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Kweichow Moutai forges new partnership with the Asian Tour
Kweichow Moutai forges new partnership with the Asian Tour

The Sun

time28-04-2025

  • Business
  • The Sun

Kweichow Moutai forges new partnership with the Asian Tour

KWEICHOW MOUTAI, one of the leading luxury brands in China, will embark on an exciting new journey with the Asian Tour after announcing today a bold and wide-ranging new partnership that will have a major impact on three of the biggest golf events in the region. Marking Kweichow Moutai's first venture with the region's premier professional golf circuit, they will be welcomed on board as the Official Luxury Chinese Baijiu Partner of the Asian Tour delivering a significant presence across the season. In addition, they will become the presenting partner for next week's International Series Japan, become title sponsor of the Singapore Open – ensuring the prestigious event's return after a three-year break – and also join the Link Hong Kong Open as the Official Luxury Chinese Baijiu Partner. 'There are so many synergies between Kweichow Moutai and the Asian Tour that makes this new commitment an exciting one that offers so much potential,' said Huang Jie, Chairman of Guizhou Moutai Chiew. 'Kweichow Moutai represents excellence and prestige, values we associate with golf, the Asian Tour and its line-up of world-class tournaments. And in the same way that the Asian Tour is continuing to grow its audience and reach around the world, Kweichow Moutai also aims to consolidate its strong global presence through these four new partnerships. 'Kweichow Moutai cannot wait for these relationships to get underway and marry our brand with the first ever International Series event in Japan and later on with two of the most venerable tournaments in the history of Asian golf, the Singapore Open and Link Hong Kong Open.' The International Series Japan presented by Moutai will be played at Caledonian Golf Club in Chiba, near Tokyo, May 8-11, while the Link Hong Kong Open tees off at the Hong Kong Golf Club, October 30-November 2. The week after Hong Kong, the Moutai Singapore Open will be held at Singapore Island Country Club (SICC), November 6-9. It will mark the first time Singapore's National Open will be played at SICC since 2000. All three tournaments are part of The International Series – 10 premier events on the Asian Tour that boast elevated prize money and provide a pathway to the LIV Golf League. Kweichow Moutai is a market leader in the 'Baijiu', or 'white liquor', industry in China, and has a rich history and historical legacy dating back hundreds of years. It sees elite-level tournament golf in the region as the perfect platform to target high-income individuals in Asia and beyond. Cho Minn Thant, Commissioner & CEO, Asian Tour commented: 'The Asian Tour is proud to embrace Kweichow Moutai's landmark move into the international stage and we are excited to see them partner with the Tour and three of our key events. It is a fantastic opportunity to enhance our brands and reputations together in the region. 'Kweichow Moutai is a strong, renowned brand with great ambitions, and we feel the Asian Tour and its iconic tournaments will provide an ideal platform for future growth. We share a vision to target a new demographic while maintaining traditions and a loyal customer base.' The partnership also marks the third successive event on The International Series boasting a presenting partner, after the International Series India presented by DLF and the International Series Macau presented by Wynn. 'The International Series welcomes Kweichow Moutai onboard for our first event in Japan and looks forward to their involvement in Hong Kong and Singapore,' said Rahul Singh – Head of The International Series. 'This commitment is an outstanding development that supports our ambitions to showcase the series in key markets we have not yet visited, such as Japan, and to continue building our profile in traditional strongholds of the Asian Tour, like Hong Kong and Singapore. 'It is a perfect partnership for all parties as our blend of world-class action, entertainment and activations appeals to the core golf fan as well as other audiences seeking something more.' The Singapore Open was last played at the beginning of 2022 and its return to the schedule has been eagerly awaited. Like the Hong Kong Open, it is one of the founding events on the Asian Tour with a remarkable history and star-studded list of past champions. Tan Chong Huat, President, Singapore Golf Association said: 'The Singapore Open is about to embark on an exciting new cycle and we are looking forward to working with our partners, the Asian Tour and Kweichow Moutai, to continue the legacy of our National Open. 'Our National Open is one of Singapore's premier sporting events, and we are overjoyed it is returning to the calendar later this year with a dynamic new title sponsor at one of the country's most acclaimed golfing venues, Singapore Island Country Club.' Andy Kwok, Captain of Hong Kong Golf Club, added: 'We are delighted to welcome Kweichow Moutai to the Link Hong Kong Open's portfolio of sponsors at a time when our event is flourishing and enjoying an incredible period of growth.' The Asian Tour is in Korea this week for the GS Caltex Maekyung Open, before crossing to next week's International Series Japan presented by Moutai – the sixth event of the season on the Asian Tour and third stop on The International Series.

