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Madrasa, TikTok Partner to Boost Arabic E-Learning
Madrasa, TikTok Partner to Boost Arabic E-Learning

TECHx

time16-05-2025

  • Business
  • TECHx

Madrasa, TikTok Partner to Boost Arabic E-Learning

Home » Smart Sectors » Education » Madrasa, TikTok Partner to Boost Arabic E-Learning Madrasa, the e-learning platform under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has partnered with TikTok. The partnership was announced as TikTok launched its globally successful STEM Feed in the UAE. This collaboration marks a major milestone. It brings the largest free Arabic-language educational video library to TikTok. The goal is to enhance learning opportunities, promote innovation, and support community growth across the region. The cooperation agreement was signed in the presence of key officials. These included His Excellency Saeed Al Eter, Assistant Secretary General at MBRGI; Dr. Waleed Al Ali, General Coordinator of and Kinda Ibrahim, Regional General Manager of Operations at TikTok for the Middle East, Turkey, Africa, Pakistan, and South Asia. The new initiative aims to deliver high-quality, verified STEM content. It will focus on science, technology, engineering, and mathematics. The content will be made available in innovative formats that appeal to today's learners. Dr. Waleed Al Ali revealed that MBRGI continues to grow its strategic partnerships. These efforts reflect the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. His vision places education at the core of societal progress and aims to empower a new Arab generation. He stated that the launch marks a new phase for Madrasa. It helps advance self-learning by providing Arab students with essential knowledge. The initiative blends structured learning with engaging video content, using social media to expand its reach. Dr. Al Ali reported that the platform has seen rising video views and a growing user base since its launch in 2018. It has received regional and international recognition, including from UNESCO and ESCWA. TikTok's long-term strategy also emphasizes educational impact. The company aims to spark curiosity, promote creativity, and encourage youth in the region to pursue STEM careers. Kinda Ibrahim stated that the STEM Feed's launch in the UAE supports TikTok's mission to empower young innovators. She added that nearly 10 million STEM-related videos have been shared globally on TikTok over the past three years. This highlights a strong demand for educational content. She also announced that partnering with MBRGI allows TikTok to amplify its impact. Together, they aim to offer trusted Arabic-language content and inspire learning through social media. Since 2018, Madrasa has provided more than 7,000 interactive lessons in STEM and Arabic language subjects. It continues to work toward making Arabic a key language for modern science and knowledge. The STEM Feed is now available to all users. Those aged 18 and above can activate it through their TikTok app settings under Content Preferences. Users will be able to access: Content from top STEM creators, such as @Da7ee7, @annanscience, @anastalks, and others Educational material from partners like Majarra, known for high-quality Arabic content To ensure accuracy and quality, TikTok will review all content in collaboration with Common Sense Networks and Poynter. Common Sense Networks will evaluate educational value, while Poynter will verify reliability. Any content that fails to meet these standards will not be featured. This initiative reflects both organizations' commitment to building knowledge-based societies. It also highlights their shared goal of making STEM education accessible, engaging, and impactful for Arab youth. By combining Madrasa's vast e-learning resources with TikTok's digital platform, the partnership aims to empower young minds—one short video at a time.

Madrasa, TikTok to launch STEM Feed in UAE showcasing largest Arabic educational library
Madrasa, TikTok to launch STEM Feed in UAE showcasing largest Arabic educational library

Al Etihad

time15-05-2025

  • Business
  • Al Etihad

Madrasa, TikTok to launch STEM Feed in UAE showcasing largest Arabic educational library

