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Time of India
3 days ago
- Entertainment
- Time of India
Sydney Sweeney Net Worth: Could the Euphoria actor lose money over her American Eagle 'propaganda' campaign?
Sydney Sweeney is no stranger to the internet's attention, but this time, it's hitting different. The 'Euphoria' star, who only added more glamour to her meteoric rise with projects like The White Lotus, Anyone But You, is facing backlash now, thanks to her latest ad campaign. This summer, the Hollywood star found herself at the center of controversy over American Eagle's 'Sydney Sweeney Has Great Jeans' campaign, widely criticized for its 'genes' pun and imagery evoking eugenics and racialized messaging. While Sweeney has carved her own path with a noteworthy career and even a production company under her name (Fifty-Fifty Films, founded in 2020), and amassed a reported net worth of around $40 million, she is potentially on the verge of a great setback in her career. Will her financial portfolio be affected by the 'propaganda' campaign of American Eagle? Let's unpack the facts and possibilities. Sydney Sweeney: Net Worth As of 2025, Sydney Sweeney's estimated net worth stands at approximately $40 million, according to multiple entertainment and finance sources. Her income streams are as varied as they are impressive: Acting: Major roles in Euphoria, The White Lotus, Anyone But You, Madame Web, and Immaculate have brought in millions. Her acting salary reportedly included $2 million for Anyone But You (plus producer credit), $750,000 for Madame Web, and $250,000 for Immaculate, with her biggest payday being $7.5 million for The Housemaid. Producing: Sweeney also produces under her Fifty-Fifty Films banner. Reports estimate her producer fees added $1–2 million to her Anyone But You paycheck. Brand endorsements: She has worked with Armani Beauty, Laneige, Miu Miu, Guess, and Ford, among others, contributing significantly to her net worth. Real estate: Sydney has flipped multiple homes and invested in real estate in LA and Washington. Entrepreneurship: In 2024, she launched a successful home and body brand, including novelty products that surprisingly gained viral traction. Despite her success, Sydney has been candid about Hollywood's financial pressures, once stating she couldn't afford to take long breaks from work due to overhead costs, even with a lucrative portfolio. The controversial American Eagle campaign This July, American Eagle released a campaign titled 'Sydney Sweeney Has Great Jeans,' a play on words between 'genes' and 'jeans'. The commercial shows Sweeney reflecting on 'inheriting her mom's eyes, her grandma's smile,' and eventually, 'her great jeans.' On the surface, it's cheeky fashion marketing, but many viewers saw a darker subtext. Critics swiftly called the campaign tone‑deaf, even worse, drawing comparisons to Nazi propaganda and eugenic rhetoric because of its focus on blue‑eyed blonde features and the phrase 'great genes.' The phrase 'great genes' has historically been used in discriminatory ways, and many on social media and in think pieces equate the messaging with 'white beauty supremacy.' The aftermath Despite the backlash, American Eagle defended the campaign, calling it a 'celebration of individuality and family heritage,' but public sentiment was already divided. Furthermore, American Eagle's stock jumped by about 18%, giving the campaign a short-term financial boost and visibility surge. The campaign also highlighted a charity component: net proceeds from a branded 'Sydney Jean' design, adorned with a butterfly symbol for domestic violence awareness, are being donated to a mental health helpline Could it affect Sydney Sweeney – financially? Sydney Sweeney isn't new to controversy; she's previously been criticized for her family's political leanings and a conservative-themed party. But this American Eagle campaign stirred unique anger by positioning her beauty as genetically superior, whether intentionally or not. So, what could be the repercussions? The ongoing backlash may damage Sweeney's standing with socially conscious brands. Labels that focus on inclusivity and diversity may rethink partnerships. In fact, if pressure mounts, American Eagle could pull the ad, potentially costing Sweeney performance-based bonuses or residuals. Moreover, if the controversy continues, some brands might reconsider partnerships, especially those concerned about maintaining inclusive messaging. Hollywood clauses tied to public image and reputational risk could come into play. However, Sweeney's team reportedly does not control creative messaging; she serves as a model, not a campaign creator. That distinction may protect her from being seen as responsible for messaging missteps. Is there a flip side? Ironically, yes. Every controversy helps brands get some press, and as we know it by now, whether it's good or bad, press fuels visibility, and visibility translates to dollars. American Eagle's campaign followed suit, and since the campaign launched, the brand reportedly saw a surge in online traffic and product searches, and Sweeney trended globally for several days, placing her in media cycles beyond the entertainment pages. So, unless this controversy spirals into a broader boycott or a systemic pattern of brand missteps, her net worth is unlikely to take a serious hit. In fact, she might end up gaining more visibility, translating into more avenues for her. To sum up, although the American Eagle campaign is a wake-up call for celebrity brand alignment, Sweeney's career shows no signs of slowing. If anything, she has several upcoming projects lined up, including a boxing biopic about Christy Martin, a role in Ron Howard's Eden, and the lead in Barbarella. She is also starring in Echo Valley and is set to appear in Euphoria season 3. Additionally, she is involved in a film adaptation of The Registration and is producing OutRun with Michael Bay.
