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Time of India
24-05-2025
- Entertainment
- Time of India
BTS, BLACKPINK rank high in May brand reputation list ahead of June comeback
It seems everyone is eagerly awaiting the arrival of June, as several top K-pop acts are set to make their much-anticipated comebacks. BTS members will begin returning from their mandatory military service, with a full OT7 reunion on the horizon. Meanwhile, BLACKPINK is expected to release either an album or a single ahead of their DEADLINE World Tour in July. But while all of this is set to unfold in June, for now, the Korean Business Research Institute has released the brand reputation rankings for singers for the month of May, based on big data collected from April 24 to May 24. These rankings were based on analysis of media coverage, consumer engagement, and community buzz. A look at Top 5 artists who made it to the list and the rest who followed. Lim Young Woong He topped the list with a brand reputation index of 6,928,012, marking a 5.80% rise from last month. His OST for JTBC's Heavenly Ever After further showcased his impact, reaching #2 on YouTube's Weekly Trending Music Video Chart. BTS Following closely behind in second place with a brand reputation index of 6,812,318 for May is the biggest boy band in the world. The 7 members — Jin, RM, Suga, j-hope, Jimin, V and Jungkook — will reunite as a septet after more than two years of being apart. BLACKPINK The four-member girl group—Jisoo, Jennie, Rosé, and Lisa—has climbed to third place with a score of 4,899,637, marking a notable 12.78% rise since April. Their tour, titled DEADLINE, is set to kick off in Goyang, South Korea, this July. IVE The six-member group—Gaeul, An Yu-jin, Rei, Jang Won-young, Liz, and Leeseo—secured fourth place with a brand reputation index of 3,536,148. In February, they began a new chapter with their highly anticipated third EP, IVE EMPATHY, expanding their signature theme of self-love. BIGBANG Completing the top five is the second-generation group BIGBANG, with a score of 2,550,766. Originally a five-member band, the group now consists of G-Dragon, Taeyang, and Daesung. They are set to celebrate their 20th anniversary in 2026 with special fan events. Check out the top 30 6. DAY6 7. aespa 8. Lee Chan Won 9. SEVENTEEN 10. TWS 11. Car, the Garden 12. i-dle 13. PSY 14. TWICE 15. Red Velvet 16. EXO 17. Young Tak 18. ZO ZAZZ 19. Hwang Karam 20. OH MY GIRL 21. HIGHLIGHT 22. ITZY 23. Jang Yoon Jung 24. KiiiKiii 25. Jeong Dong Won 26. Younha 27. Baek Ji Young 28. FIFTY FIFTY 29. BIBI 30. LE SSERAFIM
Time of India
06-05-2025
- Entertainment
- Time of India
'Lovely Runner' star Byeon Woo Seok, ASTRO's Cha Eun Woo dominate May Ad model rankings — see who else made the list
As with each month, the Korean Business Research Institute has unveiled its brand reputation rankings for advertisement models for May. Based on big data collected from April 2 to May 2, the rankings reflect a comprehensive analysis of consumer behavior. The institute measured each model's brand value by evaluating participation, communication, media presence, and social influence to calculate their overall brand reputation index. Byeon Woo Seok The actor is currently gaining massive popularity from Lovely Runner, maintained his position at No. 1 for May. He earned a brand reputation index of 1,589,864, continuing his reign at the top for a seventh consecutive month. Lee Jung Hoo Baseball star Lee Jung Hoo made a powerful debut on the list, claiming the second spot with a brand reputation index of 1,403,456, reflecting his rising influence both on and off the field. Lim Young Woong Trot sensation Lim Young Woong ranked third in the May brand reputation rankings, earning a brand reputation index of 1,380,881. His steady popularity across age groups and platforms continues to reflect in his commercial influence. Son Heung Min Football icon Son Heung Min secured the fourth position with a brand reputation index of 1,280,053. His consistent performance both internationally and domestically keeps him among Korea's most marketable stars. Cha Eun Woo ASTRO member and popular actor Cha Eun Woo secured the fifth spot with a brand reputation index of 1,038,112, continuing his streak as one of Korea's top advertisement models. Top 30 Advertisement Model Brand Reputation Rankings for May: 6. BLACKPINK 7. Kim Do Yeong 8. BTS 9. PSY 10. Park Bo Gum 11. Park Eun Bin 12. Lee Byung Hun 13. IVE 14. Jun Hyun Moo 15. Gong Yoo 16. SEVENTEEN 17. Lee Chan Won 18. Lee Jung Jae 19. Young Tak 20. Yoo Jae Suk 21. Faker 22. Kim Jong Min 23. Choo Sung Hoon 24. Park Hyung Sik 25. Ji Ye Eun 26. Son Suk Ku 27. aespa 28. Ryu Hyun Jin 29. Shin Yubin 30. Shin Min Ah For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
