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Hi Dubai
18 hours ago
- Entertainment
- Hi Dubai
How Dubai Turns the Most Unlikely Ideas Into Powerful Trends
Have you ever wondered how something completely random suddenly becomes the next big thing in Dubai? One day it's a quirky toy no one's heard of, and the next it's sold out everywhere. A dessert that sounds unusual at first? Give it a week, and you'll find it all over social media. So, how does this happen? Dubai has a way of picking up the most unexpected ideas and turning them into full-blown trends. It's not luck. It's a mix of the right people, the right platforms, and the right timing. With everyone so connected here, it only takes one post, one video, or one shoutout from the right influencer to make something blow up. Did you know social media usage in the UAE is actually higher than the population itself? And what about the support behind the scenes? The city's leadership is constantly investing in innovation, encouraging new ideas, and making it easier for small businesses to take off. Add to that the fact that people here come from all over the world, and you get a place that's always curious, always open to trying something new. So what does that mean for someone starting out? Could your small idea be the next thing everyone's talking about? In this article, we'll take a closer look at how Dubai turns the most unlikely ideas into powerful trends and why this city might just be the best place for something unexpected to succeed. The Labubu Craze: A Toy That Became a Cultural Icon Labubu, the wide-eyed, mischievous toy figure with spiky ears and a toothy grin, was originally created by Hong Kong artist Kasing Lung in 2015. Inspired by Nordic folklore, Labubu became part of 'The Monsters' series. Its real breakout moment came in 2019 when Lung partnered with Chinese toy company Pop Mart. The toys were sold in blind boxes, where buyers never knew which version they were getting, which added to the excitement. The craze grew quickly, especially after BLACKPINK's Lisa shared a photo holding a Labubu doll on her Instagram. That one post created a ripple effect across Asia, and soon Pop Mart was reporting a sharp rise in sales. It did not take long for the trend to reach Dubai. In the UAE, Labubu found a new fan base among collectors and influencers. Prices in Dubai range from AED 130 to AED 350, depending on the rarity. You can find them being sold and traded through platforms like Dubizzle, and some editions are even resold at premium prices. What makes Dubai different is how quickly local businesses respond to a trend like this. created a giant Labubu sculpture made entirely of 1,600 pink roses. Standing at 1.3 meters tall and priced at AED 29,995, the floral Labubu became a luxury gift option for superfans. Another company, Bouquet & Co, launched themed flower arrangements based on the character and opened pre-orders to keep up with demand. It shows how Dubai is always ready to turn a small cultural moment into something much bigger. People here don't just follow trends. They build on them, shape them, and give them new meaning. In a city that celebrates creativity and bold ideas, even a playful toy can spark a wave of business opportunities. Pistachio Kunafa Chocolate: A Dessert That Went Global The viral success of Fix Dessert Chocolatier's Pistachio Kunafa Chocolate in Dubai sparked a global trend, inspiring numerous businesses to create their own versions and flavors. After TikTok influencer Maria Vehera's video amassed over 120 million views, the dessert's popularity soared, leading to widespread adaptations. In the United States, Trader Joe's introduced a Dubai-style chocolate bar featuring pistachio cream and kataifi, which quickly sold out nationwide. Similarly, OREO Arabia launched a Pistachio Kunafa Cookie Sandwich, blending their classic cookies with pistachio cream and crisped kunafa dough. European retailers like Lidl and Mercadona also joined the trend, offering their own pistachio-filled chocolate bars that sold out rapidly. In San Antonio, Texas, Délice Chocolatier & Patisserie created Dubai chocolate tacos, incorporating pistachio cream and kadayif into a chocolate shell. These adaptations highlight how a single viral dessert from Dubai influenced global culinary creations, leading to a surge in pistachio demand and innovative flavor combinations worldwide. Why Dubai Is the Perfect Breeding Ground for Trends Dubai has become a global hub