Screen Geek
4 days ago
- Entertainment
- Screen Geek
Sydney Sweeney Responds To Body-Shamers With Topless Photos
Sydney Sweeney has been taking her career to all-new heights as of late. In addition to several major film and television roles, both recently-released and in the works, she also nabbed several major brand deals with the likes of American Eagle and Dr. Squatch. Naturally, Sydney Sweeney has also been dealing with internet trolls and body-shamers, and her recent response resulted in the Madame Web star going topless. As of this writing, the post made by Sweeney on Instagram in response to the aforementioned body-shamers has reached nearly 4.3 million likes. Of course, that's because Sweeney made the decision to flaunt her body with a topless outfit on a rooftop. The only thing covering her chest is an unbuttoned cardigan. 'rain rain go away,' she writes in a caption for the image, referring to those that have complained about some of her prior appearances and outfits. Many trolls have complained on Sweeney's previous images, either shaming the celebrity for exposing her body or simply criticizing her performances in movies like Madame Web or shows like Euphoria . Here's the topless Sydney Sweeney photos: It's definitely one way to throw shade on everything that's trying to put her down. Of course, with her career's continued growth and deals with brands that include the aforementioned American Eagle and Dr. Squatch labels, there isn't much left to put down. That'll only be further proved as Sweeney's other upcoming projects come to light like the long-awaited remake of Barbarella . Stay tuned to ScreenGeek for any additional updates regarding Sydney Sweeney and her career as we have them. It's certainly never easy dealing with vitriol or backlash on the internet, but Sweeney is clearly making the best of her situation, finding solace and support in her fans and ignoring the haters by doing whatever she wants. It's a strategy that clearly seems to be working, especially with the number of high-concept projects that Sweeney already has herself attached to.
News18
21-07-2025
- Entertainment
- News18
Materialists On OTT: Where To Watch Dakota Johnson, Chris Evans And Pedro Pascal's Film
Last Updated: Celine Song's romantic triangle drama Materialists is all set for OTT release after theatrical run. After a theatrical run that turned heads with its stellar cast, Materialists, starring Dakota Johnson, Chris Evans and Pedro Pascal, is now heading to digital platforms. Directed by Past Lives filmmaker Celine Song, this love-triangle drama opened in theatres on June 13 and is now gearing up for its OTT debut. Here's when and where you can watch it, along with everything else you need to know about the film. When, Where And How To Watch Materialists The makers, A24, confirmed to USA TODAY that Materialists will be available for purchase digitally starting Tuesday, July 22. Viewers can rent the film on major platforms including Apple TV, Prime Video, Google TV/YouTube Movies. In the US, it will also stream via Fandango at Home and local cable on-demand services. Despite its digital release, the film continues to screen in select theatres across the country. What Is Materialists About? Set in the heart of New York City, Materialists follows Lucy Mason (Dakota Johnson), a top-tier matchmaker who's great at finding love for others but struggles with her own. Torn between her flawed ex-boyfriend John Finch (Chris Evans) and the seemingly perfect, wealthy suitor Harry Castillo (Pedro Pascal), Lucy's story unfolds in a whirlwind of emotion, timing, and introspection. The film's urban backdrop complements the intimacy of her personal crisis. Star Cast And Crew Apart from Johnson, Evans and Pascal, the film features Zoe Winters, Marin Ireland, Dasha Nekrasova, Joseph Lee and John Magaro in supporting roles. Materialists is written and directed by Celine Song, marking her sophomore project after Past Lives. It's produced by Killer Films and 2 AM, released in the US by A24, and distributed internationally by Sony Pictures Releasing International. Mixed Reviews, Strong Chemistry Despite its promising premise and star power, Materialists opened to mixed critical reception. While some found the plot too conventional, others praised the chemistry between the leads. The film, however, earned $12 million on its opening day, making it A24's third-highest opening to date. While Materialists may not have been the blockbuster some hoped for, especially following the underwhelming reception of Dakota Johnson's Madame Web, its emotional core, stylised direction and heartfelt performances continue to spark conversations. Currently, the film is not available on subscription-based platforms and can only be accessed via purchase or rent on select digital platforms. view comments Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Yahoo