15 May 2025 11:56 DUBAI (WAM) Madrasa e-learning platform, part of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has partnered with TikTok as the latter launched its globally successful STEM Feed in the partnership brings the largest free Arabic language educational library to the platform, marking a key milestone in both organisations' shared commitment to enhancing learning opportunities, promoting innovation, and enriching communities across the announcement was made during the signing of a cooperation agreement attended by Saeed Al Eter, Assistant Secretary-General at MBRGI; Dr. Waleed Al Ali, General Coordinator of the online platform; and Kinda Ibrahim, Regional General Manager of Operations for TikTok Middle East, Türkiye, Africa, Pakistan, and South partnership aims to deliver high-quality, verified content focused on science, technology, engineering, and mathematics to millions of Arab youth through innovative formats that resonate with today's Al Ali said MBRGI continues to expand its strategic partnerships and initiatives to spread education and knowledge, reflecting the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, which emphasises education as fundamental to building a new Arab generation capable of positive societal is also keen to implement the directives by His Highness Sheikh Mohammed bin Rashid for the development of a world-class educational environment that empowers Arab students with modern knowledge and skills, fostering their creativity and contribution to a knowledge-based future.'Launching the largest free Arabic educational video library on TikTok marks a new phase for Madrasa in advancing self-learning and providing Arab students with essential knowledge. This initiative offers accessible, high-quality content through an innovative approach that blends structured learning with engaging presentation, leveraging the reach and appeal of social media and educational videos.'Dr. Al Ali noted that this launch significantly contributes to Madrasa's success since 2018, highlighting its impressive video views, growing subscriber base, and regional and international recognition for its influential role in promoting self-learning and strengthening the Arabic language among younger said, 'Launching the STEM Feed in the UAE furthers our mission to empower the next generation of innovators. With nearly 10 million STEM-related videos shared globally on TikTok over the past three years, it's clear there's a strong appetite for educational content.'This partnership expands Madrasa's mission to transform Arabic into a language of modern science and learning. Since its launch in 2018, the platform has offered more than 7,000 interactive lessons across STEM subjects and Arabic language studies, earning international accolades from organisations like UNESCO and United Nations Economic and Social Commission for Western Asia (ESCWA).The STEM Feed is now available to all users, with users aged 18 and above able to activate it by going to their app settings, selecting Content Preferences, and turning on the STEM feed will feature leading STEM creators such as @Da7ee7, @annanscience, @anastalks, @hussienelkazaz, @guinessandmathguy, @moqasem and @lklogic as well as content from partners like Majarra, a trusted provider of high-quality Arabic maintain the quality and integrity of the STEM Feed, all content will be carefully reviewed by TikTok's internal teams in collaboration with Common Sense Networks and partnerships ensure that every piece of STEM content is thoroughly vetted for both appropriateness and Sense Networks will evaluate the educational value of the content, while Poynter will verify the reliability of the information presented. Any content that does not meet these standards will not be featured.

Madrasa Partners with TikTok to Launch Arabic STEM Feed in UAE
Madrasa Partners with TikTok to Launch Arabic STEM Feed in UAE

Hi Dubai

time15-05-2025

  • Science
  • Hi Dubai

Madrasa Partners with TikTok to Launch Arabic STEM Feed in UAE

Madrasa, the e-learning platform under Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has joined forces with TikTok to launch the platform's STEM Feed in the UAE, marking a significant step in expanding Arabic-language educational content on social media. The collaboration integrates Madrasa's extensive library—the largest free Arabic educational video collection—into TikTok's globally popular STEM Feed. The initiative aims to make science, technology, engineering, and mathematics content more accessible and engaging for millions of Arab youth. The agreement was signed in the presence of key representatives, including Saeed Al Eter, Assistant Secretary-General at MBRGI; Dr. Waleed Al Ali, General Coordinator of Madrasa; and Kinda Ibrahim, TikTok's Regional GM of Operations for the Middle East and beyond. Dr. Al Ali highlighted the move as part of MBRGI's broader mission to expand educational opportunities and support the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, which sees education as vital to shaping a progressive Arab generation. TikTok's STEM Feed, now live in the UAE, allows users aged 18 and above to activate it via their app settings. It features top STEM creators and trusted partners like Majarra, delivering content that is both informative and engaging. To ensure quality and accuracy, TikTok is working with Common Sense Networks and Poynter to review all content, underscoring a shared commitment to educational integrity. Since its launch in 2018, Madrasa has provided over 7,000 lessons in Arabic and STEM subjects, earning recognition from UNESCO and ESCWA. This new partnership further strengthens its mission to position Arabic as a language of modern learning. News Source: Emirates News Agency

Madrasa, TikTok to launch STEM Feed in UAE showcasing largest Arabic educational library
Madrasa, TikTok to launch STEM Feed in UAE showcasing largest Arabic educational library

Zawya

time15-05-2025

  • Business
  • Zawya

Madrasa, TikTok to launch STEM Feed in UAE showcasing largest Arabic educational library

