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Paranoid's FW25 Collection Is an Ode to Memory and Renewal
Paranoid's FW25 Collection Is an Ode to Memory and Renewal

Hypebeast

time05-08-2025

  • Entertainment
  • Hypebeast

Paranoid's FW25 Collection Is an Ode to Memory and Renewal

Summary ForFall/Winter 2025, Japanese labelParanoidcenters its latest seasonal range around '帰' — the Japanese concept of return and an introspective invitation to revisit one's origins and past experiences. Specifically, the brand frames the collection around the idea of returning to original places and states. Through sartorial expressions, Paranoid encourages wearers to reclaim self-awareness through garments that reference memory, instinct and renewal. The designs are orient around four thematic pillars: '情景' (scenery), '帰郷本能' (homing instinct), '冬眠' (hibernation) and '鐘' (bell). Scenery conjures distant recollections via meticulously detailed prints, while homing instinct is manifested through woodland-inspired camouflage and bear-motif embroidery. The idea of hibernation is translated into plush boa and suede-pocket accents that evoke creatures gathering strength. As for bell, this element is expressed through palettes teal, green and dusk tones alongside tonal hardware inspired by chimes. Key pieces include richly colored corduroy jackets that nod to natural color palettes, sherpa-lined outerwear inspired by hibernating bears and MA-1 flight jackets paired with matching shorts — each featuring sculptural, suede-lined 'hibernation' pockets. The lookbook reinforces the collection's nostalgic narrative, using retro styling, subdued locations and models to reflect the act of confronting one's past.

Supreme x GOODENOUGH Spring 2025 Collaboration
Supreme x GOODENOUGH Spring 2025 Collaboration

Hypebeast

time02-06-2025

  • Entertainment
  • Hypebeast

Supreme x GOODENOUGH Spring 2025 Collaboration

Supremeis launching a newSpring 2025collaboration withGOODENOUGH, the seminal Japanese clothing brand established in 1990 by streetwear godfatherHiroshi Fujiwara. GOODENOUGH, which laid the foundation for contemporary Japanese street fashion, was born from Fujiwara's cross-cultural immersion in early '80s London punk and New York hip-hop culture. Fujiwara founded GOODENOUGH, blending diverse influences like punk, hip-hop, BMX, skateboarding, and luxury fashion with a refined sensibility. The brand became known for high-quality, utilitarian garments with intelligent graphics, limited quantities, and luxury pricing – a blueprint for the modern streetwear market. This approach profoundly impacted emerging designers likeJun Takahashi(UNDERCOVER) andNigo(A Bathing Ape), who Fujiwara mentored. Despite its influence, Fujiwara ceased GOODENOUGH operations in the late '90s to focus on smaller design projects. The new Supreme x GOODENOUGH Spring 2025 collection features a comprehensive range of apparel and accessories, including an MA-1 Jacket, Patchwork Jacket, Sweater, Patchwork Shirt, Crushed Rayon Shirt, Thermal, S/S Top, Hooded Sweatshirt, Patchwork Pant, Military Pant, Short, two T-Shirts, 6-Panel, Camp Cap, and Crusher. The pieces revive the GOODENOUGH branding, combining Fujiwara's design ethos with Supreme's staple skate-inspired silhouettes. A standout piece from the collection is aNike Air Force 1 Low, made exclusively for Supreme. This special edition features a full-grain leather upper, perforated leather toe panel, DURAPLUSH lining, co-branded footbed, embroidered and debossed logos, a ponyhair Swoosh and printed logos on translucent outsoles. The shoe will be available in a single colorway. Look out for the Supreme x GOODENOUGH collaboration to roll out via the brand'swebstoreand brick-and-mortar locations on June 5 and available in Asia on June 7.

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