Latest news with #MSIL
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Business Standard
8 hours ago
- Automotive
- Business Standard
Maruti launches flexible EMI plan to upgrade small cars to Grand Vitara
Maruti Suzuki India (MSIL) is planning to launch a financial scheme aimed at making SUV ownership more accessible for entry-level car owners--including Alto, WagonR or similar segment buyers. Under this initiative, customers who own a small car of any brand, can purchase the Grand Vitara sport utility vehicle (SUV) through an EMI plan. The scheme, which will be piloted in Delhi-NCR, Mumbai, and Bengaluru, allows customers to buy the Grand Vitara at a monthly instalment of nearly ₹9,999, which is nearly 20 per cent lower than standard EMIs available in the market, the company said. 'Our target is people who already own a small car and are ready to move want to make that upgrade easy and accessible,' said Partho Banerjee, senior executive officer, sales & marketing, MSIL, in an interview with Business Standard. According to the plan, the customer's existing car will be treated as the down payment and its valuation will vary based on factors such as age, ownership history, and mileage. Customers will also be eligible for an exchange bonus. The remaining cost will be financed and paid back over a five-year tenure. One of the key features of the scheme is the guaranteed buyback option. After five years or 75,000 km of usage, customers will have the option to return the vehicle at an assured value of 50 per cent of the original ex-showroom price. Alternatively, they can retain the car by paying the remaining balance. 'This is a flexible and low-risk option for customers. It gives them a sense of assurance and helps ease the financial burden of moving into a more premium vehicle,' Banerjee said. This is the first time a mass market car manufacturer has launched such an EMI upgrade scheme. The offer is valid across all variants of the Grand Vitara SUV, with EMI amounts varying depending on the model selected. Banerjee added that the company will monitor the response in the three pilot cities. 'If the model works well, we'll expand it to other cities and extend it to more models -- especially our upcoming e-Vitara,' he said. Global premium automakers have long offered trade-in and flexible finance options to make high-end models more accessible. Mercedes-Benz, for example, offers a 'guaranteed future value' plan that bundles easy EMIs with assured returns on trade-ins. These initiatives have helped luxury brands attract younger professionals, a strategy Maruti now seems to be adapting for the mass-market SUV buyer. The timing of Maruti's scheme also coincides with a prolonged slump in India's small-car segment. Maruti Chairman RC Bhargava has previously flagged this trend as a concern, warning that a continued drop in naturally affordable small cars could hamper overall market growth. With vehicle prices steadily rising across segments and financing costs remaining a concern for many middle-income households, the company believes this initiative could tap into a large, underserved segment of aspiring SUV buyers. 'This kind of scheme gives them affordability, flexibility, and a clear exit path — all rolled into one,' Banerjee noted.
Hans India
10 hours ago
- Automotive
- Hans India
Maruti Suzuki Grand Vitara becomes the fastest SUV to clock 3 Lakh sales in its segment
Maruti Suzuki India Limited (MSIL), the country's leading passenger vehicle manufacturer, has surpassed a cumulative sales milestone of 3 lakh units for the Grand Vitara. Setting a new benchmark for mid-size SUVs in India, Maruti Suzuki has achieved this landmark milestone in a record time* of just 32 months. With its latest achievement, the Grand Vitara continues to reinforce its position as a Tech SUV that resonates strongly with the evolving aspirations of modern Indian consumers. A multi-product offering, the Grand Vitara entices customers with the availability of Strong Hybrid powertrain and Suzuki ALLGRIP SELECT 4x4 with 6AT. Commenting on this milestone, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, 'We thank our 3 lakh strong Grand Vitara family for their trust in Maruti Suzuki. The Grand Vitara has been a catalyst in strengthening Maruti Suzuki's position in the mid-SUV market, and achieving this monumental milestone in such a short period of time is a new benchmark for the industry. Designed for today's urban, tech-savvy, and progressive individuals, the Grand Vitara masterfully combines bold aesthetics, advanced technology, and a comprehensive suite of safety features, underscoring its positioning as a Tech SUV.' He further added, 'Celebrating the success of the Grand Vitara, we are proud to introduce a new campaign 'Driven by Tech'. The campaign vividly communicates our flagship SUV's versatility, and its myriad capabilities which allow it to appeal to diverse personalities, while seamlessly complementing the evolving aspirations of customers.' 