Latest news with #LatvianDairyCommittee
BusinessToday
13-06-2025
- Business
- BusinessToday
Latvia Eyes Malaysia's Booming Dairy Market With Premium Cheese
Latvia is setting its sights on Malaysia's fast-growing dairy market with a new wave of premium cheese products, as part of the 'Premium European Products' campaign, an international initiative aimed at boosting global recognition of Europe's finest agricultural goods. Spearheaded by the National Agricultural Cooperative Association of Greece and the Latvian Dairy Committee (LDC), the campaign targets Malaysia, Canada and South Korea under the European Union (EU)-backed promotional initiative 'Information Provision and Promotion Measures for Agricultural Products'. Latvia's showcase features a diverse selection of high-quality dairy products, with a strong focus on artisanal cheeses tailored to Malaysian palates. These include semi-hard, hard, smoked and soft fresh cheeses, all crafted from fresh, EU-standard milk sourced from local Latvian farms. The products are free from artificial additives and preservatives, aligning with Malaysia's rising demand for clean-label, nutritious foods. Malaysia's multicultural culinary scene, which increasingly blends traditional and Western flavours, has embraced cheese as a popular ingredient in both local street food and contemporary fusion cuisine. From spicy sambal pasta topped with parmesan to cheesy nasi lemak, Malaysians are experimenting more with dairy in their daily meals. 'Latvian dairy, especially our cheeses, offer the perfect balance of quality, taste and health, making them an ideal fit for Malaysia's evolving food culture,' said a spokesperson from LDC. The campaign also emphasises Latvia's commitment to food safety, animal welfare and transparent production, values that resonate strongly with Malaysian consumers, especially those seeking ethically produced and halal-sensitive European dairy options. As Malaysia continues to emerge as a key gateway into Southeast Asia, Latvia's entry into the local market marks a strategic move to connect with a consumer base eager for premium, globally recognized dairy products. Related
Cision Canada
02-06-2025
- Business
- Cision Canada
Key Highlights from Premium European Products' Participation at SIAL 2025 Français
The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC) kicked off the "Premium European Products" campaign at SIAL Canada 2025. TORONTO, June 2, 2025 /CNW/ -- The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC) proudly showcased premium European quality at SIAL Canada 2025, held in Toronto from April 29 to May 1, 2025. This participation marked a major milestone in the three-year EU-funded campaign titled "Premium European Products," which promotes high-quality agricultural products across Canada, Malaysia, and South Korea from January 1, 2024 to December 31, 2026. European Excellence on Display in Canada At Booth 1017.3, Canadian food professionals and consumers had the opportunity to discover a curated selection of authentic Greek and Latvian products. Representing the best of EU agriculture, the campaign featured five product categories: From Greece: 11 PDO-certified items, including premium olive oils, table olives, dried grapes, saffron, hard cheeses, and the distinctive mastic gum and gum oil. From Latvia: High-quality dairy products, candied fruits, chocolates and confectionery, and savory snacks. These offerings highlight the European Union's firm commitment to food safety, quality, traceability, and sustainability—values that resonate with Canadian consumers seeking premium and responsibly sourced products. A Commitment to Quality and Trust The Premium European Products campaign reinforces the EU's globally respected standards, which include strict pesticide controls, high hygiene regulations in processing, and a dedication to animal welfare. Greek and Latvian producers bring traditional methods and natural farming practices to the global stage, offering products that are both nutritious and full of character. Branded with visuals inspired by Europe's landscapes and heritage, the campaign invites Canadians to experience the deep-rooted traditions and uncompromising standards behind every product. Strengthening Canada-Europe Food Industry Relations SIAL Canada 2025 offered a strategic platform for connecting with Canadian importers, distributors, and retailers. With growing demand in North America for traceable and authentic food products, this campaign strengthens ties between Canadian industry leaders and European producers. The feedback from SIAL visitors reflected strong interest in the unique qualities of the showcased products, especially their authentic origins and premium quality certifications. Deepening Engagement in the Canadian Market Beyond SIAL Canada, the campaign continues to engage Canadian stakeholders through trade missions, business matchmaking events, and targeted outreach in key industry media. Upcoming activities will foster long-term partnerships between Canadian food professionals and trusted Greek and Latvian producers, increasing availability and visibility of these premium offerings in the Canadian market. Join the Movement: Connect with Premium European Products We invite Canadian food professionals, chefs, retailers, and distributors to explore collaboration opportunities with the "Premium European Products" campaign. For more information on where to find these premium products or to learn how to partner with the campaign, please visit email us to [email protected] or follow us on social media: ETHEAS and LDC invite Canadian importers, distributors, and foodservice leaders to explore these exceptional European products and form collaborations that support shared goals of quality, transparency, and sustainability. About "PREMIUM EUROPEAN PRODUCTS" PROGRAM The campaign:" Premium European Products: Better Knowledge, Better Choices" is co-funded by the European Union and managed by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). It aims to promote exquisite added-value products in Canada, South Korea, and Malaysia, including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece, as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia. Spanning from 2024 to 2026, the program seeks to significantly elevate the profile of European products in these markets through a four-pronged approach: raising awareness, enhancing recognition among consumers, increasing consumption, and boosting exports to Canada, Malaysia, and South Korea. The beneficiaries: The National Union of Agricultural Cooperatives of Greece (ETHEAS), established by the Greek State Law, coordinates over 300 agricultural cooperatives across Greece, representing about 80% of the total turnover of such cooperatives. It focuses on rural and cooperative development, supports member activities domestically and internationally, issues opinions on agricultural matters, supervises cooperative promotion, and conducts educational activities. The Latvian Dairy Committee (LDC), established in 1995, represents Latvian milk producers and aims to protect their interests. It consists of 17 members producing approximately 80% of industrially produced milk in Latvia.
