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BankDhofar unveils campaign for a branding uplift under the slogan 'Innovation inspired by you"
BankDhofar unveils campaign for a branding uplift under the slogan 'Innovation inspired by you"

Zawya

time5 days ago

  • Business
  • Zawya

BankDhofar unveils campaign for a branding uplift under the slogan 'Innovation inspired by you"

MUSCAT: BankDhofar, the second largest bank by branch network size in Oman , has unveiled a campaign for a branding uplift under the slogan 'Innovation inspired by you", this is not just a slogan, but a way of working, We innovate today from your world, to create a financial future closer to you. More than just a change in look and feel, the brand uplift reflects BankDhofar's evolution into a forward-thinking financial partner, deeply attuned to the aspirations of its customers—individuals, entrepreneurs, and institutions alike. At the heart of this transformation lies a simple but powerful insight: true innovation begins with understanding people. The campaign emphasizes BankDhofar's commitment to listening, learning, and adapting to the ever-changing needs of its customers. By putting people at the center, the bank aims to design products and services that are not only innovative but also meaningful, intuitive, and transformative—helping customers achieve their financial goals at every stage of life. Said Juma Al Busaidi, Head of Marketing & Corporate Communication at BankDhofar said, At BankDhofar, what we offer is not just traditional banking services and products, but a true reflection of our customers' aspirations. He added : 'We always start from the market Where we analyze and study people's needs, monitor their changes, and learn from their experiences. From there, We design our services and products with them, not just for them. Because we believe that the best innovations begin with a deep understanding of our customers' worlds. Our 'Innovation inspired by you" campaign is not just a slogan, it's a way of working. We innovate today from your world, to create a financial future closer to you'. Under its new brand vision—to be Oman's most trusted, innovative, and inclusive financial partner—BankDhofar is adopting a global mindset while staying rooted in Omani values. The bank seeks to make banking simple, personal, and built for the future, offering a human-centric approach grounded in trust, empathy, and digital excellence. Far more than a cosmetic change, the brand uplift characterizes as a fundamental transformation in the bank's identity and approach. The shift reflects a move away from traditional service provision toward becoming a trusted partner in customers' financial journeys. From intuitive digital platforms to personalized financial guidance, the brand uplift is designed to offer seamless, secure, and empowering experiences—whether customers are managing everyday finances, scaling their businesses, or planning for the long term. A key part of this transformation is integrating cutting-edge technology with personalized service to create truly tailored banking experiences. Internally, the rebranding effort is aligning teams, processes, and customer touchpoints with the bank's values and long-term goals. The objective is to create a cohesive and emotionally resonant brand experience that strengthens relationships and builds long-term loyalty. As part of a broader strategic vision, BankDhofar is positioning itself as a catalyst for sustainable economic growth, digital transformation, and inclusive prosperity in Oman. The bank's purpose is clear: to empower people and businesses through trusted, innovative financial solutions that contribute to national progress. With the unveiling of its new brand uplift , BankDhofar signals the start of a new chapter—one that redefines what banking can and should be in the modern era. As it looks ahead, the bank remains steadfast in its commitment to sustainable growth, digital innovation, and putting people first in everything it does.

BankDhofar unveils affordable, all-inclusive health insurance solutions
BankDhofar unveils affordable, all-inclusive health insurance solutions