18-07-2025
- Entertainment
- Yahoo
Dakota Johnson & Chris Martin Split Because He Was Dependent on Her, Say ‘Sources'
A shift in relationship dynamics may have led to Dakota Johnson and Chris Martin's split, according to recent claims. It has been almost a month since news surfaced about the couple's alleged breakup. In June, it was reported that Johnson and Martin parted ways after eight years of an on-and-off relationship. The much-loved pair was first romantically linked in 2017. A new report has now shed some light on what may have gone wrong between the two. Chris Martin would lose his temper when Dakota Johnson wouldn't answer his calls, say 'sources' Chris Martin's alleged behavior with Dakota Johnson may have caused their split, a new report has suggested. RadarOnline exclusively learned from an insider that the 35-year-old actor 'loved' the Coldplay star. However, he allegedly became too 'dependent on her in the end.' The source continued to explain the troubled dynamics, claiming that if Johnson 'went away or wasn't answering his calls for any length of time,' Martin would 'fly off the handle.' The insider added that this would happen 'even when they were in the same city.' They further alleged that Martin 'didn't approve' of Johnson 'going out with friends.' According to the source, the 48-year-old singer 'preferred to stay in all the time instead of enjoying a social life.' Previously, during a 2021 interview with Elle, Johnson got candid about her relationship with Martin. At the time, the 'Fifty Shades of Grey' star revealed that she and her beau would 'go out sometimes.' However, Johnson added, 'But we both work so much that it's nice to be at home and be cozy and private.' The 'Materialists' actor also shared that 'most of the partying' took place at her house. Since Johnson and Martin sparked romance rumors in 2017, the pair has continued to keep their romance low-key. Meanwhile, following the alleged split, Johnson is 'getting her groove back now,' according to the RadarOnline insider. Reportedly, some of her friends even think the 'Madame Web' actor may 'eventually take him back.' However, the source claimed that Johnson has remained adamant that 'it's for good this time.' The post Dakota Johnson & Chris Martin Split Because He Was Dependent on Her, Say 'Sources' appeared first on Reality Tea. Solve the daily Crossword
Los Angeles Times
15-07-2025
- Entertainment
- Los Angeles Times
‘Superman' is a hit. But DC's work is far from over
DC's comic book movie universe needed a savior, and 'Superman' delivered. The $125-million domestic box office opening for the new movie, written and directed by James Gunn and starring David Corenswet in the title role, hit its target and set up a potentially lucrative future for the DC Studios strategy long in the making from Gunn and his co-chief Peter Safran. With a $225-million production budget, not counting marketing costs and a softer-than-expected international tally ($95 million from outside the U.S. and Canada), the movie has a ways to go before it's profitable. But importantly, the DC gang managed to make a superhero movie that fans actually enjoyed, in contrast to previous efforts including 'The Flash' and 'Shazam! Fury of the Gods.' With 'Superman' now a hit, 2025 is looking more promising as a reset year for the superhero genre as studios try to figure out the right mix and number of tights-wearing tough guys to put in theaters each year. In the last couple of years, studios fielded a slew of low-to-mid-quality superhero films that raised concerns about a simple problem for what had long been Hollywood's most important genre: There were too many of the same kind of movies, and they weren't good enough. With all that happening at once, superhero fatigue was inevitable. With rare exceptions, 2024 became a dumping ground as DC regrouped following its executive shakeup, while parent company Warner Bros. Discovery's chief executive, David Zaslav, promised a 10-year plan. The 'Joker' sequel wasn't really a superhero movie, and it bombed. Sony's 'Madame Web' and 'Kraven the Hunter' tanked as well, while 'Venom: The Last Dance' fell short of its predecessors. Walt Disney Co.-owned Marvel Studios only put out one film, 'Deadpool & Wolverine,' which topped $1 billion in ticket sales. This year has been a mixed bag for Marvel. 'Captain America: Brave New World' struggled with poor reviews and a middling box office performance ($414 million globally), followed by 'Thunderbolts*,' which was a commercial disappointment mitigated by a much warmer audience reception. Marvel's next big swing comes later this month with 'The Fantastic Four: First Steps,' which analysts say is tracking for an opening of around $100 million in the U.S. and Canada, give or take. 