for emerging trends, thanks to its unique blend of digital connectivity, cultural diversity, consumer behavior, and forward-thinking government initiatives. Here's an in-depth look at the factors that make Dubai the perfect breeding ground for trends: 1. High Influencer Density and a Social Media-First Culture The United Arab Emirates (UAE) boasts a remarkable digital presence, with 11.3 million active social media user identities, equating to 100% of its total population. This widespread adoption underscores the significant role social media plays in daily life. Platforms like TikTok, Instagram, and YouTube are particularly influential. For instance, TikTok's ad reach in the UAE was equivalent to 87.7% of the local internet user base at the beginning of the year. Recognizing the power of social media, Dubai has launched initiatives like the "Influencer Academy" to train individuals in effective digital storytelling, aligning with the city's economic agenda to double its economy by 2033. 2. Access to Diverse Ingredients, Materials, and Global Talent Dubai's strategic location and multicultural population provide unparalleled access to a wide array of ingredients and materials from around the world. This diversity fuels innovation, allowing for unique product offerings that blend various cultural elements. The city's labor market is characterized by its diversity, with professionals from over 200 nationalities contributing to various sectors, including finance, technology, and hospitality. This global talent pool brings together a multitude of perspectives and skills, fostering an environment ripe for creative and innovative endeavors. 3. Consumer Appetite for Novelty and Exclusivity Dubai's consumers are known for their enthusiasm for new and exclusive products. The city's thriving tourism sector and diverse expatriate population contribute to a dynamic market where novelty is highly valued. The recent craze for "Dubai chocolate," a confectionery creation featuring pistachio cream, tahini, and knafeh, exemplifies this trend. Its unique flavor profile and limited availability have driven consumer demand, leading to rapid sell-outs in various markets. Such consumer behavior underscores the importance of innovation and exclusivity in capturing the attention of Dubai's market. 4. Government Openness to Innovation Across Sectors Dubai's government actively fosters innovation through strategic initiatives aimed at economic diversification and technological advancement. The Dubai Economic Agenda (D33) aims to double the size of Dubai's economy over the next decade and consolidate its position among the top three global cities. Complementing this, Digital Dubai has launched measures to implement a strategic vision for an AI-powered data center economy, enhancing the city's readiness for future technological developments. These initiatives demonstrate Dubai's commitment to creating an environment conducive to innovation and trend-setting across various sectors. Dubai's unique combination of digital engagement, cultural diversity, consumer behavior, and supportive government policies creates an ecosystem where trends can rapidly emerge and flourish. This environment not only attracts global attention but also positions Dubai as a leading incubator for innovation and cultural phenomena. Businesses in Dubai: Your Idea Could Be the Next Big Thing Starting small in Dubai doesn't mean staying small. In fact, some of the city's most talked-about ideas have come from local entrepreneurs who tapped into a moment, used the tools around them, and found themselves riding a trend they didn't see coming. Dubai creates that kind of space, where ambition is matched by support, and good ideas, no matter how unexpected, have the chance to take off. Several government-backed platforms make this possible. Dubai SME provides training, funding access, and business development support specifically tailored to help small and medium-sized businesses grow. For those in the early stages, Dubai Next offers a digital crowdfunding platform where individuals can raise funds for their projects with the support of the local community. This kind of visibility and backing gives ideas room to breathe and scale. For startups working in tech, design, media, or science, innovation hubs like In5 offer more than just office space. They provide mentorship, industry access, and subsidized licenses to help young brands build something sustainable. Meanwhile, Area 2071—part