Kweichow Moutai forges bold new partnership with the Asian Tour
Kweichow Moutai forges bold new partnership with the Asian Tour

The Sun

time28-04-2025

  • Business
  • The Sun

Kweichow Moutai forges bold new partnership with the Asian Tour

KWEICHOW MOUTAI, one of the leading luxury brands in China, will embark on an exciting new journey with the Asian Tour after announcing today a bold and wide-ranging new partnership that will have a major impact on three of the biggest golf events in the region. Marking Kweichow Moutai's first venture with the region's premier professional golf circuit, they will be welcomed on board as the Official Luxury Chinese Baijiu Partner of the Asian Tour delivering a significant presence across the season. In addition, they will become the presenting partner for next week's International Series Japan, become title sponsor of the Singapore Open – ensuring the prestigious event's return after a three-year break – and also join the Link Hong Kong Open as the Official Luxury Chinese Baijiu Partner. 'There are so many synergies between Kweichow Moutai and the Asian Tour that makes this new commitment an exciting one that offers so much potential,' said Huang Jie, Chairman of Guizhou Moutai Chiew. 'Kweichow Moutai represents excellence and prestige, values we associate with golf, the Asian Tour and its line-up of world-class tournaments. And in the same way that the Asian Tour is continuing to grow its audience and reach around the world, Kweichow Moutai also aims to consolidate its strong global presence through these four new partnerships. 'Kweichow Moutai cannot wait for these relationships to get underway and marry our brand with the first ever International Series event in Japan and later on with two of the most venerable tournaments in the history of Asian golf, the Singapore Open and Link Hong Kong Open.' The International Series Japan presented by Moutai will be played at Caledonian Golf Club in Chiba, near Tokyo, May 8-11, while the Link Hong Kong Open tees off at the Hong Kong Golf Club, October 30-November 2. The week after Hong Kong, the Moutai Singapore Open will be held at Singapore Island Country Club (SICC), November 6-9. It will mark the first time Singapore's National Open will be played at SICC since 2000. All three tournaments are part of The International Series – 10 premier events on the Asian Tour that boast elevated prize money and provide a pathway to the LIV Golf League. Kweichow Moutai is a market leader in the 'Baijiu', or 'white liquor', industry in China, and has a rich history and historical legacy dating back hundreds of years. It sees elite-level tournament golf in the region as the perfect platform to target high-income individuals in Asia and beyond. Cho Minn Thant, Commissioner & CEO, Asian Tour commented: 'The Asian Tour is proud to embrace Kweichow Moutai's landmark move into the international stage and we are excited to see them partner with the Tour and three of our key events. It is a fantastic opportunity to enhance our brands and reputations together in the region. 'Kweichow Moutai is a strong, renowned brand with great ambitions, and we feel the Asian Tour and its iconic tournaments will provide an ideal platform for future growth. We share a vision to target a new demographic while maintaining traditions and a loyal customer base.' The partnership also marks the third successive event on The International Series boasting a presenting partner, after the International Series India presented by DLF and the International Series Macau presented by Wynn. 'The International Series welcomes Kweichow Moutai onboard for our first event in Japan and looks forward to their involvement in Hong Kong and Singapore,' said Rahul Singh – Head of The International Series. 'This commitment is an outstanding development that supports our ambitions to showcase the series in key markets we have not yet visited, such as Japan, and to continue building our profile in traditional strongholds of the Asian Tour, like Hong Kong and Singapore. 'It is a perfect partnership for all parties as our blend of world-class action, entertainment and activations appeals to the core golf fan as well as other audiences seeking something more.' The Singapore Open was last played at the beginning of 2022 and its return to the schedule has been eagerly awaited. Like the Hong Kong Open, it is one of the founding events on the Asian Tour with a remarkable history and star-studded list of past champions. Tan Chong Huat, President, Singapore Golf Association said: 'The Singapore Open is about to embark on an exciting new cycle and we are looking forward to working with our partners, the Asian Tour and Kweichow Moutai, to continue the legacy of our National Open. 'Our National Open is one of Singapore's premier sporting events, and we are overjoyed it is returning to the calendar later this year with a dynamic new title sponsor at one of the country's most acclaimed golfing venues, Singapore Island Country Club.' Andy Kwok, Captain of Hong Kong Golf Club, added: 'We are delighted to welcome Kweichow Moutai to the Link Hong Kong Open's portfolio of sponsors at a time when our event is flourishing and enjoying an incredible period of growth.' The Asian Tour is in Korea this week for the GS Caltex Maekyung Open, before crossing to next week's International Series Japan presented by Moutai – the sixth event of the season on the Asian Tour and third stop on The International Series.

