Latest news with #Longines
South China Morning Post
3 days ago
- Business
- South China Morning Post
Style Edit: Longines celebrates 100 years of Zulu Time with an elegant and contemporary Greenwich-inspired watch, and a new campaign starring brand ambassador Henry Cavill
For nearly a century, Longines has recognised that time knows no boundaries. In 1925, the Swiss watchmaker unveiled its first dual time zone wristwatch – a pioneering creation that introduced the 'Zulu' maritime signal flag to watch dials and laid the foundation for 100 years of travel-ready timekeeping. It was an innovation that reflected the spirit of an increasingly connected world, where knowing the time elsewhere was just as essential as knowing the time at home. The Spirit Zulu Time 1925 enables you to move seamlessly between time zones. Photo: Handout Nearly 100 years later, that legacy continues with the Spirit Zulu Time collection – launched in 2022 and designed for those who move seamlessly between time zones, whether for adventure, work or connection. Advertisement Now, Longines marks the centennial of that first Zulu Time watch with a commemorative edition that blends historical significance with contemporary refinement. Housed in a 39mm stainless steel case, this commemorative edition is distinguished by a rotating bezel capped with 18k rose gold – a first for the collection. The engraved 24-hour scale allows the wearer to track up to three time zones, making it as practical as it is refined. For brand ambassador and actor on the move Henry Cavill, the Spirit Zulu Time 1925 'represents not only precision timekeeping, but also connection'. Photo: Handout The use of rose gold goes beyond mere aesthetics: it pays homage to the copper strip embedded in the ground at the Royal Observatory in Greenwich – the historical prime meridian and a highly symbolic reference point in global timekeeping. Turn the watch over, and a transparent caseback reveals the self-winding movement, complete with a rose-gold-tone rotor engraved with a globe intersected by the meridian. It's a subtle but thoughtful detail that connects the past to the present. At its heart is the Longines calibre L844.4 – a movement certified by the official Swiss Chronometer Testing Institute, COSC – that offers magnetic resistance well beyond ISO standards, plus a 72-hour power reserve and unwavering precision. The matt black dial enhances legibility, complemented by rose-gold hands and markers treated with Super-LumiNova. Five stars sit proudly above the 6 o'clock position, along with a discreet '1925–2025' legend – a quiet nod to the watch's anniversary. Travel with elegance wearing the new Longines Spirit Zulu Time 1925. Photo: Handout The story of connection extends beyond the wrist too. The new Longines Spirit Zulu Time 1925 campaign, starring brand ambassador Henry Cavill , explores the emotional thread that links people across distances, positing a commonly posed question that transcends time zones: 'What time is it there?' Alongside this limited edition, Longines expands the Spirit Zulu Time collection with new references featuring bold blue ceramic bezels and sleek black dials in both 39mm and 42mm sizes. These models retain the full GMT functionality, catering to modern travellers who equally appreciate both form and function.
Hype Malaysia
4 days ago
- Business
- Hype Malaysia
The OG Global Jetsetter's Timepiece: Longines Spirit Zulu Time 1925
Commemorating over a century of expertise in measuring time across multiple time zones, Longines is proud to release the Longines Spirit Zulu Time 1925, marking the 100th anniversary of the Swiss brand's first dual time zone wristwatch from 1925. For the launch, Longines Ambassador of Elegance, Henry Cavill, embodies the spirit of global connection and travelling across time zones in a new campaign that poses the simple yet profound question: 'What time is it there?' Since the late 19th century, Longines has offered precise solutions for travellers navigating multiple time zones. This heritage continued with the famous 'Turkish Watches', pocket watches with dual time zones, ordered by the Ottoman Empire in 1908 which allowed for the simultaneous reading of Turkish and Western time. In 1925, Longines introduced the first ever dual-time zone wristwatch, the 'Zulu Time'. The dial featured the colourful maritime flag representing the letter 'Z', which signifies the time at the zero meridian in Greenwich, London, now known as Universal Time (UTC +0). In professional aviation it is simply called 'Zulu Time'. This 4-digit time format eliminates the confusion of AM and PM indicators. Zulu Time continues to be used by pilots and navigators to ensure clear communication during radio contact. In 2022, Longines reinterpreted this historic timepiece by launching the Longines Spirit Zulu Time collection, boasting state-of-the-art watchmaking technology. The collection quickly established itself as an essential companion for modern globetrotters, with its precise GMT functionality and distinctive aesthetic. Now in 2025, to celebrate the centennial of this groundbreaking timepiece, the brand proudly unveils the Longines Spirit Zulu Time 1925. This commemorative edition features a 39-mm stainless steel case with a bidirectional rotating bezel adorned with exquisite 18K rose-gold cap, circular-brushed insert — a first for the collection — and 24-hour graduations, enabling the wearer to track a third time zone. The meticulously engraved numbers and indexes add both depth and refinement to the design, while the choice of rose gold, which contains copper, pays