of the Dubai Future Foundation—connects entrepreneurs with government entities, investors, and global accelerators in a collaborative space that focuses on solving real-world challenges. All of this creates a clear message. In Dubai, innovation isn't limited to big names or big budgets. The system is built to allow new voices to rise. It's not rare to see a neighborhood idea go from a home kitchen or a small online shop to becoming a product that ends up in news headlines. With the right timing, community support, and a little creative push, your idea could be the next big thing coming out of Dubai. Key Takeaways from Dubai's Trend Ecosystem If you are running a small business in Dubai or thinking about starting one, you might be wondering how some ideas suddenly catch fire. Is it about having a big team or a lot of money? Not really. In many cases, the businesses that take off are the ones that focus on a few simple things. And it often starts with knowing what makes your idea different. Think about your product. What sets it apart? Is it something people have never seen before, or maybe a creative twist on something familiar? In Dubai, people are always curious to try new things. That love for novelty means even a small idea can stand out if it has something unique about it. Then comes the part about sharing your story. Social media plays a huge role here. People in Dubai are some of the most active social media users in the world. Everyone is scrolling, posting, and sharing all day. So ask yourself, what are you showing them? Are you telling your story in a way that feels honest and relatable? Showing behind-the-scenes moments, the work that goes into what you do, or why you started in the first place, can make a big difference. There are also plenty of places around the city where you can bring your brand to life. Ripe Market is a great example. It is where lots of small businesses start building a following. Then there is Sole DXB, which is more culture-focused and gives brands a chance to connect with a younger, creative crowd. Expo City also hosts pop-ups where you get to meet a wide mix of people, from tourists to residents, all looking to explore something new. Have you thought about taking part in one of these? And the best part is, it is not really about how big you are. It is more about how clearly you tell your story and how well you time it. If people understand your idea and feel connected to it, they will talk about it. They will share it. And that is how trends begin in Dubai. So if you are wondering whether your idea could be next, maybe now is the time to tell your story and see what happens. In most places, strange ideas are met with hesitation. In Dubai, they are met with curiosity. This city has a way of turning the unexpected into the unforgettable. A toy no one paid attention to elsewhere becomes a must-have here. A dessert that mixes old tradition with a new flavor becomes the talk of the world. That is not by chance. It is by design. So if you are someone sitting on an idea that feels too small, too different, or maybe even too odd to work, remember where you are. Dubai thrives on the bold and the unusual. What seems like a tiny thought today might be the thing people cannot stop talking about tomorrow. Sometimes, all it takes is one person to see the potential. One platform. One story. One moment. In Dubai, the right idea never stays small for long. Also read, Bedayat and Dubai SME Announce Selection of 20 Promising Emirati Startups for the 'Emirati Tech Founder' Programme Bedayat, the business incubator based in The Sustainable City – Dubai, in partnership with the Hamdan Innovation Incubator (Hi2), an initiative by the Mohammed bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism, has announced the selection of 20 outstanding Identifying Prime Locations to Set Up Your Business in Dubai Explore how Dubai's business zones, licenses, and costs shape success and why choosing the right location can make all the difference. Best Digital Tools for Small Businesses in the UAE Discover essential digital tools every small business in the UAE needs to thrive—plus government support that helps them grow smarter and faster. UAE Launches Startup Global Exchange Program to Boost International Collaboration The UAE has unveiled the Startup Global Exchange Program 2025, a major new initiative aimed at connecting local and international startups with global markets, mentors, investors, and innovation hubs.