'Driven by Tech', is an impactful campaign that showcases automotive technology as an extension of a driver's personality, through a fast-paced film that brings two old friends together. One is a tech-entrepreneur driven by the power of Strong Hybrid technology; the other, a fearless businesswoman who overcomes obstacles with our ALLGRIP SELECT 4x4. From urban landscapes to the daunting frontiers that exist beyond cityscapes, the film takes viewers through two separate journeys, connected by one versatile Tech SUV. Click to watch the TVC here - v=vqWA-eZdlcs Engineered to dominate every road, the Maruti Suzuki Grand Vitara has strongly resonated with its customers on account of its exciting performance, distinctive style and commanding presence. Further enhancing the ownership experience, Customers now have greater choice while opting for a sunroof in the recently updated 2025 Grand Vitara. The Zeta and Alpha variants of the new Grand Vitara are available in optional Zeta (O), Alpha (O), Zeta+ (O) and Alpha+ (O) variants with a panoramic sunroof. The Grand Vitara also boasts of a host of premium features such as R17 precision cut alloy wheels, 6-speed AT with Electronic Parking Brake, Auto Purify with PM 2.5 Display, 8-way Driver Powered Seat, Ventilated Seats, a 22.86cm (9') Smart Play Pro+ entertainment system with wireless connectivity, Suzuki Connect, 360 View Camera, Head Up Display, Wireless Charging Dock, Premium Sound System by Clarion® and more, making this mid-size SUV the ideal choice for every occasion. The new 2025 Grand Vitara is equipped with a comprehensive suite of safety features that are standard across all variants. These include 6 airbags, 3-point ELR seat belts for all seats, and ISOFIX child seat restraint system, Electronic Stability Program^ (ESP®) with Hill Hold Assist, Front and Rear Disc Brakes with Anti-lock Braking System (ABS) and Electronic Brakeforce Distribution (EBD). A blend of innovation, performance, and safety continues to make the Grand Vitara a standout choice for today's tech-savvy and safety-conscious SUV buyers.
India Today
13 hours ago
- Automotive
- India Today
3 lakh units sold in just 36 months, this is Maruti Suzuki's new trump card
Maruti Suzuki's Grand Vitara has raced ahead in the mid-size SUV segment, becoming the fastest model in its category to clock 3 lakh unit sales in just 32 months. The milestone marks a significant achievement for Maruti Suzuki, solidifying its foothold in the competitive SUV space.A major driver behind this success is the popularity of the Grand Vitara's Strong Hybrid variants, which registered 43% year-on-year growth in FY24-25. The model's appeal is further bolstered by features like the Suzuki ALLGRIP SELECT 4x4 system with 6-speed automatic transmission, combining performance and versatility. Maruti Suzuki Grand Vitara advertisementPartho Banerjee, Senior Executive Officer, Marketing and Sales, MSIL, credited the customers for the success: 'We thank our 3 lakh strong Grand Vitara family for their trust in Maruti Suzuki. The Grand Vitara has been a catalyst in strengthening our position in the mid-SUV market, combining bold design, advanced technology, and safety features tailored for the tech-savvy Indian consumer.' To commemorate the achievement, Maruti Suzuki has launched a new campaign titled 'Driven by Tech'. The television commercial depicts the Grand Vitara as an extension of its users' personalities — featuring a tech entrepreneur who values hybrid performance and a businesswoman who thrives off-road with ALLGRIP 2025 Grand Vitara also brings refreshed offerings, including optional panoramic sunroofs in Zeta and Alpha variants, alongside upgrades like R17 alloy wheels, 360 camera, ventilated seats, wireless charging dock, and a Clarion sound system. Safety remains a key focus with six airbags, 3-point seat belts on all seats, ESP with hill hold assist, ABS with EBD, and Isofix child seat mounts standard across all Maruti Suzuki Grand Vitara comes with two distinct powertrains: a 1.5-litre Intelligent Electric Hybrid and a 1.5-litre K-series Dual Jet, Dual VVT engine paired with Smart Hybrid technology. The electric hybrid variant, coupled with an e-CVT, delivers a combined output of 115.56bhp and 122Nm of peak