Latest news with #Lawrence
Express Tribune
11 hours ago
- Entertainment
- Express Tribune
Was Jennifer Lawrence always meant to be Katniss?
More than a decade after The Hunger Games hit cinemas, casting director Debra Zane is peeling back the curtain on the decision that defined a generation: choosing Jennifer Lawrence as Katniss Everdeen. While Lawrence is now inseparable from the role, it turns out her casting was far from guaranteed, especially with every major young actress in Hollywood chasing the part. Speaking to Teen Vogue, Zane said the choice was less about fame and more about instinct. 'It's hard to explain. It's gut instinct,' she shared. Lawrence had just earned serious critical acclaim for Winter's Bone, with Oscar buzz swirling around her name, but Zane wasn't impressed by hype alone. 'She just was Katniss,' she explained, adding that casting is often about finding the most emotionally layered performance, even when it's unexpected. 'That's the most exciting part, when someone exceeds what you imagined.' Zane's longtime casting partner, Dylan Jury, also reflected on the process behind Sunrise on the Reaping, the newest instalment in the franchise. Unlike previous films, this one was cast while the book was still being written. 'That made it very crazy and challenging for different reasons,' Jury said. Fan buzz has been especially strong around Maya Hawke's casting as Wiress, which Zane proudly called a perfect match. As for Whitney Peak, cast as Lenore Dove, it was her chemistry with co-star Joe that sealed the deal. A test shoot captured on an iPhone gave Zane a sudden, intuitive certainty. 'We were shooting them on an iPhone and Dylan was operating the iPhone and I was peeking over his shoulder into the screen and could just… it was really like, Oof. You know?!' Sunrise on the Reaping is set 24 years before the original story and features a star-studded cast including Ralph Fiennes, Kieran Culkin, Elle Fanning, and Glenn Close. It premieres on 20 November 2026.
Fashion Network
a day ago
- Business
- Fashion Network
Vuori expands global footprint with new stores in Seoul and Beijing
U.S. performance and lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores opening across Asia and a significant e-commerce rollout across Europe and Japan. The company announced on Monday it will open its first store in Seoul this September through a franchise partner, followed by another debut location in Beijing this October. Coinciding with its physical retail growth, Vuori has launched localized e-commerce platforms in 11 new countries, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan. 'Vuori's international growth has been patient, long-term focused, and designed to build brand equity across all key channels where our customer shops,' said Vuori senior vice president of international Andy Lawrence. 'We're not chasing quick wins, we're cultivating meaningful communities in high-potential markets. With our new stores in Beijing and Seoul, we're deepening our presence in key markets in Asia, while our digital expansion into key European and Asian countries allows us to test, learn, and scale in a way that's responsive and efficient.' Since joining the company in 2021, Lawrence has helped steer Vuori's global expansion through a data-driven strategy that combines premium positioning, and phased market entry. The new store openings and digital expansion follow successful retail launches in London and Shanghai, and strong initial wholesale results in Japan and Europe. Vuori expects to surpass 100 global stores by the end of 2025, with a projected 15 international stores outside of the U.S. by 2026. 'To date we view international as something like a slingshot: pulled back to build strength before we accelerate and launch forward,' Lawrence added. 'The foundational work we're doing now is setting us up for quicker, sustainable acceleration in the years to come.'
Fashion Network
a day ago
- Business
- Fashion Network
Vuori expands global footprint with new stores in Seoul and Beijing
U.S. performance and lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores opening across Asia and a significant e-commerce rollout across Europe and Japan. The company announced on Monday it will open its first store in Seoul this September through a franchise partner, followed by another debut location in Beijing this October. Coinciding with its physical retail growth, Vuori has launched localized e-commerce platforms in 11 new countries, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan. 'Vuori's international growth has been patient, long-term focused, and designed to build brand equity across all key channels where our customer shops,' said Vuori senior vice president of international Andy Lawrence. 'We're not chasing quick wins, we're cultivating meaningful communities in high-potential markets. With our new stores in Beijing and Seoul, we're deepening our presence in key markets in Asia, while our digital expansion into key European and Asian countries allows us to test, learn, and scale in a way that's responsive and efficient.' Since joining the company in 2021, Lawrence has helped steer Vuori's global expansion through a data-driven strategy that combines premium positioning, and phased market entry. The new store openings and digital expansion follow successful retail launches in London and Shanghai, and strong initial wholesale results in Japan and Europe. Vuori expects to surpass 100 global stores by the end of 2025, with a projected 15 international stores outside of the U.S. by 2026. 'To date we view international as something like a slingshot: pulled back to build strength before we accelerate and launch forward,' Lawrence added. 'The foundational work we're doing now is setting us up for quicker, sustainable acceleration in the years to come.'
Fashion Network
a day ago
- Business
- Fashion Network
Vuori expands global footprint with new stores in Seoul and Beijing
U.S. performance and lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores opening across Asia and a significant e-commerce rollout across Europe and Japan. The company announced on Monday it will open its first store in Seoul this September through a franchise partner, followed by another debut location in Beijing this October. Coinciding with its physical retail growth, Vuori has launched localized e-commerce platforms in 11 new countries, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan. 'Vuori's international growth has been patient, long-term focused, and designed to build brand equity across all key channels where our customer shops,' said Vuori senior vice president of international Andy Lawrence. 'We're not chasing quick wins, we're cultivating meaningful communities in high-potential markets. With our new stores in Beijing and Seoul, we're deepening our presence in key markets in Asia, while our digital expansion into key European and Asian countries allows us to test, learn, and scale in a way that's responsive and efficient.' Since joining the company in 2021, Lawrence has helped steer Vuori's global expansion through a data-driven strategy that combines premium positioning, and phased market entry. The new store openings and digital expansion follow successful retail launches in London and Shanghai, and strong initial wholesale results in Japan and Europe. Vuori expects to surpass 100 global stores by the end of 2025, with a projected 15 international stores outside of the U.S. by 2026. 'To date we view international as something like a slingshot: pulled back to build strength before we accelerate and launch forward,' Lawrence added. 'The foundational work we're doing now is setting us up for quicker, sustainable acceleration in the years to come.'
Fashion Network
a day ago
- Business
- Fashion Network
Vuori expands global footprint with new stores in Seoul and Beijing
U.S. performance and lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores opening across Asia and a significant e-commerce rollout across Europe and Japan. The company announced on Monday it will open its first store in Seoul this September through a franchise partner, followed by another debut location in Beijing this October. Coinciding with its physical retail growth, Vuori has launched localized e-commerce platforms in 11 new countries, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan. 'Vuori's international growth has been patient, long-term focused, and designed to build brand equity across all key channels where our customer shops,' said Vuori senior vice president of international Andy Lawrence. 'We're not chasing quick wins, we're cultivating meaningful communities in high-potential markets. With our new stores in Beijing and Seoul, we're deepening our presence in key markets in Asia, while our digital expansion into key European and Asian countries allows us to test, learn, and scale in a way that's responsive and efficient.' Since joining the company in 2021, Lawrence has helped steer Vuori's global expansion through a data-driven strategy that combines premium positioning, and phased market entry. The new store openings and digital expansion follow successful retail launches in London and Shanghai, and strong initial wholesale results in Japan and Europe. Vuori expects to surpass 100 global stores by the end of 2025, with a projected 15 international stores outside of the U.S. by 2026. 'To date we view international as something like a slingshot: pulled back to build strength before we accelerate and launch forward,' Lawrence added. 'The foundational work we're doing now is setting us up for quicker, sustainable acceleration in the years to come.'
