Latest news with #MadinetMasr
Tahya Masr
15-07-2025
- Business
- Tahya Masr
Madinet Masr Receives 2025 Sustainability Award in Recognition of Its Impactful Sustainable Social Initiatives
Madinet Masr (EGX: one of Egypt's leading urban community developers, has been awarded the 'Sustainability Award for 2025' by Amwal Al Ghad newspaper in recognition of its growing role in driving sustainable social initiatives. The award underscores the company's steadfast commitment to integrating sustainability principles across its community-driven initiatives and urban development projects, promoting resource efficiency, reviving heritage, and preserving Egypt's cultural identity, thereby enhancing quality of life and contributing to a more inclusive and sustainable future in the real estate sector. The award follows the launch of Buyut Al-Khalifa project, which aims to restore heritage buildings and rehabilitate the urban fabric through conserving the area's cultural identity and reviving the endangered urban fabric of Al-Rukbiyya Street, located in the heart of Historic Cairo—a UNESCO World Heritage Site. The project falls under the 'Reviving Heritage' pillar, one of the pillars of Madinet Masr's 'Cultivating Communities' sustainability and CSR strategy. This marks the second sustainability recognition awarded to Madinet Masr within the same year. The company previously received the 'Heritage Project of the Year' award from Invest-Gate publication for its role in restoring the roof of Bayt Al-Razzaz, a significant historical landmark in Cairo's Darb Al-Ahmar district. In collaboration with the Egyptian Heritage Rescue Foundation, the company has made a financial contribution to the restoration of the decorative ceiling in its main hall. Commenting on the award, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: 'We are proud of this recognition, which reaffirms Madinet Masr's deep-rooted commitment to a clear path of sustainable development and social responsibility across both the real estate sector and broader Egyptian society. For us, building communities is not limited to developing new urban spaces; it is a holistic approach grounded in understanding the real needs of people and communities. We believe sustainability is essential to shaping the future and addressing its challenges. It is not simply an environmental goal but the foundation of any successful, purpose-driven real estate developer. Our vision combines urban innovation with developmental purpose to present a balanced and integrated model that drives lasting, positive change.' From her side, Dena Habib, Vice President of Corporate Relations at Madinet Masr, commented: 'Madinet Masr follows a robust, purpose-driven approach to sustainable development through our 'Cultivating Communities' strategy, which aims to create meaningful and lasting impact in the communities we serve. This award reflects our ongoing commitment to a development model that balances urban growth with community empowerment, resource optimization, and cultural preservation. By reviving heritage, improving quality of life, and enhancing social inclusion, we remain dedicated to implementing tailored initiatives that respond to local needs and foster more inclusive, sustainable urban environments. Our role as a real estate developer goes beyond construction; we strive to create added value and elevate community well-being.' Madinet Masr's approach to sustainability and social responsibility is grounded in a comprehensive strategy centered on three primary pillars: shelter, reviving heritage, and community uplift, which encompasses philanthropic initiatives addressing essential needs such as food and healthcare. The approach reaffirms the company's commitment to creating a positive and lasting impact in the communities it serves. This strategy has been translated into tangible partnerships, such as the company's continued collaboration with the Egyptian Food Bank, distributing thousands of food boxes that benefited 50,000 individuals in Giza and Qalyubia. In addition, through the 'Together in Goodness' initiative, in partnership with Al Joud Foundation, Madinet Masr provided Iftar meals for 36,000 people during the holy month of Ramadan at its flagship projects, Taj City and Sarai, thereby strengthening local food security and community solidarity. On the healthcare front, Madinet Masr, in partnership with Baheya Hospital, provided full coverage of treatment costs for several patients, alleviating the financial burden on families in need. In addition to a community health initiative, offering free medical screenings and awareness seminars for female employees, focusing on the importance of early detection and prevention of breast cancer. In support of entrepreneurship, Madinet Masr partnered with Orange Corners Egypt, an initiative by the Embassy of the Kingdom of the Netherlands, to support young Egyptian entrepreneurs in building profitable and sustainable businesses. This partnership places special emphasis on empowering youth in Upper Egypt and the Delta, promoting innovation, inclusion, and competitive business growth. Through its sustainability and CSR initiatives and partnerships, Madinet Masr reaffirms its growing investment in creating long-term impact and value for Egyptian society. By focusing on people, reviving heritage, and enhancing quality of life, the company implements holistic initiatives that align with the United Nations Sustainable Development Goals, Egypt's Vision 2030, and its own core institutional values.