'Fantastic Four' is an important but peculiar property for Marvel. Like Superman for DC, it's a seminal text in comic book history, marking Marvel Comics' first superhero team. But the quartet's story has been notoriously fraught for filmmakers. 20th Century Fox produced three movies featuring the four oddly powered heroes — Mister Fantastic, Invisible Woman, Human Torch and the Thing. None of those films were good. The 2015 Josh Trank-directed reboot was an especially epic disaster. When Disney acquired Fox in 2019, it gave Marvel President Kevin Feige the coveted keys to some of the brand's most famous properties — among them, the Fantastic Four. Perhaps Feige can succeed where previous attempts failed, as the studio leans into the franchise's retro vibe. Notably, 'The Fantastic Four: First Steps' is the last Marvel Cinematic Universe movie on the release calendar for at least a year, until Sony's 'Spider-Man: Brand New Day' comes out at the end of July 2026. After that comes 'Avengers: Doomsday' that December. The big studios seem to have absorbed the lesson that audiences' appetites only go so far these days. Gunn, who speaks fans' language as well as anyone in the business, has long been vocal with his diagnosis of what ails the genre. In January 2023, shortly after he and Safran took over the DC unit, he acknowledged that superhero fatigue 'can be real, once the movies start to get repetitive.' He criticized studios for rushing into production with unfinished scripts — a point he repeated during the 'Superman' press tour. Disney CEO Bob Iger has admitted that Marvel got itself in trouble by producing too much too fast, stretching itself thinner than Mister Fantastic to generate box office and Disney+ content. In that spirit, DC Studios isn't flooding the zone. The group's next feature, 'Supergirl: Woman of Tomorrow,' starring Milly Alcock, doesn't come out until next summer. For now, 'Superman' is a welcome rebound for DC, having overcome mixed reactions to the early trailers. The political noise about the movie being 'superwoke' was just plain silly. The story is epic but drops the ponderous brooding of the Zack Snyder era. There's humor and chemistry between the two leads, Corenswet's Clark Kent and Rachel Brosnahan's Lois Lane. Worries that there would be too much screen time devoted to Superman's pooch Krypto were overblown. There are DC universe tie-ins, including a cameo from John Cena's Peacemaker, but they're not overly obtrusive. The main hurdle is the international audience, and theories abound for why the results abroad were relatively modest. Could it be that Superman's essential American-ness was a turnoff for international audiences during the divisive Trump era? Maybe it was just a matter of massive competition from movies including 'Jurassic World Rebirth' or the lack of a big global star in the main role. That's all based on analyst hunches. This much is clear: Superman's work isn't done yet, and neither is that of Gunn and Safran. 'Bluey' is still the king of streaming. The beloved Australian kids' cartoon about a family of heeler dogs topped Nielsen's rankings for the first half of 2025, generating 25 billion minutes viewed on Disney+, the TV measurement firm said Monday. 'Bluey's' dominance is easy to explain. The Joe Brumm creation from Queensland's Ludo Studio is the rare kids' program that little ones like mine request all the time without eliciting groans from their parents. Also, there are more than 150 episodes of about seven minutes in length, so it's readily bingeable and rewatchable. Among Nielsen's list of original programs, Netflix's 'Squid Game' ranked highest, thanks to its second season, which premiered late last year on the streamer. It scored 15 billion minutes watched January through June. Netflix had four of the top 10 most-viewed original programs: 'Squid Game,' 'The Night Agent' (No. 3 wtih 12.2 billion minutes), 'Ginny & Georgia' (No. 4, 10.2 billion minutes) and 'You' (No. 9, 8.1 billion minutes). However, other services managed to penetrate the top ranks despite having fewer subscribers. Prime Video's 'Reacher' was No. 2 with 13.3 billion minutes, while the smaller Apple TV+ scored a No. 5 series with 'Severance' (9.3 billion minutes). Paramount+ notched two slots in the top 10, with (no surprise) Taylor Sheridan shows: '1923' (No. 6, 8.5 billion minutes) and 'Landman' (No. 10, 7.8 billion minutes). HBO Max and Hulu got into the ranking with, respectively, 'The Pitt' (No. 7, 8.23 billion minutes, in an impressive haul for a first season) and stalwart 'The Handmaid's Tale' (No. 8, 8.17 billion minutes). In other TV measurement news, Nielsen on Tuesday said broadcast's share of TV viewing fell to 18.5% in June, marking the first time the category has fallen below 20%. Read/watch: Emmy nominations are announced today. How many of your favorites are making the cut? Listen: Rocker Kurt Vile has new music.