Yahoo
27-05-2025
- General
- Yahoo
Murder suspect returned to Grand Rapids from New Mexico
GRAND RAPIDS, Mich. (WOOD) — A man accused of killing his one-time girlfriend in Grand Rapids in February has been returned to Michigan to face a murder charge. Online records show Randy Buckner was booked into the Kent County jail Tuesday. Buckner, 47, is accused of murder in the death of 61-year-old Aleta Lung, who police say was beaten to death in her home. Police believe she died on Super Bowl Sunday, but her body was not found until the following Wednesday after family got concerned they had not heard from her and went to check on her. Daughters after mother's murder: 'It's heartbreaking' Police say Buckner stole Lung's car after killing her. Investigators traced that car across the country and to Albuquerque, New Mexico, where the same day Lung's body was found. Police say Buckner has a history of domestic violence. Law enforcement sources confirmed to News 8 that police responded to a domestic call at her home in June 2024, at which point . That incident did not result in charges. Advocates say woman's death shows 'stark reality' of domestic abuse If you are a victim or know someone struggling with domestic violence, call the at 1.800.799.7233. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Express Tribune
25-05-2025
- Entertainment
- Express Tribune
Fluffy, feral and fashionable
With their gnarled teeth, wild expressions, and cuddly bodies, Labubu dolls are an unlikely luxury accessory, but that's exactly what they've become. Originally created by Hong Kong-born artist Kasing Lung as part of his "The Monsters" series, Labubu first appeared in 2015. "At that time, there were no game consoles or computers, so I had to draw dolls with a pen, so I had the idea of painting fairy tales since I was a child," Lung said in an interview with Hypebeast. Inspired by Nordic folklore and his own vivid imagination, Lung's creations were brought to mass popularity after his 2019 collaboration with Chinese art toy giant Pop Mart. Since then, Labubu has exploded in cultural visibility, moving from niche toy collector feeds to mainstream fashion content on TikTok and Instagram, and even landing in the hands of celebrities like Rihanna and Blackpink's Lisa. On social media, influencers and fashionistas have been clipping Labubu dolls to their Hermès Birkins, Chanel crossbodies, and Dior totes, turning these bug-eyed monsters into the latest symbols of "Big Into Energy" style. As fashion writer India Roby puts it in Who What Wear, Labubu charms have become the ultimate flex: a mix of luxury and levity that doesn't take itself too seriously. It appears that the absurdity of pairing a thousand-dollar monster toy with a USD20,000 handbag is exactly the point. This movement is part of the broader "kidult" trend, where adults embrace objects from childhood for comfort, whimsy, and, let's face it, content. Labubu's appeal also hinges on Pop Mart's signature "blind box" model: you don't know which design you're getting until you open it. This gamification, combined with limited editions and seasonal drops, fuels a massive resale market, where rare Labubu dolls can fetch over USD1,000, as reported by The Guardian. Content creators have amplified this trend further. TikToker Suki Crafts, who customises Labubu dolls into full fashion looks, has over 1.2 million likes on her videos. On Instagram, the account Labubu Deluxe curates daily images of Labubu styled in designer outfits, often with satirical or ironic captions. "It's fashion, it's feral, it's fabulous," reads one viral post. Users flood the comments with "need," "iconic," and "capitalism won." Taking the world by storm According to Pop Mart's official quarterly sales data, Labubu was the top-performing character IP in Q1 2024, with sales accounting for over 22 per cent of total brand revenue. The company reported that demand for Labubu series figures increased by 187 per cent year-on-year. To meet growing global demand, Pop Mart announced in March 2024 that it would expand its manufacturing capacity, with a new production facility planned in Chengdu. Internationally, Pop Mart has also been scaling up its retail presence. New stores dedicated to Labubu and other collectibles have opened in Tokyo's Harajuku district, Seoul's Hongdae, and New York's Times Square. In April 2024, Pop Mart launched a limited-time Labubu pop-up café in Shanghai, serving themed desserts, drinks, and exclusive merchandise. The café attracted over 10,000 visitors in its first week, according to China Daily. Pop Mart's online flagship store on Tmall hosted a Labubu-themed livestream sale on May 3, 2024, which drew over 2.3 million viewers and generated more than USD3.5 million in sales in under two hours. New product lines included crossover collaborations with fashion designer Angel Chen and tech accessories brand CASETiFY. In addition, Pop Mart has started rolling out Labubu-themed vending machines, called Robo Shops, across Southeast Asia. Locations in Singapore's Orchard Road and Kuala Lumpur's Pavilion Mall have seen long queues, especially during weekend restocks. The machines dispense both standard and exclusive blind box editions. It's this perfect collision of chaos and curation that explains why Labubu has stuck. In an age where luxury is less about old money polish and more about niche internet aesthetics, Labubu dolls hit the sweet spot between collectible culture, personal expression, and emotional nostalgia.