homage to the copper strip marking the Prime (or 'zero') Meridian that is embedded in the ground at the Royal Observatory at Greenwich, erected 350 years ago. The matt black dial creates a striking contrast with the rose-gold-coloured hands and indexes, providing exceptional legibility. Both the hands and hour markers are treated with Super-LumiNova® for optimal readability in all lighting conditions. The dial is further distinguished by five stars elegantly positioned above the 6 o'clock marker, where there is also a discreet date window and the years '1925 – 2025' elegantly engraved in a subtle tone-on-tone finish, marking the centennial celebration. In two more firsts for the Longines Spirit Zulu Time collection, a transparent case back reveals a rose-gold-coloured PVD rotor featuring a special engraving of a planisphere with the Prime Meridian running through its centre. A true (or 'traveller') GMT watch, it is powered by the exclusive Longines calibre L844.4, a self-winding mechanical movement with a silicon balance spring and innovative components that make it up to 10 times more resistant to magnetic fields than the ISO 764 standard requires. This high-precision movement provides a power reserve of up to 72 hours and is chronometer-certified by the Official Swiss Chronometer Testing Institute (COSC). The Longines Spirit Zulu Time 1925 comes with both a stainless steel bracelet featuring a double-folding safety clasp and a black NATO strap with a pin buckle. The watch is presented in a special-edition box that reflects the significance of this anniversary timepiece. The collection evolves In addition to this commemorative model, Longines is also expanding the Spirit Zulu Time collection with new stainless steel designs in 39 mm and 42 mm diameters. Available later this year, these timepieces feature a bidirectional rotating bezel and ceramic insert with a 24-hour scale divided into two shades, matt black and intense polished black, elegantly indicating day and night hours. Like the anniversary edition, these models adopt the same sophisticated black dial and rose gold accents, creating a harmonious aesthetic across the collection while offering additional size and material options for different preferences. The Longines Spirit Zulu Time 1925 honours not only the brand's innovative past but also its continued commitment to precision, elegance and the pioneering spirit that has characterised Longines throughout its history, while connecting a legacy of horological innovation with the contemporary needs of global travellers. This anniversary edition stands as a testament to how the art of fine watchmaking can bridge both time and distance, remaining as relevant in today's interconnected world as it was a century ago. Drop by Longines' official website for more details.<>
Hypebeast
5 days ago
- Business
- Hypebeast
Longines Travels Back in Time for Commemorative Spirit Zulu Time Release
This year,Longinesmarks the 100th anniversary of the world's first dual time zone wristwatch with the release of a special edition Spirit Zulu Time model. Deeply embedded in the brand's traveling heritage, the Longines Zulu Time GMT watch was once introduced for the Royal Canadian Navy, helping them distinguish the time difference between their local time and the zero median, referred to as 'Zulu Time.' Having evolved from the Turkish pocket watches that helped convert Turkish time to Western time, the series now lives on in a line of cutting-edge examples, such as the popular Spirit Zulu Time collection. For the new Longines Spirit Zulu Time 1925, the brand looks to encapsulate the state-of-the-art materials and finishes that it has engineered over the decades. On the dedicated 39mm anniversary piece, a matte black dial is paired with a bidirectional rotating bezel featuring 24-hour graduations. In a first for the series, this bezel comes set in an 18-carat rose gold cap enhanced by rose gold-toned hands, indexes, and a rotor, visible through the transparent case back. As well as giving the watch a luxurious look, the rose gold alloy, with its copper blend, is used to pay homage to the copper strip embedded in the ground at the Royal Observatory at Greenwich. Further highlighting the centennial celebration, the model introduces intricate etchings of '1925-2025' on the dial and a planisphere motif with the prime meridian on the rotor. As for the technical makeup, fans will be pleased to find the highly magnetic resistant Longines calibre L844.4 powering the watches for up to 72 hours. Arriving in 39mm and 42mm sizes, Longines will also be delivering two new stainless steel-clad additions to the Spirit Zulu Time collection later this year. With a black dial, rose gold accents, and a ceramic bezel divided into two black shades that indicate day and night, the models appear to adopt an elegant and timeless aesthetic, typical of the brand's design imprint. Havingrecently announced the appointmentof its new global brand ambassadorHenry Cavill, the actor fronts the latest release's campaign exploring global connection. In the visuals, Cavill personifies the emotional connection between two travellers, with the Longines Spirit Zulu Time 1925 bridging the gap between their far-flung destinations. Speaking on the new model, Cavill shares, 'In today's lifestyle, our loved ones and colleagues can often be a world away. However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them, and it does so with the elegance that Longines excels at.' Take a closer look at the Spirit Zulu Time 1925 in the campaign above. To find out more, head to Longines'websitenow.
