Latest news with #LeagueofLegendsChampionsKorea
Korea Herald
28-07-2025
- Sport
- Korea Herald
Faker to stay with T1 through 2029
Legendary esports player clinches four-year contract extension with T1 Lee 'Faker' Sang-hyeok is set to stay with T1 through 2029, extending his tenure with the South Korean esports team that has defined his professional career. T1 announced the four-year contract extension Sunday following the team's match against Nongshim RedForce at Inspire Arena in Incheon, part of the T1 Home Ground fan event organized alongside the ongoing League of Legends Champions Korea. League of Legends Champions Korea, also called LCK, is the professional Korean competition for LoL and is set to take place until September. Lee, who made his professional debut in 2013 with then-SKT T1, has remained with the same team for over a decade. With the new contract in place, Lee is expected to continue competing professionally until at least age 33 — well beyond the typical retirement age for esports players, which often falls around 25. Now 29, Lee is one of the most recognizable names in competitive gaming. He has won the League of Legends World Championship five times (2013, 2015, 2016, 2023 and 2024), and secured a gold medal for South Korea in the esports LoL category at the 2022 Asian Games in Hangzhou. His career also includes two Mid-Season Invitational titles and 10 LCK championships. In recognition of his impact on the game, Riot Games, the developer and operator of League of Legends, last year named Lee the inaugural inductee into its newly established League of Legends Esports Hall of Legends.
Korea Herald
01-04-2025
- Business
- Korea Herald
Hanwha Life bolsters support for HLE ahead of 2025 LCK
Hanwha Life is stepping up its backing for Hanwha Life Esports as the team gears up for the 2025 League of Legends Champions Korea season, which kicks off Wednesday. Last year marked a major milestone in the company's esports push, with HLE clinching the LCK summer championship, one of the most coveted titles of the esports scene. Building on that success, Hanwha Life has enhanced player accommodations, offering each member a private room instead of the previous two-per-room setup. The team bus— which serves not only as transport but also as a dedicated recovery space during competitions and a symbol of the HLE brand — has also been upgraded. Last year's LCK victory was the culmination of nearly seven years of dedication to esports for Hanwha Life, securing HLE's first championship since its founding in 2018. The insurer had been the first financial firm to establish its own esports team. At the time, Hanwha Life emphasized its commitment to esports, explaining its decision to build a team rather than simply sponsor one. The move was unexpected, as the local esports scene was struggling with waning popularity, and many companies were pulling back their support. For Hanwha Life, esports presented a strategic opportunity to connect with younger generations — those in their teens to 30s — who are generally less interested in life insurance, particularly amid declining demand for traditional life and savings insurance products. The esports initiative is also part of Hanwha Life's broader strategy to promote its global business, particularly in Southeast Asian markets, where esports is thriving, driven by a young, digitally savvy population. Chief Global Officer Kim Dong-won has led this initiative to bolster the company's regional presence and engage with potential young customers. The company operates in markets such as China and Indonesia, with a particularly strong foothold in Vietnam, where it marked its first cumulative profit in 15 years of operations in 2024. As HLE's popularity grows internationally, Hanwha Life is seeing the benefits. A fan event in Vietnam last July saw 10 times the number of applicants for the 1,500 available spots, reflecting the team's strong following. According to the company, 30 percent of attendees discovered Hanwha Life through the esports team. Hanwha Life has announced plans to hold another fan meeting this year. HLE has already had a strong start to 2025. Ahead of the upcoming LCK championship, the team claimed the inaugural 2025 LCK Cup title in February and triumphed at the 2025 First Stand Tournament, securing its first global victory. At a recent media day for the 2025 LCK, HLE was named the strongest championship contender by rival teams, underscoring the industry's high expectations for the squad. This year, Hanwha Life has adopted the slogan "Great Challengers" for HLE. 'HLE's journey mirrors Hanwha Life's venture into new challenges beyond traditional insurance, such as global expansion and leadership in financial artificial intelligence,' the company said. 'As great challengers, we look forward to HLE and Hanwha Life pursuing their challenges this year.'