Zawya
30-06-2025
- Business
- Zawya
Egypt: Madinet Masr's investment platform SAFE attracts $6.03mln since launch
Cairo – Secure Assets for Fixed Earnings(SAFE), the real estate investment platform of Madinet Masr Housing and Development, has handled transactions totaling EGP 300 million in inventory value. SAFE facilitated the sale of more than 5,600 property shares, attracting over 65,000 users within its first six months of operation, according to a press release. The platform enabled more than 3,500 investors to earn monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of which are linked to the USD exchange rate. Abdallah Sallam, President and CEO of Madinet Masr, commented: "SAFE embodies our vision for delivering innovative concepts that revolutionize real estate market by pioneering fractional ownership in Egypt. It reflects our strategic ambition to reshape the future of property investment by making it more inclusive, accessible, and digitally enabled." "As an application, SAFE is a cornerstone of our broader innovation roadmap, supporting our vision to drive financial inclusion and sustainable economic growth through fractional ownership,' added Sallam. The CEO elaborated: 'As it evolves, the application will continue to empower individuals to build wealth through accessible and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion expected within its first year.' Developed by Minka Development and launched under the umbrella of Madinet Masr Innovation Labs, SAFE is among the first companies to apply under the Financial Regulatory Authority's (FRA) initiative to regulate the fractional real estate market. Madinet Masr recently joined forces with Waheej for Real Estate to establish a real estate development company in Saudi Arabia.
Zawya
26-06-2025
- Business
- Zawya
Egypt: Madinet Masr's SAFE app generates $6mln in less than 6 months
Arab Finance: Madinet Masr 's investment platform Secure Assets for Fixed Earnings (SAFE) managed transactions at a combined value of nearly EGP 300 million in less than six months, according to a press release. Since its launch in December 2024, SAFE facilitated the sale of more than 5,600 property shares and attracted over 65,000 users within its first six months of operation. Starting from the second month, over 3,500 investors have begun earning monthly rental yields, with average annual returns of 10%, many of which are linked to the USD exchange rate. In line with Madinet Masr's strategy, the platform is currently expanding access to real estate ownership, offering entry points starting at EGP 50,000 per share. This contributed to bolstering financial inclusion, enabling wealth creation, and driving long-term sustainable development. The app is among the first companies to apply under the Financial Regulatory Authority's (FRA) initiative to regulate the fractional real estate market. Abdallah Sallam, President and CEO of Madinet Masr, said: "SAFE embodies our vision for delivering innovative concepts that revolutionize real estate market by pioneering fractional ownership in Egypt. It reflects our strategic ambition to reshape the future of property investment by making it more inclusive, accessible, and digitally enabled." He added: "As it evolves, the application will continue to empower individuals to build wealth through accessible and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion expected within its first year." For his part, Salah Katamish, Senior Vice President of Investment & Strategy at Madinet Masr, commented: "The early numbers show a clear and growing demand for flexible, high-yielding, and trustworthy property-backed investments. We are currently expanding our property pipeline and introducing new features, further enhancing the application's value propositions. © 2020-2023 Arab Finance For Information Technology. All Rights Reserved. Provided by SyndiGate Media Inc. (
Tahya Masr
25-06-2025
- Business
- Tahya Masr
Madinet Masr sets a new standard for fractional real estate investment in Egypt
Madinet Masr (EGX: one of Egypt's leading real estate development companies, announced that SAFE (Secure Assets for Fixed Earnings), a first-of-its-kind fractional real estate investment platforms, is among the first platforms to apply under the Financial Regulatory Authority's (FRA) initiative to regulate the fractional real estate market. This step reflects Madinet Masr's ongoing commitment to shaping a secure, transparent, and future-ready investment, while driving innovation and enhancing investment accessibility in Egypt and beyond. SAFE is emerging as a reliable and innovative investment channel for income-generating real estate assets. Since its launch in December 2024, SAFE has handled transactions totaling nearly EGP 300 million in inventory value, facilitated the sale