The LIV Golf roster is loaded! Meet the star players & teams for 2025
The LIV Golf roster is loaded! Meet the star players & teams for 2025

Fox News

time05-02-2025

  • Sport
  • Fox News

The LIV Golf roster is loaded! Meet the star players & teams for 2025

From Dustin Johnson, to Brooks Koepka to Bryson DeChambeau, the LIV Golf roster is loaded with some of the top stars in the world. With a new season upon us — with live coverage across FOX Sports platforms — there is no better time to meet the players and teams (yes, there are 13 teams!) who will dominate headlines in 2025. 4Aces GC 2024 team finish: 10th Who's new? Thomas Pieters joins the team in a trade with the RangeGoats. It's the second consecutive year the Aces have acquired a former RangeGoat, having obtained Harold Varner III the previous offseason. Pieters takes the place of Pat Perez, who will work as a full-time LIV Golf broadcaster in 2025. The offseason: It was a successful offseason for Patrick Reed, who won his first tournament in nearly four years in capturing the Link Hong Kong Open in November. Reed was 22 under for the four-round tournament, shooting 59 in the third round. Look out for Reed's return to Hong Kong Golf Club for the third event of the 2025 LIV Golf season … Johnson, a two-time winner of the PIF Saudi International, became a Golf Saudi ambassador in December … Pieters had back-to-back top-15 finishes on the International Series to end the 2024 season. Going to be a good year if … long-time friends Varner and Pieters push each other to new LIV Golf heights. Captain's last word: "I expect everyone to play better next year. I know I can play better. can too; I know he wasn't happy with how he played. Harold definitely played below par for his talent level. And obviously I know Thomas is a good player. I'm excited for the year." - Dustin Johnson Cleeks GC2024 team finish: 8th Who's new? Frederik Kjettrup, who replaces the relegated Kalle Samooja in the lineup. The 25-year-old Dane is the second key addition to the team in as many years, after the Cleeks signed Meronk before the 2024 season. Kjettrup, who played collegiately at Florida State, won three times on PGA Tour Americas after turning pro last year. The offseason: Along with the Kjettrup signing, the other big development for the team was its recent brand evolution announcement that includes a fresh visual identity and a new tagline: Tradition Refreshed … Soon after the rebrand came out, the team found itself in a fun social skirmish with American golfer Max Homa, who apparently didn't know that a cleek is "probably the oldest name for a golf club," responded Kaymer. "These days we would call it a 1- or a 2-iron. It's that easy." … Kaymer turned 40 on Dec. 28 and Bland turns 52 on Feb 3. Going to be a good year if … Kjettrup solidifies the No. 4 spot and Kaymer continues his return to form. No sleeper team this season; the Cleeks are legit. Captain's last word: "Richard has been extremely consistent … Adrian is a very solid, strong player ... Obviously with Frederik, this will be a completely new experience for him. But there's no reason why we shouldn't give ourselves a few chances this year to win some of the team competitions this year." - Martin Kaymer Crushers GC2024 team finish: 1st Who's new? No one. This lineup has been intact since Lahiri made his LIV Golf debut at the 2022 tournament in Boston, where he tied for second after making a three-man playoff. The offseason: Huge news to start the new year when the team announced a long-term partnership on Jan. 2 with Reebok to become the official apparel and footwear sponsor, marking the company's re-entry into the Performance Golf category while DeChambeau becomes the official face of Reebok Golf … DeChambeau, of course, also continued to increase his massive social media following thanks to 16 consecutive days of must-see videos in his attempt to make a hole-in-one over his new house. Oh, and he hung out with some famous people … Lahiri was busy as the ambassador for the