speaks to girl's father, assures Cong stands with family
1 2 Bhubaneswar: Congress MP Rahul Gandhi on Wednesday spoke to the father of the Balasore girl who self-immolated on college premises on Saturday over alleged inaction against her sexual harassment complaint against a faculty member. The leader of opposition in Lok Sabha assured the girl's father that he would be with the family members in their fight for justice. Rahul wrote in an X post, "Spoke with the father of the brave daughter who lost her life in the fight for justice in Odisha's Balasore. In his voice, I could feel the pain, dreams, and struggles of his daughter. Assured him that the Congress party and I stand with them at every step. What happened is not only inhumane and shameful but also a wound to the entire society. We will ensure that the victim's family receives full justice." When asked, the father of the girl said, "Rahul Gandhi told me that he will be with me in this fight seeking justice for my daughter. He said the whole country is with my family. The Congress leader also said that he will do whatever he can." In a related development, Congress on Wednesday announced a plan to gherao Parliament during the upcoming monsoon session, beginning July 21, over the Balasore girl's death. Launching an attack on the Odisha govt, All India Mahila Congress president Alka Lamba demanded the resignation of chief minister Mohan Charan Majhi and the imposition of President's rule in the state. Lamba, in a press conference at Congress Bhawan here, said Rahul expressed outrage on the girl's suicide. He also spoke to the girl's family members on Wednesday morning, she added. Lamba said Odisha has become a death trap for women. "The issue of atrocities against women in Odisha has shaken the entire country. Crime against women increased in nine BJP-ruled states, including Rajasthan, Uttar Pradesh and Odisha. In Odisha, the police are hesitant to take action due to rising political interference and pressure," Lamba said. She claimed the govt could have prevented these crimes if it wanted to, but did nothing. BJP state vice-president Biranchi Narayan Tripathy said BJD and Congress have crossed all limits of insensitivity and are indulging in petty politics on the issue.
Time of India
16-07-2025
- Politics
- Time of India
Elaborate security arrangements in place for bandh today
Bhubaneswar: Police have made elaborate security arrangements across the state, especially in the twin cities of Bhubaneswar and Cuttack, in view of the 12-hour Odisha bandh called by Congress and seven other organisations on Thursday, seeking a fair probe into the self-immolation of a 20-year-old student in Balasore. Speaking to media persons, police commissioner S Dev Dutta Singh said, "We will not allow any kind of violence or untoward incident during the bandh. Political parties have the liberty to protest in a democracy, but our top priority remain the safety of the public." Commissionerate police plans to deploy AI-based surveillance drone cameras to monitor the movement of the protesters. Additional arrangements are also being made to guard key govt installations such as Lok Seva Bhawan, AG office, and offices and residences of key ministers and officials. Looking at the growing tensions and the protest by BJD on Wednesday in Bhubaneswar which turned violent, police are taking extra caution, sources said. The home department has issued an advisory for govt employees to reach their offices before 9:30am positively. On the day, visitors will not be allowed at Lok Seva Bhawan while checks of ID cards of the employees will be intensified, the advisory added. All India Mahila Congress president Alka Lamba said it would be a peaceful protest, and the primary agenda is to "wake up a sleepy govt". by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Flexible Program BITS Pilani Digital Apply Now Undo "We seek justice for the girl and demand safety and security for the girls and women of the state. There is a need to instil fear in the minds of criminals who are responsible for such atrocities on women," Lamba said. Criticising the state govt, Lamba said the girl who bravely confronted her tormentors should be saluted. "She knocked on all possible doors for justice. If she received support on time, such a valuable life wouldn't have been lost. The brave girl was asked to compromise, but she didn't bow her head down and continued the fight," she said. Earlier, state Congress president Bhakta Charan Das said that as part of the bandh, all schools, colleges, universities and vehicular movements would be stopped. He said they had urged the transport unions, employees' federations, traders' unions, and people to cooperate in the protest for safeguarding democracy and ensuring women's safety.
The Hindu
16-07-2025
- Politics
- The Hindu
Congress seeks Odisha CM's resignation over college student's death, imposition of President's Rule
Demanding the resignation of Odisha Chief Minister Mohan Charan Majhi over the death of the college student in Balasore district, Mahila Congress chief Alka Lamba on Wednesday (July 16, 2025) said President's Rule must be imposed in the State "like Manipur". Ms. Lamba, who arrived in the state to meet the victim's family, alleged that she died due to the failure of the system in Odisha. "As the Chief Minister is the head of the system, he should resign and President's Rule should be imposed in the State," she said. "Prime Minister Narendra Modi had himself earlier demanded imposition of President's Rule in Rajasthan, alleging women and girls were not safe in the state," she claimed. Ms. Lamba said the Congress-led opposition had pressed for the imposition of President's Rule in Manipur and will demand it in Odisha during the upcoming Lok Sabha session. She claimed that the Chief Minister has no experience in running the government and has "failed" in one year. "The CM has put up big posters of him with PM Modi across the state. But the reality is that entire Odisha is moving towards destruction and no woman or girl is safe in the state," she alleged. "At least the PM should have posted a tweet in Odia, paying tributes to the victim and offering condolences to her family. The victim was associated with the ABVP, the students' wing of the RSS," she claimed. The Congress will continue the fight for the safety of the state's women, she added.
The Print
16-07-2025
- Politics
- The Print
Congress seeks Odisha CM's resignation over college student's death, imposition of President's Rule
Lamba, who arrived in the state to meet the victim's family, alleged that she died due to the failure of the system in Odisha. The second-year student of Fakir Mohan (Autonomous) College died at AIIMS-Bhubaneswar on Monday night. She had set herself on fire on the college campus on Saturday over inaction against a professor who allegedly sexually harassed her. Bhubaneswar, Jul 16 (PTI) Demanding the resignation of Odisha Chief Minister Mohan Charan Majhi over the death of the college student in Balasore district, Mahila Congress chief Alka Lamba on Wednesday said President's Rule must be imposed in the state 'like Manipur'. 'As the chief minister is the head of the system, he should resign and President's Rule should be imposed in the state,' she said. 'Prime Minister Narendra Modi had himself earlier demanded imposition of President's Rule in Rajasthan, alleging women and girls were not safe in the state,' she claimed. Lamba said the Congress-led opposition had pressed for the imposition of President's Rule in Manipur and will demand it in Odisha during the upcoming Lok Sabha session. She claimed that the chief minister has no experience in running the government and has 'failed' in one year. 'The CM has put up big posters of him with PM Modi across the state. But the reality is that entire Odisha is moving towards destruction and no woman or girl is safe in the state,' she alleged. 'At least the PM should have posted a tweet in Odia, paying tributes to the victim and offering condolences to her family. The victim was associated with the ABVP, the students' wing of the RSS,' she claimed. The Congress will continue the fight for the safety of the state's women, she added. PTI BBM BBM SOM This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