of over 5,600 property shares, and attracted more than 65,000 users within its first six months of operation. More than 3,500 investors have begun earning monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of which are linked to the USD exchange rate. These milestones underscore the application's strong market positioning as one of the fastest growing proptech ventures in Egypt. By offering entry points starting at EGP 50,000 per share, the application is expanding access to real estate ownership while advancing Madinet Masr's strategic objective of promoting financial inclusion, enabling wealth creation, advancing the sector and supporting long-term sustainable development. Commenting on the milestone, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: 'SAFE embodies our vision for delivering innovative concepts that revolutionize real estate market by pioneering fractional ownership in Egypt. It reflects our strategic ambition to reshape the future of property investment by making it more inclusive, accessible, and digitally enabled. The momentum we've seen in just a few months confirms the market's appetite for innovative, secure, and flexible investment models that respond to the evolving needs of today's investors. He added: 'As an application, SAFE is a cornerstone of our broader innovation roadmap, supporting our vision to drive financial inclusion and sustainable economic growth through fractional ownership. As it evolves, the application will continue to empower individuals to build wealth through accessible and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion expected within its first year. We are pleased to be among the first companies to apply under the Financial Regulatory Authority's (FRA) initiative to regulate the fractional real estate market." For his part, Salah Katamish, Senior Vice President of Investment & Strategy at Madinet Masr, commented: 'SAFE was engineered to simplify real estate investment without compromising on security, returns, or user experience. From onboarding to portfolio tracking, every aspect of the application was built to meet the expectations of today's digitally savvy investors. The early numbers show a clear and growing demand for flexible, high-yielding, and trustworthy property-backed investments. We are currently expanding our property pipeline and introducing new features, further enhancing the application's value proposition. As it continues to grow, SAFE remains committed to transparency, trust, and long-term value creation for its users, partners, and stakeholders.' Developed by Minka Development, a subsidiary of Madinet Masr, and launched under the umbrella of Madinet Masr Innovation Labs, SAFE is an application that introduces fractional ownership to the real estate sector. It promotes transparency, aligns with national regulatory standards, and strengthens investor confidence in the Egyptian real estate market. SAFE continues to advance as a reflection of Madinet Masr's steadfast commitment to innovation and financial inclusion. With plans underway to introduce the application to regional markets, the company remains focused on expanding SAFE's impact and accessibility. Guided by a clear future vision, Madinet Masr is paving the way for broader investment participation and sustained value creation across the real estate sector.
Zawya
16-06-2025
- Business
- Zawya
Egypt: Madinet Masr signs MoU to expand presence Saudi real estate market
Arab Finance: Madinet Masr inked a memorandum of understanding (MoU) with Waheej for Real Estate to explore creating a joint real estate development company in Saudi Arabia, according to a press release. The deal aligns with Madinet Masr's goals to strengthen its footprint in the Saudi real estate market, expand regionally, and explore new investment opportunities. Madinet Mast will team up with Waheej, a licensed Saudi real estate developer, to exchange technical and financial expertise to establish residential, commercial, and administrative projects in the Kingdom. This initiative comes within the framework of Saudi Vision 2030, supporting homeownership opportunities and enhancing quality of life for both citizens and residents. Abdallah Sallam, President and CEO of Madinet Masr, said: "This partnership marks an important milestone in our expansion strategy across regional markets-particularly in Saudi Arabia, which is witnessing remarkable urban and economic growth." On his part, Rashid Saud Al-Jadoua, CEO of Waheej for Real Estate, commented: "Through this collaboration, we aim to exchange knowledge and deliver impactful projects that support the housing sector and contribute to the Kingdom's broader development objectives." © 2020-2023 Arab Finance For Information Technology. All Rights Reserved. Provided by SyndiGate Media Inc. (