7NEWS
18-05-2025
- Entertainment
- 7NEWS
Labubu fever: The plush toy invasion you didn't see coming
The rise of Labubu dolls has taken over the world — and more specifically, people's handbags. These toothy, elf-like plushies have drawn huge crowds, with people waiting for hours to get their hands on the viral figurine. So, how did this Labubu craze start? Hong Kong illustrator Kasing Lung is the artist behind Labubu. He was inspired by Nordic mythology after moving to the Netherlands. Labubu first appeared in 2015 as part of Lung's story series The Monsters. Then in 2019, Lung partnered with leading global toy company Pop Mart, known for its blind-box collectibles (blind-boxes meaning it's unknown which figurine is inside until it's opened). However, it wasn't until K-pop star Lisa from BlackPink posted a picture on Instagram in April 2024 — hugging a Labubu — that its popularity skyrocketed and quickly spread across Asia. From collectible lovers to the Thai royal family, Labubus were everywhere. That popularity eventually spread beyond Asia, including to Australia over the past year. According to Business Insider, PopMart earned $2.8 billion in 2024. Sales of The Monsters toy line, which includes Labubu, contributed 23 percent of Pop Mart's total revenue. Labubus alone generated $644 million in 2024. Their popularity has also created a secondary market, where fans trade or sell Labubus on platforms like eBay and Facebook—some going for thousands of dollars. So, why do people collect them? Collectibles are not a new phenomenon. Think Pokémon cards, Beanie Babies, and vinyl records. In a TED Talk, neuroscientist and psychologist Daniel Krawczyk explained, 'collecting behaviour is linked to specific brain regions, which are associated with experiencing rewards, obtaining rewards, and anticipating rewards.' 'It's connecting with other people who are like-minded. Our brains are very social.' However, academics at the University of California argue that 'mystery box collectibles contribute to mass overconsumption and create further problems for the environment,' due to their heavy use of plastic. And if these figurines continue to amass fans and grow in popularity, they may 'pose an environmental threat, in part due to the excessive and consistent purchase of the items.' So — will you be buying these little creatures?
New York Post
05-05-2025
- Health
- New York Post
I thought $269 for a supplement was crazy – then I tried it
There is a lot to discuss today when it comes to health and wellness. From synthetic dyes in, or maybe soon, not in, our food to sensational biohacker expos exhibiting all the tech tools worthy of 'The Jetsons,' it's sometimes easy to forget that we may be quite complex, but what we need to work our best is remarkably simple. However, living simply isn't always easy to come by these days, so chances are we outsource basics where we can, like supplements. It's no surprise, then, that supplements have become a go-to for people trying to cover their bases — and LYMA is one name that keeps coming up. Most people who've taken the LYMA Supplement rave about its metabolism-boosting benefits and the way it improves hair and nails. And while that's totally true, it's also a must-try for those with poor sleep. Blame doom-scrolling, blue light or too much caffeine before bed, but a startling number of folks are sleep deprived. According to the National Heart, Lung, and Blood Institute, 1 out of 3 adults don't get enough rest, and 50-70% have ongoing sleep disorders — yikes. Blame doom-scrolling, blue light, too much caffeine, or any combination of the aforementioned, depending on the day, but a startling number of Americans are sleep-deprived. According to the National Heart, Lung, and Blood Institute, one out of three adults doesn't get enough rest, and 50 to 70% have ongoing sleep disorders — yikes. While the folks at LYMA aren't marketing the supplement as a cure for insomnia, our tester, Senior Social Media Manager of Commerce Michelle Moezam, was most impressed by how it improved her Zzzs. About LYMA If you're not familiar with LYMA, I'm genuinely surprised. Along with being the maker of the celebrity-loved LYMA Laser, the company has earned numerous awards for its innovative work in the beauty and wellness space. Its Supplement, which has 11 gold-standard nutraceutical ingredients, has been on the radar of health enthusiasts since its launch. Along with enhancing focus and easing anxiety, it also boosts metabolism through the ingredient ActivAmp, an exercise mimetic. All the ingredients are patented, have been proven in peer-reviewed clinical trials, and are optimized for maximum bioavailability. LYMA Pros: Ingredients are engineered