DUBAI - Madrasa e-learning platform, part of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has partnered with TikTok as the latter launched its globally successful STEM Feed in the UAE. This partnership brings the largest free Arabic language educational library to the platform, marking a key milestone in both organisations' shared commitment to enhancing learning opportunities, promoting innovation, and enriching communities across the region. The announcement was made during the signing of a cooperation agreement attended by Saeed Al Eter, Assistant Secretary-General at MBRGI; Dr. Waleed Al Ali, General Coordinator of the online platform; and Kinda Ibrahim, Regional General Manager of Operations for TikTok Middle East, Türkiye, Africa, Pakistan, and South Asia. The partnership aims to deliver high-quality, verified content focused on science, technology, engineering, and mathematics to millions of Arab youth through innovative formats that resonate with today's learners. Dr. Al Ali said MBRGI continues to expand its strategic partnerships and initiatives to spread education and knowledge, reflecting the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, which emphasises education as fundamental to building a new Arab generation capable of positive societal change. MBRGI is also keen to implement the directives by His Highness Sheikh Mohammed bin Rashid for the development of a world-class educational environment that empowers Arab students with modern knowledge and skills, fostering their creativity and contribution to a knowledge-based future. 'Launching the largest free Arabic educational video library on TikTok marks a new phase for Madrasa in advancing self-learning and providing Arab students with essential knowledge. This initiative offers accessible, high-quality content through an innovative approach that blends structured learning with engaging presentation, leveraging the reach and appeal of social media and educational videos.' Dr. Al Ali noted that this launch significantly contributes to Madrasa's success since 2018, highlighting its impressive video views, growing subscriber base, and regional and international recognition for its influential role in promoting self-learning and strengthening the Arabic language among younger generations. Kinda Ibrahim said, 'Launching the STEM Feed in the UAE furthers our mission to empower the next generation of innovators. With nearly 10 million STEM-related videos shared globally on TikTok over the past three years, it's clear there's a strong appetite for educational content.' This partnership expands Madrasa's mission to transform Arabic into a language of modern science and learning. Since its launch in 2018, the platform has offered more than 7,000 interactive lessons across STEM subjects and Arabic language studies, earning international accolades from organisations like UNESCO and United Nations Economic and Social Commission for Western Asia (ESCWA). The STEM Feed is now available to all users, with users aged 18 and above able to activate it by going to their app settings, selecting Content Preferences, and turning on the STEM Feed. The feed will feature leading STEM creators such as @Da7ee7, @annanscience, @anastalks, @hussienelkazaz, @guinessandmathguy, @moqasem and @lklogic as well as content from partners like Majarra, a trusted provider of high-quality Arabic content. To maintain the quality and integrity of the STEM Feed, all content will be carefully reviewed by TikTok's internal teams in collaboration with Common Sense Networks and Poynter. These partnerships ensure that every piece of STEM content is thoroughly vetted for both appropriateness and accuracy. Common Sense Networks will evaluate the educational value of the content, while Poynter will verify the reliability of the information presented. Any content that does not meet these standards will not be featured.

Sheikh Mohammed announces Fathers' Endowment campaign total of more than Dh3.72 billion
Sheikh Mohammed announces Fathers' Endowment campaign total of more than Dh3.72 billion

The National

time28-03-2025

  • Business
  • The National

Sheikh Mohammed announces Fathers' Endowment campaign total of more than Dh3.72 billion

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai has revealed that a Ramadan campaign to help those in need has raised more than Dh3.72 billion ($1.01 billion) in donations. The Fathers' Endowment campaign was created to provide 'treatment and health care to the poor and needy'. The figure was reached thanks to the contributions of 277,000 donors. 'As Ramadan concludes in the Year of Community, our society has demonstrated remarkable cohesion and solidarity in its dedication to humanitarian causes, embodying the values of giving and generosity,' said Sheikh Mohammed. 'The unprecedented success of the Fathers' Endowment campaign, with broad participation from institutions, businesses and individuals, underscores the unwavering commitment of the UAE, its leadership and people, to unity in doing good and inspiring hope for all.' The figure reached as Ramadan draws to an end shows the UAE is united in love and generosity, said Sheikh Mohammed who added he was delighted by the overwhelming community support 'in honour of fathers who remain the pillars of strength and stability for families and societies'. 'The Fathers' Endowment is a new success amplifying the UAE's mission of championing solidarity in the face of humanitarian challenges, and adopting sustainability as the foundation of impactful philanthropy,' he said. The campaign, reaching Dh3.72 billion in just one month during the Year of Giving, powerfully demonstrates the UAE's deeply ingrained values of generosity, solidarity, and family unity, added Mohammed Al Gergawi, Minister of Cabinet Affairs and Secretary General of Mohammed bin Rashid Al Maktoum Global Initiatives. Supporting healthcare remains a top priority for MBRGI, given its vital role in improving lives, said Mr Al Gergawi, who stated the organisation strives to elevate healthcare standards for diverse groups in disadvantaged communities. Among the many donations was one for Dh3 billion from Azizi Developments which was made at the end of February. It was said by Dubai Media Office to be the largest individual private sector contribution in UAE history. On Thursday, The National reported how Sunny Varkey, founder of Gems Education, and his family had donated Dh100 million to the campaign. The initiative, which coincides with Ramadan, was inspired by the role fathers play in society. People in the UAE have been encouraged to make donations in the name of their father. It was announced earlier this month the campaign had already raised more than Dh3.3 billion – more than three times its initial target. The Fathers' Endowment campaign is the latest initiative launched by Sheikh Mohammed to mark the holy month each year. The Mothers' Endowment campaign was introduced last year to mark Ramadan. It aimed to support the education of millions around the world raising at least Dh1 billion. It surpassed that goal, reaching more than Dh1.4 billion. Previous campaigns launched to mark Ramadan include the 10 Million Meals initiative of 2020, which secured more than 15.3 million meals for communities affected by the pandemic. The 100 Million Meals campaign was launched in 2021, collecting 220 million meals for vulnerable groups, while the 1 Billion Meals of 2022 achieved its goal in less than a month. In 2023, the 1 Billion Meals Endowment raised Dh1.075 billion.

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