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This dentist-directed teeth straightening treatment used by millions of shoppers is half the price of Invisalign
This dentist-directed teeth straightening treatment used by millions of shoppers is half the price of Invisalign

7NEWS

time28-05-2025

  • Business
  • 7NEWS

This dentist-directed teeth straightening treatment used by millions of shoppers is half the price of Invisalign

Confidence starts with your smile and achieving straight white teeth can be the key to increasing it. It's no secret that dentist appointments can be incredibly expensive, but one Aussie-owned brand is determined to provide shoppers with incredible results, for a much more affordable price tag. Meet Linea, the dental aligners brand, offering effective and safe solutions to straightening teeth. Used by millions of shoppers in the last 20 years, Linea is a dentist-directed treatment with involves partnering with licensed dentists all over Australia. Selling clear aligners directly to shoppers, you can score a happier smile than half the price of other aligner brands such as Invisalign. Kickstart your teeth alignment journey by taking the FREE 30-second online smile quiz to see how Linea can help you achieve your goals. Clear aligners have transformed the orthodontics landscape over the last two decades, used by millions worldwide to achieve straighter, healthier smiles. But the clear aligner market has long been split into two models: dentist-directed treatments and at-home kits. At-home brands surged in popularity during the pandemic due to their convenience, but they've since faced criticism — and even regulatory scrutiny for poor outcomes, medical risks, and lack of professional oversight. These kits typically rely on DIY impressions without scans, x-rays, or dental involvement, leading to unsafe or ineffective results. On the other end, dentist-directed brands like Invisalign provide a higher standard of care but come with a hefty price tag, thanks to a distribution model that passes costs down to the consumer. The result? Identical treatment plans quoted at wildly different prices, depending on which dentist you visit. Linea bridges this gap. Its hybrid business model offers direct-to-customer pricing while preserving the clinical oversight of licensed dentists. That means consistent, lower costs — without compromising on safety nor quality. Linea Co-Founder, Nicholas Van Leeuwen explains that Linea's unique business model is the reason the company has so many return customers. 'We cut the middleman out but retain a high level of dentist involvement. It's the best of both worlds. ' The Linea journey starts with a 30-second Smile Quiz to assess your suitability. From there, the experience is seamless, professional, and transparent. Firstly you receive a consultation and you're matched with one of Linea's partner dentists across Australia for a full assessment, including x-rays, 3D scans, and intraoral images. Then you're provided with a customised plan which is a tailored treatment created with Linea's dental team, and you'll preview your future smile through a 3D simulation Your dentist fits your aligners, performs any required procedures (like IPR or attachments), and monitors your progress. The Linea app provides 7-day support, reminders, photo uploads for monitoring, and direct access to Linea's clinical team. Post-Treatment which is included in your plan are medical-grade retainers and professional teeth whitening, to ensure your results last and your smile shines. 'I had an amazing experience, brilliant customer service every step of the way,' one person wrote. 'The results are beyond my expectations,' another shopper added.

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