for maximum bioavailability and are patented and proven in peer-reviewed clinical trials Shown to improve sleep, metabolism, focus, skin, hair and nails Improvement can be noticed in as little as two weeks Beautiful packaging that makes it easy to remember to take the daily supplement Cons: Serving is four pills per day If you have ever wished there was a real-life 'Limitless' pill, you'll want to try this LYMA Supplement. Featuring 11 peer-reviewed ingredients, it offers better focus, reduced anxiety, a stronger metabolism, better sleep and more! Some ingredients you'll recognize, like turmeric, vitamin K, keratin, and the buzziest of buzzworthy adaptogens, ashwagandha; others you'll just be impressed with, especially once you've read the science behind each of them. Every ingredient is carefully dosed for maximum effectiveness, ensuring you receive the full benefits. More importantly, the innovative formulation removes the need to buy bottle after bottle of individual supplements (which probably don't have the concentration to be effective, if we're being honest). Whereas four pills a day feels like a lot at first, once you're used to it and understand it's all you need, it quickly becomes second nature. I noticed a change quickly, and many report improvements in as little as two weeks. Serving: 4 pills | Capsule number: 30 day supply Our review of the LYMA Supplement When Moezam read the details on the LYMA Supplement, she was eager to serve as our resident tester. As one of our team's dedicated wellness buffs (she knows all her health stats!), she was clearly the best person for the job. 'In all honesty, I was already doing my own independent research on sleep supplements,' she said. In fact, she was even 'deep diving' into which vitamin combinations were best for maximum absorption. 'It became a headache,' she admitted. 'I wanted the research to be done already. I just didn't want extra added sugars or melatonin, since those felt generic and not personalized to what I needed.' Before testing the supplement for 30 days, she took some notes on her current sleep patterns to better track any changes. She noticed every morning, she woke between 4 a.m. and 5:30 a.m. — and not on purpose. When she first started taking the LYMA Supplement, that abruptly stopped. 'This was actually the first change I noticed,' she said. 'I would still stir a bit but remember vividly being able to fall back into a little bit more REM before my 7:30 a.m. alarm.' Along with uninterrupted rest, Moezam found she fell asleep faster. Moezam's dog makes sure she takes her supplement. Michelle Moezam 'I followed the instructions closely and waited at least 30 minutes between caffeine breaks to take the daily four pills and noticed on day two how differently my body was digesting the amount of caffeine I was consuming,' she noted. 'I drank a pink Red Bull at 3 p.m. (like an idiot) and still somehow slept like a rock that night.' By day three, she was 'hooked,' with the first two nights being the 'deepest sleep' she had ever experienced. 'It was incredible to think this is how much deep sleep people are normally getting,' she mused. How the LYMA Supplement aids sleep The LYMA Supplement has several ingredients in its nutraceutical lineup that promote better sleep. Its 100% cold-water-dispersed turmeric extract, for example, is anti-inflammatory and helps ease inflammation (a sleep disrupter) by blocking inflammatory enzymes. More importantly, LYMA's patented turmeric, HydroCurc, is highly concentrated, enabling the body to absorb it more fully. The Supplement also contains an adapted version of PEA (palmitoylethanolamide), a type of fatty acid. PEA is sometimes referred to as the 'bliss molecule' and helps regulate mood, reduce pain, and improve sleep quality. Ashwagandha, an adaptogen, also plays a role, as it naturally lowers stress levels, and we all know how hard it is to sleep when your mind is spiraling! When should I take the LYMA Supplement? According to LYMA's website, the LYMA Supplement can be taken any time of day, with or without food. However, Moezam found that taking the four pills in the afternoon worked best for her. 'I noticed after a little experimenting to take them after 4 p.m. — that's at least what worked best for me — otherwise, the anti-inflammatory properties slurped up the caffeine in my body, and I found myself reaching for a second or third cup of coffee.' Supplement selfies! Michelle Moezam For those with a sensitive nose, the ingredient turmeric may cause concern; however, Moezam insists it's nothing one can't get over once the benefits start to show. 