Zawya

time6 days ago

  • Health
  • Zawya

BankDhofar unveils affordable, all-inclusive health insurance solutions

MUSCAT: More than just protection against illness, surgery, diagnostics, and hospitalization, BankDhofar's health insurance products represent a holistic approach to safeguarding health and well-being. These solutions, which offer extensive coverage for individuals, families, and domestic workers, are made possible through a strategic partnership with Dhofar Insurance Company—one of the largest and most respected insurers in the Sultanate. Designed to provide flexibility, value, and peace of mind, they are available exclusively to BankDhofar account holders. These offerings form part of BankDhofar's bancassurance initiative, which combines its expansive branch network and digital infrastructure with Dhofar Insurance's underwriting expertise to deliver customer-centric insurance solutions. The health insurance portfolio is organized into four major categories, each tailored to meet the unique needs of different customer segments. The most popular is the Individual Health Insurance plan, which is offered in three tiers—Green, Silver, and Gold—each providing varying levels of coverage and benefits. Plans include inpatient and outpatient services, diagnostic tests, maternity, physiotherapy, optical and dental care, alternative therapies, and access to both local and international healthcare networks. Eligibility is open to Omani citizens and legal residents between the ages of 18 and 65, and children under 18 can be enrolled when at least one parent is included in the policy. For budget-conscious customers, BankDhofar offers the Affordable Health Cover plan. This solution caters to the general population, particularly salaried individuals and families seeking dependable coverage at competitive rates. The plan includes essential health benefits, making quality healthcare more accessible to a broader demographic. The third category is the Unified Health Insurance Plan, also known as "Dhamani" Targeted at employees in the private sector, this scheme is being rolled out in phases as part of a national mandate. It is governed by a collaborative platform involving the Ministry of Health, Royal Oman Police, Finances Services Authority, healthcare providers, and third-party administrators. Completing the lineup is a specialized plan for household help—the Unified Domestic Worker Health Insurance. This convenient and cost-effective solution allows BankDhofar customers to provide health coverage for their domestic workers, an essential yet often overlooked segment of the workforce. BankDhofar's Bancassurance Department plays a central role in delivering these solutions. With a strong understanding of the Omani market, the Bank offers risk protection products that combine comprehensive coverage, excellent benefits, and competitive pricing. The Bank's extensive footprint of branches and service outlets across Oman ensures that customers have easy access to support and services wherever they are located. By choosing BankDhofar, customers gain access to a broad array of health insurance plans backed by Dhofar Insurance, ensuring their health and that of their loved ones is in safe hands. The launch underscores BankDhofar's dedication to safeguarding its customers' futures through innovative financial and insurance solutions that reflect its core values of trust, service, and security.

Transforming Oman's business landscape
Transforming Oman's business landscape

Observer

time05-07-2025

  • Business
  • Observer

Transforming Oman's business landscape

MUSCAT: The Ministry of Commerce, Industry and Investment Promotion is spearheading efforts to modernise Oman's business environment by leveraging digital platforms that simplify procedures, foster innovation, and enhance investor confidence. These initiatives support international best practices, aiming to boost the ease of doing business and attract investment across sectors. At the centre of this transformation is the "Oman Business" platform, offering a comprehensive suite of digital services. These include commercial registration, licensing, agency and intellectual property management, certificate issuance, and company liquidation. The platform operates as a unified digital interface, designed to streamline operations and reduce bureaucratic hurdles. The platform is integrated with 17 government entities and exchanges data with 35 others, including the Oman Chamber of Commerce and Industry. Ten government entities have activated the compliance register, reinforcing a collaborative ecosystem that enhances service efficiency. As of the end of 2024, over 76.5% of the Ministry's services were digitised, and 89% of commercial activities were automatically licensed. Since April 2021, more than 328,000 licences have been issued automatically. Advanced technologies such as artificial intelligence are embedded in services like "Know Your Customer", enabling foreign investors to register remotely without a residency card, using biometric verification. The "Investment Guide" simulates the registration process, providing step-by-step guidance on required documents, approvals, and fees—making the investor journey more seamless. Complementing this is the "Invest in Oman" platform, a digital gateway to the country's investment landscape. It offers insights into incentives and opportunities across free zones and economic zones, while facilitating communication with potential investors. Since its launch in February 2023, the platform has received 90 investment applications valued at RO 5.38 billion, with 43 projects worth RO 2.25 billion localised in key sectors such as industry, healthcare, food security, and renewables. To support local businesses, especially SMEs, the "Made in Oman" platform plays a strategic role. Since its launch in February 2024, over 5,000 products from 380 Omani factories have received the "Made in Oman" label. The platform promotes these products domestically and internationally, enhancing their visibility, increasing production, and creating employment opportunities across production, management, and marketing. Additionally, it connects SMEs to procurement opportunities in both public and private sectors, supporting operational growth. The platform also strengthens national supply chains by reducing reliance on imports and improving self-sufficiency. The 'Ma'arouf Oman' platform enhances e-commerce trust by authenticating licensed online stores. It links shops to their official records, increasing consumer confidence. Registered stores have risen by 236.4% since the platform's launch. In the realm of digital commerce, the Ministry developed the National E-Commerce Plan under the 'Tanwee' programme, approved in Q3 2021. The plan comprises 30 initiatives, with three directly managed by the Ministry—now fully implemented. This strategy supports a robust legislative framework and promotes e-commerce expansion until 2027. To ensure product quality and stimulate innovation, the Hazm platform identifies items requiring conformity certification and links them with accredited assessment bodies. As of mid-2025, 21 such bodies were registered, with 333 national conformity certificates and 3,789 energy efficiency labels issued. Hazm supports SMEs by guiding them through regulatory requirements and fostering a competitive, high-quality industrial environment. The Oman Business Forum complements these efforts through knowledge-sharing sessions that bring together experts, policymakers, and investors to exchange views on investment trends and business reforms. Meanwhile, Sanad Service Centres are expanding rapidly, offering 377 electronic services in partnership with 25 government and private institutions. In 2024 alone, these centres completed over 872,000 transactions. By June 2025, there were 920 centres, employing more than 2,365 individuals—60% of whom are women, with 65% of staff aged between 20 and 39. Oman Exports, a groundbreaking digital export platform launched by the Ministry, has revolutionised how Omani products reach global markets. It facilitates export processes, offers promotional tools, and connects local producers with international buyers. Together with the "Made in Oman" platform, it enhances product visibility, competitiveness, and integration into global value chains. These platforms also enable manufacturers to access government services, conduct market analyses, and adapt their products to international standards. Performance metrics show rising numbers of digital licences and increased registration of factories and products, underlining the platforms' impact on Oman's economic growth and the private sector's contribution to GDP. To maintain high standards, platforms are integrated with national inspection systems and quality certification schemes. The Ministry continues to raise public awareness around the superiority of Omani products and their compliance with global benchmarks. Looking ahead, the Ministry is focused on enhancing platform functionality through AI and data science to better serve sector-specific needs. According to Mubarak bin Mohammed al Dohani, Director General of Planning and Head of the Digital Transformation Team, these platforms are now strategic enablers of economic growth, technological localisation, and youth empowerment—key to Oman's sustainable development. — ONA