Man of Many
23-05-2025
- Business
- Man of Many
Longines Spirit Zulu Time 1925: A Centenary Celebration in Spectacular Rose Gold
By Rob Edwards - Sponsored Published: 23 May 2025 Share Copy Link Readtime: 5 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. For more than a century, Longines has been a master of tracking multiple time zones at a glance. From impeccably elegant pocket watches to wrist-borne innovations, this is a corner of horology that unquestionably bears the Swiss maison's stamp of authority. Now, the legendary watchmaker is once again building on this rich heritage with the launch of the Spirit Zulu Time 1925, its most sophisticated take on a watch designed to track multiple time zones so far. Starting with a stunning commemorative edition boasting a rotating bezel adorned with the 18K rose-gold cap, each watch is designed to keep you in sync and on time no matter where in the world you might find yourself, while simultaneously delivering copious servings of style. Longines Turkish Watch | Image: Longines The Development of Dual-Time Longines first established its credentials in helping travellers monitor multiple time zones as far back as the 19th century. However, it was with the introduction of its 'Turkish Watches'—wonderfully refined pocket devices built for the Ottoman Empire to track what was then referred to as Turkish and Western times—that its supremacy in this matter was well and truly set. From there, this revered home of horology only continued to enhance its pedigree, launching the first dual-time wristwatch, in the form of 1925's 'Zulu Time', a name inspired by the maritime flag proudly displayed on the watch's dial. The significance of this yellow, blue, red, and black banner was its representation of the letter 'Z', which signifies the time at the zero meridian in Greenwich, London. Now known as Universal Time (UTC +0), in professional aviation, it is more simply referred to as 'Zulu Time' and remains in use amongst pilots and navigators to this day, due to the clarity of its communication over radio. Now, in celebration of a century since the milestone that saw Longines transfer simultaneous time-zone tracking onto the wrist for the first time, the gorgeous new Spirit Zulu Time 1925 pairs the appetite of adventure that has always been at the heart of the Spirit Zulu Time collection with rose-gold aesthetics that lean into globetrotting's luxurious side. Longines Spirit Zulu Time 1925 | Image: Longines First-Class Form The first thing we have to address when it comes to the new 39-mm commemorative edition Spirit Zulu Time 1925 is that incredible 18K rose-gold cap circular-brushed insert sitting atop the bidirectional rotating bezel. More than just a head-turner, it features 24-hour graduations that enable the wearer to track a third time zone, making the whole affair a perfect fit for the first-class cabin jetsetter if ever we've seen one. Not only is this use of rose gold a first for the Spirit Zulu Time collection, but it also holds genuine significance for the origins of synchronised world time. By that, we mean the copper contained within the rose gold pays homage to the copper strip marking the Prime ('zero') Meridian embedded in the ground at the 350-year-old Royal Observatory at Greenwich. It's a wonderful nod to the history of timekeeping. Exploring the timepiece beyond that remarkable headline feature, the stainless steel case houses a matte black dial that contrasts beautifully with the watch's rose gold-coloured hands and indexes. Legibility under all conditions is enhanced further with Super-LumiNova® treatment applied to the hands and hour markers. Positioned above the discreet date window at the 6 o'clock marker are five stars representing the high quality and accuracy of the movement inside, while the years '1925 – 2025' are engraved in a subtle tone-on-tone finish. Further, in twin firsts for the Longines Spirit Zulu Time collection, this commemorative edition features a transparent case back that reveals a rose gold-coloured PVD rotor with a special engraving of a planisphere with the Prime Meridian running through its centre. Longines Spirit Zulu Time 1925 Caseback | Image: Longines For True Travellers Having mentioned the movement inside, let's take a closer look. It's important to note that the new release is a true (or 'traveller') GMT watch, meaning that it features a movement complex enough to keep up with you as you jetset from one time zone to another (as opposed to just tracking another time zone from the comfort of home). The watch is powered by the exclusive Longines calibre L844.4, a self-winding mechanical movement featuring a silicon balance spring, as well as a selection of innovative components that make it up to 10 times more resistant to magnetic fields than required by the ISO 764 standard. It also packs a power reserve of up to 72 hours and boasts chronometer certification from the Official Swiss Chronometer Testing Institute (COSC). Plus, to maximise comfort no matter your destination, the Longines Spirit Zulu Time 1925 comes with both a stainless steel bracelet featuring a double-folding safety clasp and a black NATO strap with a pin buckle. Longines Spirit Zulu Time 1925 | Image: Longines Here's to More Adventures to Come… Having made a splash with this glorious commemorative edition, Longines will continue to expand the Spirit Zulu Time 1925 collection later this year with stainless steel releases in 39 mm and 42 mm. Each will feature an elegant bidirectional rotating bezel and ceramic insert with a 24-hour scale divided into two shades: matte black and intense polished black. Rose gold will once again provide accents across the watch that contrast perfectly with that same sophisticated black dial, resulting in a timepiece that acts as a perfect, understated sibling to the commemorative edition. What's more, Longines has also introduced new 39 mm and 42 mm Spirit Zulu Time references featuring blue ceramic bezels that contrast with their accompanying anthracite dials to striking effect. Regardless of which of these intoxicating timepieces catches your eye, there's little argument that 2025 is the year of the Spirit Zulu Time. And with the Longines Spirit Zulu Time 1925 commemorative edition available now for AUD$6,925, what better companion could be by your side as you set off on your next time zone-hopping adventure?