torque. In comparison, the K-series engine produces 103bhp and 136.8Nm of torque, and is available with either a 5-speed manual or a 6-speed automatic the K-series engine also offers a four-wheel drive option equipped with Suzuki's ALLGRIP system, featuring Auto, Sport, Snow, and Lock drive modes for enhanced versatility across Suzuki India Limited reported total sales of 180,077 units in May 2025, reflecting a 3.2% growth over the 174,551 units sold in the same month last year. This increase was primarily driven by a sharp rise in exports, which surged by 79.8% to 31,219 units from 17,367 units in May domestic sales saw a slight dip, with 138,690 units sold compared to 146,694 units a year earlier. Within this, passenger vehicle sales declined to 135,962 units from 144,002 units, while sales of the Super Carry light commercial vehicle edged up to 2,728 units from 2,692 units. Deliveries to other OEMs also dropped slightly to 10,168 units from 10,490 the overall domestic decline, the utility vehicle segment — which includes popular models like the Brezza, Ertiga, and Grand Vitara — showed resilience, posting a modest 1.3% increase in sales to 54,899 units from 54,204 units in May to Auto Today MagazineMust Watch
Time of India
a day ago
- Automotive
- Time of India
Uno Minda inaugurates alloy wheel manufacturing plant in Haryana
Uno Minda , a leading global manufacturer of proprietary automotive components , has inaugurated its new greenfield manufacturing facility for four-wheeler alloy wheels in Kharkhoda, Haryana. The inauguration ceremony was attended by Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited (MSIL), alongside senior executives from MSIL and Uno Minda. Their presence highlighted the longstanding and strategic partnership between the two companies. The new facility is expected to play a pivotal role in catering to the rising demand for premium alloy wheels from original equipment manufacturers (OEMs) in India. It also underscores Uno Minda's efforts to contribute to the government's ' Make in India ' and ' Atmanirbhar Bharat ' initiatives by enhancing local production capabilities. Uno Minda, formerly Minda Industries Limited, is part of the NK Minda Group and serves a wide array of vehicle segments including two-wheelers, three-wheelers, passenger cars, commercial vehicles, and off-road vehicles and more.
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Business Standard
2 days ago
- Automotive
- Business Standard
Maruti Suzuki eyes 35% rail dispatch share by FY31: CEO Hisashi Takeuchi
Maruti Suzuki India Ltd (MSIL) on Thursday said it dispatched a record 518,157 vehicles via railways in 2024–25 (FY25), registering a 15.7 per cent year-on-year increase as the country's largest carmaker continued to scale up its use of low-emission transport. Rail dispatches accounted for 24.3 per cent of the company's total vehicle dispatches in FY25, up from 21.5 per cent in FY24. Maruti Suzuki's Managing Director and Chief Executive Officer Hisashi Takeuchi on Thursday announced the company aims to increase this share to 35 per cent by FY31, as part of its broader strategy to reduce carbon emissions and ease road congestion. 'Reducing carbon emissions is a top priority for us, both in our products and in our operations... By FY 2030–31, we plan to increase the share of vehicle dispatches through railways to 35 per cent,' he mentioned in a statement. The increased use of rail helped avoid over 180,000 tonnes of carbon dioxide equivalent (CO₂e) emissions and saved more than 63 million litres of fuel during FY25, the company noted. Rail transport is significantly more energy-efficient and environment-friendly compared to road transport. Since FY15, MSIL's cumulative vehicle dispatches through railways have grown nearly eight-fold, reaching around 2.4 million units. The company currently operates over 40 flexi-deck rakes, each capable of carrying approximately 300 vehicles per trip. At present, MSIL uses rail to move cars to over 20 hubs across India, which in turn cater to more than 600 cities. It also uses rail connectivity to move vehicles to the export ports of Mundra and Pipavav. Prime Minister Narendra Modi had in January 2024 inaugurated India's first in-plant railway siding for automobiles at MSIL's manufacturing facility in Gujarat. This infrastructure enables vehicles to be loaded directly from the factory onto trains, cutting down transit time and truck traffic. MSIL was the first automaker in India to obtain an Automobile Freight Train Operator (AFTO) licence in 2013, giving it greater flexibility and control over rail-based vehicle movement.