Oman advances plans for national semiconductor industry
Oman advances plans for national semiconductor industry

Observer

time13-06-2025

  • Business
  • Observer

Oman advances plans for national semiconductor industry

MUSCAT: Marking a key step in its bid to penetrate the global trillion-dollar semiconductor industry, Oman is preparing to commission an international consultant to chart a strategy for developing a comprehensive ecosystem to support the growth of a domestic semiconductor sector. On Wednesday, June 11, 2025, the Ministry of Transport, Communications and Information Technology – which is spearheading the establishment of this sector as part of the broader digital economy – invited qualified consultants to bid for an advisory services contract linked to this initiative. In addition to formulating a blueprint for the establishment of an integrated ecosystem around semiconductor production, the selected consultant will also be required to assist in the development of a Centre of Excellence for Semiconductors and Electronic Chips in Oman. The consultant's scope of work encompasses, among other requirements, the creation of a master plan and a road map for building an end-to-end semiconductor ecosystem in the country. As part of its remit, the consultancy firm will also study and provide recommendations on the following key areas: Training & Skills Development, Research & Development, Partnership and Network Development, Facility Design and Equipment Planning, and Operational and Financial Sustainability. Additionally, the company will be responsible for overseeing the rollout of the Centre of Excellence, which will be tasked with attracting FDI into the semiconductor production value chain, facilitating the inflow of technological know-how, creating opportunities for semiconductor design and testing, enabling digital innovation in this strategic industry, and supporting localisation and job creation. Already, the building blocks of a nascent semiconductor sector are being put in place in Oman. Earlier this year, the Omani government signed a Memorandum of Understanding (MoU) with AONH Private Holdings, a leading semiconductor manufacturer, to explore the establishment of an advanced AI-based semiconductor chip manufacturing plant in Salalah. The proposed facility is expected to contribute to the development of national expertise in semiconductor design and manufacturing, create new business opportunities for Omani youth, and attract international talent from leading semiconductor nations such as Taiwan, South Korea, and Japan. This initiative will support the transfer of global expertise and the localisation of advanced semiconductor technologies in Oman. Sovereign wealth fund Oman Investment Authority is also playing a pivotal role in the development of this vital sector. Its ICT investment arm, ITHCA Group, has acquired a strategic stake in the US-based semiconductor design and services company GSME, which has established an advanced chip design and development lab in Muscat. GSME Oman is supporting the training of a national cadre of young Omanis, who have already successfully designed the first Omani microchips. Also boding well for the growth of a competitive semiconductor industry in Oman is a 100,000-tonnes-per-annum capacity polysilicon project currently under construction at Sohar Freezone, at a cost of $1.6 billion. Promoted by Oman-based United Solar Holding Inc, the project is expected to supply critical raw materials for, among other industries, semiconductor manufacturing in Oman. Over the past two years, a number of major international players have expressed interest in Oman's potential as a hub for semiconductor production. In 2023, the Omani government hosted a high-level delegation from South Korea's SK Hynix Inc, the world's second-largest semiconductor company. Separately, a delegation representing four prominent companies from Taiwan's semiconductor sector – ULVAC Taiwan Inc, MSScorps Co, Ltd, eMemory Technology Inc, and Global Unichip Corp – visited Oman last December. Caption: Oman is preparing to commission an international consultant to chart a strategy for developing a comprehensive ecosystem to support the growth of a domestic semiconductor sector

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