International Series India presented by DLF, as he helped to bring DeChambeau, Casey and several other LIV Golf stars to his native country the week before the start of the LIV Golf season. Going to be a good year if … everyone stays healthy. No more injuries like the one that derailed Howell's year in 2024. Captain's last word: "You still have to play great golf in order to maximize the YouTube scene and that side of the coin, but we're still going to promote and grown the game as much as possible on YouTube. Hopefully, that transitions over to the Crushers as well. We're just over 200,000 organic followers, the most followed golf team out there. We want to get that to a million. - Bryson DeChambeau Fireballs GC2024 team finish: 6th Who's new? Luis Masaveu, who replaces Eugenio Chacarra in the lineup. The 22-year-old from Madrid will fit right in with fellow Spaniards Garcia and Puig. He just turned pro in October 2024 after an impressive amateur career that included a run to the semifinals at the U.S. Amateur. The offseason: All four players competed in the International Series season-ending PIF Saudi International powered by SoftBank Investment Advisers (Masaveu had not yet been signed). Ancer, the defending tournament champion, had the best result, a tie for 22nd with four rounds of 68 or better … Puig had four top-4 finishes in seven offseason starts … Garcia received an invite to play the 2025 PGA Championship. It will be his 25th start in that major … Puig turned 23 on Dec. 7 and Garcia turned 45 on Jan. 9. Going to be a good year if … Puig can perform like he does in non-LIV Golf events. Captain's last word: "I feel like our team is just getting stronger. Even though we're young, I feel like the potential is there. Obviously when you bring young guys, you're taking a little bit of a chance, but at the same time, it is very, very exciting." - Sergio Garcia HyFlyers GC2024 team finish: 12th Who's new? No one. The roster returns intact from the 2024 season after Ogletree's first full year in LIV Golf. Mickelson, Steele and Tringale are entering their third year together. The offseason: The big news was the recent announcement that Primo had become the team's official golf apparel sponsor, extending the relationship between Mickelson and Primo's owner, popular golf YouTuber Grant Horvat. The team even released an amusing video focusing on Primo's golf joggers … In November, Mickelson and Horvat announced a new YouTube collaboration involving a 2v2 challenge series … Ogletree had wrist surgery in mid-October but is now fully able to swing … Tringale had a solid performance at the PIF Saudi International powered by SoftBank Investment Advisers, finishing tied for ninth with middle rounds of 65-66. Going to be a good year if … Ogletree stays healthy, and Mickelson turns back the clock. Captain's last word: "I do think we're going to have a great year. Camo and Steely have played very consistent … Andy is one of the best players in the league … And I don't feel like I have a lot that I need to improve on, even though my scores haven't been there. It's just sharpening up a couple of things." - Phil Mickelson Iron Heads GC2024 team finish: 13th Who's new? Jang, the 22-year-old budding star who was the Korean Tour's top player in 2024, was the team's big offseason acquisition. He fills the lineup spot created by Scott Vincent's relegation. The offseason: It's been a busy offseason for the Iron Heads. Besides signing Jang, the team also was involved in LIV Golf's new partnership with Coupang Play, with Korea's largest e-commerce company serving as the team's principle partner. Coupang Play also becomes the presenting sponsor for LIV Golf Korea, with the Iron Heads (especially their three Korean-born players) planning to be heavily involved in the promotion of LIV Golf's first event in that country … Lee, Jang and Lee participated in a unique charity event against the Grass League's Minnesota Muskies in January. Going to be a good year if … they build on the momentum from the Team