'At first sniff, the turmeric is overpowering, but as someone who grew up in a Persian household, it was also a warm and familiar scent. The copper vessel seals the scent shut, so you don't need to worry about it making your pantry smell if you are opposed to the smell of turmeric.' What are the benefits of the LYMA Supplement? The LYMA Supplement utilizes 11 rigorously researched and tested ingredients to address a range of concerns and has been shown to: Strengthen hair and nails and improve skin quality Improve sleep Lower stress and anxiety levels Ease perimenopausal symptoms in females Boost immunity Enhance focus and concentration According to LYMA's website, improvement can be seen in two weeks, but according to Moezam, you may not have to wait that long. 'It's so impressive to me the amount of research that went into the ingredient list, which also makes the price make more sense,' she noted. Another benefit she noticed was her improved tummy. 'The supplement really aided in my digestion, which isn't a shock since turmeric is known to benefit liver function and is already a part of my Middle Eastern diet,' she explained. 'I have PCOS (polycystic ovary syndrome) and always struggle with a slower metabolic rate and sugar retention. I felt like my energy levels from digestion benefited [while taking the supplement].' Who is the LYMA Supplement best for? The LYMA Supplement is suitable for both men and women seeking to holistically address issues such as sleep disturbances, anxiety, a sluggish metabolism, or simply looking for a cognitive function boost. While its luxe packaging (and price tag) suggest it's for a specific clientele, it's for anyone serious about investing in their well-being. 'Everything about the experience of taking the pills feels extremely 'rich in health' — the quality of the capsule on the tongue is quite unreal,' said Moezam, noting 'the glowing copper vessel' the pills come in, along with the bioavailability of the ingredients. The supplement's ingredients are fully traceable, making it also a premium option for those who care about transparency when it comes to their vitamins. Details about each ingredient can be found on LYMA's website, along with links to relevant studies. Alternatively, you can simply Google it, as we did, and be properly impressed by the science. LYMA Final Verdict: Is the LYMA Supplement worth it? While we won't deny that the asking price of the LYMA Supplement may give many pause, when we factor in the cost of each ingredient individually, it's actually quite fair. Also, how many other supplements do you know that address so many things at once? 'I think as consumers we begin to question, 'How can I justify spending $269 for some vitamins?'' said Moezam. 'Looking back over the past month, my sleep has noticeably improved, and my anxiety feels more manageable — even though I haven't changed anything else in my life,' Moezam shared. 'So, why should I start sacrificing that when I know I will be healthier for it? Better to invest in my health now before I need to start taking sleeping pills a decade from now. Invest now, prevent later!' How we tested To test if the LYMA Supplement was truly worth the hype (and the money), Moezam considered the following factors: Sleep quality: Before testing the supplement for 30 days, Moezam tracked her sleep patterns to set a baseline of comparison. Once she began her experiment, she jotted down any changes she experienced, including the hours she slept, how deep she slept, and her overall sleep quality. Improvements and adverse reactions: Moezam kept a journal of any changes she noticed (both positive and negative) while taking the supplement to determine if it worked/lived up to the hype. Digestibility and smell: Many people complain of stomach upset when taking supplements. While Moezam did note the smell of turmeric, she didn't find that the pills triggered reflux or an upset stomach — even when she consumed coffee. Moezam also noticed that the supplement aided in her digestion. Ingredients: To understand if the LYMA Supplement was fairly priced, Moezam did a deep dive into the ingredient list, as well as the brand's sourcing techniques and patents, to see if it was all marketing or a genuinely high-quality supplement. Price: The initial cost of the LYMA Supplement Starter Pack, which includes the elevated hammered copper vessel to safely store a month's worth of capsules, a medical-grade resealable pouch of LYMA Supplement capsules, and a LYMA Membership card, for $269. Refills, without the copper vessel or card, cost $222, unless you subscribe to a monthly plan, which takes the total to $199.80 after a 10% subscriber discount. For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change. 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