Forbes
22-05-2025
- Business
- Forbes
Longines Celebrates A Century Of GMT With The Spirit Zulu Time 1925
In 1908, Longines designed Turkish Watches that displayed dual time zones, which was pivotal for the Ottoman Empire for the simultaneous reading of Turkish and Western time. In 1925, Longines unveiled the Zulu Time watch featuring dual time zone functionality. This watch was used as a tool by the military and civilian aviators and navigators, who relied on precise timekeeping for safe and effective communication. Original Longines Zulu Time from 1925 Longines The dial of Zulu Time displayed a maritime flag representing the letter "Z," which signified the time at the zero meridian in Greenwich, London—now known as Universal Time Coordinated (UTC). Longines Spirit Zulu Time 1925 commemorates 100 years since the introduction of the first GMT functionality. The brand has partnered with Henry Cavill with a campaign that poses the poignant question: 'What time is it there?' This simple question captures the essence of global connectivity, highlighting how time can bridge distances between loved ones. Zulu Time watch becomes a symbol of shared experiences and moments in an increasingly globalized world. The Longines Spirit Zulu Time collection was re-introduced in 2022. The collection initially featured 42 mm models in steel. In 2023, Longines added 39 mm versions, including models with gold elements. In 2024, the collection was further expanded to include a titanium version. In 2025, Longines introduces five new references - a two-tone commemorative edition, two commemorative steel models, and two steel models with blue ceramic bezel and anthracite dial. The two-tone commemorative edition features a 39-mm stainless steel case, an 18K rose-gold bidirectional rotating bezel with a circular-brushed insert. The 24-hour graduations on the bezel allow wearers to track a third time zone. The matte black dial offers good legibility with contrasted rose-gold-colored hands and indexes. Both the hands and hour markers are coated with Super-LumiNova for optimal readability. Additionally, the dial features five stars positioned above the 6 o'clock marker, along with a date window and the years '1925 – 2025' engraved in a subtle tone-on-tone finish, marking the centennial anniversary. In addition to the two-tone commemorative edition, Longines introduces two commemorative models in stainless steel with 39 mm and 42 mm case sizes. These two watches feature bidirectional rotating bezel with two-tone, matte black and polished black, ceramic insert. A matte black dial with contrasting applied rose-gold Arabic numerals that are coated with Super-LumiNova. Like two-tone model, these have special '1925 – 2025' engraved on the dial. The last two references introduced by Longines are again in stainless steel in either 39 mm and or 42 mm case size. These two watches feature bidirectional rotating bezel with blue ceramic insert and vintage inspired lacquered numerals and triangle reference mark coated with Old Radium Light Super-LumiNova (fauxtina in watch geek speak). The anthracite dial has granular texture and features yellow gold applied numerals filled with Old Radium Light Super-LumiNova. All five references have a screw-down crown and are water resistant to 100 meters. They are accompanied with steel bracelet with double-folding safety clasp and push-piece opening mechanism. Two-tone version comes with an additional black Nato strap. All the models are powered by ETA-based exclusive Longines caliber L844.4, an automatic movement with silicon balance spring, making it up to ten times more resilient than the ISO 764 anti-magnetic standard requires. The movement offers power reserve of up to 72 hours and is chronometer certified from the Official Swiss Chronometer Testing Institute (COSC). With five new references, Spirit Zulu Time 1925 provides options suitable for both frequent travelers and everyday use. Prices range from USD 3,300 steel models to USD 4,350 for two-tone commemorative model.