Championship. Captain's last word: "I feel very pleased with the way things are going for us on and off the golf course. I think this is just the beginning. This is a turning point for the Iron Heads and 2025 is going to be an amazing year." - Kevin Na Legion XIII2024 team finish: 2nd Who's new? McKibbin, the 22-year-old who has already won on the DP World Tour, is the team's big offseason acquisition. He fills the lineup spot created by Kieran Vincent's relegation. The offseason: Hatton had an extremely productive offseason, winning the Alfred Dunhill Links in Scotland in early October, then reeling off three more top-6 finishes before winning the Hero Dubai Desert Classic in mid-January. That leaves him in good shape to play in all four majors this year … Caleb Surratt nearly corralled his first professional win in December, making a three-man playoff that included LIV Golf captains Joaquin Niemann and Cameron Smith at the PIF Saudi International powered by SoftBank Investment Advisers. Niemann won on the second playoff hole … Hatton turned 33 on Oct. 14, Jon Rahm turned 30 on Nov. 10 and McKibbin turned 22 on Dec. 19. Going to be a good year if … the kids play well. Captain's last word: "I think we'll be more consistent this year than last year because we did have some ups and downs, but I think we could have an even better year this year. That's certainly the hope." - Jon Rahm Majesticks GC2024 team finish: 11th Who's new? No one. The lineup has remained intact (outside of injuries) since Stenson joined LIV Golf in 2022 and won in his first start at Bedminster. The three UK-born players have been together since Day 1. The offseason: British sportswear giant Castore recently announced a multi-year agreement to become the Majesticks' "Official Worldwide Apparel Partner" … The team launched its docuseries "Inside The Ropes" in November, a peel-back-the-curtain look at the 2024 season … Horsfield competed in three late-season International Series tournaments, with his best finish a T22 at the PIF Saudi International powered by SoftBank Investment Advisers … Poulter turned 49 on Jan. 10. Going to be a good year if … the three co-captains turn back the clock. Captain's last word: "We know we're a strong team and we just obviously need to perform. So just going to have some fun, play with confidence. There's nothing to say that we can't go out there and win three or four times this year. We need to play with that mindset." - Ian Poulter RangeGoats GC2024 team finish: 9th Who's new? Campbell was signed to fill the vacancy created by the trade of Thomas Pieters to 4Aces GC. Uihlein and Wolff return for their second season together as RangeGoats teammates. The offseason: Uihlein won the International Series Qatar by five strokes in December; it was his second victory in 2024 on The International Series. Uihlein finished second in the series' season-long rankings … One spot behind Uihlein on those rankings was Campbell in third place. Campbell, who had not yet signed with the RangeGoats, was the highest non-LIV Golf player in the rankings … Watson made two International Series starts, including an encouraging tie for 13th at the BNI Indonesian Masters … Wolff married Kim Lloyd in a wedding ceremony in mid-December in Miami … Swannies Golf was named as the team's official on-course apparel partner … Watson turned 46 on Nov. 5. Going to be a good year if … Bubba gets anywhere close to his Masters-type form. Captain's last word: "I think we're going to have podium finishes. I think our team's going to come together. And I know this is crazy to say, but I think Ben is our glue. Ben is very calm. He's not up and down like some of the other guys on the team, myself included. I think he's going to hold us together." - Bubba Watson Ripper GC2024 team finish: 3rd Who's new? No one. These four had a wildly successful first season together after Herbert joined the team prior to 2024. Jones was re-signed in mid-January to keep the roster intact. The offseason: The big news was Cam Smith's Summer Down Under in which he made four consecutive starts in Australia, giving his numerous fans plenty of opportunity to cheer him on. The goodwill tour netted him three top-3 finishes, but his teammate Herbert got the bragging rights by winning the NSW Open … Leishman turned 41 on Oct. 24 and Herbert turned 29 on Dec. 5. Going to be a good year if … they repeat 2024. Simple as that. Captain's last word: "I don't like to put too much pressure on myself. I think I just expect to prepare well and work as hard as I can and be competitive, be there on Sundays and hopefully get a couple of wins. This was my first winless season for a while, so it's definitely been in the back of my mind." - Cameron Smith Smash GC2024 team finish: 4th Who's new? No one. This is the carryover lineup from the 2024 season after Gooch and McDowell joined the team during the previous offseason. The club recently announced new contracts for Kokrak and McDowell. The offseason: Koepka partnered with Crushers GC Captain Bryson DeChambeau to play in The Showdown match against PGA Tour stars Rory McIlroy and Scottie Scheffler … Kokrak finished T9 at the PIF Saudi International powered by SoftBank Investment Advisers; Gooch and McDowell also competed … Gooch continued building his sports portfolio by buying the Mississippi Blues Angling Club in the Sports Fishing Championship … Gooch turned 33 on Nov. 14. Going to be a good year if … the team finds any kind of consistency. The pieces are there. Captain's last word: "I like our team. You can't base your whole year off one week of match play, right? I've played good in match play and lost, and I've played bad in match play and won. That's the format. Can't do anything about it. I don't feel like we finished last, but it is what it is. That's where the results went and we didn't win. So we lost. At that point, if it's not a win, who cares?" - Brooks Koepka Stinger GC2024 team finish: 7th Who's new? No one. The lineup is set for a third full year together after Grace was re-signed to a two-year deal after the Stingers made a successful business-case argument to keep him post-relegation. Oosthuizen, Grace and Schwartzel are Day 1 LIV Golf players and have been together longer than any other threesome in the league. The offseason: Burmester won a tournament in South Africa for the second consecutive offseason, claiming the Vodacom Origins of Golf final on the Sunshine Tour … The Asian Tour's International Series Qatar was a showcase for the Stingers' depth, as Schwartzel finished solo second, Oosthuizen tied for third and Burmester tied for fifth … Grace produced a runner-up finish at LIV Golf Promotions in hopes of re-earning his spot with automatic qualification. Going to be a good year if … Grace continues his upward trend after battling injuries during the 2024 season. Captain's last word: "We're good friends and I don't really have to manage anyone. We're all straightforward guys and if you have an issue, you tell each other. I think it's very easy being this team's captain." - Louis Oosthuizen Torque GC2024 team finish: 5th Who's new? No one. This is the carryover lineup from the 2024 season after Ortiz joined the team after playing for the Fireballs in the first two LIV Golf seasons. The offseason: Niemann became The International Series champion after winning the season-ending PIF Saudi International powered by Softbank Investment Advisers … Niemann received a special invite to play the Masters for the second consecutive year … Niemann turned 26 on Nov. 7 and Muñoz turned 32 on Jan. 4. Going to be a good year if … Joaco continues his form from 2024, and the team returns to its 2023 form. Captain's last word: "The four of us, we are going to prove something. It just has to go our way. I know it's the right team and we all know what we can do with the four of us playing good golf. It's just a matter of time." - Joaquin Niemann Wild-Card Players This piece is courtesy of Mike McAllister in partnership with LIV Golf.

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